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• Willian Giraldo

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Evidencia 5: Market projection

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William Alberto Giraldo Caicedo CC. 1054557520

SERVICIO NACIONAL DE APRENDIZAJE SENA Centro Para La Formación Cafetera- Regional Caldas Tecnología Negociación Internacional 2021

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Actividad de aprendizaje # 3

Evidencia 5: Market projection. Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible conseguir las metas propuestas en la proyección de un mercado, afortunadamente existen recursos que apoyan y orientan este proceso, especialmente en inglés. En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el material de formación denominado Expressing opinions and preferences correspondiente a esta actividad de aprendizaje y adicionalmente el siguiente material complementario:  Market share projection tips for small business.  8 steps for the success of a marketing plan. Luego de estas consultas, realice lo siguiente: 1. Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado.

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MARKET PROJECTION

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National and international regional market.

Many marketing.

Current and potential.

Some specifics

Market size and types.

New business and acredite business.

Aspects to take into account when entering a new market

Explore.

2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

Analyse your customers.

The fundamental Use the time T’s a question of principie to available. Explore the understanding how determining market current a business muchtocustomers The idealthe marketing plan needs be a living, breathingIdentify and customized document. It si the size is to calculate trends of the idea. could actually potential purchase a marketing objetives, estrategias and tactics. new single document tha is at the core ofwithin oll of your consumption within Make a business technology. given year. the market. plan. In en effort to help you craft the perfect, and most importantly realistic marketing plan four Identify risks. your company try using our 8 steps: Understands the finances of the business. 

excecutive summary

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situation analysis

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sales analyis/forecast

Develop your own product or service.

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marketing objectives

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marketing strategy

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implementation

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review

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budget.

A top brand might ignore the competitor step and might have to go completely on gut instinct to retain its customers. It doesn’t need to study its competitors, rather it needs to concentrate more on its core strength. On the other hand, a brand which is 4th or 5th in its sector, might have to over analyze in each step to create a strong marketing plan which targets its TG. In the end, we come down to the one word which started this article – Information. Planning and implementation depends solely on the information you possess and therein lies the key to Marketing success.

A leading brand might ignore the passing of the competition and might have to act entirely on instinct to retain its customers. You don't need to study your competitors, rather you should focus more on your core strength. On the other hand, a brand that ranks fourth or fifth in its industry may have to over-analyze at every step to create a solid marketing plan that targets its TG. In the end, we come to the word that started this article: Information. Planning and implementation depend solely on the information you have and therein lies the key to marketing success.