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• Yorleny Londoño

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EVIDENCIA 2 MARKET PROJECTION

YORLENY LONDOÑO VERA

NEGOCIACION INTERNACIONAL SENA 2020

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible conseguir las metas propuestas en la proyección de un mercado, afortunadamente existen recursos que apoyan y orientan este proceso, especialmente en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el material de formación denominado Expressing opinions and preferences correspondiente a esta actividad de aprendizaje y adicionalmente el siguiente material complementario:  Market share projection tips for small business.  8 steps for the success of a marketing plan. Luego de estas consultas, realice lo siguiente:  Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado.  Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

STEPS FOR THE SUCCESS OF A MARKETING PLAN.

SUCCESS

BE APLE TO EXPLORE

THE COSTUMER WILL ALWAYS

COMPETITION.

COME FIRST.

MARKETING

COMPETITORS

IMPLEMENTATION

BUSINESS PLAN THIS STEP COMES FIRST

ADDITIONAL STEPS FOR A PLAN  OF MARKETING

ANALYSIS OF THE SITUATION DEFINITION OF OBJETIVES SCHEDDDULING OF ACTIONS BUDGET

MARKET SCENARIO

PREPARE YOUR MARKETING PLAN

 Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

HOW TO BE SUCCESSFUL IN A MARKETING PLAN

We must always be aware that for seller at all success it will always be able to hace his satisfied customer. Information is the key to the success of a marketing plan, but we must also bear in mind that the collection and use of this information is divided into 8 different parts, which are incomprehensible at the time of success and must be followed to the letter to get what we want. These steps make the success of the marketing plan stand out. Let`s wtat they are: 1) Explore, 2) Analyse your customers, 3) Analyse your competitor, 4) Analyse yourself, 5) Prepare your marketing plan, 6) Implement, 7) Follow up and 8) Explore other opportunities. These 8 steps make sure you are covering each and every aspect of your marketing plan and ensures marketing success. Each of these steps can be carried out in varied priorities. A top brand might ignore the competitor step and might have to go completely on gut instinct to retain its customers. It doesn’t need to study its competitors, rather it needs to concentrate more on its core strength. On the other hand, a brand which is 4th or 5th in its sector, might have to over analyse in each step to create a strong marketing plan which targets its TG.

REFERENCIAS:

https://www.google.com/search? q=PASOS+CONCRETOS+PARA+UN+PLAN+DE+MARKETING&source=lmns&bih=657&biw=1366&rlz= 1C1CHBF_esCO881CO881&hl=es&ved=2ahUKEwjl5cX5447pAhWBoFMKHVKQASkQ_AUoAHoECAE QAA https://www.cyberclick.es/marketing/plan-de-marketing EXPRESSING OPINION AND PREFERENCES http://biblioteca.sena.edu.co/