• Author / Uploaded
• Nathaliia Lozada

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MARKET PROJECTION

PRESENTED BY: CORDOBA BUENAÑOS YISETH KATHERINE LOZADA CARVAJAL NATALIA JIMENEZ VIRVIESCAS JOHANNA CATALINA CASTELLANOS BELTRAN ALEJANDRA

PRESENTED TO:

SERVICIO NACIONAL DE APRENDIZAJE SENA TECNOLOGO EN NEGOCIACION INTERNACIONAL FICHA 1966036 2020

Evidencia 2: Market Projection Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible conseguir las metas propuestas en la proyección de un mercado, afortunadamente existen recursos que apoyan y orientan este proceso, especialmente en inglés. En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el material de formación denominado Expressing opinions and preferences correspondiente a esta actividad de aprendizaje y adicionalmente el siguiente material complementario: o Market share projection tips for small business. o 8 steps for the success of a marketing plan. Luego de estas consultas, realice lo siguiente:

Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado.

MARKET SHARE PROJECTION

Gap analysis

Market size

Calculate the potential consumption

Determine Current Business Relative to Potential Business

Marketing

Current Market Share

How much customers could actually purchase within a given year

Divide current business by total market size

Strategies to increase sales

Leer el texto 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN luego extraigan 15 términos del texto y explíquelos con sus propias palabras, a su vez, cada término debe tener imagen y un ejemplo. English

Spanish

Definition

1

Marketing

Mercadeo

Business promotion

When a company needs to announce a product or service, it does marketing. It can do on magazine, radio, tv, etc.

2

Trends of the industry,

Tendencias de la industria

The trends of the industry are used to study the market behavior and make predictions.

The people’s spending habits.

3

Overall strategy Estrategia general

It tries to take advantage of market opportunities to retain or acquire clients.

A company runs a campaign and offers free trials to show new customers the product.

4

Retention strategies

It is the activity that sales organizations carry out in order to reduce customer loss.

when a company makes loyalty programs and gives benefits to recurring customers. The frequently flyer are loyalty programs that retains clients.

5 6 7 8

Estrategias de retención.

Image

Example

9 10 11 12

Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

R/ The ideal marketing plan needs to be a customized document. It is the single document that is at the core of all of your marketing objectives, strategies and tactics. In an effort to help you craft the perfect, and most importantly, realistic marketing plan for your company, try using our 8 Steps: Step 1: Executive Summary This section is an overview of the problem or strategic

goals and a simple, direct summation of the marketing plan’s objective and strategies. Step 2: Situation Analysis This includes competitive research, market analysis, SWOT, summaries of cultural trends and issues, recent performance, problems, opportunities and strategies. Step 3: Sales Analysis/Forecast Where deemed necessary, marketing plans may not be built on just generating sales, but on attaining leads, building social media communities or creating in-store or web traffic. Whatever your measurement, we strongly believe establishing a “baseline” against which to measure your achievement. Step 4: Marketing Objectives These are specific objectives based on identified opportunities. Try to make these objectives measurable and attainable. Step 5: Marketing Strategy How do you intend to achieve these objectives? In this section, outline your channels, marketing tactics, creative messaging, etc. Step 6: Implementation Outline in detail your rollout or execution of the strategy. These are actions needed to achieve the objectives, with dates, responsibilities and details on how success will be measured. Step 7: Review Since all plans are unique, all other considerations must be discussed, addressed or resolved before putting the plan into action. These could include risks, contingencies, the need for internal support, distribution channel issues or other similar topics that need to be identified or addressed. Step 8: Budget What will each phase of the plan cost? Without a realistic budget that is outlined in detail, you are only asking for trouble!