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• David J Puentes

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ACTIVIDAD DE APRENDIZAJE 3 EVIDENCIA 2: Market Projection”

DAVID J. PUENTES

SERVICIO NACIONAL DE APRENDIZAJE “SENA” NEGOCIACION INTERNACIONAL FICHA 1585604 BOGOTA 2018

Market Share Projection Tips for Small Businesses

DETERMINE MARKET SIZE

It is necesary Calculate the potential consumption with in the market.

Must determine how many businesses can be stolen from the competition Because each market is different, each projection of market share involves different approaches and different circumstances

Determine Current Business Relative to Potential Business must be Be able to quantify your existing business. understand how many customers could really

HOW TO PROJECT THE FUTURE OF THE COMPANY Have to know Does the small business have a cost advantage it could use to steal more business? If so, how much could it realistically steal? Does the small business currently have contractual agreements on supply with customers and are those customers looking to increase their consumption? Can the small business capitalize on any errors made by its competition? Have customers indicated that they’ll be buying more in the coming year and have these numbers been captured in sales forecasts? Does the small business have a new product and have customers indicated they’ll move forward with orders?

Determine Current Market Share it implies Divide the current business by the total market size

It must be understood that sales and marketing go hand in hand. However, marketing is much more than just sales. Marketing is all that a small business can do to increase sales. The questions mentioned are not focused only on using the price to steal business. They are also based on the use of market information, and marketing itself

Glossary ENGLISH

SPANISH

DEFINITION

Marketing success

Exito de marketing

Reach the goal in the proposed project

Current trend

Tendencia actual

Inclination or natural disposition that a person has towards a certain thing.

IMAGE

EXAMPLE

When a company fulfills its objective and achieves the goals that were proposed during a year of work. Taken From: https://bit.ly/2K3GVJu

In my family we tend to suffer from headaches, have a tendency to gain weight and have to diet taken from: https://bit.ly/2HmhqkL

Future Expectations

Expectativas futuras

hope, dream or illusion of accomplishing or fulfilling a certain purpose

I have the expectation of achieving something great with this boy I want to return this TV: the truth that did not meet my expectations ".

Taken from: https://bit.ly/2vHvrsf

Government involvement

participación del gobierno

The government is defined as the body that, according to the Constitution, assumes the responsibilities of the executive branch and concentrates the political power to lead a determined society.

The government is a group where diverse organs that lead to a State are united, by means of which the state power governed and controlled by the legal order is reflected.

Taken From: https://bit.ly/2HjR82F Attract customers

Atraer Clientes

approach someone to an idea and get their adhesion

The recruitment process is a constant work, carrying out specific campaigns at specific moments or when the needs of the business require it.

Taken From: https://bit.ly/2Hl0Wta The customers mind

La mente de los clientes

First of all, we must clarify that the positioning does not refer to the product, but to what is done with the mind of the likely customers or people to

All human beings have basically the same detonators of action. So to influence and understand your customers, you need to

whom it is wanted.

understand what they are and how to use them in your marketing message. Why? Because our minds decide what we want to buy. So, if you know how the mind works, you have the power to influence the decisions you make. Taken From: https://bit.ly/2qKcIHt

Different angle

Angulo diferente

Different indefinite portions of a plane limited by two lines that start from the same point or by two planes that start from the same line and whose opening can be measured in degrees.

They are those with an amplitude less than 90 °, ie the quarter turn. Equilateral triangles (those with all sides equal) are always composed of three angles of 60 °, that is, three acute angles. Taken From: https://bit.ly/2ouXdkS

Market scenario.

Customers & competitors

escenario de mercado.

Clientes y competidores.

they are instruments for ordering people's perceptions about alternative futures in which the decisions made today could be developed.

A scenario could be described as a road map from the present to the future. Taken From: https://bit.ly/2qPnsV7

In economics, the concept refers to the person who accesses a product or service based on a payment. Competition is: the dispute between people, who aspire to the same goal or superiority in something. Taken From: https://bit.ly/2vz0Ixh

price promotion

Promocion de precios

Sales promotion is a variable of the promotion mix (commercial communication), it consists of short-term incentives, to consumers, to members of the distribution channel or to sales teams, who seek to

When creating and starting a new project, brand or event. You have to define the client or target audience that you want to reach, attract and attract. This is essential, since it will allow us to set our efforts and personalize the products or services directed especially for the public that was defined. When we offer consumers the possibility that they can take two similar products for the price of one (two-for-one offer).

increase the purchase or sale of a product or service.

Taken From: https://bit.ly/2K2QOqS Customer retention strategies

estrategias de retención de clientes

is to try to save the relationship when the client is already dissatisfied and does not want to remain a client

Taken From: https://bit.ly/2HiAgxd

There are many ways to keep customers active. For example: increase the monthly purchase frequency. If it is two purchases per month, the goal would be to increase that number to three or four. Or look for the amount of purchases to increase: if the average account is $ 300, the goal would be to raise the figure to $ 400 or $ 500.

Contingency plans

Planes de contingencia

it is a set of alternative procedures to the normal operation of each institution. Its purpose is to allow the operation of this, even if some of its functions stop doing so due to some incident both internal and external to the organization. Taken From: https://bit.ly/2HhxBUw

Customer feedback

Comentarios de los clientes

The comments show the authenticity of the store Incorporate a section in which buyers can see the customer ratings of the online store, is a way to attract new customers. Both positive and negative comments are important. Taken From: https://bit.ly/2Hhtx2z

A fire, earthquake or flood can make it impossible to continue operating a business normally. A contingency plan is a business document that establishes the course of action that a business will take in response to future events. After a customer acquires a product the comet in a positive or negative way of how he thought about the product.

Super sale

venta estupenda

is a sale that produces admiration for having positive qualities in a high degree

when a company offers a good service and with a promotion or a discount percentage.

Taken From: https://shutr.bz/2qRcRb7 Explore other opportunities

Explorar otras oportunidades

Examine different options of negotiation or commercial agreement on a product or service.

When companies not only carry out private and governmental operations at a local level, but also with other countries.

Taken From: https://cnb.cx/2vySaGD