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ACTIVIDAD DE APRENDIZAJE 3: Segmentar el mercado según Características de los consumidores

Evidencia 2: Market Projection

VICTOR ALFONSO MAYA BARRERA Aprendiz

ROCIO DEL PILAR BEDOYA Instructora

Servicio Nacional de Aprendizaje Sena Negociación Internacional FICHA 1749927 Medellín – Antioquia Mayo 2019

MAPA CONCEPTUAL

8 Steps

Coustomer

Explore

Trends, explore current

Coustomer analyse

Other oportunities of implement

Need to study, strong competittions

Competitions analyse

Make sure convering 8 steps

Bussines plan

Analyse

Markeitng plan changes

prepare marketing

plan

to carry, prioritires follwing up steps

Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

The eight most important steps to form a perfect marketing plan, depends on the information, is the key to the success of a marketing plan, that information is divided into eight different parts. To ensure marketing success. The exploration in marketing plans has remained in the success due to its great variety of ideas and plans, not only focuses on its sector, but also in other industries, the more ideas come up the better its marketing plan and the more secure it is the possibility of success. Analyzing the client must be elementary, they are your best consultants, that is to say, they will obtain the best answers and the best possible advice. Analyze your competitors, as you are doing to attract customers, also highlight the characteristics among those advertised by competitors, to take into account the opinion of customers. Implementing a contingency plan is of great importance when the strategy is not well received in the market. Follow up implementing a marketing plan and it is important to take into account the positive and negative reactions of customers, you can improvise in your future plan.