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Evidencia 2: Market Projection 1. Market Share Projection Tips for Small Businesses

All the small business wants to increase sales, to succeed, you have to set goals and strategies. The basic principle is to define what business remains in your market and what is the best way to persue that business

Market Share Projection is Similar to a Gap Analysis

3. Determine Current Market Share:

1. Determine Market Size: The principal principle to determine the size of the market is to calculate the potential consumption within the market

How Can a Company Project its Future Market Share?

2. Determine Current Business Relative to Potential Business: It is a matter of understanding how much customers could really

The determination of the current market share simply involves dividing the current business by the total market Size.

Each market is different, each projection of market share, they involve different circumstances. However, the basic approach is to determine how much new business (units) the Company can steal from it is.

2. 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN The success of a Marketing plan depends on one word information Information is the key to the success of a Marketing Plan. However, the collection and use of this information is divided into 8 different parts: 1.Explore: Many marketing plans have been successful because they explored a variety of ideas and plans, not just in their own sector. The more ideas you have at the beginning, the better. The best marketer is the one who plans not only for the present but also for the future. 2. Anlyse your customers: The Importance of customer analysis in a previous post. Instead of ask questions of others, ask questions of your own customers and get the best answers and the best possible advice. In fact, not listening to customers is a sure way to achieve marketing failure. 3.Analyse your competitor: you need to know what characteristics among those announced by the competitors are the most prominent in the minds of the customers. You need to point to same characteristics from a different angle. Or if you prefer the creative form, then Prepare your own angle. Both modes work. However, in any case, it is necessary Know your customers and your competitors, as well as the market scenario. 4. Analyse yourself: At this stage, you must decide what your budget is, how many men

How many hours can you dedicate to this campaign, whether you have the ability to go or not, or if there is a need for price promotions. The refore its general The strategy will depend on your position in the market. 5. Prepare your marketing plan: It is the stage where you need to use

your data and formulate a strategy. You also need to reduce the entire marketing plan. In this stage, you decide your long-term strategy, as well as short-term. Marketing plans are made months in advance. The refore you need to anticipate the upcoming events. 6. Implement: Contingency plans are used when your strategy is not right. The best brands

always have a prepared contingency plan. While it is implemented, keep in touch with the market and with people involved and anticipate any negativity, as well as capitalizing on any positive aspects that are developed during implementation. 7. Follow up: The marketing plan has already been implemented. Monitoring does not have to be too complicated. In fact, it should be as simple as possible. 8. Explore other opportunities: Your customers do not expect the same thing over and over

again from you. On the contrary, the more varied you keep it, the better is the response of the customers.