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• Julie Paola Yepes Acuña

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Evidencia 2: Market Projection

Julie Paola Yepes Acuña Ficha No. 1667858

Servicio Nacional de Aprendizaje SENA Centro de Desarrollo Agroindustrial y Empresarial Tecnólogo en Negociación Internacional Bogotá, D.C. 2018

Tabla de Contenido 1. Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado ........................................................................................................... 3

2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente. ................................................ 4

1. Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado

2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

The steps to success in marketing start with a keyword that is information, which is divided into 8 parts, the number one is the exploration of a variety of ideas, two analyze customers asking questions to get the best answer, three analyze your competitor knowing features among those advertised by competitors are the most prominent in the minds of your customers, four Analyze yourself what your budget is, how many man hours can you dedicate to this campaign, whether you have capacity for ATL or not, or if there is a need for price promotions, fifth Prepare your marketing plan: now is the stage where you need to use your data and formulate, six Implement: you are ready to implement the plan. However, do not forget the contingency plan. Contingency plans are used when your strategy is not well received in the market, seven Follow-up: you have now implemented the marketing plan but what is the reaction of your customers? Are you satisfied with that, or was it a disappointment to them? Eight Explore other opportunities: your customers do not expect the same things over and over again from you. On the contrary, the more varied you keep it, the better the response from customers.

These 8 steps ensure that you cover each aspect of your marketing plan and ensure commercial success. Each of these steps can be carried out in various priorities. A higher brand could ignore the pace of competition and could have to go completely in instinct to retain its customers. You do not need to study your competitors, but you need to focus more on your main strength. On the other hand, a brand that is fourth or fifth in its sector could have to analyze in excess in each step to create a strong marketing plan that addresses its GT