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NEGOCIACION INTERNACIONAL

FASE PLANEACIÓN Actividad de aprendizaje 3 Evidencia 2: Market Projection

Presentado por: MARIA ANGELICA MORENO C.C. 51913774

Presentado a VIVIANA AYDEE LOPEZ GARCIA NATALIA FORERO ROJAS

SERVICIO NACIONAL DE APRENDIZAJE SENA Septiembre de 2019

Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado. Basic principle is to define what business remains within your market and how best to pursue that business

Market Share Projection Tips for Small Businesses

GAP ANALYSIS How Can a Company Project its Future Market Share?

Determine Market Size

Determine Current Business Relative to Potential Business

To determining market size is to calculate the potential consumption within the market.

Every small business should be able to quantify its existing business.

Determine Current Market Share

Determining current market share simply involves dividing current business by total market size.

Every market share projection will involve different approaches and different circumstances.

These are the types of questions the small business must ask itself.  Does the small business have a cost advantage it could use to steal more business? If so, how much could it realistically steal?  Does it currently have contractual agreements on supply with customers and are those customers looking to increase their consumption?  Can it capitalize on any errors made by its competition?  Does the small business have a new product and have customers indicated they’ll move forward with orders? If so, what are the volumes?  Has it improved its marketing approaches and seen better, more qualified sales leads?  Does it have a technological advantage, or even a cost-peruse benefit to its products, that they could leverage to secure more sales?

Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente. 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN Summary

Any marketer or seller wants to succeed. And to get success you must create the perfect marketing plan. And the success of a marketing plan depends on one word: information. Information is the key to the success of a marketing plan. However, the collection and use of this information is divided into 8 different parts. The combination of these 8 steps can guarantee your marketing success. These 8 steps ensure that it covers each and every aspect of your marketing plan and ensures marketing success. Each of these steps can be carried out in varied priorities. A top brand could ignore the passage of competition and may have to go completely by instinct to retain its customers. You don't need to study your competitors, rather you need to focus more on your core strength. On the other hand, a brand that is fourth or fifth in its sector, may have to analyze excessively at each step to create a solid marketing plan that points to its TG. In the end, we come to the only word that started this article: Information. Planning and implementation depend solely on the information. The 8 steps include exploring a wide variety of ideas and plans, not only in your own sector but also in other industries. Analyze your clients: Clients are your best consultants. Analyze your competitor: who are your competitors and what are they doing to attract customers? Analyze yourself: what is your budget, how many man hours can you dedicate to this campaign, etc. Prepare a marketing plan. Implement the marketing plan and follow up. The follow-up does not have to be too complicated. And finally, explore other opportunities.