• Author / Uploaded
• David Zárate

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Market share projection tips for small businesses

Ability to evaluate the current business of the company, quantify the business that remains and then adopt strategic planning initiatives that increase sales.

Determine the size of the market

Determine the current business relative to the potential business

Calculate the potential consumption within the market.

It is about understanding how much customers can actually buy within a given year

Determine the current market share

Divide the current business by the total size of the market

2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente

The administrators have information and tools that can be applied in the organization that will allow them to develop marketing strategies, maintaining the corporate culture. The task of marketing is to create exchanges, and must rely on market research to discover the needs and desires of the buyer, and to know the competition. Thanks to its good management, the company will be able to make appropriate decisions, whose purpose is to face new challenges, where they must reach maximum levels of quality and satisfaction to their customers, to launch new products, position and consolidate existing ones and seek to always win greater participation. From the market In conclusion, marketing should go hand in hand with market research because with the result