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• danatheteacher

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"Driving Massive Traffic (and Sales) with The Product Launch Formula" with Jeff Walker

Key Points... 1. Traffic isn’t important…unless it converts to sales. 2. Jeff’s client example: • Took $27 eBook • Turned eBook into home-study course (series of videos) • Raised price to $297 • Sold course during launch • Created a continuity program for $47 a month • Doubled the size of his list • Attracted J.V. Partners and Affiliates 1. When you do a launch, you will attract more people to your website and to your list, and you will create awareness for people to buy now and in the future. 2. The Product Launch Formula works for any market or category. 3. So HOW do you launch a product? • Sideways Sales Letter - instead of having a 30 page sales letter, turn it sideways, and deliver it over 30 days o Story / event-based/ anticipation / authority/ social proof / scarcity • Sequences o Prelaunch: ask for comments. Ask for feedback. See objections. Offer to solve a problem, and prove you have before. Give “free line” high-value content. Talk about the product you are developing and what you’ll offer o Launch o Partner sequence: emails that go to affiliate and J.V. partners, encouraging them to promote your launch • It’s a CONVERSATION o Get the offer right o Answer objections o Mental triggers (social proof, authority, community, scarcity, anticipation, reciprocity, etc.) 4. Why? • You built a big list of happy buyers • You built a huge list of prospects • You made a bunch of partners very happy • You built instant awareness • You have cash flow to hire

"Driving Massive Traffic (and Sales) with The Product Launch Formula" with Jeff Walker

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Your list will tell you what they want next You are set-up for your next launch, and it will probably be bigger (stacking)

5. Always sell something that people want; the way you figure out what people want is from the interaction in the launch. 6. Your Product Launch: • Make it event-based • Have a story. Doesn’t need to be complicated • Remember: it’s a conversation. Ask for their feedback • Don’t rely on one piece of marketing. Use a pre-launch sequence (video, audio, blog posts, email) and a launch sequence • Use multiple message mediums • Use the mental triggers (especially authority, social proof, scarcity, reciprocity, and anticipation) • Build you list