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• Dutca Irina

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Dutca Irina, Prescureanu Cristina, Rotari Doina

Company • Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada. • Mission :“All races, all sexes, all ages”, conceived to embrace all consumers. • Vision: To be the most preferred brand of professional make-Up artists. • Unique image: black clothing, black counters, professional makeup artists. • Fashion models, actors and stage performers were the first consumers of the products before the public’s interests developed. • Typical M.A.C consumers is a young, fashion-conscious individual who is seeking a unique look. • ProShops

Popularity • The popularity grew rapidly by world- of- mouth. From every magazine credits every special thanks helped the growth of M.A.C Cosmetic. • Nordstorm was the first department store in the US to sell the product and was significant in helping the company establish a resounding financial success in the US. After 4 years contract was up, M.A.C began expanding industry stores.

Qualit y Having a better quality and a celebrity endorsed product line, M.A.C rose up to the highest top. The glamorous look of M.A.C cosmetics lead the make-up artist to use them a lot and kept using then for the stage makeup.

Products • Large selection of colors and textures. • Withstand bright lights • Worn for long periods • Professional quality brushes • M.A.C-Pro(exclusive)cream colors, primary colors, mixable lipcreams and professional tools

Advertising M.A.C Cosmetics has the top celebrities representing their line. It is a great example of a company that practice corporate social responsibility. M.A.C has five initiative programs currently in place: 1. M.A.C Cruelty-Free Beauty 2. Back to M.A.C Recycling 3. M.A.C Kids Helping Kids 4. The M.A.C AIDS Fund 5. M.A.C Viva Glam

VIVA GLAM • • • •

1994, M.A.C AIDS Fund supports men, women and children affected by HIV/AIDS globaly. Same year, introducted first VIVA GLAM lipstick. Every cent d selling price if VIVA GLAM lipsticks go to the M.A.C AIDS FUND. Approximately $100 million proceeds have been collected.

Place • Products are available in over 200 locations in 15 countries with 2500 employees. • 800 costumer service call center • Company owned and Operated Stores.

Company: Pricing & Promotion • Competitive pricing,

between mass-market and competitors – ex) lipstick $4$20, M.A.C. $12 • Prefered Professional Industry Discount (PPID) • Social conscious programs to help raise awareness for the envirenment and AIDS • Back to M.A.C. Pogram

Competition

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