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THE MARKET THING

Author: Sandra Milena Rivas Gomez Alejandra Maria Zapata Carlos Monsalve

Instructor: Yenny Perdomo

National Learning Service (SENA) Technology in Market Management (1749863) December 2018

ACTIVITY THE MARKET THING

1. Lea el vocabulario ubicado en la sección “Vocabulary”. Desarrolle el crucigrama de vocabulario sobre variables de segmentación y una los conceptos con los términos referentes a este tema. Tome capturas de pantalla a los resultados obtenidos y péguelos en el documento.

2. Lea el texto “Food arounf World” que se encuentra en la sección “Let’s read”. Desarrolle los ejercicios de comprensión de lectura. Tome capturas de pantalla de las respuestas correctas y péguelas en el documento.

1. According to the text, what is a typical American family like? a. They are busy, have little time to cook, and eat convenience food.

2. According to the picture above, what is a good example of convenience food? b. frozen pizza, frozen lasagna and cereal bars.

3. Say what is true or false by selecting one of the the boxes in front of the sentence: a. In Havana, people buy lots of food for only one month. F b. Sayo cooks breakfast before she goes to work. F c. People in Cuba have fresh fruits because of the weather of the country. T

3. Lea la información sobre contables y no contables en la sección “Let’s read” y clasifique los sustantivos en contables y no contables. Tome captura de pantalla de los resultados obtenidos y péguelos en el documento.

Broccoli.

Banana.

Bread.

Soda.

Cereal box.

Apple.

Salt.

Cereal.

Meat.

Milk.

Pizza.

Water.

Pop corn.

Grater.

Cup.

Knife.

Fridge.

Oven.

Jar.

Can.

4. Escuche un audio sobre una información provista por Albert Roberts, en la sección “Let’s listen”. Desarrolle los ejercicios de comprensión sobre el audio y tome capturas de pantalla de los resultados obtenidos. Guarde las capturas en el documento.

1. How many women are there in the city? c. 4.800.000 women.

2. How many movie theathers are there in the city? a. There are 10 movie theathers.

3. There aren´t any of these at the amusement park: b. Whale and Dolphin shows.

4. Are there any convenience stores in the city? c. Yes, there are a lot of convenience stores in the city.

5. How many urban tribes are there in the city? b. There are many urban tribes.

5. Elabore una propuesta sobre como presentar un producto o servicio en el mercado de la ciudad que Albert describió. Utilice el vocabulario y los modismos estudiados en este objeto de aprendizaje. Grabe la propuesta en audio, en el formato de su preferencia. El audio no debe durar más de dos minutos. Guarde el archivo y envíelo al instructor a través de la plataforma virtual de aprendizaje. Jane. - Good morning everyone! - Thank you for attending this meeting. - I’ve gathered you all because I want to introduce Albert Roberts. - He’s an expert in marketing, and we have hired him to do some research in the city where we’re planning to introduce our new product.

Albert Roberts. - Good morning! - As Jane said, my name’s Albert Roberts, and I’m here to tell you about the main characteristics I observed in the city. - About the population, I can say there are about 8 million inhabitants in this city. 60% of them are women and 40% are men. 3 million people are between the ages of 60 and 90, 2 million are between 35 and 59, 2 million are young people between 20 and 34, 500.000 are teenagers between 13 and 19, and the rest of the population are little kids aged 0 to 12 years old.

- I also found out that 60% of the elderly are pensioners, 50% of the adults are professional, 20% of the whole population is poor, 50% have incomes that permit them to have good life conditions, and 30% of the population in this place is wealthy. - About the city itself, I found there are 10 malls, which were built by the same construction company; their plan is to corner the market. - Each of the malls has a movie theater but there is only one 3D movie theater at one of these malls. It is really cutting edge and has room for 300 people. - Moreover, the city’s blockbuster of the year is the big gym in the centre of town. People who exercise need to go to this gym because there are few parks for them to run. - The main attraction in the city is the amusement park. There are roller coasters, live shows, there is an artificial beach, an outdoor water park, and there are several nearby resorts. The people buy lots of convenience food because they have busy lives, and because there is a convenience store in every corner of the city. However, when they celebrate important dates, they cook at home because restaurants are so expensive. There are also plenty of stores where all of the urban tribes: emos, punks, rappers and others, find the clothes and the accessories they feel identified with. These are, in general terms, the main things I observed in the city. We just need to work out a strategy that permits us to successfully introduce our new product. PRODUCT OR SERVICE IN THE MARKET BABY CHOC is a cereal that is being placed in the local market, taking advantage of the psychosocial conditions of the population. The idea is cutting edge in our product to convince someone who can twist someone's for the purchase of the product. coner the market as work cut and position this product in 8% of the shopping centers to facilitate the sales platform they have. Take advantage of the fact that as a blockbuster in the shopping centers, they are visited by people who have good economic income and who in turn have children between 0 and 12 years old as consumers of the cereal. This cereal has nutritional properties such as vitamins that are elements that can not be counted but the fruits if you can count them with the exact amounts. BABY CHOC es un cereal que se está situando en el mercado local, aprovechando las condiciones psicosociales de la población. La idea es cutting edge en nuestro producto para convencer a alguien que pueda twist someone´s para la compra del producto. coner the market como work cut y posicionar este producto en el 8% de los centros comerciales para facilitar la plataforma de venta que ellos tienen. Aprovechar que como blockbuster en los centros comerciales son visitados por personas que tienen buenos ingresos económicos y que a su vez tienen hijos entre los 0 y los 12 años como consumidores del cereal.

Este cereal tiene propiedades nutritivas como vitaminas que son elementos que no se pueden realizar un conteo pero los frutos si se les puede realizar un conteo con las cantidades exactas.