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• Maye Peña Romero

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EVIDENCIA THE MARKET THING: STRATEGIC PLAN OF DISTRIBUTION

NELFI MAYERLY PEÑA ROMERO GRUPO 2104683

SENA - SERVICIO NACIONAL DE APRENDIZAJE TECNÓLOGO EN GESTIÓN DE MERCADOS 2020

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TABLE OF CONTENTS

1. 2. 3. 4. 5. 6.

WORKSHOP RESPONSES READING CONCEPT MAP TRUE OR FALSE CONCEPT MAP DISTRIBUTION CHANNELS JOIN THE VOCABULARY TOGETHER WITH ITS RESPECTIVE MEANING ET’S LIST, PRAYERS COMPLETED

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WORKSHOP RESPONSES.  

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Distribution channel is the Market strategy that helps dealers to penetrate the final market. A wide diversity of factors such as nature of the products, market, and the company´s nature, among others, requires to be analyzed to decide the most convenient distribution channel. Market is the interchange of goods and services in which some people offer any merchandise and others buy it, with a negotiated price. People obtain services or goods to satisfy their necessities. Companies get together people who have similar goals and expect them to satisfy the consumers’ needs.

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CONCEPT MAP

Intermediaries: Are those that perform the distribution functions, they are distribution companies located between the producer and the end user; In most cases they are independent organizations of the manufacturer.

STRATEGIC PLAN OF DISTRIBUTION

Market: Theoretical place where the supply and demand of products and services is located and prices are determine

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Definition It is an important tool that companies have implemented in Order to organize several factors that are Interconnected in the marketing process: Improving customer services and costs.

Distribution channel means the route through which goods or services pass from the producer to the end consumer. Each fragment of the marketing process can be observed in the following diagram. Product: A product is an eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption

Company: A company is an organization or institution dedicated to activities or persecution of economic or commercial purposes to meet the needs of goods and / or services of the company.

Graphic taken from study material

Determining factors for selecting distribution channels

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TRUE OR FALSE SCREENSHOTS

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DISTRIBUTION CHANNELS TYPES OF DISTRIBUTION CHANNELS

DIRECT CHANNEL

INDIRECT CHANNEL Long channel

Short Channel

It is the most The customer representative of accesses the product consumer markets and after passing its reduced use implies that of a through this higher number of number of intermediaries (at least intermediaries. It is two). the one used by Itcaris the one that generally choose firms of firms. textile products. It is the one that has to bear the highest costs

Long channel

The product arrives directly to the customer. It would be the employee by financial institutions. The cost is minimal.

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JOIN THE VOCABULARY TOGETHER WITH ITS RESPECTIVE MEANING

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ET’S LIST, PRAYERS COMPLETED

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