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THE MARKET THING: COMMERCIAL EXHIBITION

ANDREA MILENA LEGUIZAMON CUERVO

TUTOR: JUNIOR ORTIZ

SERVICIO NACIONAL DE APRENDIZAJE SENA TECNOLOGO EN GESTION DE MERCADOS 1667985

AÑO 2019

The Market Thing: Commercial Exhibition

Point of Purchase: Types of P.O.P English and Spanish

 COLLAR NECK – CUELLO COLLAR(usados en bebidas)  DUMP BIN - DUMP BIN (Caja grande-contenedor)  FLOOR GRAPHIC-STICKER – PISTA GRAFICA DE PISOS (captan atención de posibles compradores.  GONDOLA END – FINAL DE GONDOLA(Promueve ofertas especiales)  IMPULSE STRIP – BANDA DE IMPULSO (cada tira muestro 8 productos al mismo tiempo, enganchados a la clavija).  MOBILE HANGER – COLGANTE MOVIL (atrae al consumidor)  POSTER – CARTEL (aviso impreso utilizado para anunciar algo)  SHELF TALKERS – ESTANTES HABLADORES (llaman la atención particular de un producto o servicio).  STANDING SING – SEÑAL PERMANENTE (ubicado en el piso o una superficie).  TRANSLUCENT VINYL – VINILO TRANSLUCENTE (Piezas grandes de cartón, usualmente tienen una imagen o marca transmiten una breve información.  WOBBLER – CUELGUE (letrero pequeño y liviano que cuelga de un estante o cable).

PLANIMETRY

The target of planimetry is to create an effective display to catch the customer’s attention and also a way to protect the stock from further damage caused by constant movement. PLANIMETRY is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps.

VISUAL MERCHANDISING

STORE PLANNING

Is tool to achieve sales, targets and enhance merchandise on the floor. In addition, it is a mechanism to communicate whit customers and influence their decisions to buy. Visual Merchandise uses season based displays to introduce new arrivals to customers, thus increasing conversions through a planned and systematic.

Distribution of products on shelves must be in accordance with the necessities and the stores’ objectives. It means that it changes permanently.

FLOOR SPACE This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes.

Is to take full advantage of every square meter in a proper distribution of products.

PRODUCT PLACEMENT

TRAFFIC FLOW

This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations

This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably.

TRAFFIC FLOW

FREE FLOW-LAYOUT

GRID LAYOUT This organization is common in supermarkets and pharmaceutical retailers. It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store

LOOP OR RACETRACK LAYOUT Is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

Are very flexible; they an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments. This is used in specialty stores.

ADVANTAGES 

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It permits better visibility of merchandise. Design and cost are efficient. It is efficient, convenient, and strategic. Customer movements can be tracked with precision and traffic control can be more.

DISADVANTAGES 

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The linear pattern is repetitive and creates a monotonous environment. The primary aisles are more exposed than secondary ones.

ADVANTAGES ADVANTAGES 

This design facilitates impulse buying. The fashion merchandise is prominently displayed on these main aisles. DISADVANTAGES

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This layout is costly to design, construct and maintain.

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It motivates shoppers to spend more time in the store and explore merchandise. It generates sales and profits through impulse shopping.

DISADVANTAGES  

The space store has an inefficient use. Traffic flow is not smooth and customers shopping patterns could be not predictable.

“Prepositions”

“Vocabulary” “Commercial Exhibition”

Planímetro con el tráfico adecuado, y aspectos a tener en cuenta como salidas, entradas y distribución de muebles, entre otros. Then an infrastructure is proposed, with each one of its areas, which together allow the most economical and efficient operation to take advantage of the best possible way the spaces and resources available. That is to say in my project is a call center area each and every one of the areas of the CALL CENTER have been determined in such a way that it is fulfilled as much as possible the optimization objective of the distribution of the facilities that best adapts to the available space .

example of using prepositions In the planimeter, we can find on the right side the cubicles, near the cubicles the bathrooms, on the left side there is the quality area in the bottom part another bathroom area. in the center of the planimeter we find, cafeteria, nursing and supervision area

PLANIMETER

Bathrooms Monitoring area

Quality area

Cubicles

Bathrooms Personal Resources Area

Coffee shop

MANAGEMENT

Cubicles

Supervision area

Infirmary

Input and output