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• Bahlol Jabarkhail

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E- COMMERCE Course Code: B19CA3061                                                                               Total Credits: 3 Total Hrs.60                                                                                                        L: T: P – 2:0:1  Course Objectives:       

Acquaint students with a fundamental understanding of the environment and strategies in the New Economy. Provide analytical tools to understand opportunities in unserved or underserved New Economy markets. Provide a fundamental understanding of the different types and key components on business models in the New Economy. Provide guiding principles behind the design and strategy of the customer web interface. Provide insights on how to implement strategy in the New Economy.

Course Outcomes: On successful completion of the course, the students will be able to:    

To Define and Understand the basic concepts and technologies used in the field of ECommerce and various types of E-commerce. (Level 1) To Understand different types of payment methods and models of e-retailing. (level 2) To identify the different Business intelligence models and e-services to the market using web enabled services. (level 3) To understand the importance of web advertising, web development methodologies. and analyse the effectiveness of e-commerce sites. (Level 2)

Course Content: UNIT 1:                                                                                                                     [10 Hours] Introduction: Electronic Commerce and physical commerce, The DIGITAL phenomenon, Different types of Ecommerce, examples, E-Commerce scenarios, Advantages of ECommerce, Myths about E-commerce. Technologies (Fundamentals): Internet and WWW, web system architecture, URL, An overview of the internet, overview of HTTP, HTTP.  

UNIT 2:                                                                                                                     [11 Hours] Internet payment systems: Characteristics of payment systems, 4C payment methods, SET protocol for credit card payment, E –Cash, E-Check, Micropayment system, Overview of smart card, MONDEX. Consumer oriented E-Commerce: Traditional retailing and eretailing, Benefits of e-retailing, Key success factors, Models of e-retailing, Features of eretailing.   UNIT 3:                                                                                                                     [10 Hours] Business oriented E- Commerce: Features of B2B e-commerce, Business models, Integration. E-Services: Categories of e-services, Web-enables services, Matchmaking services.   UNIT 4:                                                                                                                     [14 Hours] Web advertising and web publishing: Traditional versus internet advertising, Internet advertising techniques and strategies, Business models for advertising and their revenue streams, Pricing model and measurement of the effectiveness of advertisements, Web publishing-goals and criteria, web site development methodologies, logical design of the user interface I-abstract user interface object, logical design of the user interface-II flow of interaction, Usability testing and quality assurance, Web presence and visibility   Text Books: 1. Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang, “E-Commerce, fundamentals and Applications” by, WILEY Edition.(Chapters: 01, 02, 10 to 14).   Reference Books: 1. Ravi Kalakota, Andrew B. Whinston, “Frontiers of Electronic Commerce”, Pearson Education, 2009. 2. S.Jaiswal, Galgotia, “E-Commerce”, revised edition, 2008.