• Author / Uploaded
• Yolanda Velasquez

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Learning activity 3 Evidence: Getting the hidden message Look at the following advertisements and answer the questions:

Fuente: SENA

Questions

Answers

What is being advertised?

Apparently a household cleaning product is advertised

Why is a different color used in the product’s name?

To draw attention to the product name

What hidden messages does the ad seem to have?

It does not say exactly what type of cleaning product it is and what it is for

Does the advertisement use emotional appeal? If yes, how? If no, how could it?

The does

announcement have emotional

appeal because it says that the product will facilitate the life of the person who uses it

Is product’s description honest? Why or why not?

I don't think it's honest because it's not clear what they offer and how it will make the life of those who buy it easier

What do you think or conclude about the ad?

It is an advertisement that only wants to show emotional appeal but does not establish clarity to the consumer

Fuente: SENA

Questions What is being advertised?

Answers Bottled water is announced

Why is a different color used in the product’s name?

To draw attention to the product name

What hidden messages does the ad seem to have?

It is subjective and it cannot be determined that drinking this water is healthy or leads a healthy life

Does the advertisement use emotional appeal? If yes, how? If no, how could it?

If you use emotional appeal because it says that drinking that water can be healthy and is equivalent to being healthy

Is product’s description honest? Why or why not?

What do you think or conclude about the ad?

It is not honest because the fact of taking that product does not mean that the person is healthy or leads a healthy life I think that it is not necessary to drink this type of water to be healthy or lead a healthy life so the announcement is subjective

When you finish your work, send the file to your instructor through the platform as follows: 1. Click the title of this evidence. 2. Click Examinar mi equipo and look for the file in your computer. Make sure the file is attached. 3. Leave a comment for the instructor (optional). 4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly. Criterios de evaluación Analiza los elementos de la alfabetización mediática desde una perspectiva crítica, utilizando el vocabulario y la gramática requerida.