• Author / Uploaded
• Aashutosh Chandra

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DAIRY INDUSTRY PRESENTED BY GROUP-?

FEBRUARY 6, 2019  

Introduction GROWN FROM UNORGANISED TO ORGANISED INDUSTRY RURAL UPLIFTMENT CONTRIBUTION OF DAIRY INDUSTRY TO GDP GROWTH POTENTIAL

Dairy Products Segmentation Targeting & Positioning MAJOR PLAYERS IN DAIRY INDUSTRY OF INDIA AMUL PRODUCTS SEGMENTATION: CUSTOMER BASED, INDUSTRY BASED TARGETING: MASS MARKET PLAYER, QUALITY AND AFFORDABILITY MARKET POSITIONING

REQUIRES HIGH CAPITAL OF INVESTMENT AND DIFFICULT TO ACHIEVE ECONOMIES OF SCALE. ACCESS TO VERY COMPLEX AND WELL

THREAT OF NEW ENTRANTS (LOW)

PRESENCE OF MULTIPLE COMPETITORS AS WELL AS UNORGANISED MARKET.

ESTABLISHED

HOME DELIVERY AND FRESHNESS OF

DISTRIBUTION CHANNEL.

LOCAL DAIRY PRODUCTS FROM LOCAL

CUSTOMER LOYALTY

MARKET MAKE THIS MORE COMPLEX.

THREAT OF SUBSTITUTES (LOW)

RIVALRY AMONG COMPETITORS (HIGH)

BARGAINING POWER OF BUYERS (HIGH)

MANY SUBSTITUTES IN DRINKING ARENA WHEN COMPARED WITH MILLK ARE AVAILABLE, THE DAIRY INDUSTRY ENJOYS HIGH PROFITABILITY IN CASE OF OTHER DAIRY PRODUCTS

BARGAINING POWER OF SUPPLIER (LOW)

MAINLY THE SUPPLIERS ARE RURAL MILK PRODUCERS AND THUS BARGAINING POWER IS VERY LOW.

Porter's Five Forces Model

Advertising Strategy by Amul

Amul's Supply Chain Model

Thank you VIDHI BHUPTANI (20185011) AASHUTOSH CHANDRA (20185012) NIRAJ KAPADIA (20185028) BHAVIN KAWAD (20185029) PRUTHVI PATEL (20185045) RADHE UPADHYAY (20185046) KEVIN THAKER (20185062) VIVEK J. THAKKAR (20185063)