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Dominos Pizza Tracker CASE STUDY 1 DOMINO’S SIZZLES WITH PIZZA TRACKER CASE STUDY QUESTIONS 1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems. Transaction processing system. They are taking and customizing orders using a touch-screen interface, maintaining sales figures, and compiling customer information. inputs, they capture data about customer orders, purchase orders etc. processes, they record these data, and store it in host machine. outputs are in the form of documents such as income statement, sales figures and customer information. Decision support system Input: Overcome its reputation for poor quality of home delivered pizza Process: improved ingredients and freshness of pizza, implementing pulse, online tracker and polling output: online orders account for almost 20% of all domino’s orders. Online ordering system Input: taking online orders process: making pizza and providing online status of pizza ordered Output: pizza delivered 2. How do these systems help Domino’s improve its business performance? These systems can reduce business costs, improve information accuracy, and improve service level. And each transaction is processed immediately and the affected records are updated. 3. How did the online pizza ordering system improve the process of ordering a Domino’s pizza? According to the case, consumers can go to Domino’s website through connecting with the Internet anywhere, and order pizzas whatever they like. The system allows customers to watch a simulated photographic version of their pizza as they customize its size, sauces, and toppings. The image changes with each change a customer makes. Then, once customers place an order, they are able to view its progress online with Pizza Tracker. Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically. Consumers can

Domino’s sizzles with pizza tracker case study: INTROUCTION:The case study discuss about domino’s pizza and how information systems have helped in development of its business. Many pizza shops have introduced home delivery system and also domino’s pizza. When a survey was conducted about home delivery system, domino’s pizza home delivery was considered to be the worst among all others. Domino’s had the largest market share of pizza in any U.S chains, so it was worried about losing its market share due to its competitors. So, it has planned various strategies to improve its business.

It has used different kinds of information systems as follows:1) Transaction processing system:

The point of sales system captures purchases and payment at a location where goods and services are bought and sold using computers and other digital devices. The customers’ order is the input and it is stored in the database and size, order of pizza, delivery information and customer information are the outputs. 2) Management information system:-

Input is from TPS and its processed and the output is amount of ingredients used, time taken to make a pizza, delivery distances, customer demographic data and employee performance etc. 3) Decision support system:-

Input is from TPS and external sources and it analysed and output is sales data per menu item and analysing the past sales data to the present one.

OBJECTIVES AND ITS USES:These systems have helped dominos in increasing its sales. Pulse is software developed for this purpose was an important asset in maintaining consistent and efficient management functions in each of its restaurants. It has proved clear and also analysts’ accept the fact that technology is working to cut costs and improve customers’ satisfaction. Dominos’ has also developed online tracking system which also includes an online ordering system in it. The system allows customers to watch a stimulated photographic version (graphically also) of pizza with size and toppings and sauces used of their desire. Once customer places an order he can track its delivery using online tracker. As dominos’ completes each step of its order fulfilment a section of its bar becomes red. Even customers who placed order through can track their pizza using the tracker online. In 2010 dominos’ has introduced an online polling system to get feedback from its customers regarding pizza and employee services provided and many other things from its stores.

CONCLUSION:Finally, these systems have proven to be useful in increasing customer’s satisfaction and business too. These systems have improved to execute its operations faster than its rivals in the market. Even though pizza hut and papa johns have online ordering system they lack in online pizza trackers and simulated pizza tracker system which dominos’ has implemented successfully. Today online ordering in dominos account for 20% which shows an increase compared to less than 15% in 2008. This shows that the information systems implanted in dominos has led to development and sustainability among its rivals in the market.