100 Task Startup Bell Ventures 040418

100 TASK STARTUP WEEKS: 1 2 3 4 5 6 7 8 9 10 SETUP PLAN MISSION Gather all steps STAFF LAUNCHPAD COLLECT I

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100 TASK STARTUP WEEKS:

1

2

3

4

5

6

7

8

9

10

SETUP PLAN MISSION

Gather all steps

STAFF LAUNCHPAD

COLLECT IDEAS

Design target org chart

CROSS-FUNCTIONAL

Allocate budget to launchpad and ventures

11

12

Corporate + Startup

13

14

15

16

17

LAUNCH VALIDATE IDEAS

MAKE STARTER-KITS

Rank business models on "short list"

Create "long list" of business models

Distil into "short list"

Map ecosystems of future growth

Compare using "Business Model Canvas" for "short list"

Perform designthinking workshops

STAFF TEMPORARILY

Bring in core team

Set up Lean PMO

DEVELOP MVP

SET UP KPI REPORTS

Gather requirements for each function

Define Top 20 KPIs

GO LIVE

STAFF PERMANENTLY

LEARN FROM DATA

OPTIMIZE FUNCTIONS

Groom & prioritize product roadmap

Start KPI Reporting

20

BEST PRACTICES

INDEPENDENCE

Benchmark ventures across major KPIs

Designate functional experts across Launchpad & ventures

Establish proper financial reporting, controlling, & compliance

Create budget

Define best practices for each function

Define target org chart

Build Proof of Concept of #1 business model

19

Phase in OKR system

Dig deeper using ad hoc reports for each function

Design operating model

Follow "Lean Startup" loop until achieving "Customer Validation"

Implement best practices

Define goals

Conduct competitive analyses ("Porter's 5 Forces")

Set financial targets

Institute HR Independence Dashboard

Re-assess suppliers & partners

Secure external investment

Implemented best practices

Create self-explanatory Internationalization Blueprint

Staffed 100% with permanent employees

Optimize CAC vs. CLV

Start handovers to permanent hires

Set up bank accounts

Develop EIR programs

Navigate using daily, weekly, & monthly reports

Analyze progress toward financial targets

Incorporate legal entity

Transfer proven business models to ecosystems of future

Determine budget to fund plan

Accelerate execution of hiring roadmap

Prepare daily, weekly, and monthly reports

Finalize name

Kick off hiring roadmap

Decide on one of "Three Horizons"

Streamline steps

BUSINESS

Compare how to compete in "Blue Ocean" for "short list"

Startup only

SCALE

BUILD FUNCTIONS

Implement Starter Kits

18

Corporate only

Accelerate work force

Set up accounting

Funded

Perform legal check of business model & key documents

Kick off hiring roadmap

Define central & local logistics value stream

OPERATIONS

Perform capacityplanning for facility

Set up customer care

Set up content production

Automate important manual processes

Re-design operating model according to data

Eliminate operational bottlenecks

Ramp up facility

Build supply chain

Organize distribution

SALES & MARKETING

Compare using "Customer Discovery"

Develop brand bible

Organize ideation contest

Determine Tool Stack

PRODUCT & TECH

Compare how to innovate ("10 Types of Innovation") for "short list"

Complete Competition Matrix

Negotiate framework agreements

Conduct Launch PR Campaign & Paid Marketing

Prepare crosschannel marketing strategy

Stress test & bug-fix across functions

Prepare tech infrastructure and security

Select payment service provider

Analyze customer engagement with product

Create basic prototype

Hiring Start (Launchpad)

Long List

Short List

Launchpad Ready

Hiring Start (Venture)

Enhance CRM

Improve customer care processes to maximize NPS

Optimize payment mix, fees, check-out funnel, & fraud prevention

Implement ongoing knowledge sharing

Achieved ProductMarket Fit

Develop MVP

Stress Test MVP Specification

Build brand & execute PR strategy

Boost tech stack's scalability, availability, speed, & security

Continue testing & bug-fixing

Validated Venture Allocated Budget

Improve management of sales funnel

Enhance UI/UX according to usability tests

Set up Data Warehouse

Specify MVP

Create design & wireframes

MILESTONES

Prepare Press List

Institute sales funnel

Finish logo and creatives

Focus on cross-channel marketing mix that works

KPI Reporting

MVP Developed

Go Live Data Deep-Dive

Investment Secured

If you enjoy the "100 Task Startup" playbook, please share it or contact us to discover how you can leverage it to achieve your goals: [email protected] Website: www.bell.ventures All rights reserved © 2018 Bell Ventures GmbH | Sources: Five Forces, Competitive Advantage (1980), Michael Porter. The Lean Startup (2011), Eric Ries. Three Horizons, The Alchemy of Growth (1999), Stephen Coley et al. Business Model Canvas, Business Model Generation (2010), Alexander Osterwalder et al. Blue Ocean Strategy (2004), W. Chan Kim et al. Ten Types of Innovation (2013), Larry Keeley et al. Customer Development, Four Steps to the Epiphany (2005), Steve Blank.

Best Practices Implemented

Independent Venture