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RegioGraph 2017

© GfK March 2, 2017 | RegioGraph 2017

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Award-winning geomarketing software Visualize company data on maps

Import all standard data formats

Create presentations using customized map layouts

Spot complex regional trends and relationships

Display data and maps on your preferred end device

© GfK March 2, 2017 | RegioGraph 2017

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Import your company data into maps Drag and drop your data into a map. Highlight your customers according to factors such as turnover, assigned representative and regional affiliation.

customer location by industry industry A industry B industry C industry D F industry E industry F industry G industry H industry I

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Analyze large quantities of data It’s easy to import, analyze and visualize data in RegioGraph. Display your data sources on maps for deep insights into your operations.

© GfK March 2, 2017 | RegioGraph 2017

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Pinpoint new turnover potential RegioGraph includes detailed data on potential for inhabitants, households and purchasing power. Use these insights to find new sales opportunities. Purchasing power index in German-speaking region

Deviation from average per postcode below average

average (Germany/Austria/Switzerland)

above average

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Spot your strong and weak regions Compare your turnover with the available market potential. RegioGraph’s portfolio analysis indicates the correct action for each of your active regions.

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Analyze your existing sales territories RegioGraph displays your sales territories and automatically aggregates turnover and customer data for each region. Charts offer added insights. business site Outside sales force regions customers of which are key accounts

Oetjen region

Schiffer region

turnover: €55,204

turnover: €103,319

Kramer region

city 1,000 – 5,000,000 inhabitants

turnover: €60,537

city 500, – 1,000,000 inhabitants city 100, – 500,000 inhabitants

Mast region

city 50, – 100,000 inhabitants

turnover: €160,290

city 20, – 50,000 inhabitants

Friedel region Müller region

turnover: €91,610

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Optimize your sales territories RegioGraph puts your sales territories under the microscope and allows you to optimize according to your chosen criteria, such as workload and accessibility Generate new territories  according to number of customers  according to accessibility  according to potential, etc.

sales member

customer inquiries inside sales (qtr.)

customers

key accounts

turnover (qtr.)

inhabitants

households

purchasing power €

Optimize territories  split and merge territories according to your criteria  optimize territories according to accessibility, sales potential, etc. Restructure territories When restructuring territories, RegioGraph automatically adjusts customer assignments and aggregated turnover values. © GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Take your maps on the go with Web Viewer RegioGraph Strategy allows you to view, navigate and search maps and data on the device of your choice, from standard desktop computers to tablets and smartphones

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Locate your target group RegioGraph Strategy includes street segment-level GfK data on end consumers or D&B address data on business potential

Number of households

Business potential in Braunschweig Per-capita purchasing power

Location analysis of businesses:

below average electrical work painting, wallpapering, decorating Company size (by turnover): small company

average

mid-sized company large company

above average

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Analyze your branch network Analyze and evaluate your catchment areas according to driving distance, driving time and competitor influences

By driving distance inhabitants: 2,351,124 households: 1,247,840 purchasing power: €48,675 mil. per-capita purchasing power: €20,703

project location

competitor

By driving time inhabitants: 1,787,103 households: 952,463 purchasing power: €36,678 mil. per-capita purchasing power: € 20,524

project location

competitor

Modeled (based on competitors) inhabitants: 882,603 households: 475,475 purchasing power: €18,531 mil. per-capita purchasing power: € 20,995

project location

competitor

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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Extract concrete results and insight from your data Create eye-catching reports in RegioGraph Strategy for individual locations or an entire branch network sunterlagen. Edit the results in RegioGraph or export them as a PDF.

Table of contents Branch network overview Potential [retail purchasing power €] by distance to Westerstr. 34 Branch network analysis

Market share zones around Westerstr. 34

Create a comprehensive report for a single location or an entire branch network.

© GfK | www.gfk.com/geomarketing | Report created with RegioGraph © GfK March 2, 2017 | RegioGraph 2017

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RegioGraph – New features RegioGraph 2015/2016 and later Web Viewer

New data import via drag & drop

IP geocoder New territory optimization option: “Generate with minimum values” A specified minimum value (e.g., no. of customers) determines how many territories are created.

RegioGraph 2017 and later: Option to use online maps integrated Bing maps and aerial imagery Location network optimization calculation of optimal location network Insert grid grid layer for working with granular data Improved usability & performance menu ribbons, new navigation table design view comfortable interface for linking & working with layer tables

© GfK March 2, 2017 | RegioGraph 2017

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Comparison of RegioGraph versions Features & pricing

Save 50% when you order RegioGraph as a subscription!

Analysis

Planning

Strategy

Import data of all standard formats

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Export data (tables, graphics, HTML documents, presentations, PDFs, printing)

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Visualize data on maps (numerous display options)

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Comprehensive cartographic foundation (such as postcodes, municipalities and street networks)

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Access online maps (Bing)**; unlimited, street-level geocoding, IP geocoder

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Automatically plan, optimize and evaluate sales territories

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Carry out driving time and street-based calculations and analyses

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Create reports with maps, charts and tables

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Evaluate locations using models – e.g., for optimizing location networks or analyzing potential using a Huff gravity model

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Create navigable, online maps using Web Viewer feature

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Get integrated street segment-level data: either data on end consumers or business potential; street-level analyses

optional from €1,500*

from €4,000*

from €7,500*

*This excludes VAT and shipping and handling costs. **License is valid for one year. © GfK March 2, 2017 | RegioGraph 2017

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Questions? Contact us at T +49 7251 9295 200 or visit regiograph.gfk.com.

GfK GeoMarketing GmbH | Werner-von-Siemens-Str. 9 Gebäude 6508 | 76646 Bruchsal | Germany © GfK March 2, 2017 | RegioGraph 2017

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