• Author / Uploaded
• Travis Bickle

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Name:- Sudeep Poudel Roll Number:- 03320002 Programme:- Advance Diploma in Advertising and Graphic Design 3 year Programme Assignment Final project Formative Assignment Level FCLII Creative brief 1. Name of the advertiser: Pepsico 2. Project detail :-Pepsi cola. 3. Information about Pepsi cola: The fizzy soft drink, product of PEPSICO 4. Campaign objective: 5. Tone of voice: fun and amusing 6. Target Audience:

Segmentation Variables

Data

Demographic Age Gender Family size Family life cycle

14 – 30 + Male, Female 1-2, 3-4, 5+ Married, Unmarried

Psychographic Social class Life style

Middle class, Upper Class. Actualizes, Fulfilled, Believers, Achievers, Strivers, Experience’s makers and Strugglers

Behavioural Occasions Benefits User status Loyalty Status Readiness stage

Parties, Birthdays, Sports and Regular Occsions Quality, Taste. First time user Strong Aware, Interested

-Socio economic category (sec): A, A+, A-, B+, B-.C, C+

7. Key proposition:globally accepted fun filled drink 8. Mandatory: Brand name, brand logo, product, copy in the advertisement . 9. Media: Print,posture,transit,innovation,floor graphics, 10. Conclusion : After the discussion with the Deepti mam, i came to the conclusion that we can endorse the brand without any brand ambasdor . As we know that Pepsi is a world’s renowned fizzy soft drink so i used flag of the different country, manipulate it with the logo of the pepsi and add fun on it.