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LUDLOW ORNAMENT

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LUDLOW |

ORNAMENT $

LUDLOW TYPOGRAPH COMPANY 2032 CLYBOURN AVENUE CHICAGO

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TYPOGRAPHIC ORNAMENT :

3S5S2|^NE

of the moil charming ad-

*j juncts to typography

j

ornament, by which

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___J ^3

units

of decoration

is

type

we mean

in the

form

fecX?icX>icXxS of type, which can be repeated or used in combination, to

make up

borders,

decorative spots, headbands, tailpieces, all-over patterns,

and so

forth.

Type ornament made its first appearance soon after the invention of movable types. The earliest

printers

combined marks of punctuation to serve

a decorative end, and the

made

its

first

true type

ornament

appearance in Italy in 1478. Since then

they have

fast

been put to

multiplied in

telling use

number and have

by many distinguished

exponents of the printing

art.

William Caslon cut exceptionally

effective

ornaments, but typographic decoration reached

Ornament Nos. A230, A233, A234, A237, A238, B243, B244, B260 and C246.

the height of its glory in the hands of the eight'

eenth century French typefounders, most notable

among whom was Fournier le Jeune. Bodoni cut a great variety of ornamental units but used them sparingly and with much restraint. The printer of today should make a much wider use of type ornament than he does. a

good selection of ornaments he can do

for art

work.

more than

With

On

such printing he can earn

his usual percentage

far

of profit.

Ludlow system he has

the

With

decora-

of a high order, without expense

tive printing

exceptional

advantages in the use of ornament, for he does not have to carry large slocks of a wide variety

of units to be jobs.

With

in position to

but one

stickful

handle extensive

of matrices for any

given unit, he can undertake any job of printing,

no matter

how

large.

He

can also, with ease,

duplicate borders for labels run four or eight

up, or for other multiple forms.

With few ornament

is

exceptions, the best use of type

to print

it

in a

second color, as

let. It is

offer to

more

is

many examples in the present book' shown will Ludlow users many suggestions for a

illustrated in

believed the examples here

profitable use

of

their

equipment.

ALBERT WILLIS ROBERT B.BERNATZ I.

J.RALPH LEE

JAMES H.DU RAND

CARL SYNDER PAUL HENNINGS EDWIN JONES LEE ROY DAVIDSON

FRANK THOMAS G.O.DAVIS MORRIS CHAPTER VETERANS OF FOREIGN WARS

it

Nos.

A 751, A 752 and A 753.

Ornament Nos. A233, A234,

A238,

A 71 7, C246

Ultra-Modem

Bold.

A23 7,

and C564.

PARIS SAYS

/ i

i-

V *

"Style laws are

supreme and omnipotent

%

but quality remains

|

the basis for all fashions

ww/Ay of being

^

\

**************

%

J

The plates in

* ^ k ^ * ^

^

color

wood" engraved by Schmied are among the fines? oftheir kind.

A

Student

/»#c/r

uNos.A715 andC246.

^»«

may them.

learn

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PRINTING EXHIBIT -•

:

Beginning the Firs! ofAngus! the work ofsome ofAmerica's leading printers will be on display in the Exhibit Room ofthe Library, from ten in

the

morning until four-thirty

in the afternoon. :•.-

THE CARNEGIE LIBRARY •

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KING FLORAL COMPANY 2552 North Central Avenue, Chicago,

Illinois

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PRINTING

EXHIBIT NATIONAL

THEATRE BUILDING

NOVEMBER 23

to

28,1929

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WINTER SEETHE OLD WORLD Arrangements can be made three in advance for a private tour to any point ofinteresl: to you and your friends. Reasonable rates

months

A4-

ANDERSON STEAMSHIP

8d

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BOLLMAN

TRAVEL AGENTS

16 58 Monroe Road, Milwaukee

Ornament Nos. J 206, A20 7, J208, A209, A230, A237aniA238. Nicolas Jenson

Open and Nicolas Jensen with small caps.