• Author / Uploaded
• Bijal Danicha

Citation preview

Presented by: Faliya Rahul

1

Tolani Institute of Management Studies.

1/13/2013

Name  Founded  Headquarter  Key people  Products  Website:

1/13/2013

HAVMOR GROUP OF COMPANIES

1944 Ahmedabad, India Late Shri Satish Chona, Mr.Pradeep Chona (Chairman) Ice cream, Fastfood and www.havmor.com

Tolani Institute of Management Studies.

2

Ice Creams

3

Tolani Institute of Management Studies.

1/13/2013

Food Services

4

Tolani Institute of Management Studies.

1/13/2013

Brand Facts  Havmor has turned out to be the largest ice cream brand in

India.  Havmor has covered more than 35% market share in ice cream

business.  It has more than 200 Flavors in the ice cream.  Starting range of Rs. 2 to Rs 250 per ice cream.  He had to begin from a hand-cart at the Ahmadabad Railway

Station, churning out the Ice Cream manually.

5

Tolani Institute of Management Studies.

1/13/2013

Cont…  'Havmor' - means 'Have More' - which meant the customer got more

value for their money.  Quality must always precede quantity to be a leader in food & ice

cream .  It has prime objective to ensure consistency in quality of products and

services.  “Havmor make 100% Ice Cream".  In Ahmadabad only, they have 50 ice cream parlours and 25 eateries

and 7 restaurants . 6

Tolani Institute of Management Studies.

1/13/2013

Cont…  The company gives franchises of ice cream parlour

under the name of HAVFUN.

7

Tolani Institute of Management Studies.

1/13/2013

Success secret  They believed in the strategy of innovation in ice cream.  They launched 3 new flavours of ice cream in every 3

months.

8

Tolani Institute of Management Studies.

1/13/2013

Cont…  They provides promotional schemes for customer at regular

interval.

9

Tolani Institute of Management Studies.

1/13/2013

Cont…  Consumer oriented Strategy.  Ability to control economic refrigeration capacity    

10

throughout distribution process. They provides different schemes for different festivals. Like Uttrayan dhamaka, Dhanteras scheme etc. 100% pure ice cream. They have came up with the concept of Mera ice cream falvour. They come out with non-alcoholic whisky-flavoured ice cream.

Tolani Institute of Management Studies.

1/13/2013

Cont…  They have introduced flavours like pan ice-cream, matka ice

cream and bubblegum-flavoured lolly-pop ice cream.  The company sells 1.5 crore litres of ice cream annually across Gujarat, Maharashtra and Rajasthan.  Manufacturing 65,000 litres of ice cream per day.  Havmor expects a turnover of Rs 110 crore from its ice cream business alone and an additional Rs 30 crore from its restaurant and catering business in the region of Gujarat only.

11

Tolani Institute of Management Studies.

1/13/2013

12

Tolani Institute of Management Studies.

1/13/2013