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VALUATION AN NEGOTIATION OF TECHNOLOGY STEP 1 - IDENTIFY INTELLECTUAL PROPERTY AS AN ASSET PRESENTED BY: JHON ALEXIS AL
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VALUATION AN NEGOTIATION OF TECHNOLOGY STEP 1 - IDENTIFY INTELLECTUAL PROPERTY AS AN ASSET
PRESENTED BY: JHON ALEXIS ALBINO MÉNDEZ 80239942
GROUP: 212032_1
PRESENTED TO: KARLA NATHALIA TRIANA
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA INDUSTRIAL ENGINEER MARCH 2019
Based on the readings and extra information gathered from the internet: • Identify Figure 1.1. Types of intellectual property from Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business : The Power of Intangible Assets. (pp 5-7) reading. • Build a comparative chart following the structure below: What are intellectual property rights? Intellectual property refers to the exclusive rights granted by the State over the creations of the human intellect, in particular, inventions, literary and artistic works, and distinctive signs and designs used in commerce. Intellectual property is divided into two main categories: industrial property rights , which include patents, utility models, trademarks, industrial designs, trade secrets, plant varieties and geographical indications; and copyright and related rights , which are related to literary and artistic works. IP Comparative Chart Student name: Jhon Alexis Albino Méndez IP form (Traditional/nontraditional)
Patents
Trademarks
Copyrights
Date IP Type
Description
Example
1.
Patents are the set of rights granted to an inventor, whether a natural or legal person, of a new product or technology during a specific time in exchange for the disclosure of the invention. The registration of patents is included in the industrial property of a state and the use of the invention only falls on its owner.
It is a property title that is granted to any new form, configuration or arrangement of elements, of any artifact, tool, instrument, mechanism or other object or of any part of it, that allows a better or different operation, use or manufacture of the object that incorporates you or that provides you with some utility, advantage or technical effect that you did not have before.
2.
The commercial name is the sign or denomination that identifies a company in commercial traffic and that serves to distinguish it from other companies that carry out identical or similar activities
The emblem or name with which you market certain pants will be the brand of the product
Copyright is an established, legal discipline that regulates the relationship of the author or creator with his intellectual creation and of this with society
Protected works include, among others, the following: novels, poems, plays, newspapers, computer programs, databases, films, musical compositions, choreographies, paintings, drawings, photographs, sculptural works, architectural
3.
Trade Secrets
4.
Design
5.
Confidential information
Circuit layouts
Domain names
Plant Varieties
The industrial or business secret is all knowledge about products or industrial procedures, whose maintenance in reserve provides its possessor with an improvement, advance or competitive advantage Any design that represents a brand and that is legally registered cannot be mutated or used to generate income, the design patent protects only the aspect of physical support
6.
The confidential information is that in which a company contains valuable information for the conduct of its business and sustainability of it.
7.
There is no formal registration process for the protection of circuit layouts To carry out the protection of a circuit design, it must be registered as an industrial design, which must comply as new and be registered by its designer.
8.
The selection of a domain name has become an important commercial opportunity. A domain name is the name registered by Internet users to identify the website of your company.
9.
The breeder's rights are the benefits obtained by those who discover or generate a new plant variety and can legally acquire them.
works, advertising, maps, technical drawings, works of art applied to the industry. Trade secrets are generally defined in broad terms and include sales and distribution methods, typical consumer profiles, advertising strategies, lists of suppliers and customers, and manufacturing processes. The designs of industrial packaging must be registered as an industrial design, which grants an exclusive right for its use for 25 years. Only in the USA are there design patents. We have technical data, such as a detailed description of a manufacturing method, others are of a commercial nature, such as a list of names and addresses of customers that might be of interest to a competitor. When the scheme has been designed in compliance with a work or service contract for this purpose or within the framework of an employment relationship in which the designer has that function, the right to protection will correspond to the contracting party of the work or the service or the employer, unless otherwise stipulated in the contract. The domain names of companies can be registered within the "top level domains", called "TLD". You can choose between "generic top-level domains" ("gTLD"), such as .com, .net, .org. The rights are translated into benefits for the breeder, acquires legal recognition as the creator of a plant variety; it has exclusivity to exploit and exploit up to 18 years the variety; and these rights are nontransferable.
3. Identifying traditional IP from previous activity, draft three creative infographics, one for each type: Patents, Copyrights, Trademarks including the following:
•
Student name, date, group number
•
IP type (Patents, Copyrights, Trademarks)
•
Colombian office in charge of rule the registration according to the type of IP
•
Registration process according to the type of IP
•
Requirements and fees