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New American Inside Out Upper intermediate Unit 10 Test Name _______________________

Score ______/50

Part A Vocabulary look at and see 1

Complete the sentences with the correct form of the verb phrases in the box. There are two extra verb phrases.

eye

gaze at

glance at

make out

notice

spot

stare at

a)

Stop __________ those people. It’s rude!

b)

I briefly __________ myself in the mirror before I left the house.

c)

I just caught Gail __________ Martin’s picture again. She’s crazy about him!

d)

Did you __________ the jacket John was wearing last night? It was very nice.

e)

I’ve been __________ a new purse in that store for weeks now.

(5 points)

Sales and marketing collocations 2

Underline the correct words.

a)

Product advertising / branding / placement is happening more and more in TV shows.

b)

Too much brand / aggressive / designer TV advertising is aimed at children.

c)

Many big names try to create brand / product / buying loyalty among their customers.

d)

It’s possible to buy many fake product / design / designer goods in China.

e)

Some experts think children are being pressurized / brainwashed / wasted by TV advertising.

(5 points)

New American Inside Out Upper intermediate Unit 10 Test Photocopiable D.R. © Macmillan Publishers, S.A. de C.V. 2010

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Grammar Relative clauses 3

Add commas to these sentences where appropriate.

a)

My best friend who I met in Spain is now living in the USA.

b)

He said we hadn’t met before which was very strange. I know we met at a meeting last month.

c)

The people who need to leave early are coming at 5:30. The others are arriving at 6:00.

d)

The ring which was made in 1766 is worth a lot of money. The other ring is worthless.

(4 points)

4

Rewrite the pairs of sentences as one sentence, using the word in parentheses.

a)

I made myself a large breakfast. That is unusual. (which) __________________________________________________

b)

My aunt comes from Puerto Rico. She is visiting us next month. (who) __________________________________________________

c)

They live in a place. It’s famous for olive oil. (where) __________________________________________________

d)

He’s bringing Jean to the party. I like her very much. (who) __________________________________________________

e)

Did you have time to finish the report? You were working on it all week. (that) __________________________________________________

f)

She gave me a CD for my birthday. I didn’t like it at all. I didn’t want presents. (which) __________________________________________________

g)

My car was very cheap. It’s broken down already. (which) __________________________________________________

h)

I lost my wallet. I had filled it with money just hours before. (which) __________________________________________________

(8 points)

New American Inside Out Upper intermediate Unit 10 Test Photocopiable D.R. © Macmillan Publishers, S.A. de C.V. 2010

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Emphasis (cleft sentences) 5

Write the words in the correct order.

a)

I / bed / really / on / like / Sundays / doing / is / what / staying / in What _____________________________________________________

b)

sensitivity / about / can’t / I / total / lack / him / is / of / the / stand / his / thing The thing __________________________________________________

c)

dinner / have / to / with / like / is / the / most / Leonardo DiCaprio / person / I’d The person _________________________________________________

d)

smoke / who / are / people / in / really / places / what / me / public / annoys What ______________________________________________________

e)

the / cold / I / it’s / about / winter / hate It’s _______________________________________________________

(5 points)

6

Write sentences using the prompts.

a)

I like Claire. I don’t like Frank. It isn’t __________________________________________________

b)

I don’t understand why he’s always late. What I __________________________________________________

c)

I most dislike the fact that he never apologizes. The thing _________________________________________________

(3 points)

New American Inside Out Upper intermediate Unit 10 Test Photocopiable D.R. © Macmillan Publishers, S.A. de C.V. 2010

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Useful phrases 7

Complete the conversations with the words in the box. There are two extra words.

absolute

absolutely

complete

extremely

pretty

stiff

whole

A:

What are you reading right now?

B:

The latest thriller by Muriel Jones. It’s (1) __________ terrifying.

A:

How was the party on Saturday?

B:

Awful. I didn’t know anybody. I was bored (2) __________ and left after half an hour.

A:

Are you ready for your driving test tomorrow?

B:

No, definitely not. I feel (3) __________ nervous. I’m sure I’m going to fail.

A:

Did you like the movie?

B:

No. It was (4) __________ garbage. Don’t go!

A:

Are you going to the lesson again today?

B:

Yes, even though last week’s lesson was a (5) __________ waste of time.

(5 points)

New American Inside Out Upper intermediate Unit 10 Test Photocopiable D.R. © Macmillan Publishers, S.A. de C.V. 2010

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Part B Reading 8

Read the text. Are the sentences true (T) or false (F)?

a)

If advertising wasn’t effective, spending on it wouldn’t have gone up. _____

b)

Newspaper and magazine advertising is the most expensive. _____

c)

Advertising is creeping into places where it hasn’t been before. _____

d)

Older children don’t pay much attention to advertising. _____

e)

Young children don’t recognize that advertising is trying to sell them something. _____

Love it or hate it, you can’t ignore it. Advertising is all around us, and is almost impossible to escape. But has advertising got out of hand? Many people believe that it has. Spending on advertising has increased dramatically in recent years. And although we may think we are immune to the persuasive powers of advertising, and beyond its influence, if that is the case, why do advertisers continue to spend billions of dollars globally on it? Although marketing takes many forms, such as billboards, flyers, newspapers, and magazines, TV commercials are generally considered the most powerful and effective advertising format, which is reflected in the high price. The Super Bowl is famous for being the most expensive advertising spot in TV. The average cost of a thirty-second ad during the game is now in excess of $3 billion. One of the main problems today is that the boundaries between advertising and factual editorial content are becoming blurred. It is increasingly hard to tell the difference between ads and news, information, or entertainment. Moreover, ads are, through sponsorship and product placement, increasingly encroaching into public spaces such as schools, hospitals, etc. What concerns many experts is the fact that children are being targeted by advertisers from an increasingly young age. No doubt about it, children are big spenders now, and will be the spenders of the future. They also have persuasive power over their parents. Last year $1.3 billion was spent on TV ads aimed at children, which is unsurprising maybe when the average American child sees 40,000 TV ads a year. Research has shown that children as young as three recognize brand logos. While older children are able to understand that they are trying to be sold something, younger ones are likely to accept ads as truthful and accurate. Is it even a form of child exploitation? Defenders of advertising argue that it is a multi-billion dollar industry, employing millions of people worldwide. Some even believe that it is an art form to be appreciated for its own merits. What is certain is that advertising is a part of our modern culture that is here to stay. (5 points) New American Inside Out Upper intermediate Unit 10 Test Photocopiable D.R. © Macmillan Publishers, S.A. de C.V. 2010

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Pronunciation Sentence stress [Track 22] 9

Listen and underline the stressed words in each sentence.

a)

The thing that annoys me most about driving is other drivers!

b)

What I’d really like to do tonight is watch a movie.

c)

The thing I love most about weekends is sleeping in on Sundays.

d)

What I really can’t stand is the way politicians talk.

e)

The subject I found most difficult in school was math.

(5 points)

Listening [Track 23] 10

Listen to the radio news story. Choose the best words to complete the sentences.

1)

The government has introduced rules to ban _____ . a) advertising during children’s TV shows

b) junk food

c) some food advertising during certain shows 2)

The aim of the ban is to _____ . a) reduce the number of overweight children

b) stop product placement

c) encourage children to eat healthy food 3)

Some organizations have criticized the plans because they think _____ . a) they’re too aggressive

b) they will affect millions of children

c) they don’t go far enough 4)

Health-food campaigners would like to see _____ . a) more advertising of healthy foods children’s shows

5)

b) no food advertising at all during

c) more pressure put on major food producers

One implication of the ban for TV channels is that _____ . a) they will lose advertising income

b) TV shows won’t be affected

c) they won’t have children’s shows (5 points) New American Inside Out Upper intermediate Unit 10 Test Photocopiable D.R. © Macmillan Publishers, S.A. de C.V. 2010

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