• Author / Uploaded
• DeepakSuhag

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Unifine Richardson

Fall 2012

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Break out 1  Roles    

Raw Honey Production Industry Joanna Killian (Harrington Honey) Rob Pincombe (Purchasing at Unifine) Purchaser at the Canadian Fried Chicken (CFC) Franchise (member of food industry)

 What is your role and objective in the supply

chain?  What do you influence?  What decision (s) do you have to make related to honey & supply chain quality?  What are your alternatives?

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What determines the price of honey?  Supply side

 Demand side

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What’s the Buzz about Disappearing Bee?  40% of the 2 Million Bee

Colonies collapsed over 3 years  11% or 15 B $ of US Agricultural crops depend on Bees  Food Shortages for those products  Prices continue to go up. 5

Competitive Analysis  How important is honey to Unifine?  Who is its major customer and what do they

look for in their purchase? 

Order winner attributes for this product (Why do customers chose this product over competitors?)

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Purchasing Sourcing Alternatives Advantages/ Benefits

Disadvantages/ Risks

Purchasing directly from global sources

Using intermediaries -single source Or -multiple sources 7

What should the supplier have done differently?  Knowledge of problem?  Proactive versus reactive?

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Quality Practices in the Supply Chain

Sources

Unifine

Buyers

What are the costs of external quality failures to Unifine? 9

Breakout 2 Taking the role of Rob Pincombe  Recommended action and why?  Length of purchasing contract?  Knowing what you know now, what

additional clauses need to be in your supplier contract?

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Pros and Cons of Honey Selection Advantages

Disadvantages

Continue with Chinese-Canada honey Purchase CanadianArgentine blend Purchase pure US or pure Canadian honey 11

Key Supply Chain Issues  International Food Purchasing

Issues  Global Supply Chain  Purchasing Commodities  Supplier relations  Intermediaries  Government Regulations  Role of 6 Ts in Quality  Trust  Testability  Traceability  Transparency  Training  Time

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