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Title: Author: Date: Notes:

┼┼ ┼┼ ▼ ┼┼ ┼ ┼┼ Column # Direction of Improvement: Minimize (▼), Maximize (▲), or Target (x)

▼

┼

1

2

3

4

5

6

7

▼

▼

▼

▲

▲

▼

▲

insumos

quimicos

maquinaria

10.0 café tostado sea economico

Θ

Θ

Θ

▲

2

9

20.3

12.0 su aroma y sabor sea agradable

Θ

Θ

Θ

Θ

3

9

13.6

8.0

variedad de sabores

Θ

4

9

3.4

2.0

variedad en tamaños

Θ

marketing

caildad del café

16.9

empaque

Relative Weight

9

Demanded Quality (a.k.a. "Customer Requirements" or "Whats")

investigación y desarrollo

Max Relationship Value in Row

1

Weight / Importance

Row #

Quality Characteristics (a.k.a. "Functional Requirements" or "Hows")

Ο

▲

Θ

Θ

▲

Θ

Ο

Θ

Θ

8

9

10

11

12

13

14

15

5

9

5.1

3.0

tenga variedades de preparación

6

9

3.4

2.0

tenga buen diseño

7

9

13.6

8.0

sea rendidor

8

9

1.7

1.0

que tenga azucar

9

9

8.5

5.0

facil de conseguir

10

9

13.6

8.0

que tenga información para su consumo

Θ

Θ Θ

Θ

Θ Θ

Θ

Θ

Θ

Θ

Ο

Θ

Θ

Θ

Θ

Θ

Θ

Θ

Target or Limit Value

$ 6,000

Θ

Difficulty (0=Easy to Accomplish, 10=Extremely Difficult)

7

Max Relationship Value in Column

9

9

9

9

9

9

9

Weight / Importance

533.9

335.6

630.5

47.5

778.0

213.6

716.9

16.4

10.3

19.4

1.5

23.9

6.6

22.0

Relative Weight

Legend

Θ Ο ▲ ┼┼ ┼ ▬ ▼ ▼ ▲ x

Strong Relationship

9

Moderate Relationship

3

Weak Relationship

1

Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target

15 Competitive Analysis (0=Worst, 5=Best)

CAFÉ GENUINO COATEPEC

Cafe de Colombia en grano y molido

café-tero

Cotaex

café galavis extra

café galavis extra

tostado club café

tostado club café

3

2

3

2

2

5

5

5

5

5

5

5

5

5

5

5

4

5

4

4

CAFÉ GENUINO COATEPEC Cafe de Colombia en grano y molido café-tero Cotaex

0

1

2

3

4

5

café-tero Cotaex

5

5

5

5

5

4

4

4

4

4

5

5

5

5

5

0

0

0

0

0

5

5

5

5

5

1

1

1

1

1

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Title: Author: Date: Notes:

Column #

Weight / Importance

Quality Characteristics (a.k.a. "Hows") Relative Weight

Max Relationship Value in Row

Row #

Direction of Improvement: Minimize (▼), Maximize (▲), or Target (x)

1

16.4

533.9 caildad del café

2

10.3

335.6 insumos

3

19.4

630.5 quimicos

4

1.5

47.5 maquinaria

5

23.9

778.0 investigación y desarrollo

Demanded Quality (a.k.a. "Whats")

1

2

3

4

5

6

7

8

9

10

11

6

6.6

213.6 empaque

7

22.0

716.9 marketing

8 9 10 11 12 13 14 15

Target or Limit Value

Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Max Relationship Value in Column Weight / Importance Relative Weight

Legend

Θ Ο ▲ ┼┼ ┼ ▬ ▼ ▼ ▲ x

12

13

14

15

Strong Relationship

9

Moderate Relationship

3

Weak Relationship

1

Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target

Powered by QFD Online (http://www.QFDOnline.com)

Title: Author: Date: Notes:

Column #

1 2 3 4 5

Weight / Importance

Quality Characteristics (a.k.a. "Hows") Relative Weight

Max Relationship Value in Row

Row #

Direction of Improvement: Minimize (▼), Maximize (▲), or Target (x)

Demanded Quality (a.k.a. "Whats")

1

2

3

4

5

6

7

8

9

10

11

6 7 8 9 10 11 12 13 14 15

Target or Limit Value

Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Max Relationship Value in Column Weight / Importance Relative Weight

Legend

Θ Ο ▲ ┼┼ ┼ ▬ ▼ ▼ ▲ x

12

13

14

15

Strong Relationship

9

Moderate Relationship

3

Weak Relationship

1

Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target

Powered by QFD Online (http://www.QFDOnline.com)

Title: Author: Date: Notes:

Column #

1 2 3 4 5

Weight / Importance

Quality Characteristics (a.k.a. "Hows") Relative Weight

Max Relationship Value in Row

Row #

Direction of Improvement: Minimize (▼), Maximize (▲), or Target (x)

Demanded Quality (a.k.a. "Whats")

1

2

3

4

5

6

7

8

9

10

11

6 7 8 9 10 11 12 13 14 15

Target or Limit Value

Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Max Relationship Value in Column Weight / Importance Relative Weight

Legend

Θ Ο ▲ ┼┼ ┼ ▬ ▼ ▼ ▲ x

12

13

14

15

Strong Relationship

9

Moderate Relationship

3

Weak Relationship

1

Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target

Powered by QFD Online (http://www.QFDOnline.com)

™ QFD Online ...moving into the House of Quality Template Name: Version: Release Date:

Traditional House of Quality 2.0.346.0 December 11, 2007

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