• Author / Uploaded
• lover.forever

Citation preview

HUHHBHBHHHHHral

THE

• RING

BOOK

By CHARLES AUSTIN BATES

LIBRARY OF CONGRESS, '

Chap.

Copyright No,

ShellHlJLB3 UNITED STATES OF AMERICA.

Tl

ook*

No. Issued to

The complete

demand

be given on

price, twenty-five

which

service

this

book

with

carries

will

it

any time

after the full subscription

dollars ($25.00),

has been received by the

at

Charles Austin Bates Syndicate.

This service

is

covered by the coupon book which accom-

Bach coupon book contains

panies the Tailoring Book.

1

1

Coupon entitling the holder and advice.

Coupon

1

Coupon

1

Good Advertising,

'

Coupon

'

changing

cash.

entitling the holder to receive the

paper,

—

to a letter of criticism

entitling the holder to a plan for

from credit to

:

' '

entitling the holder to a

for

monthly

one year.

book

of store rules

such as are used by leading houses. 1

Coupon

dow

entitling the holder to

'

(

'

monthly )

,

for three

"The Show Win-

months.

225 Coupons, each entitling the holder to purchase one single, or half-column,

and postage.

cents

wood-base cut at sixteen

Or

(16)

to double-column or metal-

base cuts at the cost stated on the following page.

Only a part half

column

of the cuts in this

sizes.

If

book

you want these

are

made

in double

special sizes,

and

we suggest

you

that

shown

first

send for a

list

This book and

its

numbers

The

them.

of

sizes

accompanying coupons are sold and

shipped in only one way collect, or

book

of the

are preferable in most cases.

C. O. D. express, all charges

payment may be sent

will be sent

by

we extend

privileges

— by

in advance, in

mail, postage paid. to

our subscribers

which case the

The extraordinary

make

absolutely

it

impossible for us to burden ourselves with the details of book-

keeping, collections,

etc.

The coupons which permit the purchase

of single, or half-

column, wood-base cuts at sixteen cents and four cents postage, also entitle the holder to single,

cuts at twenty-five cents

column wood-base cuts postage

;

and half-column, metal-base

and twelve cents postage

at twenty-five cents

;

to double-

and sixteen cents

to double-column metal-base cuts at sixty cents

and

forty-eight cents postage.

When

cuts are ordered, one

each cut, and the cash,

coupon must be enclosed

New York

draft, stamps, or

for

money-

order to cover the cost of cuts and postage, must be enclosed

with the order. case.

Orders without cash will not be

We are supplying the cuts at

handling, and

We

we can not add

filled in

the bare cost of

to our expense

by bookkeeping.

strongly urge our subscribers to select a

by

cuts to be sent at one time

any

making and

number

express, instead of

as the express charges will be less than postage.

by

of

mail,

In this case

remit only the cost of the cuts, and pay the express charges

on

delivery. It is

understood that

all

the coupons are void unless used

before

The

Charles Austin Bates Syndicate, Vanderbilt Building,

New

York,

THE

Tailoring

Book

Edited by

CHARLES AUSTIN BATES

NEW YORK The

Charles Austin Bates Syndicate 189.9

Tt*.3B&

42717 Copyright, 1899

The Charles Austin Bates Syndicate

TWO COPIES

RECEIVED.

O 2*1889

SECONH COPY,

How

to Advertise the Tailoring

Business, Your gain as

and

advertising,

many

Mr. Tailor,

should be designed to

of your competitor's customers as possible,

also to convince the wearers of

ready-made clothes that

they should wear tailor-made clothes instead

made

— your

tailor-

clothes.

A great

majority of tailors seem to lose sight of these

two fundamental objects

Your business

You do

of advertising.

not particularly difficult to advertise.

is

not have to convince any

man

that

it

is

neces-

sary to wear clothes.

You do

not have to compete to a great extent with mail-

order houses.

The changing

styles

and

changing

seasons

are

so

nearly continuous that there are always plenty of timely

things to talk about.

The

fact that

most

tailors

tising is decidedly to the

do not do very shrewd adver-

advantage of those

who

do.

Unless you have very unusual competition, or unless

you have already been doing extraordinary

advertising,

you

can certainly double or treble your business by taking the right course.

Do

not allow yourself to think that yours

tional town,

is

an excep-

and that a course of advertising that might

in other places will not

People are

all

same the world

very

over.

pa}-

pay you.

much

alike.

Human

nature

is

the

THE TAILORING BOOK.

4

THE FIRST

A great

deal of advertising

The

unprofitable because the

is

do not properly prepare

advertisers

customers

STEP.

it

first

to

take care of the

brings.

step in building

up

a business

is to

get one's

place of business, and goods, and facilities in the proper

shape to advertise.

Good is

work

advertising won't convince people that poor

good work. Advertising

facilities.

is

not a substitute for a lack of ability or

adjunct of business only

It is a profitable

•

used as a means of securing what one deserves.

when

If

you

don't deserve to succeed, you should not advertise.

how to do good ing that you know your business that you can make first-rate In telling you

—

advertising I as well as I

am

assum-

know mine

and that your

clothes,

prices are reasonable.

— that the store part — should be as inviting as possible.

Your shop least

is,

Cleanliness, polite assistants, an clean, attractive all essential to

window

display,

of

your shop,

abundance of

prompt

at

light,

service, etc.,

a

are

a thrifty business.

THE NEWSPAPERS. The most

of

your advertising should be newspaper ad-

vertising. ' '

Scheme advertising

' '

and sometimes poorly, but

By scheme

sometimes pays the schemer well it

advertising I

never pays the advertiser.

mean

the race- track score card,

the church and theater programs, ads on grocers' paper sacks,

and hotel

registers,

and dodgers thrown from a

bal-

THE TAlEORINGpOOK. loon,

5

and just a thousand and one other propositions that

by promotors of charity as

are .being continually presented

well as by cosmopolitan fakirs.

man who wears

Absolutely every or

who

can be induced to do

so,

is

tailor-made clothes,

a reader of his

home

paper, or of several of them.

And

all

men

many

read

ads

— the

good ads and many

of the poor ones.

Your ads

placed in good newspapers, get

will, if

all

the

attention they deserve.

BOOKLETS AND CIRCULARS. It is

sometimes advantageous to supplement newspaper

advertising with a booklet and an occasional circular.

About four times a year a neat circular to

all

it

will

pay you to send, by mail,

of your regular customers, and a care-

fully selected list of possible customers.

way you

In this

Of course a circular isn't personal

sonal talk.

but

is,

he

is

it

get at people with a sort of a per-

has the

effect of

making the

like a letter

recipient feel that

one of a comparatively small number of fashionable

dressers.

Each printed.

circular It

should be illustrated

should

handsomely

and

about the styles for the coming

tell

season, and quote a price or two.

In lieu of one of these circulars, to issue a

handsome

little

booklet.

it

is

That

an excellent plan will enable

considerable about your business, and the

tell

and

to present a variety of reasons

why

it

new

you

to

styles,

will be mutually

profitable for the reader to patronize you.

Such a booklet should be spine of the

new

st3 T les,

illustrated.

It

should show

and have a striking cover design.

The tailoring book.

6

very rarely the case that a country town printer

It is

is

competent and adequately equipped to print a booklet as it

And

should be printed.

careless printing misrepresents

a tasty tailor.

WHAT TO The

best ads are those

SAY.

which give the kind

tion that a customer usually asks for

Give news and advice, and quote

why you Be so

Go

and

on you.

tell

exactly

straightforward language, and

and

facilities,

Don't simply for a fall suit,

tell

Don't be afraid of saying

into details.

that people won't read

suitings,

prices,

of informa-

calls

can do better work than other tailors can.

explicit.

much

when he

so long as

it,

tell

you use simple,

plain facts about your

and the prevailing

styles, etc.

people that you have the proper thing

and that your price

is

thirty dollars.

is, and why it is the proper who the makers of the cloth are, and where they are. Tell who sets the fashions. Speculate a little as to how long the new style of frock coats will remain exactly correct, and how the "second edition" may alter their

Tell

thing.

what the proper thing Tell

aspect.

People like a inaccurate.

what

little

And

prophecy, even

if it

does prove a

little

they want to be told a good deal about

to wear.

Because you not assume that

men do

know what all

the correct styles are, you must

possible customers

know

also.

Most

not have the time nor inclination to study fashion

journals.

They depend

largely

upon the information

found in newspaper ads, and the

tailor

specific information in his ads is the

business.

who gives who gets

one

to

be

the most the most

THE TAILORING BOOK. Of course you may

tell lots

7

of people lots of things that

they already know, but that will impress them with the idea that

you thoroughly understand your

just

what you should

When you

That

business.

are writing an ad, just imagine that

you are

writing a letter of advice to a friend of yours,

extremely ignorant, so far as dress

The

sort of advice

is

do.

is

who

is

concerned.

you would write

to a friend,

under

such circumstances would be just the right kind of matter for

an ad.

Each ad should be an ad like this

:

— not

a ridiculous apology

—

This space

belongs to

John Cutter, the tailor,

who

is

artistic

too busy to

write an ad.

This sort of nonsense of business

is

very

common among

men, and has a good deal

to

popular idea that successful advertising of luck.

all classes

do with the rather is

purely a matter

THE TAILORING BOOK.

8

Most business men are not so busy that they can't the time to write their ads, and

they do not

employ an ad

afford to

they are too busy, or

if

reel qualified to write

good

if

they can well

ads,

writer.

often the case that a merchant will use as

It is

find

many

words, in explaining that he hasn't time to write an ad as

would be necessary something he has

in telling

to sell.

HOW

riUCH TO SPEND.

A great many people itable it

something worth while about

make

fail to

because they try to follow set

their advertising profrules.

They go about

mechanically.

There

is

no rule or

success in advertising.

set of rules that will positively insure

own

One must carve out

goes along.

Plans for next month that seem

may need of

his

material alterations between

course all

now and

now

right

the

he

as

first

day

next month.

An

advertising campaign that would bring great pros-

perity to one

before

it

One it

upon

All kinds of success depend

individuals.

is

tailor

might have

would be adapted

tailor

to be entirely

to another

remodeled

tailor's business.

became a president of the United

States, but

highly improbable that the emulation of his tactics

would put another

White House.

tailor in the

One must "size up"

his

own

condition and the pos-

before him, and make his plans accordingly. Some advertisers make a mistake by deciding in advance just how much they will spend during a coming year.

sibilities

Sometimes such a course

money than

results in the spending of

the business warrants,

results in not spending enough.

more

while very often

it

THE TAILORING BOOK. make definite estimates and should not make an unalterable plan. If you should start in now with a much

You

9

advertising than

you have done

better grade of

you certainly

heretofore,

could have no very accurate idea of

you

plans, but

should

how much money you

can profitably spend during the coming year.

may make

Doubling the quality of your advertising

pay several times times better,

Do

And

better.

if

would then be wise

it

it

should pay several

it

to increase the quantity.

not use the same amount of space each day or each

Every issue of your paper should contain your

week.

ad,

but you should use a large or a small space, according to

what you have

to say.

Some days you

You should

have a good deal to say.

will

days you will have but

little to

not write matter to

fill

a given space.

should write what you want to say, and then

how you want

it

set.

The

Other

say.

tell

You

the printer

question of space will decide

itself.

A large ate, direct

If

ad occasionally will pay, although the immedi-

returns

may

not seem to warrant

you usually use small

whole page. impression.

A

ads, try

splurge of that kind

It will

cause

many

it.

an occasional half or

makes a

lasting

people to read your small

ads that follow.

Whenever your to try an increase. sibilities are

advertising

You can

before you

is

never

unless

paying

well,

know what

it is

time

sort of pos-

you take that course

to

ascertain.

The money

vast majority of business for

stationery.

Your

men do

not spend enough

letter-paper

and your

bill

THE TAILORING BOOK.

io

heads are a part of your advertising.

make

printed, they

a bad impression.

they will conve}^ the idea that you are too cheap.

If

If

they are poorly

they are too cheap,

may buy

suitings that

Carelessness in one respect generally implies

carelessness in other respects.

High-class

handsomely printed

stationery,

or

litho-

graphed, will do a great deal toward winning the custom

men.

of critical

DISPLAY. Well-written ads are often seriously impaired by being

badly displayed.

The

best kind of display

the kind that looks inartistic

is

to the average country printer.

read kind.

If

you require him

It is

the simple, easy-to-

to set

good

ads,

adjudge you a crank, but you should not mind

he will

that.

A

strong head-line, and a heavy, plain rule border, and a

fairly

prominent signature should constitute the display

part of an ad.

The

rest,

save illustrations, should be plain

reading-matter in one size of type.

There are some very extensive and successful advertisers

that

who is

use no display at

the best plan.

set in small

will see

An tion,

all,

but that doesn't prove that

Argument

is

just as forceful

type as in large type, but not so

and read

it

when

it is

many

when people

set in small type.

ad must be prominently displayed to attract atten-

and

it

must be

logically written to bring business.

Too many display lines are worse than none They make an ad difficult to read. For a small single-column ad here style of display

:

—

is

at

all.

the best possible

THE TAILORING BOOK.

11

WHEN TAKING YOUR MEASURE

we

will act

upon any

individual preferences you may have. If you prefer to leave the whole matter to us, we will give you what is absolutely correct. We will answer any questions, and give advice upon any point. A slight deviation from the requirements of Fashion does not necessarily make one conspicuously incorrect in dress, but it often adds materially to one's comfort. You '11 get exactly what you

want

if

you come

to us.

The Williams Company,

This ad

is

pointedly illustrated and well written.

It certainly implies that

firm of competent tailors

the

Tailors.

man who

likes

to

;

The Williams Company it makes the point clear

and

dictate

a

little,

will

be

is

a

that

treated

THE TAILORING BOOK.

12

considerately, that there will not be an effort

part of the tailors to convince

him

made on the

that he will be satisfied

with what he knows he does not want. It also

does

man who not know

when taking

a measure,

gives the right kind of assurance to the

wants to be faultlessly dressed, but exactly

what Fashion

It is often

the case that a tailor,

customer

will ask his

made the same or smaller. correct,

he

is

if

he wants the legs

size as the ones

If the

who

requires.

of the trousers

he has on, or a

larger

little

know whether,

customer does not

to be

they should be larger or smaller, or the same

very likely to wonder

if

the tailor knows.

asking such a question, the tailor should offer a

little

size,

Before advice

on the subject.

IN

OUR TAILOR SHOP you

'11

find a very elaborate

variety of fall

and winter

suitings.

And you '11 find workmen who are competent to make up any

these

of

suitings

exactly to your liking.

We do not

employ cheap

tailors.

We do not handle any goods that could possibly our

depreciate

excellent

reputation.

We

can not compete with

sweat-shop, ready-made clothes when price is the sole consideration but when style, and fit, and wear are duly considered, ;

we can and do compete with

all

ready-made goods, and

other tailors.

HOMAN &

JACKSON,

=

Tailors.

all

THE TAILORING BOOK. This

Homan &

13

Jackson ad shows an excellent style of

display for a small double-column ad.

It could

hardly be

improved upon.

THE USE OF CUTS. At the present very low to use a

A

new

price of cuts

new

cut in each

and

afford

ad.

cut does n't cost nearly as

in a newspaper,

you can well

much

as a fair-sized space

makes the space much more valu-

it

able.

Practically all the big advertisers use cuts liberally.

Many

department stores employ their own

and make many new

artists,

A

of the great

picture puts

illustrations daily.

into an ad,

life

and

life

always arrests

attention.

A

striking picture

reader of a paper.

is

And

sure to be seen it

will cause

by nearly every

many

people to read

the accompanying talk about your business.

WINDOW Your window should

DISPLAY.

receive a great deal of your atten-

tion.

No

matter

how

in the newspaper, is,

how

well and

extensively you advertise

and how good and how cheap your work

you can make your window display bring you consider-

able business that

you can not get otherwise.

Tailors pretty generally have good displays, but they are not, as a rule,

You play

changed often enough.

should not only change often, but

as

radically

make each

dis-

from

the

preceding one as

a display

is, it

will fail to be very

different

possible.

No

matter

effective if left

how good

unchanged

for

many weeks.

i

THE TAILORING BOOK.

4

Every piece it,

of cloth

shown should have a

telling the price for

making

There should be no

secret about

If

you do not show

some people

who would a moment

will

come

like to

price card on

a suit or overcoat from

prices in

your

your window,

in to inquire the prices,

know

will

do

so.

it.

prices.

of course

but not

Many men

all

will stop

at

the display and pass on without

remembering anything

in particular, while a price card will

to look

usually leave a distinct, lasting impression upon the of the casual observer, distinct later

when he

enough

gets ready to order a suit.

to bring

mind

him back

Ready=Made Ads The following pages of readymade, illustrated ads will be found invaluable.

They

are so varied that

something appropriate will be found for almost any occasion. You can use the cuts with the matter as shown, or the cuts with original matter of your own. Again you will find the ad matter, with or without alterations or additions, suitable to use without the cuts if you so desire. All sorts of combinations of cuts and matter can be made. When you want cuts, order them by number only. The prices and postage rates appear on inside of front cover.

These ads are printed on one side room below them, so that you can add prices, signature, etc. and then tear out the page to send to the printer. of leaves only, with plenty of

,

Thus

the preparation of a daily or

weekly ad of the very best kind is a matter of only a few moments' work.

No. 1003.

One

of

Our Overcoats over that business suit

of yours will

make you look

stylishly

dressed whenever you go upon the street. And you can not get so much style in a coat by going elsewhere. Other tailors can not duplicate our work under any circumstances, while readymade coats are not to be compared at all.

No. 1029.

A Woman's

Inspection

man's clothes may sure to be critical. And the clothes we make the only perfectly made clothes are the kind that will stand critical inspection from any point of view. of a

be casual, but

it is

—

—

No.

1033.

Who's your Tailor

Who's Your The

cloth

garments

Tailor?

and linings that go into the

make

are the best I can find. don't believe there is another place in America where the workmanship is more carefully or conscientiously attended to. Besides getting the best qualities, you get a perfect fit, perfect style, and all at I

I

.

No. 1070.

ADE

to

ORDER

The product"^' of a Factory

%Vi?%^

You Can Judge the

Han by You can

His Clothes.

single out our customers at a

glance.

No

one

else

makes such

clothes as we do. charge as much.

And

perfect-fitting

yet lots of tailors

Ads and Catch-Lines From Various Put a young

made

suit,

man

and he

is

Sources*

into a

good

tailor-

very likely to put

himself into a good position.

The is

tailor

who makes

desperate claims

likely to be in desperate financial cir-

cumstances, and will try to

once.

make

We

when he gets a customer, too much money all at

are consistent under all cir-

cumstances.

The

difference between our clothes

made by marked as the

those

other tailors

is

and

just as

difference between

our

customers and the class of people

who

patronize the cheap tailors.

Of course you don't believe a

when he

claims to

make

Our

suit for fifteen dollars.

tailor

a thirty-dollar price for a

thirty-dollar suit is thirty dollars.

Every progressive young to

mingle more or

him

less

in order that he

plane himself. suit will

And

may a

man

desires

with those above reach a higher

good tailor-made

do a great deal toward gaining

such privileges.

THE TAILORING BOOK. No

suit is

isn't as

good enough

good a

suit as

for

you

if it

we can make.

Of course there are arguments in favor of

ready-made clothes, but how about the

When

contra-arguments ?

man

a

thor-

oughly considers both sides of the question,

he generally

concludes

ready-made side of the

the

that

question isn't

worth much consideration.

The man who his

money

tries to get too

invariably gets too

much

for

We

little.

give the biggest possible values for any

given price.

Don't order a

Order

it

because

suit it

because

will be

When about

it

suits are so

best

is

We make the best.

our competitors say

us,

cheap.

is

The

durable, and comfortable.

the cheapest.

it

becoming, and

mean

generally means

things

that our

good that we are pretty bad

competitors.

A tailor

can not work as cheaply as the

dirty, half-paid,

half-fed

"sweat-shop"

who make ready-made clothing. And when a tailor talks about making a

people

suit for the price of a

ready-made

suit,

you can be sure that you don't want Neither do you want suit.

Our

sistent.

the

it.

ready-made

prices are as low as are con-

THE TAILORING BOOK. Long experience " is a vantage to a tailor when it 1

great disad-

'

signifies old

hence non-progressiveness.

age,

We

are

young, and have had ample experience,

and are

strictly up-to-date.

The man who never buys anything until

he can buy the

prosperous man.

best, is generally a

That kind of a rule

almost sure to bring

is

prosperity

every

offer advice

when

time.

In making a suit it is

we

wanted and we accept advice when

the customer desires to give

If

you don't patronize

tailor,

it.

a

prosperous

your are pretty sure to get a poor

" bargain."

We are

making more money than any

other tailors, but that does n't imply that

our prices are high.

It

implies that our

and that we do the

prices are moderate

best work.

Every now and then you are confronted with the question It 's

'

:

worth quite a

The

'

Who is your tailor

lot to say:

"

,

?'

of

who cut under our prices who have n't a class of custom

tailors

are the ones

that warrants carrying our grade of suitings.

Quality considered,

are really higher than ours.

their

prices

THE TAILORING BOOK. The kind

of tailoring

we do

is

the kind

that other tailors wish they could do.

You never

hear any of our customers

say anything about our prices being high.

And we have

share" of customers,

If

you

've

suits, try

"the

decidedly

lion's

too.

always worn twenty-dollar

a forty-dollar suit just once.

It

will doubtless prove a big object-lesson

and you

to you,

'11

enjoy learning the

les-

son, too.

long time to find out

It takes a

long one of our suits will wear.

You may be under

how

Try

it.

the impression that

our customers are extravagant dressers. If so, just

how much he

ask one of them

spends in a year for clothes.

Then

up how much you spend

for cheaper

You

clothes.

'11

to find out that

travagance

is

figure

doubtless be surprised

what may look

really the

best

like ex-

kind

of

economy. It is

world

the most natural for the

to claim that his

as

if

thing in the

ready-made clothing

goods are just as good

they were tailor-made.

just as inconsistent as

We have

no ax

are always sharp.

man

it is

to grind,

And

it

is

natural.

and our shears

THE TAILORING BOOK. The mania

low prices has resulted

for

in the purchase of

we now have

by

inferior suiting

The

tailors pretty generally.

fact is that

the only first-grade stock of

goods in the

We

city.

more than other

charge a

little

charge because

tailors

our goods are better, and because our customers want these better goods.

If

you can't readily

between the lars for

and the "

that others it

suits

make

thirty dol-

good"(?) ones

just as

for twenty-five dollars,

pay you to drop

will certainly

let

see the difference

we charge

The

us explain.

in

and

fact is that others

couldn't duplicate ours at our price.

These thirty-five-dollar

suits are

the best in the whole world.

simply the best that can be

They

thirty-five dollars.

any other

They

are

tailors will

good enough

They made

not are for

are better than

make for

at that price.

most occasions.

The people who write jokes about tailor-made

who wish

men

are the class of people

they were thrifty enough to be

tailor-made

men

themselves.

Perhaps you can't see the difference

between our thirty-dollar

suits

and the

thirty-dollar suits that other tailors are

making, but we

'11

wager that that young

bride of yours can.

THE TAILORING BOOK. It

as essential

just

is

clothes as

it is

to

wear good

to give her choice

bon-

bons.

The

rich

man who

enjoys wearing poor

clothes doesn't usually enjoy first-class

company.

Some people think

who

it

smart to be a

is

slouchy in dress, but the people

little

are n't quite so smart generally

make

more money.

A

tailor is n't likely to believe in

any

kind of up-to-date methods that he not equal say

mean

We

That

to.

's

why

things about our methods.

buy

direct

from the

mills, so

customers pay no middlemen's

Most scale

tailors

—a

is

other tailors

our

profits.

do business on such a small

" hand-to-mouth

' '

basis

— that

they necessarily have to buy from jobbers in order to serve their customers

with a reasonable degree of promptness.

And

their customers

have to pay the

profit to the jobber.

If

ready-made clothes were as well

made

as tailor-made clothes, they

have to clothes.

reason

made

sell at

And then there would why anybody should buy

clothes.

would

the prices of tailor-made

be no ready-

THE TAILORING BOOK. When

a competitor claims to equal our

work, we

feel

could equal to surpass

If

to

complimented.

it

If

he really

he would certainly claim

it.

you are going

some other

to

tailor

made and want one as good our twenty-five-dollar suits, we would

have a

as

suit

advise you to pay about thirty-five dollars for

it.

If

you always patronize the most pros-

perous people, you are pretty sure to get

Those who are

your money's worth. not

tricky are

among

the most

pros-

perous.

Some

tailors

seem

to think

that the

biggest claims ought to bring the most business.

that

The

surprising

thing about

that they don't learn better.

is

Did you ever try ordering your spring suit three

weeks too early?

have

it

tried

find that that

Those who is

just about

the right time to order.

There

's

no law against stealing the

style that

made Rudyard Kipling it. The with the individual style we clothes we make.

has

famous, but no one can steal

same

is

true

put into the

No lots of

tailor ever

made

a better suit, but

them charge more.

THE TAILORING BOOK. You

'11

probably find that that " extra" extra " accord-

we charge ("

five dollars

ing to the claims of our competitors) pays for the extra five dollars'

worth of

style

and quality which you want, and which our competitors can not furnish.

Our great success uality of style

is

due

we put

to the individ-

You

into suits.

can not get our peculiar individuality

anywhere

else at

any

No one

price.

can

what he does not have.

sell

you are going

If

man, you

to be a tailor-made

will be wise to let us

make

you.

we make

Certainly

but

we

don't call

twenty-dollar

them

suits,

twenty-five-dollar

suits.

The people who think our

prices are

high are the people who do not

how good One

of our customers said

price did

know

our suits are.

seem

' :

just a little bit

'

Yes, the

stiff,

but,

gee,

how

It

was the

most

profitable investment I ever

made."

You '11

the suit did wear.

think that way, too,

if

you

'11

try

us.

It

generally takes the

made

suit to

have

than

should be.

it

it

It

better, as a rule, to

much than

life

right out of a

five dollars

cheaper

would certainly be pay

five dollars too

five dollars too little.

THE TAILORING BOOK. So many

claim to excel

tailors

oth-

all

you probably don't know who

ers that

You can

believe.

us one

trial,

will enable

to

certainly afford to give

and we are sure that that

you

to appreciate the accuracy

of our claims.

Of

course

nearly like is

we

other

of great importance.

for the big difference perity,

The

make

tailors

suits

do, but the little difference It is

responsible

between our pros-

and our competitors' prosperity.

object of paying us just a

more than other

trifle

tailors charge, is to get

our vastly superior work. Reason enough, isn't it?

We may speak of

it,

be a but

it

trifle

really

hard-hearted to is

amusing

to see

second-grade tailors endeavor to secure first-class

custom by charging third-class

prices.

The only way our competitors could cut into our business

would be

kind of work we do.

them can do

Many in

to

do the

not a one of

that.

a good

man

ready-made

a

And

conceals his identity

suit.

If

three

and

a

quarter yards of good material in the

hands

man,

it

of the

tailor does not

certainly gives

among men.

him

make

the

greater power

THE TAILORING BOOK. "A

special reduced price"

ineans that the lining

generally

grade cheaper,

a

is

and that the buttonholes are not worked and that the

quite as carefully as usual,

pockets will wear out sooner, and that while the difference isn't apparent at a glance, the suit really five dollars less.

reduced prices.

worth more than

is

We don't have special We always charge the

right prices.

The perous

great majority of the most pros-

men

in

town patronize

What

us.

do you think of their judgment?

Trousers

made

stuffs regularly

to

measure, $6.50, of

worth $10

stores are getting those

to $12.

Some

prices.

Right

they should.

A fully who

equipped

staff of

expert cutters

who

are at the service of those

'd

rather have tailored-to-measure clothes.

If

we were

would have

to

cheaper suitings. that

reduce our prices,

we would be

And

we

work, and buy

to slight our if

we should do

right on a level with

our envious competitors.

Nature doesn't treat Apollos aren't plentiful

all

men

alike.

where experi-

ence shows ninety-nine of the one hun-

dred to be imperfect. service.

Our tailors

Pay only ready-made

at

your

prices.

THE TAILORING BOOK. A man

much

lives so

in his clothes that

comfort and style should always be a part '

of their

'

make-up.

method

The

' '

of tailoring almost infallibly provides for

making every man appear because

it

includes

and

Stop,

fort.

" at his best,"

stuff, style,

and com-

about

inquire

this

method. Satisfactory

satisfactory

at

tailoring

prices.

Those all-wool, made-to-personal-measure suits by our method of

merchant

tailoring are full of dainty touches,

happy new

tailoring

about them

' '

thing " which

and

and have

ideas,

that indescribable

some-

always makes the mer-

chant-tailored suit.

Revised prices in high-class tailoring.

The

style

and general workmanship

our made-to-order clothing to-day as

it

prices have

always has been.

been changed.

sole difference

of

the same

But the

That

is

the

between our made-to-order

clothing as you

None

is

know

of the goodness

it,

and

as

it

is.

you have always

looked for has been skipped for the sake of establishing the very

now

moderate prices

in force.

The problem

of lowering cost without

touching quality, except to improve isn't

an

enough stantly.

easy

to give

one.

it,

But we succeed

you new advantages con-

THE TAILORING BOOK. The way

to

win a woman

no secret to

is

the man, but a nice suit of clothes, well

made, such as we are now making

low

cial

We

at spe-

prices, will help you.

got an idea once

— an

idea that

everybody would wear tailor-made clothes if

prices for

we

good work were lower

acted on

Ready-made dummies.

suits

are

you no more than you

dummy

make

All garments

for you.

for

perfect-fitting

have to pay for a it

and

right

all

you want a

If

that will cost

suit,

;

it.

suit,

us are kept in repair one year

Pheasant Reflections.

we will made by

free.

— There

are

pleasant reflections in our big triplicate

when

mirror

who

a customer,

is

buying

our kind of made-to-measure clothing for the

first

fits

at the first trying on.

him

time, discovers that his

suit

smile.

An immense

variety of suitings,

at business-bringing prices.

leader

The low

new

That makes

and is

all

our

:

tailors

prices,

ities,

Here

who

say a great deal about

and nothing

are the ones

at all

whose

about qual-

prices are very

low and whose qualities are a good deal lower.

THE TAILORING BOOK. The you

right kind

satisfaction

that it?

isn't

the kind that gives

is

the

at If

with the

acquainted

lowest

character

merchant tailoring and our honestly think

it

will profit

We are

gate both.

cost,

you are not already our

of

we

prices,

you to

investi-

not "cheap tailors,"

We

although we do tailoring cheaply.

intend that you shall be happy in your transaction with us as long as the suit

— not

lasts

merely for a week or two

" Cheap tailoring," in the

can not accomplish

common

We

this.

sense,

turn out

the very best possible kind of work, at the very lowest possible price

whole

story,

and

that

;

a story that

it 's

told of us all over the State

highly pleased customers.

try

once,

it

same

It

we

the

's

by a great

many

'11

's

being

If

you

have you saying the

thing.

oughtn't to

be,

but sometimes

it is,

that sellers of cheap goods ruin the sellers of

good goods.

maker wear

of

It

happened

splendid worsted

— and

the

to

men's

for

the receivers sold the goods

cheaper than the maker could possibly

That

have done.

is

why we

can take

orders for $8. 50 trousers at $6.50 all

to-morrow.

Not a skimp.

tailors will

make

of to-day

— prob-

and some

ably during

Our

the garments, and

of

best

we

'11

use exactly the trimmings used in the $8.50 trousers regularly.

ent but the price.

Nothing

differ-

THE TAILORING BOOK. Warm

clothes are

place the order

Renewed

;

I '11

in

activity

You

demand.

in

do the

rest.

business

circles

has given such an impetus to our trade that orders are flowing in in

almost overwhelm

numbers

We

us.

to

must have

struck the keynote of popular favor with

the suits and top-coats that

we make

to

order for

Your outings

made doubly

be

will

enjoyable by wearing a suit of feather-

weight serge, the lightest cloth woven. Will help preserve your mental equilib-

rium on the hottest days.

To

dress badly

and play poor golf

is

a

horrible combination.

We

can help you as far as dress goes.

Of course you can get a a good deal less money,

do you think you want so now, after

you

you

've

'11

suit

it ?

If

made

for

honestly,

but,

you think

probably think otherwise

worn

it

a short time.

Tailors' prices are rarely too high, ex-

cept in the cases

cheap

You

where they make very

suits.

say our prices seem high, but, Mr.

Wise Man, don't our

qualities

than equally high?

And

the highest quality

?

seem more

don't you want

THE TAILORING BOOK. We'll wager that the

who

tailor

pre-

tends to believe that our business does n't

amount his

to

stock

much would be

glad to swap

and customers and general

prosperity for ours.

Some people

we ought

think

work

to

as cheaply as other tailors do, but these

same people admit that they would be satisfied with other

It

is

made

tailors'

ready-

certainly strange that a

man

clothing

n't

work.

will insist that his

made

clothes are just as well

as a tailor

would make them when he knows that the buttons are not properly sewed on,

and that the seams are weak, and that the linings are inferior, and that they

hardly ever is

fit

and that

well,

his claim

extravagant from every point of view.

Ready-made clothes

really

do look well

on a dummy, and that seems actly

what they are marie

be ex-

to

for.

Ready-made clothing men are always talking about selling thirty to forty dollar

suits

liberal,

for

fifteen

but there are

dollars. lots of

That

more

is

liberal

gold-brick propositions.

You'll observe that the "tailor-made

men

" are a pretty smart class of people.

Tailor-made clothes and brains seem to

go together

all right.

THE TAILORING BOOK. Some prosperous men go about wearing poor clothes, "just to

set

men

young

show

to

an example," expensive

that

But

clothes are not essential to success.

the

young men generally follow

better

examples.

An employer generally likes young men in his office well

Ten

dollars

ten dollars suit,

more than less,

may have

Other

a

usual, rather than

good deal

much

put as as

we

tailors say

for style.

is

we charge

that

any other

tailor

to

prices.

just

there are a large

want the kind

When

too

could

would certainly share our

one reason

why we do

such a large business, and that

at half

weight

and people would be glad

pay him our

There

If

of

of ten dollars a

style into a suit of clothes

can, he

prosperity,

dressed.

spent for a tailor-made

when you ask for a raise month in your salary.

much

have

to

the

number

of clothes

is

business), thev probably vertising doesn't pay.

who

we make.

tailors off er to duplicate

our prices (and

because

of people

fail

our suits

to hurt

our

wonder why ad-

Advertising does

pay, but misrepresentation doesn't.

Other

tailors don't

seem

to be satisfied

And our

with our business, but

we

customers are

with our work.

satisfied

are.

THE TAILORING BOOK. you are too

If

for

you that

stout,

we can make

will deceive folks a

And

about your stoutness.

a suit

good deal

that

's

an art

that no other tailors have mastered.

Our competitors who

offer to cut

gotten into a town that

And

our

two must think that they have

prices in

too stylish.

is

they think about right.

Our competitors

They charge

less

throw the wrinkles in

When

a

pretty

are

man comes make

extra.

to us

So-and-so will

and says that

a suit ten dollars

him why he it. The

cheaper,

we

doesn't

have So-and-so make

usually ask

invariable answer

work

better."

Our work

" Well, I like your

is:

That's just

is better.

and earnest

liberal.

than our prices and

It

effort to

make

the " extra " ten dollars

the

takes

is

it

point.

more time

better.

And

the right price

for the extra work.

When it is

a tailor calls a

a sure sign that the

he wants and that the of

making

therefore

it.

We

man a "crank," man knows what

tailor isn't capable

can suit any man, and

we know no

cranks.

The people who think

that ready-made

clothes are all right, are the ones

never have worn a tailor-made

suit.

who

THE TAILORING BOOK. You

can't buy gold at the price of Nobody expects to, and that 's just the reason we keep busy and our competitors do not keep busy when our prices

silver.

are the highest.

People are willing to

pay our reasonable prices class

work.

for our high-

THE' TAILORING BOOK.

Record of Advertising Contracts,

With Time,

_

Space, Price,

Amount, Expires,

With Time,_ Space,___

Price,

Amount, Expires,

Remarks

THE TAILORING BOOK, Record of Advertising Contracts,

With Time, Space, Price,

Amount, Expires,

With Time,_ Space, Price,

Amount, Expires,

Remarks

THE TAILORING BOOK. Record of Advertising Contracts.

With Time,

_

Space,

_

Price,

Amount,

_

Expires,

With Time,

__

Space, ___„ Price,

Amount,

:

_

Expires,

Remarks :

__

THE TAILORING BOOK.

Record of Advertising Contracts,

With Time, Space, Price,

Amount, Expires,

With Time, Space,..

Price,

Amount, Expires,

Remarks

THE TAILORING BOOK.

Record of Advertising Contracts.

With Time,

_....

Space, Price,

Amount, Expires,

With Time, Space, _ Price,

Amount, Expires,

Remarks

THE TAILORING BOOK.

Record of Advertising Contracts.

With Time, Space, Price,

Amount, Expires,

With Time,_ Space, _ Price,

Amount, Expires,

Remarks

THE TAILORING BOOK. Record of Advertising Contracts-

With Time, Space, Price,

Amount, Expires,

With Time, Space, Price,

Amount, Expires,

Remarks

—w_

THE TAILORING BOOK.

Record of Advertising Contracts,

With Time,

_

Space, Price,

;

_

Amount, Expires,

:

_

With Time,__

Space, _ Price,

_

Amount, Expires,

Remarks

_

Daily Sales and Advertising Record A sales

concise record of your daily

and the daily cost of your ad-

vertising will be found invaluable.

For

purpose

this

following

the

twelve pages have been arranged.

Very

little

keep

this record, the

time will be required to

form being the

simplest possible.

After you have kept for a it

it

carefully

few months, you will find that

good deal of what your advertis-

will indicate with a

certainty just

ing

is

doing for you.

The

longer you keep

it,

the more

and valuable it will become, and the more incentive there interesting

will be to

make each month's

busi-

ness exceed that of the preceding

month, or that of the corresponding

month of the preceding year. Try it. Commence with day's sales

—not

yester-

with to-morrow's.

^^^^M

LAST YEAR - J jPl1L

ADVERTISING

Y - THIS YEAR SALES

ADVERTISING

1

2 3

4 5

6 7 8

9

10 11

12 13

14 15

16 17 18

19

20 21

22 23

24 25

26 27 28

29 30 31 Total,

INCREASE

(Advertising), $

DECREASE

(Advertising),

$

INCREASE

(Sales),

DECREASE

(Sales),

$

$

LAST YEAR-tT XJ SALES

1ST

E.-THIS YEAR ADVFRTISING

ADVERTISING

Total,

INCREASE

(Advertising),

INCREASE

(Sales),

$

DECREASE

(Advertising), $

$

DECREASE

(Sales),

$

LAST YEAR -

tT

XJ

L "Y* - THIS YEAR ADVERTISING

ADVERTISING 1

2 3

4 5

6 7 8

9

10 11

12 13 14 15

16 17 18

19

20 21

22 23

24 25 26 27 28

29 30 31 Total,

INCREASE

(Advertising),

$

DECREASE

(Advertising), $

INCREASE

(Sales),

$

DECREASE

(Sales),

$

LAST YEAR

-AUGUST- THIS YEAR

ADVERTISING

SALES

ADVERTISING

1

2 3

4 5

6 7

8

9

10 11

12 13

14 15

16

17 18

19

20 21

22 23

24 25

26 27 28

29 30 31 Total,

INCREASE

(Advertising),

$

DECREASE

(Advertising), $

INCREASE

(Sales),

$

DECREASE

(Sales),

$

LAST YEAR -SElF'TElxlBElR. -THIS YEAR SALES

ADVERTISING

SALES

ADVERTISING

1

2 3

4 5

6 7 8

9

10 11

12 13 14

15

16 17 18

19

20 21

22 23 24 25 26

27 28

29 30

Total,

INCREASE

(Advertising),

$

DECREASE

(Advertising),

$

INCREASE

(Sales),

$

DECREASE

(Sales),

$

LAST YEAR SALES

OCTOBER-THIS YEAR ADVERTISING

ADVERTISING

1

2 3

4 5

6 7

8

9

10 11

12 13 14

15

16 17

18

19

20 21

22 23 24 25

26 27

28

29 30 31 Total.

INCREASE

(Advertising),

$

DECREASE

(Advertising^, $

JNCREASE

(Sales),

$

DECREASE

(Sales),

$

LAST

YEAR-MOVEMeER-THIS YEAR ADVERTISING

SALES

ADVERTISING

1

2 3

4 5

6 7 8

9

10 11

12 13 14

15 16 17 18

19

20 21

22 23

24 25

26 27 28

29 30

Total,

INCREASE

(Advertising),

$

DECREASE

(Advertising), $

INCREASE

(Sales),

$

DECREASE

(Sales).

S

LAST YEAR

-DECEMBER- THIS YEAR ADVERTISING

SALES

ADVERTISING

i

2 3

4 5

6 7 8

9 10 11

12 13 14

15

16 17 18

19

20 21

22 23 24 25

26 27 28

29 30 31 Total,

INCREASE

(Advertising),

$

DECREASE

(Advertising), $

INCREASE

(Sales),

$

DECREASE

(Sales),

$

I

SEP

25

1899

LIBRARY OF CONGRESS

#

021 048 486 3

,

:\lf/}R(iMO

ROOT KB

By CHARUuj AUSTIN'

liAi'lio

111111 kf^SB

BE8BB3B

iHBR

F

iSlllillll

HP