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STRATEGIC PLAN OF DISTRIBUTION.

It is a tool used by companies to organize the factors related in the marketing process; improving customer services and costs.

Distribution channel: It is the route where services pass from the producers to the end consumer.

Producer: Is the first part of the distribution channel; people or companies that make the product

Consumer: The commercial target of the distribution channel.

Intermediary: Is the people that mediates in transactions between producers and consumers.

Indirect channel: It is indirect because there are intermiediaries between the supplier and the consumer

TYPES OF DISTRIBUTION CHANNELS.

Direct channel: The producer sells the product or service directly to consumer, without intermiediaries.

Short channel: Manufacturer/Retailer/ Consumer

Long channel: Manufaturer/Wholesale/ Retailer/Consumer

Manufacturer/consumer

-

Collect information to create a strategic plan.

- Find potential buyers to sell them the product - Promote the

product

FUNTIONS OF INTERMIEDIARIES.

- Make negotiations between sellers and consumers

-Distribute the service to stores

- Determine the design and adjustment of a model to the product according to the consumer demands

-Responsible for searching funds in order to cover the costs of marketing process.

-Intermediaries have to accept the risk involved in carrying out the marketing functions in the distribution channel.