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"Who Is ScottHaines?" B-vJack NlacDonald

uitc-sirnplv.Scott'sa directresponse copywriterantl markcting consultantrvho's il "g(l tr) gul"' tbr manvof thetop rnarketing gurusin the worltl. such as: Glrv Halbert,Jiiy Abrahant. RobertAllen irndmanv,manvotlicrs. FIc'ss0ughttlut. bccitt-tsc. it scelttshc lrts an unusuulknack litrcrelrringsulcslcttcrs:in6 acls that pull in rtionstrtillsresponsestor ultra expcnsir.cprociirctsanclsc5,ices. $1.000 information rroducts. S-5,000seminars. $10.000 personulservices. It rlocsn'trlatter. Scolt scelrs to r:ir'ri,r..r, iind thc riglrt "hook" or "angle" [o t]lovc tltesegooclsl'ast...anrl...crealcllrssiyc rvinclfall,lrtits l ' o rh i s c l i c r r t s . He got his startYearsago strrclvirrg lbr a Markctinu tlegreein collcgc. Hou,cvcr.as hc "vhiic stl blr-rntiY pr-rtsit. "l quickly lbLtntlout lhlt rvhat they wcre tcachingme was plrre bullshit! \\/hat happenedwas...in the library one dar'. I str-rrnblecl onto some books by oid arl'ertising masters. You know. thc ttsrtal,Hopkins. Ogilvr.'.Caples.etc. Anvr.var,.they 69kcd s6gcl.s, Iihccked thenl ortt lncl startcdto porc ovcr thent tltrvt.indniglrt. l'hosc hooks chunsedmv lil-el 'niey containedlhe "tt-uth"Ihad been searchin-s for... ancl...\\'asnot gettingfroil thc "I'oryT'*,er" professors/theorists rvhtlnl I rr"asbcing sLrlr-jcctcd tcl. In luct. ri,,1cnI l6ltl rrrvpluns to start mv Ou'ndirect rcsPonsebusittcssto onc o['thc ireudso1-thcrnarkctinr:tlcpartnrcrrt. hc ltgkcil at l]tc 'fhat snlugll' anclactuallylar:ghcd. n'its ii turning point. \!'ithin onc semcsterI left college and was determinedI lvas going to beconrea clircctrnarketcrtirr a living... for lilcl" Shortly alter Scott leli collegc,and starteclhavingsornesuccess."vith his o*,n clirectresponse projects. a chance opportunitv camc up to study untJerGary Halbert. That was in 1998. An6 he I r a s n ' lto o k e dl r u c ks i n c c . With the sagementoring of Halbert. Scott has transformed into a truly r.vorld-class copywriter..' writing salesletters and ads that have pulled in millions anclrnillions of ci.llars in uitra-profitable salesover thc last l'ew years fbr a wirle variety of clients anclmany inclustrv insiders. Now' I'hroughhis new course,he's revealing the hyper-responsive,sometimessneakv,but always ethical' shortcut copywriting secretshe's acquired through yearsof diligent, relentless (not to mention, expensive)study... and... real-world, frontlines experience.

What you learnin this coursewill shavea minimum of 5 years(if not 10) off the learning curveof You becominga copyr,vriting and advertisingmaster. Enjoy!

P.S. By the way, Scottdid NOT write this coursein an attemptto acquirenew clients. His schedule is bookedfar in advance... and...he hasno plansof accepting anv new clientsin the nearfuture. On the rareoccrlsionwhen he doesaccepta netvclient,he commandsa somewhatstaggeringfee of S15,000plus 5% of grosssalesfor any campaignhe creates. AIso,Scottdoesnot acceptphonecalls,however.he canbe reached by lettcrat: 7107S. \.aleAvenue, #295,Tulsa.OK 74136...or...by e-mailat: [email protected] .lackMucDortuldi,; u.freeluntev,rilerun(l ciltreptetterrr.

"What OthersSay About ScottHaines And His CopywritingAbilities... "Scott '.rtrll'oncol'thcbcstcopy"nrilersinthcivorld...and...or.rco1'onlvtlrre-cpcoplci.r,66sc'pi.i.nI t r t l s t - I ' t : r t h c l a s l f b u r v c a r s o r s o . h e h l s r v r i t l c n n u n r e r o u sy r i c c c so f a d v e r t i s i n gf o r n t e . l r l l o f w h i c h w e r c I l . r r t r o u s l vs u c c e s s l u l .W h a t ' s m a - i ' b cn r o r t i r n p r - c s s i vies h i s u n c l n n v a b i l i t , vt o s e l l h i g h - t r c k e t i t e m s . " t t he a - s e .I - a s t y e a r , h c w r o t e l l c t t e r t h a t r l a d c $ 3 6 f b r e v e r r $ l s p e n tr r u r i l i n gu t a p r i c c .p p i n t o f , $ 9 7 0 . \ l c t t c r h t - . j t r s t u ' r o t e f o r r t t e r h a s r t x( st do el a r ) $ 2 3 f o r e v c r v $ l s p c l t u t l r p r i c c p e i p t o f $ 1 , 2 2 2 . . . a n d . . . ' , c ' r es t i l l g c t t i n r t t r d c r s l S c o t t h a s n r v l r i g h c s tr c c o n u r r c n d a t i o n . " - Gary C. Halbert, "The World's Greatest Copvrvriter!" " L a s t . e a t S c o t t w r o t c a s a l c sl c t t c r f o r n r e t h a t p r r l l c c la . l t , { r e s p o n s c .' l ' h a tn r a v n o t s r t u n dl o o i m p r e . i r e , h o i . r , e v e r . o n c e y o u r e a l i z e st he el l i n g p r i c c p c r u n i t - 5 1 . 0 3 2 - i t b e c t t m e s i n r r n e c l i a t e l y c l e a r t r r t ti t ' s v e r ) ri r n p r e s s i r e . I m a c l cs o r n e t h i n sl i k c $ - l I f o r e v e r r ,S I s p c n t m a i l i l s t h l t l e t t c r . S c o t t u n c l I crlttt itte ttl ivork (ltl nlltn\' ltro.icctstogcther. In firct, he reccnllv $,rote:r lcilcr firr rnv $10,000 per ] ' e a r ' i ' l a t i n u n l P l u s ' c o a c l t i n g c l u b t h a t p u l l e d a n a m a z i n g 2 l ' Z r e s p o n s e ! I l ' v o u g e t a c l r a n c et ' h i r e h i n t - . l o n ' t t h i n k t r v i c e l S c o t t ' sc o p v r . r ' r i t i n *a n d c o n s u l t i n s s e r v i c e sa r e e s s e n t i a l l yf r c e . . .b c c a u s e . .h. e makc vr''tlso tnttch nlorc nloney thut't-vouothcrwise rvould. Hc coultl chargec6ublc w'hut lre c1)csnow a n c li t l s t i l l b c a b a r g r r i r r .I c u n ' f r e c o l n n r c n dh i r n h i u h l y c n o u g h . " - Jo,. Polish,,President, Piranha Nlarketing, Inc. "Scot is one of the ntost oltsesscdcopvrvritcrs on the planet- Hc has uncovercdcvcry single usefirl secrct of thc :rclt:s[ ads evcr rvritten...and proveclthat they still work, over and over again. with fresh ads for n e w ; : o d u c t s . H e ' s a ' l i v i n g l i b r a r y ' o f t r i c k s . t i p s a n d s h o n c u t s e c r e t st h a t w i l l i n s t a n t l yt u r n e v e n a p u r e dog-rr.,:atad into solid gold, literally in a lew rninutes. Ninety percent gf the copvwriters working have no clri ' u'hat makes a successfulad. It's not a mystery to Scott, and he proves it over and over again by makin -' clients rich. Don't pass up this opportunity to learn stuff only a handful of luckv advertisersever stumbr-' acrossin their lifetimes. It will help you quickly amassa stunnins foftunel" - Jolrn Carlton, "The lVlarketing Rebel" "Scott is my own personal marketing specialist. He is a pro. I, myself, have hired Scott to help me with several of my marketing campaigns- with great success. I'm impressedwith his work and I know you will bc.loo!" - Rolrert Allen, #l New York Times Bestselling author of l{othing Down and Creating Wealth. , (Note: This quote is from Rotrert's New York Times bestselling book, Multiple Streams Of Internet Incomc.')

Introduction and Welcome!

From: Scott [-. Hliines Tulsa, Oklahon-ra 'l'ucschy. 3:29 p.ru. Dcar FrientlFirst and foremost. I want t