• Author / Uploaded
• ppschris

Citation preview

Okidata Basic Graphic Identity System

Okidata Street Address City, STATE 00000-0000

Name Title

Okidata Street Address City, STATE 00000-0000 Tel (000) 000-0000 Fax (000) 000-0000 [email protected]

Contents 1. OKI Logo & Corporate Slogan .....................pg 4 2. Okidata Glyph.............................................pg 6 3. Combination of Brand Elements ................pg 8 4. Okidata Accent Shapes & Colors ................pg 9 5. Okidata Typography ...................................pg 10 7. Okidata Templates......................................pg 14

OKI Basic Graphic Identity System | Page 3

OKI Logo & Corporate Slogan Preferred Alignment

The power of the OKI Brand Identity still relies heavily on the reputation of OKI and its history of quality products. Therefore, it is important to continue to present the OKI logo prominently and consistently on all OKI documents.

People to People Technology

™

Original Alignment

The new Brand Identity incorporates consistent use of the OKI corporate slogan, “People to People Technology.” When used with other OKI Brand elements (glyph and extension line) the OKI logo will always be presented aligned flush left with the slogan. The slogan may be centered beneath the OKI logo only in instances where the OKI glyph and extension line are not also being used. The typeface used for the OKI slogan is Garamond Book. No other typeface may be substituted.

People to People Technology

™

Please note: These guidelines are an extension of the OKI Basic Visual Identification System (V.I.S.). Please refer to the OKI V.I.S. for more specific OKI logo and corporate slogan usage.

OKI Logo & Slogan Colors

Preferred for printing Acceptable for printing

Preferred for electronic applications

OKI Red (or PANTONE® Red 032)

Okidata Blue (or PANTONE® 2747 Blue)

Black (or PANTONE® Black)

CMYK : C=0, M=100 Y= 100, K=0

CMYK : C=100, M=79 Y=0, K=9

CMYK : C=0, M=0 Y=0, K=100

RGB: R=100, G=18.6 B=18.4

RGB: R=0, G=8.4 B=32.9

RGB: R=14.5, G=13.8 B=13.7

OKI Red will be used in presenting the OKI logo. This color is reserved exclusively for the logo and cannot be used for the glyph, slogan or other graphic elements. It is important to use the outlined color specifications for accurate color reproduction. In special cases when the OKI logo cannot be reproduced with the specified red color, black or white is permitted. The OKI corporate slogan will always be reproduced in black with the exception of two-color documents that contain OKI Red and Okidata Blue. In this instance, the slogan may be printed in Okidata Blue\ only. Please note: These guidelines are an extension of the OKI Basic Visual Identification System (V.I.S.). Please refer to the OKI V.I.S. for more specific OKI logo color usage. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate color standards, refer to the current edition for the PANTONE Color Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

OKI Basic Graphic Identity System | Page 4

OKI Logo & Slogan Clearance Area OKI Logo & Slogan 2/3H

H 1/4H

People to People Technology

™

1/2H 2/3H

2/3H

The proportional relationship of the OKI logo and the OKI corporate slogan should be kept at a consistent ratio in order to portray a consistent image. As a guide, the beginning of the slogan should always line slightly in from the left edge of the OKI logo (the curve of the “O” causes direct alignment to appear unbalanced). The slogan should then be scaled so that the right side of the “h” in “Technology” is lined up with the right side of the “I” in “OKI®.” In order to preserve legibility, a clearance area has been established for the OKI logo and slogan. Clearance area is defined as the space around the OKI logo and slogan where no other graphic or type may encroach. Using “H” as the constant for measurement, the clearance area is defined as 2/3 H on both sides and the top of the OKI logo, and 1/2 H beneath the OKI corporate slogan.

OKI Logo Only 2/3H

H

2/3H

2/3H

2/3H

H=height of OKI logo

Please note: In order to maintain the corporate identity and the originality, the OKI logo must always be surrounded with sufficient space (see correct clearance shown left). To insure correct spacing and clarity, please use the clean proofs provided in the back of this manual.

OKI Logo & Slogan Incorrect Usage

People to People Technology™ incorrect slogan typeface

People to People Technology™ incorrect slogan color

These guidelines demonstrate what NOT to do with the OKI logo and slogan. It is important that these guidelines be adhered to in order to present OKI in a strong and consistent manner. Any further questions concerning the OKI slogan may be addressed in the OKI Basic Visual Identification System or by contacting the Director of Marketing Support (see page 2).

People to People Technology™

People to People Technology™ incorrect slogan placement

incorrect okidata slogan alignment

OKI Basic Graphic Identity System | Page 5

Okidata Glyph The Okidata glyph is an illustrative interpretation of the OKI slogan “People to People Technology“, a document exchange between two people. Through it's dynamic graphic style, the glyph serves as reinforcement of OKI's positioning as a friendly, approachable company, which is focused on quality output.

Correct Positive

This glyph is an integral piece of the OKI Brand Identity and should be used correctly and consistently. It must always be used in conjunction with the OKI logo and slogan, never by itself or in place of the OKI logo and slogan. The exceptional use of the glyph by itself is when it is used as a screened version. When used as a screen, the screen percentage should never be greater than 40 percent or less than 5 percent.

Correct Split-Reverse On Upper Panel

The glyph may not be split-reversed on any dark and white background other than the upper panel. When using the glyph on the upper panel, the right half of the glyph must be reversed as white (see correct reverse shown left).

™

Okidata Glyph Colors

Okidata Blue (or PANTONE® 2747 Blue)

Black (or PANTONE® Black)

CMYK : C=100, M=79 Y=0, K=9

CMYK : C=0, M=0 Y=0, K=100

RGB: R=0, G=8.4 B=32.9

RGB: R=14.5, G=13.8 B=13.7

The Okidata glyph not only introduces a new icon to the OKI brand, but also a new color to the OKI family of colors. Okidata Blue is a rich blue that is used to complement the OKI Red while also conveying a clean, friendly, high tech look. Blue is perceived as a color of quality and reliability, key objectives of the overall OKI Brand Identity. Preferred for printing Acceptable for printing

Preferred for electronic applications

Color specifications are outlined to provide a consistent manner of color reproduction. It is essential that these guidelines be observed to ensure color accuracy. In instances where Okidata Blue cannot be used (budget or reproduction limitations) black may be substituted. No other colors will be used to reproduce the Okidata glyph. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate color standards, refer to the current edition for the PANTONE Color Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

OKI Basic Graphic Identity System | Page 6

Okidata Glyph Clearance Area & Extension Line Connection

clearance constant

In order to retain legibility of the Okidata glyph, a clearance area has been established. Clearance area defines the space around the Okidata glyph that no other graphic element or type may encroach. The Okidata glyph clearance constant is defined as the circle circumference size of the “head” of the glyph. The one exception is the use of the extension line. The extension line serves as a visual connection between the OKI logo and slogan and the Okidata glyph. The length of the extension line may vary according to each document. However, it should never be smaller than the width of one half Okidata glyph. In exception cases, where the one half glyph width rule cannot be adhered to, the glyph height must equal 1 H versus 2H as explained on page 8. The extension line will always meet the glyph at one and a half (1 1/2) times the height of the glyph “head” from the bottom most edge of the glyph. The extension line may be no less than 1/2 pt. and no more than 2 pt.'s in weight. See page 8 for more information on the extension line.

Extension Line

1 1/2

Okidata Glyph Incorrect Usage

incorrect color

incorrect partial glyph

incorrect color

incorrect color of document

These guidelines demonstrate incorrect usage and what NOT to do with the Okidata glyph. It is important that these guidelines be adhered to in order to present the OKI Brand Identity in a strong and consistent manner. Any further questions concerning the Okidata glyph may be addressed by contacting the Director of Marketing Support (see page 2 of this manual).

incorrect proportion

incorrect distortion

OKI Basic Graphic Identity System | Page 7

Combination of Brand Elements The relationship between the OKI logo, slogan and Okidata glyph is a strong and important relationship, one that must be presented consistently. This relationship has been constructed to provide a hierarchy of information, as well as to communicate and further illustrate OKI's corporate philosophy as expressed in the slogan.

Minimum Clearance & Proportion

H 2H Extension Line

Most OKI communication materials will display this combination of brand elements. The positioning is set so that the OKI logo and slogan are prominently displayed in the left corner with an extension line used as a visual connection to the Okidata glyph. The OKI logo is the primary identifier of the brand, the glyph is a secondary, more descriptive element.

Correct Alignment

Incorrect Usage & Alignment

People to People Technology™

People to People Technology

™

centered slogan

insufficient clearance

People to People Technology

™

People to People Technology™

reverse placement of elements

no extension line

OKI Basic Graphic Identity System | Page 8

Okidata Accent Shapes & Colors Along with the OKI logo, slogan and Okidata glyph Upper Panel

there are two other graphic elements that can be used to enhance and further unify OKI communication pieces. They are a means to draw focus, add dimension and allow product category differentiation. These shapes have been designed to further communicate the OKI personality through soft edges and subtle curves. These graphic elements, or "accent shapes", are comprised of an upper panel in Okidata Blue and bottom curve in specified "accent colors" \(see below). These illustrations give general use and placement guidelines for the shapes as well as their relationship to the OKI logo, slogan and Okidata glyph.

Bottom Curve

Bottom Curve Accent Colors

As stated above, the "bottom curve" may be used as a means to differentiate product categories in product-specific communications. Specific colors have been assigned to OKI product categories. LED Dot Matrix Fax/MFP Ink Jet (or PANTONE® 308) (or PANTONE® 526) (or PANTONE® 341) (or PANTONE® 234)

These colors must be used consistently throughout all product communications but should never be used exclusively or in place of OKI corporate colors. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate color standards, refer to the current edition for the PANTONE Color Formula Guide.

Consumables (or PANTONE® 4505)

Human Resources (or PANTONE® 623)

Customer Service (or PANTONE® 5493)

OKI Basic Graphic Identity System | Page 9

PANTONE® is a registered trademark of Pantone, Inc.

Okidata Typography Corporate – Matrix Regular Font Family

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Secondary Corporate – Times Roman Family

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typography acts as another important means to further illustrate and communicate the OKI Brand Identity. The Matrix font family has been chosen as the Okidata corporate font. This is a classically based font with unique serifs that will give Okidata corporate materials a professional yet individual look in the technology marketplace. Times Roman is the recommended secondary corporate typeface for Okidata. This typeface should be used in all correspondence including letters, fax's and internal memos. Times is a readily available typeface installed as a default font in most Windows® and Macintosh® operating systems. Windows is a registered trademark of Microsoft Corporation. Macintosh is a registered trademark of Apple Computer, Inc. ®

®

Okidata Typography Display – Meta Plus Font Family

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The specified display typography may be used as headline and/or body copy in communications pieces that promote OKI and its products. The Meta Plus family of type has been approved as the preferred display copy. Meta is a progressive, solid typeface that comes in a variety of weights and, again, best exhibits the OKI personality of friendliness and approachability. Current examples that show the correct usage of Meta include OKI product data sheets, the OKI website and this manual.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

OKI Basic Graphic Identity System | Page 10