Monroe's Motivated Sequence

Proposition of Policy ~ Monroe’s Motivated Sequence Formal Outline General Purpose: To persuade Specific Purpose: By the

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Proposition of Policy ~ Monroe’s Motivated Sequence Formal Outline General Purpose: To persuade Specific Purpose: By the end of my speech the audience will (what do you want us to do?) Proposition of fact, value, or policy: (This is where you state that something should be done) Organizational Form: MONROE’S MOTIVATED SEQUENCE ----------------------------------------------------------------------------------------------------------------------------INTRODUCTION I. ATTENTION GETTER (startling statistic, interesting fact, rhetorical question, quotation, etc) II. Audience Adaptation (How are we connected?) III. Establish your credibility on the topic (personal experience or interest with topic, cite source) IV. Clearly state proposition (Monroe’s Motivated Sequence only) V. Preview main points (Topics in the speech body) Transition Statement BODY I. NEED (Here’s where you establish that a need for a change or a problem that exists.) A. Subpoint or supporting material B. Subpoint or supporting material 1. Sub-subpoint or supporting material 2. Sub-subpoint or supporting material C. Refutation of counterpoints Transition Statement II. SATISFACTION (Here’s where you satisfy the need by presenting a solution to the problem) C. Subpoint or supporting material D. Subpoint or supporting material E. Subpoint or supporting material F. Refutation of counterpoints Transition Statement III. VISUALIZATION (Here’s where you create a picture in the mind of the audience of what life would be like with this solution in place) G. Subpoint or supporting material 1. Sub-subpoint or supporting material 2. Sub-subpoint or supporting material H. Subpoint or supporting material I. I. II. IV.

CONCLUSION Signal Close of the Speech ACTION (Here’s where you appeal to the audience to do something to help affect a solution to the problem) Restate your proposition Memorable ending (circular conclusion, final appeal-what this can mean for all of us)