Kristen’s Cookie Company Case Study and Analysis Forecasting and Operations Management Saint Mary’s College of Californi
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Kristen’s Cookie Company Case Study and Analysis Forecasting and Operations Management Saint Mary’s College of California Executive MBA Program
Jessica Marie – www.jessicamariemba.com
Kristen’s Cookie Company Agenda Introduction and Preliminary Modeling Key Questions and Problems for Further Thought Recommendations for Improvement Q & A Session and Discussion
Kristen’s Cookie Company Introduction Kristen’s Cookie Company Mission Statement: Born from a hunger to feed the student body and the craving brain…
This presentation will evaluate the preliminary design for the Company’s production process to make policy and pricing decisions, equipment needed, how many orders can be accepted, and whether the business can be profitable.
Kristen’s Cookie Company The Service Triangle The Service Strategy
The Customer
The Systems
The People
Kristen’s Cookie Company Process Flow Chart Order and Reply (Roommate) 0 minutes
Cooling 5 minutes
Hold
Wash and Mix (kristen) 6 minutes
Baking (Oven) 9 minutes
Pack/Colle ct Money 3 minutes
Spooning 2 minutes
Heat Oven 1 minutes
Kristen’s Cookie Company Key Question 1: How long will it take to fulfill a rush order? Activity
Resource
Cycle Time Start Time
Finish Time
Order Entry
E-mail
0 minutes
00:00
00:00
Wash/Mix
Kristen
6 minutes
00:00
06:00
Spooning
Kristen
2 minutes
06:00
08:00
Heat Oven
Roommate
1 minute
08:00
09:00
Oven
9 minutes
09:00
18:00
0 minutes
18:00
18:00
Tray
5 minutes
18:00
23:00
Roommate
3 minutes
23:00
26:00
Bake
Remove Cookies Roommate Cool
Pack/Collect $$
Kristen’s Cookie Company Key Question 2 How many orders can you fill in a night, assuming you are open four hours each night? Task Order Entry 1 Wash and Mix 1 Spooning Start Oven 1 Baking Time 1 Remove from Oven 1 Cooling Time 1 Pack and Collect Money 1 Order Entry 2 Wash and Mix 2 Fill Tray 2 Start Oven 2 Baking Time 2 Remove from Oven 2 Cooling Time 2 Pack and Collect Money 2
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Kristen’s Cookie Company Group 2 Order Size 1 dozen 2 dozen 3 dozen 4 dozen 5 dozen 6 dozen 7 dozen 8 dozen 9 dozen 10 dozen 11 dozen 12 dozen 13 dozen 14 dozen 15 dozen 16 dozen 17 dozen 18 dozen 19 dozen 20 dozen 21 dozen
Order Completion Time 26 minutes 36 minutes 46 minutes 56 minutes 66 minutes 76 minutes 86 minutes 96 minutes 106 minutes 116 minutes 126 minutes 136 minutes 146 minutes 156 minutes 166 minutes 176 minutes 186 minutes 196 minutes 206 minutes 216 minutes 226 minutes
22 dozen
236 minutes
• Operating time = 240 minutes (4 hours) • Solution • 22 dozen cookies in 4 hours. • From the table, a formula can be generalized: The number of minutes to produce n one-dozen batches is given by this expression: 16 + 10n