• Author / Uploaded
• Gustavo Maldonado

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For questions 1-5, read the text below and think of the Word which best fits each space. Write only one word for each space.

MARKETING TO STUDENTS The student market in the UK is estimated to be worth £13 billion of spending power in a year. It is a market no company should ignore. Marketers are desperate to get students’ attention before [1] turn into high-earning graduates. But students are hard [2] reach and cynical. [3] can brands target them? Offering students help [4] their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, [5] as Guardian Student, a 32-page newspaper. 1-they, 2-to, 3-How, 4-with, 5-such

For questions 1-12, choose the correct answer (A, B, C or D) to complete the sentence. 1. Our head of department was sick so we decided to ____ off the meeting until the following day. A take

B put

C fall

D give

2. A lot of our discussion centred ____ the need to standardise the client experience. A over

B in

C on

D about

3. Training has to be directly relevant to employee’s needs or it is a waste of _______ time. A valuable

B costly

C expensive

D worthy

4. We have to watch our spending carefully as we are on a very ______ budget. A close

B firm

C tight

D thin

5. Would you mind _______ the minutes of our meeting today? A noting

B placing

C taking

D setting

6. They decided to _______ off the board meeting because the Minister could not attend that day. A set

B take

C play

D call

7. I have so much to do today that I think I’ll have to _______ lunch. A jump

B slide

C kick

D skip

8. We need to plan carefully how we are going to ______ into the Chinese market. A turn

B break

C run

D pull

9. Stocks and shares are risky but they can offer a very high _______ on your investment. A return

B recovery

C response

D reclaim

10. Distributors receive a 50% _______ per sale on these products. A commission

B compensation

C bonus

D complement

11. I ______ recommend that we withdraw this product from the market. A deeply

B sharply

C intensely

D strongly

12. Mobile apps allow business travelers to ______ a flight’s status, book a hotel and check in while still on the road. A check

B control

C supervise

D oversee