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AP09-EV04 Formato brief campaña publicitaria en inglés.

JENNIFER YISED CRUZ SIERRA VALENTINA RODRIGUEZ GIRALDO. DANNY ALEJANDRA ORTIZ MARTINEZ

TECHNOLOGIST GESTIÓN DE MERCADOS

FILE: 1881624

SERVICIO NACIONAL DE APRENDIZAJE (SENA) BOGOTÁ

1 Escuche la publicidad radial en la sección “Lets Listen”. Después de escucharla conteste las preguntas de comprensión. Pegue una captura de pantalla de cada respuesta correcta en el documento.

2. Descargue el materil “Guidelines for creating an advertising campaing”, ubicado en la sección “Lets listen” Escriba una publicidad radial de una compañía xc y preséntela de manera oral en la sesión virtual “Creative Brief”, la publicidad debe durar dos minutos como máximo. Spot de radio para “HollyCakes BakeShop” Valentina: Estoy cansada de no poder darle postres a mi hija porque se pone muy inquieta y el azúcar le hace daño. Jennifer: ¡No temas aquí llegó la solución! Con HollyCakes podras disfrutar junto a tu hija de exquisitos postres con azúcar artificial que no le harán daño. Alejandra: Claro que sí HollyCakers te brinda los mejores postres y pateles, junto acompañamiento para tus grande eventos.

3 En la sección Lets Write descargue las instrucciones para elaborar una campaña publicitaria y el diligenciamiento de un brief. Agregue el Brief en este documento y envié la campaña de publicidad en el formato que desee el instructor.

How old are you? 10 9 8

What stratum is 1

2

3

4o+

7 6 5 4

8%

3 44%

1 45 64

27 32

20 23

0 11 17

48%

2

COMPANY INFORMATION

COMPANY HISTORY

HollyCakes Accompany your special moments with a dose of sweetness, both in your family and business moments.

HollyCakes Bake Shop was created in the city of Bogotá, in October 2017, offering desserts and cakes for all occasions. The most requested dessert is that of Passion Fruit and its star cake, which consists of a cake floor and another of desserts with a simple decoration.

Now HollyCakes offers its services throughout the city of Bogotá and is managed through the Instagram social network.

THE PRODUCT OR SERVICE

SWOT MATRIX (STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS)

Desserts and cakes for all occasions in conjunction with accompanying service and setting up tables at special events

Strengths: The products offered meet the expectations and needs of customers, the company is responsible for accompanying all family and business events of people in order to achieve an excellent meeting and that the guests are satisfied and happy with the products. Weaknesses: The company does not have the necessary refrigerators to be able to maintain the correct life cycle of the products. Opportunities: Innovation in the presentation of desserts and cakes, having affordable prices compared to the competition, excellent recommendations and ratings by consumers. Threats: Increased competition and economic crisis.

BUDGET

CONSUMER/ TARGET AUDIENCE

Total investment to penetrate the market is $ 48,000,000 COP

COMPETITION/ POSITIONING

Bordeos Pastelería: Everything in pastry and confectionery with two physical outlets besieged in Bogotá. It is positioned among the 20 best pastry shops in the city of Bogotá

MARKET RESEARCH The market we choose is very important since the one that is penetrated means that the company can grow and generate income for it. The products must meet all the expectations and needs of the customers, with this and most importantly the presentation of the price and the quality of the products; By doing this, we will make customers and consumers buy much more and with this we will increase the volume of sales, as well as the number of buyers.

SCHEDULE Hours of operation from Sunday to Sunday from 09:30 am to 06:00 pm

Number of customers: 500 What kind of clients frequent the company the most: Pharmaceutical brand deposits and families with large events.

PROJECT OBJETIVES

 Locate various points in Bogota  Expand nationwide  Offer more services during the accompaniment of events  Satisfy the needs of our consumers.  Be in constant innovation.  Be present at events organized by the municipalities to make ourselves known.  Be efficient with the products offered

PLACE HollyCakes uses direct distribution, always delivering the product 10 out of 10. The company seeks to optimize distribution capacity to face competition.

4 En la sección Vocabulary aparee la palabra en ingles con el concepto correcto. Tome capturas de pantalla de cada grupo de palabras correctamente ubicadas y agréguelas al documento.