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Learning activity 3 Evidence: Advertising Create an ad for a product and answer the questionnaire. Then, make a television commercial in a video bearing in mind your answers and the importance of media literacy through critical thinking. Product Message

A wrist watch They can have time in a fashionable way TimeWatch

Advertiser Identification Technique Generalization technique Emotional appeal technique Celebrity endorsement technique Ideology

Time in your hands

It’s beautiful, powewrful, graceful and useful Makes people feel happy

David Beckham, ex football player Makes feel the people elegant, beautiful, happy and powerful. When you finish your work, send the file to your instructor through the platform as follows: 1. Click the title of this evidence. 2. Click Examinar mi equipo and look for the file in your computer. Make sure the file is attached. 3. Leave a comment for the instructor (optional). 4. Click Enviar. Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly.

Criterios de evaluación  Analiza los elementos de la alfabetización mediática desde una perspectiva crítica, utilizando el vocabulario y la gramática requerida.  Redacta textos basándose en la alfabetización mediática desde una perspectiva crítica, manejando el vocabulario y la gramática requerida.