• Author / Uploaded
• Yerly Moreno

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WORKSHOP ON PREPOSITIONS AND VOCABULARY COMMERCIAL EXHIBITION

Collars: collarines Dump bin: contenedor Floor graphics: graficos de piso Gondola ends: la gondola termina Impulse strip: tira de impulso Posters: carteles (afiches) Shelf talkers: habladores de estante Standing sign: señal de pie Translucent vinyl: vinilo translucido

IMPORTANCE OF PLANOMETRY

Product placement

Traffic flow

This item needs to

This variable refers to

This factor refers to

consider allocating

the commitment with

the customer’s

the product in such a

manufactures,

tracking through the

way that it creates

regarding sales

store. To analyze if it

harmony between

figures for individual

has provided

the image store and

product, promotions

comfort, security and

and seasonal

enough space to

considerations.

move comfortably.

Floor space

merchandising purposes.

Advantages

Disadvantages

The linear pattern is repetitive and

It permits better visibility of merchandise

creates a monotonous environment.

Design and cost are efficient

The primary aisles are more exposed than secondary ones.

It is efficient, convenient, and strategic

Customer movements can be tracked with precision and traffic control can be more effective.