Question 1 Under which of the following conditions are multiple profit-making positions in an industry most likely? You
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Question 1 Under which of the following conditions are multiple profit-making positions in an industry most likely?
Your Answer
Score
Explanation
There are substantial economies of scope available
Ideal product design and delivery varies widely across segments
Customers face high switching costs
Inorrect
0.00
Consumers have different tastes
Total
0.00 / 1.00
Question 2 Firms pursuing a niche strategy tend to do which of the following?
Your Answer
Score
Capture economies of scale or scope.
Offer highly differentiated products.
Correct
1.00
Explanation
Have no overhead costs.
Have prices slightly lower than the average within an industry.
Total
1.00 / 1.00
Question 3 Which of the following is an example of a narrow competitive scope?
Your Answer
Coca-Cola sells a variety of sodas in nearly every country of the world.
Score
Inorrect
0.00
Sea Dog Brewing Company sells beer exclusively in New England.
Folgers offers instant, specialty, and decaffeinated brands in addition to regular coffee.
Barnes & Noble offers a wide variety of book titles in their stores throughout the United States.
Total
Question 4
0.00 / 1.00
Explanation
Which is NOT a strong reason for a firm to occupy a generally unprofitable niche?
Your Answer
Score
Explanation
The niche is large and resources shared across niches have a high minimum efficient scale.
The firm is pursuing a strategy of differentiation.
The firm has a competitive advantage that can only be exploited in that niche.
Cumulative experience in that niche can be used to compete in more profitable niches.
Inorrect
Total
0.00
0.00 / 1.00
Question 5 Which of the following is NOT a generic competitive position?
Your Answer
Niche strategy
Focused market leader strategy
Differentiation strategy
Score
Inorrect
0.00
Explanation
Cost leadership strategy
Total
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Question 6 Which of the following characterizes the strategic approach of a cost leader?
Your Answer
Score
Explanation
Minimize overhead such as R&D and advertising
All of the above
Correct
1.00
Build market share to gain economies of scale
Engage in cost-cutting
Total
1.00 / 1.00
Question 7 Which of the following characterizes the strategic approach of a differentiated player?
Your Answer
All of the above
Score
Inorrect
0.00
Explanation
Creates a distinctive brand through advertising
Uses low-cost inputs
Build market share to gain economies of scale
Total
0.00 / 1.00
Question 8 Which of the following characterizes the strategic approach of a focused low-cost player?
Your Answer
All of the above
Score
Inorrect
0.00
Deters rivalry by segmenting the market
Invests heavily in human resources and R&D
Creates a distinctive brand through advertising
Total
Question 9 Which of the following best characterizes an integrated strategy?
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Explanation
Your Answer
All of the above
Score
Inorrect
Explanation
0.00
Adopts total quality management techniques
Does not invest heavily in R&D and innovation
Deters rivalry by segmenting the market
Total
0.00 / 1.00
Question 10 The best competitive position in a market for a firm is determined by:
Your Answer
Score
Whether the firm can defend that position
All of the above
Correct
1.00
Whether the firm can establish that position
How contested is that position
Total
1.00 / 1.00
Explanation