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Understanding guidelines

KnowMore Platform | Toldbodgade 95A 1st floor, 1253 Copenhagen, Denmark | E: [email protected] | +45 78 76 89 86 | knowmoreplatform.com

Following guidelines is a prerequisite for a good rating

Why should you care about guidelines?

Rating

Less rework

Speed

It is not possible to get a high rating if your slides don’t follow the client guidelines

If you implement guidelines from the start you will have fever edits from the admins (who check that everything follows guidelines)

Following guidelines makes you faster as you don’t have to think about what style to follow 2

Clients want their companies to be represented consistently

Clients care

Consistency

Clients care about the guidelines, and the client is always right

Clients pay us to have all their presentations ‘on-brand’ – every single time

Why does KnowMore care about client guidelines

Objectivity Design is to a large extent subjective. By having a set of rules we make it more objective and improve the chances of making something the client likes

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Nordic Consulting

Innovation – productivity - optimization

Client guidelines example Name of client: Nordic Consulting

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Nordic Consulting

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Colors

Nordic Consulting

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Basecolors

RGB: 5,64,94

Highlight

RGB: 6,79,103

RGB: 16,122,171

RGB: 25,148,203

RGB: 30,171,217

RGB: 97,99,102

RGB: 230,20,215

RGB: 242, 242, 242

Gradient

RGB: 5,64,94

RGB: 6,79,103

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RGB: 16,122,171

RGB: 25,148,203

RGB: 30,171,217

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Typeface

Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Typeface

Quotes

▪ Type face is Poppins medium for content

Highlighted text ▪ Highlighted text is pink bolded Poppins Medium

Title font ▪ The font for headings is Poppins Black size 24

▪ Quotes are in Poppins Medium italic

“

This is a quote by a smart dude

Size

▪ One fontsize for content – not below size 7

Headers ▪ The headers are Poppins Medium bolded ▪ Alternatively, the can be like below: Header example ▪ Body text Source goes here in Poppins Medium size 9

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Textboxes

Nordic Consulting

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Textboxes with fill Settings wit fill

Example

Settings wit fill

Example

▪ This is some text

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▪ This is some text

▪ This is some text

▪ This is some text

▪ This is some text

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Graphs

Nordic Consulting

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7 4.3

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2

2.5

Category 1

3.5

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1.8

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5 2.8

Category 4

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Series 2

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Category 2

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Client inspirational material 1

Nordic Consulting

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Management

Financial portfolios

Leading by example

Diversify your bonds

Prestige worldwide

Research & development

“

Make it hard to spot the general by working like a soldier

Huff and Doback are in charge

Putting in the hours to study the science of what you need Source goes here in Poppins Medium size 9

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Client inspirational material 1

Nordic Consulting

Subtitle goes here in Poppins Medium size 12 Highest-paid NBA players in 2018, earnings in USDm Salary

Endorsements

LeBron James

33.3

Stephen Curry

34.7

Kevin Durant

52 42

25

33

James Harden

28.3

20

Russell Westbrook

28.5

19

Damian Lillard Blake Griffin Giannis Antetokounmpo

Carmelo Anthony Anthony Davis

Source: Statista

26.2

14

29.5 6 22.5

13

26.2 7 23.8

9

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Client inspirational material 1

Nordic Consulting

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6 1 5

1

Set a goal

2

Research

3

Get an idea

4

Compare

5

Implement

6

Approval

2 4 3

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Executive Advisors

Client guidelines example Name of client: Executive Advisors

Executive Advisors

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Executive Advisors

Colors Basecolors

RGB 80, 154, 175

RGB 125, 126, 199

RGB 245, 255, 195

Highlight

RGB 125, 126, 199

RGB 97, 44, 131

# S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9

Executive Advisors

Typeface Body text

Quotes

• All body text is IBM Plex Sans light

Highlighted text

This is an example of somebody saying something smart

• Highlighted text is IBM Plex light bolded in Purple

Title • IBM SemiBold size 24

Headers

• All body text is IBM Plex Sans light

# S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9

Executive Advisors

Graphs Bar Graph Series 1

Series 2

4.4

4.3 2.4

2

Category 1

2.5

Series 3

3 1.8

Category 2

5

4.5

3.5 2

Highlight

Category 3

2.8

Category 4

Bar Graph Series 1

Series 2

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6 4 2 0 Category 1

Category 2

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Category 4 #

S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9

Executive Advisors

Client inspiration 1/4 Leading video streaming online services in the United Kingdom (UK) as of August 2016, based on monthly unique users (in millions)

Share of consumers who have a subscription to an on-demand video service in the United States in 2016 and 2017 2016

42.3

20.6

43% 17 10.1

6.2

51%

50%

22% 4.9

4

2.9

2.7

2.6

2017 58%

29% 9%

2.2

14% Subscription to any

Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 3rd quarter 2017 (in millions)

Highlights

Netflix is leading on the US market compared to Amazon prime and Hulu

60 50 40

Subscribers to Netflix in the US is almost 9x the number of UK monthly users. Netflix subscribers in the US has more than doubled over the last 6 years

30

20 10 0

2012

2013

2014

2015

2016

2017 #

S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9

Executive Advisors

Client inspiration 2/4 Lorem ipsum

Vs.

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Lorem ipsum dolor

Lorem ipsum

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Lorem ipsum Lorem ipsum

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Some important takeaway here

# S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9

Executive Advisors

Client inspiration 3/4 3000

2500

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0 2007

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Executive Advisors

Client inspiration 4/4 20%

50% • Lorem ipsum

• Lorem ipsum

• Lorem ipsum

100% # S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9

Talent knows no borders Knowmoreplatform.com

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