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WHAT IS TYPOGRAPHY

TYPOGRAPHY

Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, line spacing (leading), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning)

TYPEFACE

(also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry

Typography is performed by typesetters,compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, clerical workers, and anyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and David Jury states that "typography is now something everybody does.”

Legibility is primarily the concern of the typeface designer, to ensure that each individual character or glyph is unambiguous and distinguishable from all other characters in the font.

is also in part the concern of the typographer to select a typeface with appropriate clarity of design for the intended use at the intended size.

Readability is primarily the concern of the typographer or information designer and the intended result of the complete process of presentation of textual material in order to communicate meaning as unambiguously as possible.

Legibility ‘refers to perception’ Readability ‘refers to comprehension’. Typographers aim to achieve excellence in both.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect.

1. JEWELRY TYPOGRAPHY

Strange jewelry is always popular with celebrities, so it's no surprise that typography has become a jewelry form. This style includes beautifully curved letters crafted from metal and glued together pieces of paper with typography on them forming necklaces.

2. PINCHED-SKIN TYPOGRAPHY

One of the more painfullooking typography out there, this is just as it sounds. People create letters by using clothespins to hold the shape of letters in the skin. One can only wonder how this bizarre typography was imagined.

3. JOCKSTRAP TYPOGRAPHY The entire font is made by bending jockstraps into letters. This typography is probably one of the most inventive ways of using undergarments for art. The creator of this unique font is Pier Gustafson, a graphic designer who obviously has quite a sense of humor.

4. BEARD TYPOGRAPHY

Cutting your beard into letters and numbers is quite a challenge, but it most certainly makes you the center of attention.

5. GOOGLE MAP TYPOGRAPHY

This typography is made out of aerial shots taken from Google maps. It must have taken hours of searching to come up with landscapes that were in the right shape to create this font. This typography is a little hard to read, but it is a good example of creativity and persistence.

6. FASHION TYPOGRAPHY

This font features handbags and shoes of high fashion...and disembodied limbs. Even with all the wonderful fashion, this font comes across as a little creepy. The creators must have been going for surrealism.

7. RISQUE RABBIT ALPHABET This alphabet is made entirely out of cartoon rabbit women, posing provocatively. The typography is interesting in that it uses colors to set the feel of energy and excitement. It's in a very usual style, leaving off the main torso and hips.

8. TAXIDERMY TEXT Not only is this font made out of actual dead animals, it swaps the body pieces. Snakes with mouse heads and lizards with crows feet are typical of this typography, which can only be described as disturbingly creative.

9. NAUGHTY ALPHABET This alphabet has grown in popularity, despite being a little bizarre. The letters all consist of lipscomplete with red lipstick and tongues - hooked to round fleshy letters. It appears erotic at first, but you may find it down right creepy after awhile.

10. FISH GUTS TYPOGRAPHY

Last but not least is a video featuring typography made out of the guts of fish. Aside from being a little gross, typography out of raw meat is not a new thing but is still pretty bizarre, especially out of fish