ThePr oduc t / Mar ketFi tCanvas Des i gnedby: CUSTOMERSEGMENT: PRODUCTORSERVI CE: Al t er nat i ves Char ac t er i
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ThePr oduc t / Mar ketFi tCanvas
Des i gnedby:
CUSTOMERSEGMENT:
PRODUCTORSERVI CE: Al t er nat i ves
Char ac t er i s t i c s&j obst obedone WHOi st het y pi c al c us t omerf ory ourpr oduc t / s er vi c e andwhatj ob( s )he/ s hei st r y i ngt ogetdone?
Pr obl ems&needs WHYdoy ourc us t omer sneedt ous ey ourpr oduc t / s er vi c e i nor dert ogett hei rj ob( s )done?
On:
Theappr oac h( es )y ourc us t omeri sc ur r ent l yt ak i ngt oget t hei rj ob( s )done, i nc l udi ngt het ool st heyar eus i ng
Keyf eat ur es
Channel
Thees s ent i al el ement st haty ourpr oduc tors er vi c emus thave t omeety ourc us t omer s ʼ needsands ol vet hei rpr obl em
Val uef ort hec hannel
HOW doy ourc us t omer sac qui r e y ourpr oduc t s / s er vi c es ?
Us erexper i enc e
Theval uey ourc hannel wi l l getby offer i ngands el l i ngy ourpr oduc t
Keymet r i c s
WHATdoesy ourc us t omerdowi t ht hepr oduc t t ogetr eal val ue?
Thek eyt hi ngst omeas ur et ok now i fy ourc us t omeri sget t i ngr eal val ue. Thes ek eymet r i c swi l l hel py out ok now i fy ouʼ veac hi evedPr oduc t Mar k etFi t
Coc r eat edbyagr oupofi nnovat i onpr ac t i t i oner sf r om al l ar oundt hewor l d. Fur t heri nf or mat i onatwww. pr oduc t mar ket fit c anvas . c om Thi swor ki sl i c ens edundert heCr eat i veCommonsAt t r i but i onShar eAl i k e3. 0Unpor t edLi c ens e. Tovi ew ac opyoft hi sl i c ens e, vi s i t : ht t p: / / c r eat i vec ommons . or g/ l i c ens es / by s a/ 3. 0/or s endal et t ert oCr eat i veCommons , 171Sec ondSt r eet , Sui t e300, SanFr anc i s c o, Cal i f or ni a, 94105, USA.