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EVIDENCIA 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

LILIANA ANGARITA GÓMEZ

Describing Potential Clients

SENA SERVICIO NACIONAL DE APRENDIZAJE TECNOLOGÍA EN NEGOCIOS INTERNACIONALES Bogotá, Abril 21 de 2019

Actividad de aprendizaje 3 Evidencia 6: Segmentation “Describing Potential Clients”

En la proyección de mercados, la segmentación permite identificar las necesidades y el comportamiento de los consumidores para satisfacer sus deseos, teniendo en cuenta que la idea es exportar el producto seleccionado a un país de habla inglesa ya establecido, entonces es importante tener en cuenta el vocabulario y las estructuras necesarias en inglés para elaborar una adecuada consulta y así lograr un mayor conocimiento de las necesidades y expectativas de los clientes, y con ello obtener una mejor visión de lo que se pretende ofrecer al mercado internacional. Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo siguiente: 1. Resuelva en inglés las preguntas que se le presentan a continuación: o Where do you usually buy your cleaning products? I almost always buy my cleaning products in the nearest and cheapest supermarket o Do you consider yourself as a neat person? Why? I have always thought that all human beings are equal, regardless of social class, giving equal treatment is the most important and not hurting anyone makes me feel a good person. o Do you feel satisfied with the cleaning products you buy? Why? Yes, for the moment I have managed to obtain good quality products at a lower cost. o What kind of cleaning product would you like it to be improved? Why? I would like to improve the bar soaps for clothes since many of them offer certain aromas that do not meet the end. o Mention 5 cleaning product brands you consider as the best ones Axion, Fabulous, Clorox, Family, Fab, Protex.

o Which are the most important aspects to be taken into account to choose a cleaning product brand? The most important thing is the quality of the product and that it complies with the characteristics determined according to its use. o Imagine you are promoting a new product. Describe it and write in ten lines the reasons to convince your potential clients to buy your product.

Today we are promoting the new cereal bars, by the way, very practical to take everywhere, their different presentations are designed for all types of people, as they are ideal for children's lunchbox providing a large vitamin supplement and contribution of iron to increase their defenses, people who want to take care of their line since it contains fiber and are low in calories and for athletes providing a source of energy. This diversity of bars also helps us with anxiety thanks to its high protein content, to improve the functionality of the digestive system thanks to the composition of its cereals. This supplement is ideal at any time of day and type of diet since it is approved and meets the nutritional standards for distribution.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto servicio, de acuerdo con el país ya seleccionado.

The population to which the product is intended is from 2 years of age to people over 80 years, regardless of male or female gender, as it is a consumer product that has no restriction for being bars of cereal that provide nutritional level, fiber and source of energy recommended for all types of people.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser aplicada a esta población. 1. He likes cereal bars Yes Do not 2. Your family consumes cereal bars Yes Do not

3. Because he likes cereal bars For its energy source Its nutritional content To calm anxiety Does not like 4. Recommend the product Yes Do not 5. How many cereal bars do you consume per day? 1-2 3-4 Any

6. Which of these ingredients includes cereal bars Folic acid Fiber Potassium 7. You would like to include this product in your market Yes Do not 8. Cereal bars can be filled by a person with diabetes Yes Do not