• Author / Uploaded
• Simon Carr

• Categories
• Red mundial
• Tecnología
• Protocolo de Transferencia de Hipertexto
• Internet
• Transport Layer Security

Citation preview

Version 2019-01 © 2001-2019 Stan M Stuchinski

(Our EIGHTEENTH continuous year online!) All materials contained on this site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written of the author. You may not alter or remove any trademark, copyright or other notice from copies of the content. Links to Web sites other than those owned by the owner are offered as a service to readers. The owner was not involved in their production and is not responsible for their content.

Introduction: Start

HERE: "How to Use This Ebook"

Chapter 1: What the Internet IS Chapter 2: What the Internet is NOT! Chapter 3: Here They Are! The "Secrets" of the Big Dogs! Chapter 4: Traffic Generation on the Web – What Works, What Doesn’t Chapter 5:

C.H.I.P.

The

Coordinated High Income Portfolio

Chapter 6: "Putting it All Together" – Your Income Potential Chapter 7: "But Why PAY for It? I Can Get It for FREE!" Chapter 8: "I LOVE the Big Dogs program, Stan, but....." Chapter 9: Questions and Answers - We Answer ALL Your Questions about Big Dogs! Chapter 10: Getting Started With

C.H.I.P.

The "Legal Stuff"

What the Internet IS Did you know that the Internet and the World Wide Web are NOT the same thing? Is knowing how the Internet came to be, and how it has evolved, of ANY importance to folks like you and me, as Internet marketers?

Well, yeah…yeah, I think it IS. I think that knowing exactly what the Internet IS can better prepare us to really understand what it is NOT. And knowing what the Internet is NOT, my friends, is vitally important to our success as fellow Internet marketers. You see, my goal is to make YOU into the Internet version of a Formula One racecar driver! And for you to be in the winner’s circle you need to know at least something about the machine you are driving... It all began in 1957... In October of that year, the former Soviet Union launched "Sputnik," the first artificial earth satellite. To say that the United States panicked is putting it mildly! You see, up until that time, we smug Americans just ASSUMED that the United States was THE world leader in science and technology. In fact, at the time, the Soviet Union was looked upon as a powerful, but technologically backward country. Now, for those of you who did not live through the so-called "Cold-War" years, it’s difficult to imagine what the launching of Sputnik did to the mentality of the United States. Suddenly, we were a "second-rate" country, and government leaders, as well as the man and woman on the street, could only envision nuclear bombs raining down on us from unreachable, untouchable Russian satellites! It’s hard to believe, but a growth industry of the time was companies that built bomb shelters in your back yard! Something had to be done and done FAST! So… the following year, the United States Department of Defense formed "A.R.P.A." (the Advanced Research Projects Agency) specifically to re-establish the U.S. lead in science and technology, especially in military matters. In 1962 the RAND corporation, a government "think tank," was commissioned by the U.S. Air Force to do a study on how it could maintain command and control over it’s missiles and bombers after an all-out nuclear war, when normal means of communication would be wiped out. Sound a little paranoid? Remember folks, this was during the Cold War. Both countries maintained huge fleets of nuclear weapon laden bombers in the air 24 hours a day, in addition to THOUSANDS of nuclear ICBM’s in bunkers and submarines. It was in 1962 that the Cuban Missile Crisis occurred, during which we were actually expecting nuclear missiles to be launched at us at any moment from the shores of Cuba. The RAND Corporation study was finally made public in 1964, and envisioned a decentralized network of powerful computers that would link military command posts and relay messages back and forth. Since it would be designed from the first to have no "central" source, an enemy could not target one specific area and knock out the whole system. The first "node" (computer capable of relaying information) was set up at the University of California at Los Angeles (UCLA) in September of 1969, and by December of that year, three additional "nodes" were set up at SRI, the University of California at Santa Barbara, and the University of Utah. This infant computer network of four interconnected computers was named the "A.R.P.A.-NET," after it’s Defense Department sponsor. It's almost hard to imagine, isn't it, that there was a time when what we now call the Internet, consisted of just FOUR computers!? The first message sent across the network was supposed to be "Login", but reportedly, the link between the four nodes crashed on the letter "g"; at the time 5 letters was just too much information for the infant Internet to handle! Three years later, in 1972, there were still only 23 computers on this "baby Internet," but something very important happened – Ray Tomlinson of BBN Technologies created the very first email program. Now, understand, the federally subsidized ARPANET was designed to be a scientific and military communication system ONLY – a means of transferring scientific data between toplevel scientists working at Universities, as well as communiqués between military command

posts during time of all-out nuclear war. But something VERY strange was happening! The main traffic on ARPANET was NOT long-distance computing and military communications – it was news and personal messages! The researchers working on this project had turned ARPANET into their very own, ultra high-speed "post office!" Mailing lists ("safe-lists") were soon born, and the biggest was named "SF-LOVERS" – it was a list for science fiction fans. By 1973, just one year after the first email program was developed, 75% of all ARPANET traffic was email! (Talk about the shape of things to come, eh!?) Although the term "Internet" was first used in a scientific paper by Vint Cerf and Bob Kahn as early as 1974, it was not until 1982 that the Internet as we know it was really born. That was the year that Vint and Bob perfected the computer language known as "TCP/IP." By January of the following year every machine connected to ARPANET was required to use TCP/IP and, for the first time, the loose connection of networks that made up the ARPANET could be coherently and reliably connected into a TRUE "Inter"-net. The Arpanet was slowly giving birth to the Internet! In 1984 the science fiction author William Gibson first coined the term "cyberspace" in his novel "Neuromancer." That same year the number of Internet hosting computers exceeded 1,000 for the first time, and by 1987 the number jumped to over 28,000! It was about this same period (the mid-80’s) that the proliferation of relatively inexpensive personal computers gave REAL impetus to the growth of the Internet. No longer was this exciting, new communications medium the province of universities, the military, and a few large companies – the average Joe-on-the-street (that’s you and me!) was now able to "log on." ARPANET was officially decommissioned in 1990, and guess what!? Nobody noticed! By that time the INTERNET had taken over virtually all of the duties of "old-man ARPANET." Understand, though, that up until this time, there was STILL no such thing as the World Wide Web. You see, although the terms Internet and Web are almost always used to mean the same thing, they are actually completely distinct. The Internet is the global community of computers that makes the exchange of information possible. The World Wide Web, on the other hand, is a PART of the Internet. In other words, the Net exists independently of the Web, but the Web can’t exist without the Net. Then, in 1991, a physicist by the name of Dr. Timothy Berners-Lee at the European Laboratory for Particle Physics in Switzerland developed a new and unique technique for distributing information on the Internet. This program allowed users to connect from one document to another (or one website to another) by the use of thingees called "hyperlinks." (Just think what the Internet would be like today if we weren’t able to "click-and-go!") AND!... this new program also made possible for the first time the transfer of not just words, but pictures and sounds! Pictures and sounds!!! Who would have thought? We take this for granted now, but at the time it was pretty exciting, cutting edge stuff! The first webcam was also born in 1991. It was deployed at a Cambridge University computer lab, and its sole purpose was to monitor a particular coffee maker so that lab users could avoid wasted trips to an empty coffee pot! However, as innovative as Dr. Berners-Lee's new "hyperlinks" program was, even two years later the World Wide Web still only accounted for a mere 1% of all Internet traffic. You see, there was still a piece of the puzzle missing – there was as yet no easy-to-use way to navigate your way around the now exploding Internet. In other words, what was needed was a "browser." Then, in 1993 Marc Andreesen and a group of student programmers at the National Center for Supercomputing Applications developed the first user-friendly browser for the World Wide

Web that they called "Mosaic." (One year later, by the way, Marc left the NCSA to form his own company which he called Netscape Communications. Ever hear of NetScape before!?) This was also the year that the National Science Foundation set up InterNIC, which, through Network Solutions, until recently was solely responsible for assigning us our "dotcom" domain names. This new browser was the real "icing on the cupcake" for the World Wide Web, which began to grow at the astounding rate of 381 THOUSAND percent a YEAR! Within just two more years WWW traffic was the dominant traffic on the Internet, and you could order a pepperoni pizza from Pizza Hut over the Internet. The era of e-commerce had arrived! 1995 is often considered the first year the web became commercialized. While there were commercial enterprises online prior to ’95, there were a few key developments that happened that year. First, SSL (Secure Sockets Layer) encryption was developed by Netscape, making it safer to conduct financial transactions (like credit card payments) online. In addition, two major online businesses got their start the same year. The first sale on "Echo Bay" was made that year. Echo Bay later became eBay. Amazon.com also started in 1995, though it didn’t turn a profit for six years, until 2001. (Oh, yeah…and the term "spam" comes into being.) By 1996, 45 million people worldwide were on the Internet, with about 30 million of those (about 67%) in the United States and Canada. By 1999 the number of world-wide "net-izens" had increased to 150 million; it took only one more year for that number to double to over 300 million. For the first time the number of American homes with Internet access surpassed 50%, and by 2010 that number reached over 90%. The Internet is based on a set of "rules," or "protocols" for exchanging information. This collection of rules is known as "Hyper-Text Transfer Protocol," or more familiarly, "HTTP." We can go back and forth between pages on the Net because Web browsers (like Marc Andreesen’s "Netscape," or Microsoft’s "Internet Explorer," or Mozilla's "FireFox") which actually READ the pages, and Web servers (computers that STORE the pages) both understand this rule or protocol - "Hyper-Text Transfer Protocol" Hmmm... Does "HTTP" ring any bells with you? Yep! It's always the first part of a website address. For example, the website address that you used to purchase the "Secrets of the Big Dogs" ebook is...

http://www.bigdogsecrets.com A website address - the location of a particular website - is referred to as a "U.R.L." U.R.L. stands for Uniform Resource Locator, and now you know what that "http" at the beginning of every URL stands for - Hyper-Text-Transfer-Protocol! And I'll bet you can now guess what the "www" after the double slashes stands for. That's right! It signifies that portion of the Internet on which that website resides - in this case, the World Wide Web. (Incidentally, you old "fogies" - meaning someone who was on the Net back in the '90's - may remember when we HAD to put the "www" at the front of every website address, or it wouldn't work. Today, however, the "www" portion is not necessary because the World Wide Web is such an overwhelming part of the Internet.) Now, then... After the "www" in a URL comes what is called the "domain name." The domain name specifies exactly what computer is "hosting" that website. And, finally, the suffix ".com" indicates that this is a top-level domain. ".Com" stands for "commercial." Other top-level domain suffixes you may have seen include ".edu" (education), ".mil" (military), ".gov" (government), and ".org" (organization). In other words, when you initially clicked on that link to go to the "Secrets of the Big Dogs"

purchase page, THIS is what you were telling that little box on your desk to do... "Computer! Use Hyper-Text-Transfer-Protocol and take me to that portion of the Internet called the World-Wide-Web where I can find the Domain Name bigdogsecrets which is a commercial, top-level domain." Congratulations! Not only are you now an expert on the history of the Internet, but you are one of the few people who know the parts of a URL, and what they stand for. You are bound to be the center of attention at the next cocktail party you attend, and, boy, if you ever appear on Jeopardy!... But seriously... Within just 40 years the Internet has grown from a Cold War idea for communicating among the remains of a society devastated by all-out nuclear war, to the Information Superhighway that we work and play on today. Today, most folks look with awe upon the Internet, as this all-encompassing, all-knowing, smoothly running behemoth that makes anything and everything possible. And all too many folks think that the Internet is a sure-fire road to riches requiring no investment of time, effort, or money. IS this an accurate appraisal of the situation? In other words…

…IS THE INTERNET ALL THAT IT’S CRACKED UP TO BE!? Forward - To Chapter 2

Back - To Contents

What the Internet is NOT Q. "Can anybody get incredibly rich online, Stan?" A. Of course! This is the Internet. Q. "How long will it take me to get incredibly rich?" A. Generally no more than three days. Q. "Does it take hard work or long hours to get incredibly rich?" A. Of course not! This is the Internet. Q. "How do I get started to become incredibly rich?" A. Just surf around until you see a banner or a link that says something like, "Make Fourteen Million Dollars by Thursday." Then just click on the link to get started. Q. "It won’t really take that long though, will it?" A. Of course not; This is the Internet. They just say that so you’ll be pleasantly surprised. Q. "Are there any other headlines I should be on the watch for?" A. Certainly! Any ads with the phrase "free to join," "guaranteed results", or "no work involved" are always sure bets. If you see an ad that has all THREE of those phrases in it, you can start shopping for your Lamborghini. Q. "But, Stan! I’ve already joined 212 of these free programs. It’s been almost a whole week now, and I’m still not incredibly rich. Now what should I do?"

A. Simply consult one of the Internet "gurus" who has already gotten incredibly rich on HIS Internet earnings. Q. "What if I never heard of anyone becoming incredibly rich from his Internet earnings?" A. Now if you haven’t gotten it yet, the above question and answer session is NOT to be taken seriously. Surprisingly, though, many people start out their Internet marketing careers with just such a naïve attitude. The purpose of "Secrets of the Big Dogs" is to cut through the maze of hype and lies and show you the TRUTH about what it takes to be an online success. But you need to be warned! There are those of you who will read some of the information outlined here, and say to yourself, "Hey, what a rip-off! This stuff is just common sense!" Well, you would be right – some of it IS just common sense. But you see, my friend... "...common

sense is a commodity that is in very short supply on the Internet!"

Even well-meaning, ordinarily intelligent people, lured by the hailstorm of gross exaggeration and falsehoods, get on the Internet and are pulled into that mentality that the established rules of business no longer apply. Well, the established rules DO apply, and we Internet marketers must be continuously reminded of that! Would you like a “magic button” to success? Would you like a magic button that you only have to press ONE time, never do a thing the rest of your life and have tens-of-thousands dollars pour into your bank account every month? Sorry. Ain't gonna happen! The magic button to success is a LIE. It was designed by unscrupulous “gurus” who just want to take your money and keep you broke. That way you’ll keep buying their “magic button” promises.

Here's the slap-to-the-head that you need: NOTHING will make you vast amounts of money overnight. NOTHING! No software. No formula. No glitch. No "hacked code" No "accidentally discovered" computer loophole No millionaire who is going to give you his confidential blueprint (for free) just because he "wants to give back" It's all BS... (And incidentally, a Nigerian prince is not going to split 20 million dollars with you!) Now, as you read this chapter you may get the feeling that it’s almost a "put down" of the Internet. It certainly is not meant to be. What it IS, however, is an attempt to force you to look at the Internet in REALISTIC terms. If you are reading this book at all, it means that you have aspirations of being a "netpreneur," - someone who makes a part-time (or even full-time!) living by marketing on the Internet. In order to do that successfully, you must be able to separate the incredible amount of Internet HYPE (not to mention the out-and-out LIES) from the Internet TRUTH. And very first TRUTH you need to be aware of is that the Internet is NOT, by any means, the easy

road to guaranteed and instant wealth. Remember THIS: The same rules of good business OFFline apply with equal validity to the ONline world. Of course there ARE tools and techniques that make marketing ON the Internet much easier than working OFF the Internet - and a whole lot less expensive. You really CAN achieve that "bathrobe and bunny slipper" work environment. and eliminate the drudgery of that daily back-and-forth commute to work. Just remember:

"On the Internet you don't have to work HARD, if you work SMART... ...but you DO have to WORK!!!" Yet so many well-meaning people are deceived into believing they can log onto the Internet, hit "enter" once (or at the most TWICE!), and wake up the next day as dot-com millionaires. So let’s take a look at:

"The Four Big Lies of the Internet" BIG LIE NUMBER 1: "THE INTERNET (AND COMPUTERS) ARE ALWAYS RELIABLE." The previous chapter is sort of the "glitz and glamour" story of the development of the Internet. It makes it sound as though the Internet is this flawless, ultra-perfect, totally reliable, almost God-like creation. Well, the very first thing the Internet (and computers in general) are NOT, is 100% RELIABLE. (Sometimes, I think I would even settle for just 51% reliability!) In a recent national scientific symposium a group of renowned scientists and engineers were asked to rate the reliability of all modern forms of technology. Would it surprise you to know that they rated computer technology at the BOTTOM of the list? Any of you who have wrestled for hours or days with a new piece of software that was SUPPOSED to be "user-friendly," or put up with the countless "glitches" that computers are prone to, or had that ultimate of computer snafus happen – the dreaded "crash" – know what I mean. To illustrate my point with some humor, I’d like to offer the little joke below. Now if you DON’T chuckle a little at this, it means the closest you've ever gotten to a computer is driving past a Best Buys store. At a recent computer expo, to highlight the superiority of computer technology, Bill Gates is supposed to have made the following comment: "If General Motors had kept up with technology like the computer industry has, we would all be driving twenty-five dollar cars that got 1000 miles to a gallon of gas." Not to be outdone, General Motors then issued the following press release: "If GM had developed technology like Microsoft, we would be driving cars with the following characteristics:" 1. For no reason whatsoever, every so often your car would crash. 2. Every time they repainted the lines on the road, you would have to buy a new car. 3. When your car has a mechanical problem and you call your mechanic (i.e. "tech

support"), a non-human voice gives you 87 different menu options. After you choose one, you are put on hold and forced to listen to George Gershwin’s Greatest Hits. After a wait of 45 minutes, the line mysteriously disconnects, and you have to start the whole process all over again. 4. Every time GM introduced a new model, car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car. 5. To shut off the engine, you’d press the start button. 6. When driving into a gas station that you have been going to twice a week for years, you will suddenly find that it has disappeared. In the now vacant lot will be a sign that states "404 error – Gas Station Not Found." However, if you wait five minutes, and drive around the block, you will find that the gas station has magically reappeared. 7. Your owner's manual would contain 1,300 pages and weigh three pounds. What I refer to as the "Cult of the Internet" would have you believe that the Internet in particular and computers in general are the ultimate in "user-friendly," reliable technological developments. My opinion? Anyone who uses the terms "user-friendly" and "computers" in the same sentence should be taken out and flogged! In fact I think it’s safe to say that as a professional "netpreneur," one of your more precious commodities is going to have to be patience. You are going to have to develop a Zen-like patience and calmness that will make a Buddhist monk seem like an excited four-year-old on a sugar high the night before Christmas! Personally, I would compare the current state of the computer industry to the auto industry of the early 1900’s, a time when it was automatically ASSUMED that your vehicle would not operate without problems 100% of the time. It was a time when every road trip was an adventure in survival. Sound like YOUR computer experience!?

BIG LIE NUMBER 2: "YOUR WEBSITE IS A ‘BILLBOARD ON THE INFORMATION SUPERHIGHWAY!’" Fortunately, we don’t see THIS idiotic statement that much anymore! The statement implies that there really IS an Information Superhighway; this is simply not the case. It gives the impression that all you have to do to get YOUR share of Internet wealth, is to put up a website, and the world will beat a path to your door. If you’ll remember in Chapter 1, we told you the Internet was designed specifically so it did NOT have one central hub so an enemy could not knock out the whole system by striking one or two key points. But when you and I hear the term "superhighway" we automatically get a subconscious picture of a typical "dirt world" superhighway – a fairly straight path from point A to point B that, obviously, EVERYONE travels who wants to get from point A to point B as quickly as possible. Well that’s not the case with the Internet, now, is it? On the Internet there are a near infinite number of ways to get from point A to point B, and they’re ALL just as fast! Look at your "billboard" (your website) this way: Let’s assume for a moment that EVERY series of roads in the United States that can conceivably get you from New York to Los Angeles gets you there in EXACTLY the same time – whether you drive straight across the country or from New York to Florida to Texas and THEN to California – it doesn’t matter. Through some magical means, all routes between

those two points are the same length. Now let’s say you put your billboard up on route 95, right outside of Altoona, Pennsylvania. What are the chances that someone going to Los Angeles from New York is going to see your billboard? Not very darn likely, is it!? Not when every road in the country can take them across the nation with the same ease! Your website - your "billboard" - is more like a message written on a grain of sand – turned upside down – and thrown on the largest beach in the world. The Internet may very well be the first form of marketing in history where you have to advertise your advertisement! Think of it this way. Your website, regardless of how simple or how complex, is really just a full-page advertisement, isn’t it? Now if you were to purchase a full-page ad in a typical "dirt world" magazine you have a REAL good chance of a whole lot of people seeing it, don’t you? After all, there is just one "path" from the front of the magazine to the back of the magazine. (Page 23 always follows page 22, and so on.) The chances are pretty good that if someone is taking their time going through the magazine, they will at least glance at your ad. But there is no one "path," no Super Highway, on the Internet. Now picture the Internet as one big magazine. But THIS magazine has BILLIONS of full-page ads in it. Not only that, but the pages are not bound together, or in any kind of sequence – they are just scattered over a hundred acre field in no obvious order at all. Once again, what are the chances of ANYONE seeing YOUR "full page ad" (your website)? Are you starting to see my point? This same type of comparison can be drawn with virtually ANY of the off-line, dirt world forms of advertising. If you purchase a 30 second spot on a certain radio program, EVERYBODY that is listening to that radio station at that particular time is going to hear your commercial because they want to hear what comes before and after your commercial – the radio show (or the music) itself. If you are running a 60-second commercial on the six o’clock news, the same thing applies. There is a "front" and "back" (beginning and ending) to a TV show and your advertisement is somewhere in between. But there IS no "front" or "back" to the Internet! It is VERY important you understand that just because you have a website on the Internet, that fact is TOTALLY irrelevant to your financial success. Unlike that now-famous line from the Kevin Costner movie, "If you build it, they will come," your website (your "billboard") must be advertised! The best, most professionally designed website, featuring the best product or service in the world, if not promoted effectively, will fail miserably. You could have a website that sells hundred dollar bills for 5 bucks, but if nobody knows about it, you'll go broke fast. On the other hand, a mediocre website and a mediocre product can achieve astounding success if it receives enough traffic; you could successfully sell the proverbial "ice cubes to eskimos." If there is just one key ingredient to Internet marketing success, it lies in effective advertising - in getting traffic to your website! By way of example, let me ask you something..... Do you have a cell phone? Pretty silly question, isn’t it? Of course you have a cell phone; it's a safe bet that the majority of fifth graders have one. Virtually ONE HUNDRED percent of America has a smart phone that they have with them constantly – in fact the national average is 3.2 such communication devices per household! So, if everybody has a phone… …WHY ISN’T MY PHONE CONSTANTLY BUZZING WITH PEOPLE WANTING TO BUY MY EBOOK!? The reason is that the mere fact that I have a cell phone doesn't mean that everyone else automatically knows my phone number, or even that they want to call me! Are you starting to get my point? The mere fact that most of America is on the Internet is totally irrelevant to Internet marketing success. Your potential clients must be DIRECTED in some way to YOUR website!

I recently attended a "conference" on Internet marketing at our local Holiday Inn. This "conference," of course, was actually a sales presentation for a company that will design, put up, and host a website for you - all for a "mere" $5,000.00! Now this is a very reputable company I'm talking about, so I have no doubt that they have the capabilities to put up a VERY professional website for you. But THEN what!? Will a $5,000.00 website make you any money if no one knows about it? Will an expensive sports car win any races if it doesn't have any gas? And the "gas" of Internet marketing, my friends, is TRAFFIC!

BIG LIE NUMBER 3: "THE INTERNET IS THE ULTIMATE MARKETING MEDIUM!" Let's talk a little about some "ancient" history The years 1999 and 2000 marked the high-water mark of what I call "Internet madness." Those were the years when virtually ANYTHING connected with the web was looked upon as a surefire road to wealth. I remember a friend of mine trying desperately to get me involved in an online venture (it was an online mall, by the way – remember them?). He honestly and sincerely believed that in five years brick-and-mortar shopping malls would be a thing of the past, and everyone would be buying everything online! Good thing my friend never talked to Sam Walton, huh!? It was a time when youngsters not old enough to go into a bar were dropping out of big name colleges to start their own Internet companies. They were asking for (and getting!) millions of dollars of venture capital from investors who assumed any scheme, no matter how scatter brained, so long as it had SOMETHING to do with the Internet, would make everyone concerned a fortune. Need I tell you that the stock market soared, riding the crest of this Internet madness? During this period of time I was still totally involved in OFF-line business activities, and there were times when, quite frankly, I felt like a dinosaur. I just could not understand what all the hubbub was about. The pinnacle of this absurdity, in my opinion, was Amazon.com. Ever hear of ‘em? Internet fever was at such a pitch that in one of their quarterly reports to the stockholders, when Amazon.com declared that it would lose LESS money than it had projected, it’s stock actually went UP! (You heard right! Even though the company was going to lose MILLIONS, just because it was going to lose FEWER millions than was thought, the price of it's stock STILL went up!) In December of 1999 I picked up a copy of Time magazine; whose picture was on the cover as Man of the Year? You guessed it! Jeff Bezos, the head honcho of Amazon.com. Here was a guy whose company up to that point had, not only NEVER shown a profit, but had LOST over three billion dollars since it’s inception, and HE WAS BEING APPLAUDED AS TIME MAGAZINE’S MAN OF THE YEAR! Insanity! By the Spring of 2001, there were even rumblings that Amazon.com was going to formally declare bankruptcy and the value of it’s stock plummeted an astounding 80%. Today, Amazon.com is a thriving, profitable enterprise (and happens to be one of my personal favorite sites on the Net), but it did not show a penny's profit for it's first six years of operation. Then, later in 2001, the bubble burst..... 2001 was the year of the "dotcom collapse," resulting in huge losses for legions of investors. Hundreds of companies closed, some of which had never turned a profit for their investors. The NASDAQ, which listed a large number of tech companies affected by the bubble, peaked at over 5,000, then lost 10% of its value in a single day, and finally hit bottom in October of 2002.

The stock of Priceline.com, the "name your own price for airline tickets" people, fell from over $104.00 to less than $11.00 per share. At $178.00 a share, the stock of Internet Capital Group was flying high, but by the end of the year it was trading at a paltry $3.15. By the Summer of 2001, the NASDAQ stood at less than 50% of it’s value of the previous year, and for the first time in their histories, even the solid hi-tech giants like Cisco and Dell were actually laying people off! On a more personal note, a very close friend of mine invested $42,000 in a portfolio of "can't miss" Internet stocks of the time. In less than four months the value of his portfolio had more than TRIPLED! Think he was happy? But by the Spring of 2001, the total value of his portfolio had nose-dived to a value of less than $8,000! Think he was STILL happy? But my favorite Wall Street story about these days of Internet insanity has to do with a startup company by the name of WebSense. As you know, of course, when a company takes it’s stock public it must issue a prospectus outlining it’s goals, objectives, finances, etc. The WebSense prospectus contained the following disclaimer: "We have a history of losses, and, because we expect our operating expenses to increase in the future, we may NEVER become profitable." Think that scared potential investors? Not at all! The stock, issued at $18.00 per share, CLOSED IT’S FIRST DAY OF TRADING AT $47.75 A SHARE!!! By the end of the year it’s stock was down to less than $15.00.

Yes, the business world has come back to it’s senses. Sanity has again returned to Wall Street, and investors are actually investing in stocks that display a logical business plan, rather than just because they have "dotcom" in their name. Does all this mean that the "days of wine and roses" are over for the Internet and the computer industry? Not by a long shot. The best is yet to come! The temporary downturn that we experienced in 2001 was merely a correction that was in the opinion of most analysts, LONG overdue. It was necessary to bring people back to their senses and to once again use LOGIC in their business decisions. Now why am I telling you all this? Does this little side trip down memory lane have anything to do with making YOU a dot-com success? What does the stock market of so long ago have to do with your life or mine as a netpreneur? Simply this. Although sanity, a long time coming, finally returned to Wall Street and the rest of the business world, there is just as much hype and over-inflation of potential as ever before floating around on the Internet. You need to be aware that the Internet is NOT magic. Just because you do business, or want to do business on the Internet, doesn’t mean that you are guaranteed of success. If you get NOTHING else out of this book but this one bit of advice, remember this: "The Internet is not the ULTIMATE form of marketing. It is nothing more than an ALTERNATIVE form of marketing. And just like any other form of marketing, although it has it’s strengths, it also has many weaknesses."

BIG LIE NUMBER 4: "BECAUSE OF IT’S LOW COST, THE INTERNET ‘LEVELS THE PLAYING FIELD’ AND PERMITS EVERYONE TO HAVE A SHOT AT MAKING BIG MONEY!" It is much, MUCH less expensive to run an Internet business than a comparable offline business. This is, without doubt, the biggest "plus" of doing business on the Internet. To repeat what I said earlier, my last full year of doing business OFF the Internet, these were just a few of my ongoing expenses: Office Rental: $1,200 per month Telephone: $ 450 per month Postage: $ 900 per month Printing: $1,500 per month Employee Wages: $4,500 per month Advertising: $8,000 per month Pretty typical for any like-sized business in the offline world. But, now, doing business exclusively on the net, I work from my study, so I have no office rent to pay – what I used to have to pay employees to do, I can now perform myself in one tenth the time using various software applications – my printing costs, of course, are zero, and my postage costs are a thing of the past – my business-related expenses currently run at a small percentage of my expenses in the OFF line business world - mere pennies on the dollar!. But is this necessarily a GOOD thing? Folks, I hate to tell you this, but business is NOT about "democracy," or "leveling the playing field," or giving everyone an "equal chance at success." REAL business is about dog-eat-dog. It’s about the law of the jungle – only the strong survive. To survive and thrive in the offline business world, it’s necessary to have a whole lot of positive attributes. You need to be committed, hard working, intelligent, and last but certainly not least you need CAPITAL. Money makes the world go ‘round, my friends, and this is especially true in the traditional, OFF-line business world. Oh, sure, you can start a small, part-time business in your home offline for maybe a few hundred dollars, or a few thousand dollars if you need a more traditional office type operation. But on the Internet, you can start a business for virtually NOTHING! And I repeat, "IS THIS A GOOD THING!?" So many well-meaning, hard-working people enter the world of Internet marketing expecting that they are going to be dealing with fellow "comrades in arms" – folks who, like themselves, are possessed with drive, desire, and determination. And this is not the case by a long shot! I’m going to make a statement now and I DON’T want you to think that I’m cruel, or unfeeling. But neither do I want you to be mislead into believing that EVERYONE you encounter on the Internet is, like yourself, an intelligent, hard-driving individual determined to make a better life for his or her family….. "Because of the incredible hype, and because of it’s absurdly low cost, the Internet has become a haven for the lazy, the stupid.....and the broke." Want a computer, but your rent’s two months behind? No problem! Just go down to one of the many "We don’t care how broke you are, we’ll rent anything to anybody" places and rent yourself a spiffy new laptop! Want a website but can’t afford a conventional web hosting company? No problem! There are a number sites on the Net that allow you to design and put up a website

for FREE! Want to promote your product to hundreds of thousands of prospects but don’t have two nickels in your pocket to advertise? No problem! There are (supposedly!) thousands of places on the Internet where you can advertise for FREE! Again, I’m not trying to put down people who fall for this sort of thing. In fact I think it’s a tragedy that such folks, who could make far more profitable use of their time, are lured by outrageous dreams of easy money to the Internet. I think you’ll agree with me that McDonald’s has a great concept. What do you think would happen, though, if the McDonald’s Home Office GAVE away their franchises to anyone, regardless of their qualifications? Let's pretend that they would give you a franchise, put up your building, and give you all the supplies you need – all for nothing. How many of these franchises would succeed? Not very many. Let's face facts – not everybody is born with the many qualities it takes to be a successful business person. Ah, but it’s different on the Internet. Let me ask you this: Have you ever received a sales flyer from J. C. Penney in your home’s mailbox? Of course you have - along with flyers from Sears, K-Mart, Pizza Hut, and Burger King. We all have. This is the sort of mail that is commonly referred to as junk mail. Does junk mail work? Of COURSE it does, or huge corporations would not spend billions a year in ink, paper, and postage sending it out. But, now…let’s say that ink was free, paper was free, and there was no such thing as postage. What do you think would happen? Yeah, that’s right. We would all be swamped with tons of junk mail, and you’d have to replace your mailbox with a dump truck. But here’s the point – with that kind of massive amount of sales fliers coming to you everyday, nobody would read any of it, and it wouldn’t work for ANYBODY! As we shall see in a later chapter, this is one of the things has killed many forms of promotion that used to work so very well on the Internet. The "playing field" has been "leveled" to the point where a fourteen year old kid operating out of his bedroom can have as big a "web presence" as a Fortune 500 company. What this does, in effect, is make it more difficult for folks like us – sincere, hard-working, honest folks - who plan on making a career of Internet marketing. What does all this have to do with successful Internet marketing? Simply this. You need to be prepared for the fact that not EVERYONE you’ll run into on the Internet is as dedicated, trustworthy, competent, and financially prepared as YOU are to "do what it takes" to achieve real financial success. Knowing this will save you a whole LOT of frustration later on! "OK, Stan. I gotcha. The Internet is NOT a guaranteed, sure-fire, overnight road to wealth, success, and glory. So just what IS the future for Internet marketing? Are you saying that it's too late to make money on the Internet?" My answer in a nutshell?..... THE FUTURE OF INTERNET MARKETING COULDN'T BE BETTER!!! Although we've tried to be just a little negative in our discussion up to this point in order to get you to view the Internet in realistic terms, the flip side of that coin is that we have barely scratched the surface of the money-making potential of the Internet! Currently there is a world population of a little over 7,000,000,000 (7 billion). Of that number there are roughly 2,500,000,000 (2 billion, 500 million) people with Internet access. That means that almost 2/3 of the world population do NOT have Internet access! Would YOU like to have invested in television technology when only one person in three had a TV? Talk about getting in at the ground floor! And as the chart below indicates, North America (the United States and Canada) has the world's highest Internet Penetration as a Percent of Population but even here, the percentage of the population with Internet access is just 78.6%. That means that 20% (1 in 5) North

Americans have not yet hopped on board the "Internet bandwagon" That's HUGE! WORLD INTERNET USAGE AND POPULATION STATISTICS (Source: InternetWorldStats.com) Internet Users "Penetration" Users % (% Population) of Table Population

World Regions

World Population

Africa

1,073,380,925 167,335,676

15.6 %

7.0 %

Asia

3,922,066,987 1,076,681,059

27.5 %

44.8 %

Europe

820,918,446

518,512,109

63.2 %

21.5 %

Middle East

223,608,203

90,000,455

40.2 %

3.7 %

North America

348,280,154

273,785,413

78.6 %

11.4 %

Latin America / Caribbean

593,688,638

254,915,745

42.9 %

10.6 %

24,287,919

67.6 %

1.0 %

34.3 %

100.0 %

Oceania / Australia 35,903,569 WORLD TOTAL

7,017,846,922 2,405,518,376

Now, I know what your thinkin'. North America constitutes less than 5% of the total world population. But that statistic doesn't tell the whole story..... .....because, y'see, English is STILL the language of international commerce. For example, why do you think that commercial airline pilots who fly internationally are REQUIRED to speak English. And, yes, English is UNDOUBTEDLY the "language of the Internet!" We who grew up with English as our native language are indeed fortunate when it comes to Internet marketing. Last year worldwide ecommerce sales grew 21.1% to top $1 trillion for the first time. This year, ecommerce sales will skyrocket to $1.298 trillion. That's a growth rate of 18.3% per year! How's THAT for an industry with incredible potential!? Just five years ago, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. Last year, Internet advertising revenues in the United States totaled $36.57 billion, an astounding 15.2% increase over the previous year's $31.74 billion! THIS IS THE CURRENT STATE OF THE INTERNET MARKETING INDUSTRY: NEAR VIRGIN TERRITORY WITH SPECTACULAR, AND PRACTICALLY UNLIMITED POTENTIAL! Ponder these stats, if you will..... Every second 8 new people log on to the Internet for the first time! That's 480 new folks every minute, or 28,800 people per hour, or 691,200 new "sets of eyes" per day! So that's over 20 MILLION new prospects for you every month! And, thanks to the magic of the Internet, you have access to 'em ALL, no matter where they live! And it gets better..... 140,000 new websites are built.....DAILY!! 18,000 people start a home-based business.....DAILY! 33% of all new millionaires achieve it through a home-based business! I make a very, VERY good living on the Net, friends, and I love it! And, following the principals in this book, you can too! Wanna make a lotta money in your bathrobe and bunny slippers? We'll show you how! But first, you need to be REALISTIC about Internet marketing. Only by being realistic will you be ready for…

Forward - To Chapter 3

Back - To Contents

THE SECRETS OF THE BIG DOGS There’s something ya gotta know about my friend Rick Brown... He's a natural-born comedian. And I’m not talking about the kind of person who bores you with long, pointless jokes that you have to pretend to laugh at. I’m talking about the Dennis-Miller-type of comedian who makes you chuckle with biting, incisive, INTELLECTUAL humor. Anyway... Rick and I were sitting around one evening after we had downed a few ales at a local pub, and the conversation became a little philosophical. You know. The “Why are we here; what’s the purpose of life” kinda stuff. “Y’know, Rick,” I said, “according to all the self-help books I’ve read, in order to be financially successful, you have to establish a DEFINITE monetary goal as well as a DEFINITE time frame in which to achieve that goal. In other words, you need to know WHAT you want, and WHEN you want to get it." "With that in mind, Rick," I asked, "what exactly do YOU want out of life? WHAT do you want, and WHEN do you want it?” “That’s easy,” he said...

“I want it ALL, and I want it NOW!” At the time we both laughed about his clever comment. But over the years I’ve come to find out that the majority of entrepreneurs have the exact, same attitude about being in business. About the most concrete thing they can say about their financial goals is that they “want it ALL and want it NOW.” Well, fellow Big Dogs, it just doesn’t work that way. Merely saying that you want a $5,000 per month income from your Internet business is meaningless. It doesn’t assist you at all in actually GETTING to that $5,000 per month income. What you need to do is to establish a series of “steps” leading UP TO your ultimate goal, AS WELL AS a time frame to achieve EACH of those “little, baby steps.” The "Secrets" of the Big Dogs are nothing more than tried and true business principals, combined with common sense to a new marketing medium..... the Internet. These are the success secrets that, quite frankly, most of the Big Dogs don’t WANT you to

know about! Oh, they’ll throw you a "bone," alright – tools and techniques that work MODERATELY well, or perhaps not at all. Keep in mind, though, folks, that the Big Dogs want to REMAIN the Big Dogs! They don’t want to relinquish their position as "web gurus." If you knew all their secrets why would you need to rely on them any longer? Think about it!

SO!…without further ado, we present the Secrets of the Big Dogs!

SECRET NUMBER 1: "The Big Dogs have patience." To be a successful netpreneur (and still maintain your sanity!) you must have patience in TWO areas. First of all, as we pretty well covered in Chapter 2, you absolutely MUST have patience with your computer and with the Internet. In this respect, Murphy's Law ("Anything that CAN go wrong, WILL go wrong.") must be your guiding principal. Learn it - live it - BELIEVE it! Always assume that anything computer or Internet related is not going to work properly the first time and that it's going to develop a "glitch" at a time when you need it most. Not backing up your computer? Well, that is the same as going on a cross-country trip in your automobile without a spare tire. Your computer IS going to crash, my friend. Be prepared for it! If you want to avoid beating your head against the wall at 2:00 A.M., always assume that the worst is going to happen (it WILL!), and PREPARE for it - this IS the Internet! Secondly, and more importantly, you must have patience with your business itself. If you honestly think that there is some magical program available on the web that is going to make you an overnight success, well, you’re simply living in a dream world. I advise you to save YOUR time, and, ultimately, MY time, and rush down to your local 7-Eleven and "invest" in a couple of lottery tickets. Your chances of "overnight" success are far greater. Any LEGITIMATE business takes months to mature and develop to the point where it reaches profitability. As brutal as it may sound, if your rent is two months behind and you need fast money, the Internet is NOT for you. Are you easily distracted by “shiny” new programs? Are you constantly starting new programs only to move on to the next one as soon as that one gets started? Do you only ever make it through 50% of a new business project, before ditching it for the bigger, better, coolest, "never seen before" program out there (only to do the exact same thing 50% of the way through that one). Well, chances are you have Shiny Object Syndrome. Don’t worry, it’s not fatal, but it can cause you to run in circles while feeling constantly busy and never quite achieving anything.

"How Can I Prevent It?" Start! Chances are you’re probably already good at this, but it’s important that you need to do this anyways. You can’t stop if you don’t start.

So freaking start already!

Keep Going Victims who suffer from SOS often find themselves continually “starting” things – doing the easiest possible thing to constitute “starting.” Unfortunately, too many sufferers of SOS get caught in the starting spiral which looks something like this: Start –> Start Over –> Start Again –> Keep Starting Don’t get caught in the "keep starting" spiral! Keep going and then you have to do something really, really important.

Decide This is where most people screw up. They don’t mean to really, but often this mistake is made more through neglect than intentionally. The mistake made is the lack of decision. They never decide what they’re going to do. This frequently causes indecision, paralysis and uneasiness of the future, since you’ve left it up to chance. The failure to make a decision is often followed by bouts of procrastination, followed by guilt of said procrastination, followed by even more procrastination. Make a decision. Decide what you want to do, then decide to do whatever it takes to actually do it. "More is lost by IN-decision than by WRONG decision."

Commit The main factor here is action. Do you follow your decision up with action or not? You’ll find that as soon as you take action on a goal, you’re committed. If you decide but never do anything about it, you might as well not have decided to do anything at all (because you’re not really doing anything at all), you’ll find shiny object syndrome will continue to ravage every aspect of your life.

Embrace The "Tough" If you’ve miraculously made it this far, guess what? Things are going to be tough. Like really tough. Like make you want to go back to those easy, exciting starting days, and the happiness that a "Next Shiny Object" always brings. If people ever make it to this point, this is where they give up… Why do they give up? Well,YOU know. Because it’s HARD…and hard things aren’t MEANT to be done, are they!? And you’ve got a really good story on why it’s hard – why it’s impossible. OF COURSE ITS HARD "If it’s worth doing – it SHOULD be hard. In fact, it's MANDATORY. If it was easy, EVERYBODY would do it!"

Keep Going Yup, this again. it’s that important. When things get hard, it’s not enough to

embrace the hard and lean into the pain. YOU HAVE TO KEEP MOVING FORWARD. Push through it all, and keep going.

FINISH This is crucial. FINISH. Work to an end point. Don’t leave something half-way done. FINISH IT OUT. Now, this doesn’t mean everything is going to be a smashing success, but it does mean you’ll have a finalized product. Once you do, you’ll find that the shiny newness of a project doesn’t really compare with seeing it through to the end. Sure, it’s a quick and easy high, but the payoff of doing something for the long haul is not easily beaten. Once you do this, there’s only one thing left to do... "'Done' is better than 'perfect'"

Repeat Once you finish your project – really finish it – chances are you’ll repeat some version of this: “That was hard, REALLY hard. But it was totally worth it!” You'll even want to do it again. So DO it again! And again. And again. You’ll realize that it’s much more rewarding than the cheap thrills of “starting.” The real key to beating SOS is continually repeating the process as it’s quite easy to relapse into fantasizing and day dreaming about that Next Shiny Object! “It is easier to find men who will volunteer to die, than to find those who are willing to endure pain with patience.” -Julius Caesar "Successful Internet marketing requires an investment of PATIENCE. Be prepared to invest a MINIMUM of three to six months in your online business before you expect to see a reasonable profit."

SECRET NUMBER 2: "The Big Dogs devote time to their business." Oh, so you think that you can hit the "enter" key once a week, and soon build a business that will be the rival of Microsoft! The Big Dogs know differently, folks – that’s why they ARE the Big Dogs. You have to decide – right HERE and right NOW – exactly what kind of business you wish to make from the Internet. In fact... ...do you really want a business at all!? What I mean is this: Maybe you don’t rush off to your job every morning with a smile on your face, eagerly waiting to get there. Maybe you’re not the type that can’t wait for the weekend to be over so you can get back to work. But!... you make "OK" money, you’re paying the bills, and you have a little left over at the end of the week…and you’re fairly content with your life. Maybe, just maybe, all you're REALLY looking for is a hobby, rather than a business – something that you can play around with a half hour or so every week or two. Well, that’s fine, and I wish you the very best. Have FUN!

BUT!…if you want to build a business, my friend, you have to treat what you’re doing LIKE a business. YOU MUST MAKE THE INVESTMENT OF TIME. "Ninety percent of success is just showing up!" …which reminds me of a true story that I have used for years to illustrate this point.. In one of the offline businesses I was once involved in, I happened to have this one distributor – we’ll call him Mike – who was stuck in a dead-end, low-paying job, with no benefits. It was a job he HATED. One evening he called me, and I could almost hear the tears in his voice. It turned out he had had another argument with his boss. "Stan," he began, "I just can’t take it any more. I never have any money. I hate this job, and my boss is always on my back. TELL ME WHAT TO DO. I don’t care what it is, I’ll do ANYTHING to get out of this job and start making some real money!" "Mike," I answered, "It’s pretty simple. I want you devote an honest, sincere two hours each evening for four evenings every week, working this business. I can guarantee you that within one year you will have achieved what you want." What do you think he said? In a VERY shocked voice, he said, "Gee, Stan you’re asking for an awful big commitment, aren’t you?" Yes, folks, this is a true story, and it serves to illustrate my point very nicely. Everyone SAYS they want to be in their own business and make a ton of money. But what separates the successes from the failures – the Big Dogs from the puppies – is the ability to invest time on a consistent basis. "Internet marketing is the EASIEST business in the world if you work it HARD! But it’s the HARDEST business in the world if you work it EASY!" Fortunately (and this is one of the many things that make Internet marketing so great), the time you invest can be very flexible. In all probability, you’ll be working from your home, perhaps in a spare room, or a corner of your bedroom, and this gives you a LOT of flexibility in WHEN you want to work. But I will tell you this: You must be prepared to invest an honest and sincere one to two hours a day, four or five days a week in your business.

And I DO mean EVERYday! Internet marketing is done - no, lemme take that back - any successful business is done on a daily basis. If you are committing to one hour a day, that MEANS one hour a day, not a few hours every other Friday night. (That’s having a "hobby," not running a business!) Think of it this way. Brushing your teeth takes just three minutes, three times a day. Instead of doing it for nine minutes every day, try brushing your teeth for 63 minutes... JUST on Friday night. It’s just not the same thing, is it!? “Perfection of effort is not required, by the way. It is the consistency of attempting to work these tools that brings the progress. It’s like anything else. If I want to tone muscle, lifting a ten-pound weight a few times every day will move me toward my goal much quicker than hoisting a fifty-pound barbell once a week. Yes, it really is true: 'Slow and steady wins the race.' Just try a little, every day. You’ll see.” -Holly Mosier You need to develop the HABIT of success by doing just a little job every day, rather than trying to do a big job once a week. When that one special day comes along, it’s just too

doggone easy to find an excuse to put off your duties until "tomorrow." Well, in many cases, that never-never land of "tomorrow" never comes, and soon you find yourself "tomorrowed" out of business! "It’s hard by the yard, but a cinch by the inch." There is yet another reason to steel yourself to do your Internet marketing on a daily basis. Always keep in mind that anything on the Internet is VERY ephemeral – at the end of the day, it’s GONE for good. It doesn’t work that way in the "dirt world." Two YEARS after having run ads in various offline magazines, I would STILL get activity from them! People let magazines lay around for a long, long time; they may cut out an interesting ad, or write down the details of it and put it in a file, or on that "pile of interesting stuff" on their desks. Not so with the Internet! If an ad doesn’t catch their attention right then and there – FORGET ABOUT IT! It’s gone into cyberspace forever! Now, as important as it is to commit to investing an hour a day with your Internet business, it is just as important to know when to get OFF the Internet! We all know how addictive the Internet can be. There’s just so doggone MUCH "stuff" on there to see. There is no limit to the amount of time one can waste in surfing from this website to that website, in investigating this program or that program. Y'know why so many Internet marketers fail? "40% of Internet marketers failed because they never learned when to START working, but 60% failed because they didn't know when to STOP." Stick to your schedule – do the work you need to do – then get OFF the dang-gone computer, and go have some F-U-N! Otherwise, you'll find yourself "informationed" to death! You’ll be a much better adjusted human being if you know when to QUIT! "Successful Internet marketing requires an investment of TIME. Commit to investing one to two hours EACH day in your online business."

SECRET NUMBER 3: "The Big Dogs aren’t bothered by change." If the thought of change makes you cringe and break out in to a cold sweat, the Internet is not for you! Unlike the dirt world, change happens on the Internet in milliseconds. Marketing techniques and tools that work terrific today may be antiquated in three months…or three DAYS. The Big Dogs inherently know this, understand this, and, most importantly, ACCEPT this. But the human animal inherently HATES change! Change fills us with anxiety and frustration. We want things to stay the way they are; we crave stability. As Mary Shelley said in her classic novel Frankenstein, "Nothing is so painful to the human mind as a great and sudden change” But stability ain’t what the Internet world is all about, sports fans! You need to develop a mindset like the US Marines and learn to, "Improvise! Adapt! Overcome!" “The only way that we can live, is if we grow. The only way that we can grow is if we CHANGE. The only way that we can change

is if we learn. The only way we can learn is if we are exposed. And the only way that we can become exposed is if we throw ourselves out into the battle. Do it! Throw yourself into the battle!” -C. JoyBell C. "Change – RAPID change – is a fact of Internet marketing. Understand this and accept this."

SECRET NUMBER 4: "The Big Dogs know it takes money to make money." Yeah, yeah, I know, I know. You’ve heard all this hype about how you can get on the Internet, and with zero money, make a fortune. Well, my friends, I’m here to tell you it simply doesn’t work that way. The old adage that "it takes money to make money" is JUST as true on the Internet as it is in the dirt world. That’s the bad news. The GOOD news is that it takes a whole lot LESS money to develop a thriving, profitable Internet business. You have no office rent, or employee expenses, no telephone, postage, or printing expenses. So that cuts down on your financial investment substantially, to say the least. But, fer the luvva Pete, it does take SOME money! "The trouble is, if no one is SPENDING money then no one is EARNING money!" Now, I am quite aware of the fact that the Internet is absolutely riddled with "free" this and "free" that – COUNTLESS programs and so-called business opportunities that are absolutely free. Did you know, though, that you can join just about ANY program on the Internet in two ways – as a FREE member or as a PAID (or "Pro") member? Why is that? Do you think that all the folks who own these companies are just being nice guys to offer a free version of their program?

Nope! That’s not the case at all. There are actually two reasons why free versions of programs exist: The first reason has to do with the law. You see, Federal Trade Commission regulations make it illegal for a business offering it’s services in the United States to charge for the opportunity to sell it’s products. Now this is a GOOD law, and it came about because of the extreme abuses of the network marketing community in the early ‘70’s. Back in those days, many companies were requiring prospective distributors to purchase HUGE amounts (sometimes thousands of dollars worth!) of soap, or dried foods, or vitamins, or motivational tapes in order to be "qualified" to earn a commission. A whole lot of this stuff just ended up filling up the poor distributor’s garage. This is how the derogatory term "garage qualified" came about

in network marketing. This law is, of course, still in effect both OFFline as well as ONline. It stipulates that although a company CAN charge for it’s products or services, it can NOT charge just for the privilege of SELLING it’s products and services. Thus, any legitimate online company adheres to this law, and makes available what is called a "free reseller opportunity," or a "free affiliate opportunity." As a Free Member you don’t get to USE that company’s products or services (after all, you’re not PAYING for anything). You simply have the authority to SELL the company’s products or services and earn a commission. FREE membership in a company generally offers NO benefits of the company’s product or service, or at most a much watered down version of them. The second reason is one of "sales psychology" Companies offering a free version of their program gamble on the fact that a certain percentage of free members will take an option of upgrading to a paid version. Be warned, though! The free version of any program is essentially a "window-dressing" version of that program. Free members have VERY few (if any) of the paid member benefits and the commission level may be as much as TEN times less! Now the Big Dogs know all this. The Big Dogs pretty much make jokes about the free members, and certainly don’t take them seriously. They know that if a program or service is worthwhile at all, the only way any real value is derived from it is by PAYING for the privilege. And I’m here to tell you that "free members" seldom get around to doing anything! Despite what a whole lotta people would like to believe, THERE IS NO SUCH THING AS A FREE LUNCH! "Not one person ever got rich without spending SOME money. Think about it: Even lotto winners BOUGHT a ticket!" Now if YOU happen to be a free member in a number of programs, I am not trying to "step on your toes." The fact is, my friend, that IT’S NOT YOUR FAULT! Like so many thousands of others you have been mislead by the "join this program for free, do nothing, and make a million dollars" hype that is so prevalent on the Internet. Think about it like this: How effective can a person be in SELLING any product or service if they haven’t at least TRIED that particular product or service themselves!? Do YOU think you’d make a great car salesman if you had never driven an automobile? Also, there is unfortunately an entire level of Internet society that has the attitude of, "This is the Internet. I expect and DEMAND something for nothing." These folks spend HOURS a day doing nothing more than hopping from website to website, joining the free portion of program after program. They think that if they join ENOUGH free programs, that eventually they’ll make their Internet fortunes – all without having to do any real work. The Big Dogs jokingly refer to these program-hoppers as "freebie-seekers" or "lookie-loos" And if YOU don’t ration your time when dealing with these people, you can end up spending most of it "playing" with free members, virtually NONE of whom will contribute to your wallet. Let me give you a couple brief examples of what I mean, by sharing with you just a few of the countless emails I've received from Free Members of various programs I was involved in. (Note: I have kept the spelling and grammatical errors intact.) "Dear Stan. I have joined 212 programs as a free member now. It’s been over two weeks and I’m still not making any money. What am I doing wrong?" "dear stan. I found yur emale address in papers on my desk Do I belong to yur program? if I do rush me all the informaton I need." "Dear Stan. I like your program a lot and as soon as I get some of my bills caught up I think that I’ll have the money to join. In the meantime, below is a list of 75 important questions I need you to answer. If I don’t hear from you right away I’ll know it’s just a scam."

Understand, now, friends, that I am NOT trying to put down or make fun of those genuinely sincere folks who, through their inexperience, really believe that joining as a free member in any program is going to make them money. It’s certainly not THEIR fault if they believe all the extravagant claims on the Internet. If they have true grit, however, they soon learn the truth and become productive members of the online community. But I have NO sympathy..... .....for the people who expect and DEMAND a free ride, and have neither the desire, the ability, nor even two nickels to rub together to build a REAL online business. Here’s the bottom line (and again, folks, I apologize if this sounds brutal, but I’m here to try and tell you the TRUTH, not a bunch of lies that you’ve already heard a hundred times): If a person doesn’t have a couple of dollars they can throw at a business for a few months to see if it works for them, and NOT have their lifestyle affected if it doesn’t - well, then, they should seriously consider a different form of enterprise - like a JOB! Now, then...just how MUCH money should one look to invest in their online business? First and foremost, your pocketbook is always the deciding factor in any business venture. NEVER get in over your head financially for more money than you are absolutely comfortable with. But remember that we are talking about starting a business, NOT a "hobby." In my last year of running an OFFline business, I was spending around $8,000.00 each month on advertising alone. Now, my friends, I had a relatively small "dirt world" type of business, and $8,000.00 per month is NOT a whole lot of money to spend in offline promotion. Just ask any of your friends who own traditional businesses. One of the many nice features about ONline marketing, however, is that you can get the same bang for a much, MUCH smaller buck! Just what would a typical financial commitment be?

An average monthly commitment of between $400.00 and $600.00 to invest in your business is very reasonable, and compared to OFFLINE ventures, is laughably small. Can you start off smaller? You betcha! But, like any business, the smaller you start out, the longer it will take to achieve your ultimate goals. Here is a very good general formula for calculating the amount of money you should spend on a business venture... Step 1: After (a) every single one of your regular bills are paid, and (b) you've set aside money for your daily living expenses (i.e. food, clothing, gas, the occasional evening out with the family, etc.), and (c) you've put a consistent amount of money into your emergency, "rainy-day" fund, what is a conservative and reasonable amount of money you can invest in a business on a monthly basis? Step 2: Take the result from Step 1, and ask yourself these three questions: (a) Can I continue to invest this amount of money into my business for a period of six months, withOUT borrowing? (b) Can I continue to invest this amount of money into my business for a period of six months until I start to show a profit, withOUT my spouse

threatening to throw me out of the house!? (c) In a "worst case scenario," if my business is not successful, can I just "write it off to experience," withOUT my family's standard of living being affected the slightest bit? Not what you wanted to hear, is it? Yep, I realize that this is an ultra-ULTRA-conservative way of looking at starting a business. And it's sure not what you're used to hearing from a lot of other websites on the Internet that "absolutely, positively guarantee" you'll make a fortune in the time in takes to reboot your computer. But I want YOU to do things differently. I want YOU to approach the exciting world of the self-employed with your eyes wide open and with realistic expectations. "In investing, what is comfortable is rarely profitable. At times, you will have to step out of your comfort zone to realize significant gains. Know the boundaries of your comfort zone and practice stepping out of it in small doses." -Robert Arnott Let me offer one last example: Ever hear of a "little" company called Amazon? Amazon makes about $80,000 every second! Wouldn't YOU like to have an Internet business that made that much money? I know I sure would. But!..... .....to MAKE that $80,000 a second, Amazon SPENDS $79,200 a second. And yet that small percentage profit allows Amazon to make a net profit of 1.15 MILLION a day! Don't you think that if there really WERE a way to make tons of money on the Internet for free..... .....Amazon would know about it!? "Successful Internet marketing requires an investment of MONEY. Be prepared to make SOME type of REASONABLE financial commitment."

SECRET NUMBER 5: "The Big Dogs don’t dig for gold. They sell the shovels." Huh!? Now, what the heck does THAT mean!? Well, lemme give ya a little history lesson... In 1848 gold was discovered in Sutter’s Mill in California. Within two years, over 40,000 eager entrepreneurs seeking their fortunes made their way to this little town in the middle of nowhere. Of those 40,000 adventurous souls, around 5% managed to barely make a living mining gold; less than 1% ever accomplished their dreams and became wealthy! (Sounds almost like the Internet, doesn’t it!?) BUT!…another group of people virtually ALL became wealthy in the gold fields of California...

...the shopkeepers! These enterprising individuals instinctively knew that striking it rich mining for gold was a crap shoot at best. But what they DID know was that the miners couldn’t mine unless they had tools, clothing, and food. The shopkeepers made their fortunes "selling the shovels." Whether or not a miner struck it rich or whether he never found a single nugget was just plain irrelevant – that prospector STILL needed the shovel. And the shopkeepers were there to sell them! Gold or no gold, the guys who sold the shovels made money! Now, what does all this have to do with the Internet? Well, you don’t have to be on the Internet very long to find out that you can have the best

product in the universe and the flashiest website in the world, but IF NOBODY KNOWS ABOUT IT YOU’RE NOT GOING TO MAKE A NICKEL. There’s an old tongue-in-cheek adage in the real estate business that the most important three features of any piece of property are location, location, location. Well, that adage can be made to fit the Internet by saying that... ...the three most important features for any website are traffic, traffic, TRAFFIC. What we’re talking about here, folks is "advertising," plain and simple. You and every other netpreneur must get every piece of traffic you can to view your website. "If I had 14 cents to spend on a shoelace business, I would spend 1 cent on shoe laces, and 13 cents on advertising." -Henry Ford "Internet success is simple. If you want to make money like a guru, you have to advertise like a guru. PERIOD!" -Stan Stuchinski Recently, Google's annual revenue topped 50 billion dollars. And 96% of their revenue came from - you guessed it...... .....SELLING TRAFFIC! It doesn’t take very long for a new Internet marketer to have his website up and running, and find out that that website is nothing more than some digital code residing on a host computer somewhere. That website isn’t going to make him nickel ONE until he gets some traffic to that site. It’s obvious that every netpreneur out there is crying out for large volumes of quality traffic for HIS website! So doesn’t it just make logical sense for you to supply these "gold diggers" with their "shovels?" Doesn’t it make sense for you to specialize your efforts in marketing programs that are designed to drive traffic to a person’s website? Think about it! If you concentrate on promoting programs that are designed to generate traffic, it AUTOMATICALLY gives you a DOUBLE whammy!..... It solves YOUR problems of generating traffic for YOUR website! It gives you the opportunity of a SUBSTANTIAL income by sharing (i.e. selling) these methods with other netpreneurs! This is SUCH an important point that I'm going to repeat it: You automatically "kill two birds with one stone" when you promote programs that generate large volumes of quality traffic..... You generate targeted prospects for YOUR website, and You generate HUGE, recurring commissions by sharing these programs with others! Can it GET any sweeter than that!? Ponder this, if you will: Right now you may be promoting (or plan on promoting) an exciting new nutritional supplement, or website hosting, or a self improvement course, or even the next "get-rich-quick" scheme. Prospects may be ignoring your ads simply because they have no interest in what you're promoting. After all, it's impossible for 100% of the people you contact to be interested in whatever it is you're promoting; only a very small percentage of a given group of prospects is interested in a particular item. But I CAN guarantee you THIS...

I GUARANTEE you that..... .....100% of the people you approach about increasing their website traffic ARE interested!

Promote a "product" that EVERYONE wants and needs..... LARGE VOLUMES OF AFFORDABLE, TARGETED, RESPONSIVE WEBSITE TRAFFIC! "Advertising is totally unnecessary! (Unless you want to make money.)" -Jef I. Richards, Professor of Advertising "Don’t dig for gold. Sell the shovels! Concentrate on programs designed to generate website traffic."

SECRET NUMBER 6: "The Big Dogs concentrate on programs that require a monthly, on-going financial commitment from the purchaser."

There are literally MILLIONS of quality programs and products available for you to sell on the web. Many are very good and you can earn a substantial commission from selling them. BUT…what would you rather have – a $20.00 profit ONE time, or a $10.00 profit every month, over and over again, for an indefinite period of time..... without having to do anything for it? Silly question, isn’t it? If you concentrate your marketing efforts on "one shot deals," you may very well make some nice money.....THIS month. But, then, NEXT month you have to start all over again – in effect you are starting out your business from scratch. Do you actually want to do this month, after month, after month? When you sell a product that pays you just once, you are making money for the company. When you sell a product that pays you over and over again, you are making money for yourself! If you concentrate on programs or services that require that the purchaser commit to a regular monthly purchase, you only have to make ONE sale and you get paid over and over again! Beautiful! Over a period of time you can build a truly nice RESIDUAL, CONTINUING INCOME that comes to you over and over again, long after you made that initial sale. And believe me, my friend, it’s nice to wake up on the first morning of a new month KNOWING that you are going to get

"X" amount of dollars that month. It’s almost like being semi-retired and receiving a monthly annuity check!

Avoid at all costs that dreaded "Feast or Famine" lifestyle! Nothing is worse than that empty feeling in the pit of your stomach - that overwhelming feeling of insecurity - of being unsure of your next "payday." Big, one-time-payments are great, but nothing allows you to sleep better at night than a regular source of income from subscription-type programs. From a personal perspective, I have been marketing online fulltime for nearly twenty years. I have sold dozens of different types of products. Some of these products were what can be called "big ticket" items, and there's no doubt about it: it's pretty thrilling to get a commission check (for just one or two sales!) in the amount of a thousand dollars, or to wake up to find that a thousand bucks has been deposited in your PayPal account for a day's work. BUT!..... Those big paydays always seem to "disappear" just as quickly, and come all too infrequently. On the other hand those residual commissions, the ones that come regularly from selling subscription-type programs, just keep coming and coming, and coming..... Residual commissions put your mind at ease because you know you have a cushion NEXT month; you don't have that continual mental stress of having to "start over" each day, or at the beginning of each month. I STILL get regular monthly paychecks from programs that I haven't promoted for over half a decade! And believe me, my friend, NOTHING puts your mind at rest so you can really ENJOY life, like KNOWING you're going to get an ONGOING income!!! "You will find that a 'slow dime is better than a 'fast nickel.' Smaller amounts of money that come to you CONSISTENTLY over a REGULAR period of time are mentally relaxing and more profitable over the long haul. Larger amounts of money that come to you at IRREGULAR and UNPREDICTABLE intervals are spent quickly and lead to increased stress levels." -Stan Stuchinski "Concentrate your marketing efforts on programs that you sell just ONCE, but that CONTINUE to give you an ONGOING income."

SECRET NUMBER 7: "The Big Dogs concentrate on... LEGITIMATE programs that WORK." Now that statement sounds like a real "gimme," doesn’t it!? Of COURSE you should only become involved in programs that work – that’s just common sense, now, isn’t it? But how do you KNOW what works and what doesn’t – what is pure, overpriced garbage and what is genuinely worthwhile and should be included in your "arsenal" of marketing tools? There are a gazillion-and-one Internet-based income-generating programs. The majority aren’t worth the power to blow-‘em away, but they are ALL promoted to APPEAR like the next guaranteed road to riches. On the other hand, there ARE many good, quality opportunities available in the online world.

So how do you know? How do you know if a program, product, or service is worth your investment of time and money? Are there specific guidelines one can follow to determine if a program is worth “hitching your wagon to?” Naturally, we here at Big Dogs HQ are kinda partial to our own program. However, we are aware that many of our people use the facilities of Big Dogs to promote a different, favorite program. And that’s just fine! We DESIGNED the Big Dogs program to be fully customizable to individual needs, and as a promotional vehicle for virtually ANY program, product, or service. We have a number of people who, although they USE the facilities of the Big Dogs program, don’t promote Big Dogs at all; they already had a favorite program with which they were happy and successful. And we are fully aware that many folks are currently on the lookout for other programs to promote, IN ADDITION TO, or INSTEAD OF, the Big Dogs program itself. Again, that’s fine! Big Dogs was specifically engineered to be “program neutral” So, we return to the big question: “How do you know if a program, product, or service is worthwhile; how do you know if it’s a program worthy of your time and money? The process of examining a product or service to determine if you want to (or should!) spend your time with it is called doing your "due diligence." Naturally, in the business world, there can be no guarantees, but arming yourself with some very basic information increases your chances of success immeasurably.

In doing your "due dilligence," there are four basic questions you should ask yourself…. Question #1: What is the product? This is the FIRST thing you should ask yourself, and it is the simplest of our four questions to answer. Personally, I use the guideline established by the U.S. Federal Trade Commission: “Would the average person buy this product if there were NOT a money-making opportunity attached to it?” In other words, is there a “real-world” value to the product all by itself? Would YOU buy the product or become involved in a program if you did NOT receive a commission for promoting it?

Question #2: Who am I dealing with? Call me old-fashioned, but I like to know EXACTLY with whom I am dealing in a business situation. Before I “hitch MY wagon” to a program that I am counting on to make me a lot of money in the YEARS to come, I wanna know a few things about ‘em. I wanna be comfortable that they’re gonna be around to PAY me my commissions! Knowing that close to 90% of Internet programs don’t last more than six months, should make YOU a little gun shy, too. Thus, I want to know three basic items of information about the company that ANY savvy investor would want to know before putting their hard-earned money into an opportunity; basic information like: a: How long has the company been in business?

Knowing the dismal track record of the majority of Internet programs, personally, I DON’T EVEN LOOK at a program seriously unless it’s been in business for a MINIMUM of six months. b: Who is the owner, and where is he located?? What? You think I'm silly and overly-paranoid for wanting to know the name of the guy (or gal) who's gonna make me a million dollars!? But isn't at least the name of the principal of a reputable company merely common sense information any intelligent investor would want? And what is the actual, physical location of the company? In the offline world, would YOU stake your career and retirement on a company if you didn't know where in the world it was located? c: How can I contact 'em? I’m especially looking for an email address and a phone number. And again I ask: does that make me sound old-fashioned? Now, almost ALL programs have an on-site “support form.” BUT….. what if the website goes offline for any number of reasons – technical or otherwise! That support form becomes useless! I don't think this most basic of information is TOO much to ask; do you? Unfortunately, the above three items are often difficult to find. Many (if not most) websites don’t make ANY of this information readily accessible. So how DO you find out?..... Actually, it’s pretty simple. When you register a domain name, the Internet Corporation for Assigned Names and Numbers (ICANN) REQUIRES your domain name registrar to submit your personal contact information to the worldwide WHOIS database. You can access the WhoIs database for free, and find out all the information (and THEN some!) You need simply go to:

http://whois.com …and enter the URL of the website you are investigating. Unfortunately, in recent years it has become possible for website owners, for a small fee, to hide this information using a service such as Domain ID Shield Service. Now, I can understand why, especially on the Internet, an individual's privacy is important. HOWEVER, when running a legitimate business, we business owners have to be prepared to give up SOME privacy - such as who owns the company and where the company is located. I don't think is is asking too much; do YOU!?

Question #3: How do I get paid? It never fails to amaze me that most affiliates don’t have a CLUE as to PRECISELY how they make money with that program that’s (supposedly) gonna make them the proverbial “million dollars by Thursday.” They may be convinced that their program is the answer to all their financial problems, but they can’t even explain exactly how the compensation plan works! What amazes me even more is that so many program owners make it virtually impossible to know precisely the terms of commission payment. They either make it difficult to find on-site, or don’t even mention it at all! As in Question #2, there are five items of information about getting paid that you should always be aware of: a: How MUCH do I get paid? Depending on your level of participation in the

program, you may receive as little as a 10% commission, or as high as a 100% commission. b: HOW do I get paid? These days, the vast majority of companies pay you your commissions via an online "payment processor" such as PayPal, PayZa, SolidTrustPay, Payoneer, etc. A very few companies still pay with a paper check through ordinary mail, but the overwhelming majority pay you your commissions via an online payment processor. c: Exactly WHEN do I get paid? This is the BIG one! Amazingly, this is the question that most marketers simply take for granted... until they can't understand why they're not making any money! Do you know EXACTLY (and I DO mean exactly!) when the company is going to pay you your commissions? Does the company pay on a weekly basis, or a monthly basis? If they pay on a weekly basis, on which DAY of the week do they pay. If on a monthly basis, precisely what day of the month? d: What is the "threshold commission?" What this means is this: is there a minimum payable commission due you before you get paid? To take an example: Let's say you are looking at the typical subscription program that costs $20.00 per month, and that earns you a 50% commission ($10.00). If the "threshold" is $35.00, that means that, in order to get paid, you have to make at least four sales or wait four months to get paid! I prefer companies that have a LOW "threshold" of no more than $10.00, and there ARE companies that have NO threshold at all! e: Do I have to submit a "request" to get paid? Some companies require that, in order to get paid, you must submit a "Request to Admin," either through a specific "Request Commissions" link onsite, or having to submit a formal commission request through their support area. I've NEVER liked this requirement, because it makes me feel like I'm begging for my own money! Not only that, but it makes tracking commissions and bookkeeping an extremely involved process. I prefer companies that pay me AUTOMATICALLY, on a specific schedule.

Question #4: Is there training and support? Naturally, on their websites, ALL programs promise the sun, moon, and stars when it comes to training and support. Unfortunately most fall dramatically short when it comes time to “put up or shut up.” So how can you find out how responsive and helpful a company is BEFORE you join ‘em? Actually, it's pretty simple. You ask 'em! Once you've thoroughly studied the website of the program or company you are considering, you are sure to run across an item that is not quite clear to you or that you don't understand. Just submit a request through their online support system, or email 'em, or phone 'em. A responsive Admin who truly focuses on support will supply you with a cogent answer to your question in a timely manner (generally within 24 hours during the typical business week.)

Summary: Well, there you have it. Four simple questions to ask of ANY online (OR offline, for that matter!) program, product, or service that you might be considering. Four common-sense questions that ANY wise

business person would ask. Like I stated above, knowing this information can't GUARANTEE success, but it does substantially INCREASE chances that you will be choosing an organization that "will be there when you need 'em" and stand behind their product or service. Now, to make sure you understand the above four principles when choosing a company to promote, let's use a "real-world" company... How does

stack up against the four important questions you should ask yourself BEFORE you join a program??? Let's find out.....

Question #1: "What is the product?" Actually, there are TWO products in the Big Dogs program, aren't there: The main product is the "Secrets of the Big Dogs" ebook itself. "Secrets of the Big Dogs" is essentially a "self-help book" for budding entrepreneurs, the kind that are sold by the millions in bookstores across the nation. If you recall, we have literally hundreds of unsolicited testimonials expressing gratitude for the pointers given in the ebook that can be viewed from the main sales page for the ebook, even BEFORE you purchase it! If you simply follow the "Ten Secrets of the Big Dogs" as outlined in this Chapter - even if you go no further in the ebook - you will find that you will save countless hours of wasted effort and hundreds or dollars worth of wasted money. So, as far as the "Secrets of the Big Dogs" ebook is concerned, it's obvious that “...the average person WOULD buy this product even if there were NOT a money-making method attached to it” People buy self-help books and business advertising everyday, and they certainly don't expect to be paid a commission by a newspaper or TV network. The second, optional "product" is the crux of the program, and that is our Coordinated High Income Portfolio (the C.H.I.P., which we'll be explaining in a later Chapter) of several trafficgenerating programs. Traffic-generation is crucial to successful marketing, and the programs in our CHIP generate, not just traffic, but generous commissions as well.

Thus, there is an obvious “real-world” value to the product ("Secrets of the Big Dogs" ebook) itself. Question #2: "Who am I dealing with?" If you do a WhoIs search for the domain name "bigdogsecrets.com," this is what you will find: Creation Date

2001-05-11

Admin Name

STAN STUCHINSKI

Admin Street

P.O. BOX 275

Admin City

HOLLIDAYSBURG

Admin State

PA

Admin Postal Code

16648

Admin Country

US

Admin Phone

814-696-0469

Admin Email

[email protected]

Lo and behold! This is the IDENTICAL information given on the initial sales page for the

"Secrets of the Big Dogs" ebook - even before you spend a single cent!

Big Dogs does not "hide behind the Internet!" You know all of our pertinent contact information before you spend a penny! Question #3: "How do I get paid?" Once again, "transparency" is the hallmark of the Big Dogs program! In giving a summary of each of the programs Big Dogs promotes, we tell you EXACTLY: (1) how much you get paid, both as a percentage and in dollars (2) the day of the week or month you can expect your commissions, and (3) no "request to admin" is necessary. You receive your commissions automatically.

With Big Dogs there is no guesswork involved in your commission payment! BEFORE you make the commitment to "run with the Big Dogs" by joining our recommended programs in the C.H.I.P. you know EXACTLY how much money you can make and when you get it. Question #4: "Is there training and support?" You are given the URL for our special, member's-only "Big Dogs Training Site." Written in "newbie-speak," the Training Site takes you by the hand, and in a step-by-step, "paint-by-thenumbers" style, shows you exactly WHAT to do and WHEN to do it. For example, one of the many key benefits of the Training Site is our much heralded series of "Fast-Track Tutorials." Each tutorial shows you in a "Step 1-do this, Step 2-do that, Step 3-now do this..." manner with no confusion or frustration - even if you've never done anything like this before! And!... our Training Site gives you a systematic game plan to follow that will allow you to finish all of your routine marketing chores in less than an hour a day! And while we encourage you to write your own ads, and even instruct you how to do that, we realize that not everyone is an ad-writing genius. That's why our Training Site also includes the Big Dogs "Ad Vault" which contains dozens of preformatted, dynamite ads designed to promote the Big Dogs program, IF you choose to do so. Naturally, we are always accessible by email or by phone to answer any questions or to explain the Big Dogs program in more detail to any of your ebook purchasers. (OR..... even to folks who have not yet purchased the ebook! Remember: our phone number and email address are on our sales page even BEFORE a prospect makes their purchase.) In addition to that personal touch, however, once a prospect purchases the ebook from you, he also begins to receive a daily email message from Home Office highlighting a different facet of the Big Dogs program. Thus, you don't even need your own autoresponder! Each of your ebook purchasers receives a different instructional message once a day for fourteen days, and then a different message every three days for another month, and then a message every seven days for another two months! And, when any of these folks make any further purchases... YOU get the commissions! Now THAT's support! In other words.....

"We give you HELP, not HYPE!" And, of course, ALL ebook purchasers receive their regular edition, published every two weeks, of the Big Dogs Bulletin.

Training and support!? You gotta be kiddin' me! With Big Dogs you never have to be concerned with proper training and necessary support when needed! We effectively rewrote the book on effective training and timely support! (NOTE: I think it bears pointing out that we are NOT just tryin' to brag about the Big Dogs program! What we ARE attempting to do is to furnish a "real-world" example of how to analyze and judge a product or program you are considering. Big Dogs IS an excellent program, but it is certainly not the ONLY worthwhile business opportunity on the Internet. Although they are few and far between, there ARE a number of fine Internet-based products and programs; our above guidelines will help you find 'em.) "Market programs that give a genuine value to your customers – legitimate programs that actually WORK!"

SECRET NUMBER 8: "The Big Dogs diversify their business by being involved in multiple programs simultaneously." When I first got involved with sales in the OFFline world (more years ago than I care to remember!), the first thing I was taught was: "Never try to promote more than one program at a time. You spread yourself too thin, and you lose your focus." That was (and still is, to a certain extent) the carved-in-stone, cardinal rule of sales. But I'm here to tell you that, ON THE INTERNET not only SHOULD you promote multiple programs, you MUST promote multiple programs, and you must do it simultaneously! Now this may sound like heresy to a lot of you, and under ordinary circumstances you would be correct; it IS darn near impossible to effectively promote more than one concept, or product, or program at a time. Generally speaking, you would find that, this course of action is far more time consuming, and the income generated from all these projects is actually less than focusing on just one project. But this is the Internet we're talking about here and things are just a wee bit different. There are three VERY important reasons why experienced and successful netpreneurs ALWAYS establish a diverse portfolio of business interests:

I. DIVERSIFICATION: It guarantees you stability, safety, and security. Let’s get this one out of the way REAL quick! I know it sounds like "cyber-heresy" to say that Internet companies can go out of business, but they are no more immune to financial troubles than their dirt world counterparts. In fact, because conditions change so rapidly on the Internet, companies that don’t continuously evolve in response to changes can easily find themselves king of the world one day and cleaning toilets the next. This same thing (although at a slower pace) can happen to dirt world companies, of course, and this is why the mutual fund came into existence. A mutual fund takes investors’ money

and puts it, not just into one stock, the value of which may rise and fall, but into dozens or hundreds of DIFFERENT stocks to "spread the risk." If one or two companies experience financial downturns or even go out of business, other companies in the portfolio compensate for it. Think of the C.H.I.P. as a "mutual fund of the Internet" While C.H.I.P. has nothing to do with stock market investing, the principal of "diversification of risk" still applies. GREAT pains have been taken to choose established, solid companies – companies that offer a real value. After all, we, ourselves have an investment of time and money in these programs – THEY ARE THE COMPANIES AND PROGRAMS WE USE OURSELVES! All "due diligence" that can be done, HAS been done. But, then again, ya never know - one learns to take NOTHING on the Internet for granted.

II. DIVERSIFICATION: It guarantees you...

Quite frankly, the vast majority of programs on the Internet are geared toward people with little disposable income to invest in a business. The typical financial commitment for the majority of programs on the Net is around $25 per month, or $300 per year. Now the typical compensation plan pays out a commission of 50%. That means that the average program is going to pay you a commission of around $12.50 per month (if your prospect pays his subscription monthly), or $150 per year (if your prospect pays his subscription annually). Now a single commission of $12.50 you receive every month (or $150 per year) is a little difficult from which to make a living. So you have TWO options: You can sell a lot more of these smaller $25/mo, $300/year subscriptions. Or..... you can promote "bigger ticket" programs - those in the $250/mo, $3,000/year range. The problem is, though, that there simply very, VERY few quality $250/month, $3,000/year programs on the Net! You pretty much have to "manufacture" one yourself by promoting SEVERAL cohesive, complementary programs at one time.

Are you starting to get the idea of C.H.I.P? Now, if you are like most folks on the Net, you are used to the concept of $25/month programs. The idea of getting people to commit to $300 or more per month, or several thousand dollars per year may sound like an impossible task. But it is NOT as hard to do as it may sound to you at first. Why? Statistics show that the typical marketer who is in ONE program as a paid member is ALSO in 6 or more OTHER programs as a paid member. In other words, most serious netpreneurs are ALREADY using and/or promoting multiple programs, but they are in those 6+ programs under 6+ DIFFERENT sponsors. Wouldn’t it be GREAT if, somehow, you could be that person’s sponsor in ALL of those programs!!!??? Are you starting to see where we are heading with this? The basic, underlying concept behind the C.H.I.P. program is now becoming clear: The Big Dogs C.H.I.P. is specifically engineered to combine multiple programs to: 1. provide our Big Dogs with safety and security by spreading risk over multiple sources

2. allow our Big Dogs to achieve the Holy Grail of Internet marketing: multiple streams of stable, recurring income 3. give our Big Dogs access to huge volumes of targeted traffic from multiple, diverse sources (Note: For a moment, let’s say there WAS a single "big-tcket" subscription-type program available. That would still go against the basic principals of diversification that we've outlined above.)

III. DIVERSIFICATION: It guarantees you multiple traffc sources. Any one source of traffic can generate only a FINITE amount of traffic for you, no matter how good it is. No single source or program, no matter how comprehensive and effective, can give you all the traffic you want. No matter how successful you become, if you are a "onesource-wonder" when it comes to traffic, if that source has a problem.....

.....you, my friend, are effectively out of business! "Successful Internet marketing DEMANDS that you diversify in multiple programs simultaneously to insure (1) stability, safety, and security, (2) multiple streams of income, and (3) multiple traffic sources."

SECRET NUMBER 9: "The Big Dogs know they are not alone." Now just what does THAT mean!? Folks, I’m here to tell you that, taken seriously and worked like a genuine business, there is just NO business like Internet marketing! It’s great. It’s wonderful! It’s terrific. There are dozens of positive factors about being a "netpreneur." But unlike every other form of marketing that came before it, nothing gives you the feeling of utter "ALONENESS" and FRUSTRATION that the Internet does. A recent study by Carnegie Mellon University, in Pittsburgh, Pennsylvania, found that a person’s feelings of loneliness and depression INCREASED in direct proportion to the amount of time they spent on the Internet. And it’s REAL easy to see why this is so. Despite the fact that the Internet gives us almost instantaneous access to other people, it’s just not the same as interacting face-to-face with living, breathing human beings. When you’re an Internet marketer you are "on your own" like no other business in the world. As much as we like the idea of having our own business and not having a boss breathing down our throats, the Internet takes this to the extreme - to the point where we have NO interpersonal contact. There’s no water cooler down the hall where we can meet with co-workers. There’s no coffee shop down the block where we can gather with friends and talk over the events of the day, complain about the boss, or maybe talk over ideas with other warm bodies. What’s worse is that we NEVER "get away from the office," do we? Most of us have our office right in our homes. Even if we’re taking a break from the old computer and TRYING to watch a TV show, there’s always that feeling in the back of your mind that you SHOULD be doing something else with your online business. Have a problem? Who are you going to talk to about it? Your spouse? (who, in all probability,

thinks that this "Internet stuff" is silly and a waste of time anyway) Your kids? (who see the computer only as a different kind of video game). And we ALL know how tough it is to get through to a company whose "never-fail, user-friendly" software just isn’t as simple as you thought it was going to be. The learning curve on the Internet can be a long one. It takes time before you really understand what you’re doing. My friend, take heart! We ALL go through it. I hate to tell you how many times, at three o’clock in the morning, after HOURS of trying to figure out a new piece of software, or a new program, how many times I found myself wanting to just curl up into a little ball in a corner. Or take an ax to my computer! Does that surprise you? Folks, it’s something we ALL go through – every single one of us. But take heart! One day, as if by magic, everything just seems to snap into place. The clouds part, the sun shines through, and tasks that just days before, that perhaps took you hours of intensive, frustrating labor to perform – why, all of a sudden you can do them in minutes, while whistling a happy tune! What makes it so doggone difficult is that WE HAVE TO GO THROUGH THIS ALONE! “The person who tries to live alone will not succeed as a human being. His heart withers if it does not answer another heart. His mind shrinks away if he hears only the echoes of his own thoughts and finds no other inspiration. ” -Pearl S. Buck "If it’s any consolation, though, understand that you are NOT alone. Every single successful netpreneur has gone through this same thing. It’s what separates the Big Dogs from the little dogs – from those who persevere to become successful Internet marketers and those who throw their hands up and just walk away."

SECRET NUMBER 10: "The Big Dogs NEVER Put the Cart Before the Horse." Of all the mistakes Internet marketers make that will inevitably lead to failure and utter disaster is allowing themselves to become infected with what I call the "Cart-Before-TheHorse" Syndrome. Now just what does THAT mean!? Maybe you already know of that perfect, ideal, once-in-a-lifetime product: It's something that is glitzy and glamorous. It's an item that is inexpensive and cost-effective. You've used

this product personally for several months and you know that it works even better than is advertised. It's something that everybody wants and needs. It does sound like that "can't miss" product, dunnit? But, hold on there, cowboy; lemme ask you a question. How will people know you have this product? And I don't want a simplistic answer like, "Oh, I have that area covered; I already KNOW I need to advertise." Y'see, merely knowing that you have to advertise just ain't good enough. You need to know precisely - and I do mean precisely, exactly, specifically - how you're going to promote your product, before you start; where are you going to promote it, what method (or methods) are you going to use, just how are you going to advertise and over what period of time, what results can you reasonably expect, what is your ad budget, etc, etc. Just acknowledging that, "I know I need to advertise, and I have a coupla ideas to try out," doesn't cut it! Naturally, your campaign is like a battle, and any battle is a fluid situation; you must be prepared to modify your course of action at any time to keep pace with changing conditions and information flow. But you must have your advertising game plan planned out well before you start your campaign. If there is a "first commandment" of Internet marketing it's this: NEVER, under any circumstances, start a project with the thought of making a ton of money BEFORE you know E-X-A-C-T-L-Y how you're going to promote it. Don't be foolish enough to simply assume that, if your product is good enough, people will beat a path to your door and beg you to take their money. They won't! "Never, EVER fall into the trap of putting your cart before your horse. Before you become involved wholeheartedly with a project, make doggone SURE you know EXACTLY how you're going to go about promoting it. In other words, you need to know PRECISELY how you're going to advertise it, B-E-F-O-R-E" you start a business!"

SECRET NUMBER 11: The simplest one of all! Secret Number 11 is...

As we've stated before... ...common sense is a commodity that is in very short supply on the Internet! Even well-meaning, ordinarily intelligent people, lured by the hailstorm of gross exaggeration and falsehoods, get on the Internet and are pulled into that mentality that the established rules of business no longer apply. Well, the established rules DO apply, and we Internet marketers must be continuously reminded of that! The "Secrets" of the Big Dogs are nothing more than tried and true business principals, combined with common sense to a new marketing medium..... the Internet. It is a true fact that 97% of people who attempt to run a successful Internet business, FAIL. That remaining 3% - the folks who ARE actually successful on the Internet - INSTINCTIVELY KNOW THE SEVERAL "SECRETS" OF THE BIG DOGS THAT WE'VE OUTLINED IN THIS CHAPTER.

That, my friend, is why they ARE the Big Dogs! So if you're looking for that magic button that you only have to press ONE time, never do a thing the rest of your life and have tens-of-thousands dollars pour into your bank account every month?... Sorry. Ain't gonna happen! The magic button to success is a LIE. It was designed by unscrupulous “gurus” who just want to take your money and keep you broke. That way you’ll keep buying their “magic button” promises. "The one true 'secret' of Internet marketing success, is that there IS no secret!"

Now, before we move on, let’s review.....

1.

The Big Dogs have PATIENCE. They know it’s going to take at least THREE to SIX months to develop their business.

2.

The Big Dogs spend TIME at their business. They devote a minimum of ONE TO TWO HOURS per day, EVERY day to their business.

3.

The Big Dogs don’t let CHANGE bother them. They understand that rapid change is a fact of life on the Internet

4.

The Big Dogs know IT TAKES MONEY TO MAKE MONEY.

5.

The Big Dogs don’t dig for gold; they sell the shovels. They devote their efforts on programs and products that generate TRAFFIC.

6.

Big Dogs concentrate on programs that require an ONGOING FINANCIAL COMMITMENT.

7.

The Big Dogs use only LEGITIMATE programs that WORK and that provide a genuine value.

8.

The Big Dogs DIVERSIFY by being involved in MULTIPLE programs simultaneously.

9.

The Big Dogs know they are NOT alone.

10.

The Big Dogs NEVER put the cart before the horse. They know EXACTLY how they'll promote a product BEFORE they become involved.

11.

The REAL secret to success on the Internet is that there IS no "secret!"

Study this Chapter Learn it. Live it. If you go no further in this book - if you do nothing more than apply what you've learned thus far - you will have gotten far more than your money's worth! So... whaddya think? Are you READY for Chapter 4? Are you ready to become an EXPERT on website traffic generation!? Forward - To Chapter 4

Back - To Contents

TRAFFIC GENERATION ON THE INTERNET: WHAT WORKS AND WHAT DOESN’T "Ready to Become An EXPERT on Traffic Generation!?" If you've absorbed nothing else thus far I sincerely hope that you have taken to heart just ONE overriding concept that we've tried to get across to you...

"Traffic is KING!" Master the techniques of effective generation of large volumes of quality, targeted traffic and you can sell anything to anybody, anytime, anywhere, and you can make a DARN good living! Conversely, you can have exclusive rights to sell a machine that turns lead into gold, but if you don't know how to let potential customers

know about it, you'll go broke waiting for your ship to come in. As the old saying goes..... "He who has a thing to sell, and goes and whispers in a well, is not as apt to get the dollars, as he who climbs a tree and hollers." Or, even more succinctly..... "Early to bed, early to rise. Work like hell, and advertise!" So the basic idea of the Big Dogs C.H.I.P. is simple: In your Internet marketing career, if you master advertising and promotional techniques you will accomplish TWO things: you will produce traffic for your OWN projects, and you can in turn sell it to OTHERS who need traffic. (And on the Internet, who DOESN'T need traffic!?)

C.H.I.P.

In other words, enables you to build a solid portfolio of traffic-generating programs AND multiple streams of income in a minimum amount of time! Remember Big Dogs Secret #5.....

“Don’t dig for gold - Sell the shovels!” In this chapter we will be looking at the six basic types of traffic generation on the Internet. While we are analyzing them, think about the idea of so-called FREE advertising, and consider this statement…

If FREE advertising really worked, why would

PAID advertising even exist!? Think about that statement for a moment; let it sink in. IF there were really a form of free advertising that genuinely WORKED, well gosh, everyone would know about it in a few days, and those "fools" that actually sell advertising would be out of business, wouldn't they!? Paid advertising wouldn't exist; it would disappear overnight! But it's a sad fact in the evolution of practically ALL Internet marketers that we (I'm certainly no exception, myself!) start our careers actually believing that we can advertise our businesses for free (or for a ridiculously low cost). As a result we usually end up wasting our first few months on the Internet with no results - no results other than frustration and tears. I naively followed that same path when I first started out, so don't think I'm pointing fingers. It's almost a rite of passage that we all go through before we learn the truth. And the truth is that...

..."free" advertising techniques - and insanely low cost advertising techniques - do nothing more than waste our time and lead to disappointment, aggravation, and frustration (and our spouse's threatening to take an axe to our computers!).

I happen to do a little sky-diving, and a good quality, dependable parachute can cost thousands of dollars. When I'm two miles above the earth, and I'm ready to launch myself out into space, I want the best quality equipment I can buy on my back. I wouldn't dream of buying one from a guy who advertises, "Free Parachutes - Get One Today," or "Cut-Rate Parachutes Just $29.95" Yet that's EXACTLY what I did when I started my Internet career a decade ago! As a result, for my first year I did nothing more than "crash-and-burn." I naively believed ads I saw like the ones below. (By the way, these are REAL ads that have appeared on the Internet in just the last few days while this Chapter was being written... "734,185 Visitors To Your Site...FREE!" "Need Traffic & Leads? Get Billions of Them Here – For FREE" "We Autosubmit Your Ads Every Six Hours to 12.5 Million People – Lifetime Membership, Just $17.00" "Blast 200 Million FREE Ads Everyday!" "Email to 70,000,000 per month – one-time $34.50" "Your Ads to 516,800,000 Daily for Life, and GROWING - $25.00" "One BILLION Prospects for YOU at no cost!" "Six Billion FREE Ads Every Month!" "Email 23,000,000 opportunity seekers for FREE! Fresh, double-optin leads. 100% delivery rate. 100% responsive. 100% spam free." And remember; these are ACTUAL ads that have appeared on the Internet! Believing in "free" is bad enough, but sit down and think about it logically. How can a guy continue to supply me with 500,000,000 (that's half a billion!) leads for a mere twenty five dollars - not just ONCE, but for the rest of my life!? How can he continue to maintain his program and gather new leads, say, five years down the road (or even five DAYS down the road), when he's charging me a mere ONE-TIME $25.00!!! And just one more... My all-time favorite: "Your solo ad to the contact email address of 500,000 leads! PLUS... Your ad in our ezine of over ten million subscribers! PLUS... Your ad sent to eight BILLION fresh leads! All for just $69.95!!!" How about THAT, gang!? For sixty nine bucks this guy will send out my ad to more people than live on the entire planet. This one sounded so good even I was ready to buy it! "After all," you start deluding yourself into thinking... "...Even if I make a sale to just one thousandth of a percent..." Before we delve into the specific forms of Internet advertising - what works and what doesn't let's first take a look at just WHY advertising on the Internet is so remarkably beneficial for the entrepreneur, and why ONline advertising is so superior to traditional OFFline advertising.

A. The Five Strong Points of Online Advertising! 1. 2. 3. 4. 5.

measurability formatting targeting speed cost

1. Measurability Never in the entire history of sales have we marketers been able to track the effectiveness of our advertising so quickly, easily, and completely as we can on the Internet. With the

assistance of even comparatively simple and inexpensive ad-tracking programs we can view in real time! - how many visitors (clicks) we receive to our website from a particular ad. And not only can we track the quantity of visitors generated by a particular ad, we can also track the quality of visitors as well; we can see how many sales we received, or how many subscriptions to a newsletter we got. Some programs will even calculate automatically the cost per click (the CPC), the return on vestment (the ROI), the date and time of each visit and other invaluable data about your customers and potential customers. With such detailed data, you can determine which of your ads are converting and which ones are wasting your money, and you can do it more efficiently and quickly than was ever dreamed possible in the OFFline world!

2. Formatting The term "formatting" simply refers to the look and feel - the design - of an ad. In addition to text ads, we marketers have a wide variety of ways of presenting our promotional messages, including the ability to convey images, video, audio, and links. But the most favorable factor of formatting is that we can perform most design functions ourselves, and in a minimum amount of time.

3. Targeting As online advertisers, we marketers have the ability to reach customizable and narrow market segments for targeted advertising like never before. Advertisers can use "geo-targeting" to display our advertisements to a truly global market, or narrow our campaigns to the user’s country, state, zip code or language. We can even customize each individual ad to a particular user based on the user’s previous preferences.

4.  Speed "Speed of deployment" is truly Internet advertising's strongest suit! Once ad design is complete, online ads can be deployed immediately. I can remember years ago, in my offline business enterprises, placing an ad in a magazine, and then having to wait as long as three MONTHS for my prospects to see the ad. MONTHS! But the delivery of online ads does not need to be linked to the publisher’s publication schedule; the "publication schedule" is YOUR schedule, and is pretty much contingent only upon how quickly you can hit your "enter" key. Just as importantly, we marketers can modify or replace ad copy as needed far, far more rapidly than our offline counterparts.

5. Cost When I consider the cost of ONline advertising compared to OFFline advertising, I have to chuckle. Quite frankly, THERE SIMPLY IS NO COMPARISON! Online advertising provides an incredibly low-cost means for us marketers to engage with large (like, the whole WORLD large!) established communities of consumers. As an example, if you were to run a simple one-inch ad in the newspaper of a moderate-sized city (100,000 population) every day for a year, your cost would be approximately $10,000 (Believe me, I've DONE it). But that same $10,000 per year (roughly $800 per month) would allow you to place your ad in front of MILLIONS every day for a year! Your R.O.I. (Return On Investment) is staggeringly higher on the Internet! The bottom line? When you combine the factors of (1) our ability to track the effectiveness of our advertising, (2) designing and, if necessary, re-designing our ads, (3) targeting our market, (4) the speed of ad deployment, with (5) low cost and high ROI, you can easily see that the Internet has given us advertisers an unparalleled financial opportunity! OK. We've seen the strong points of online advertising. Now it's time to get to the nitty-gritty. It's time to look at the actual methods of online advertising. But a word of warning: don't allow yourself to be overwhelmed or confused by the amount of information we are about to give you about promotional techniques.

At the end of this discussion we'll be showing you the over-all most effective form of promotion, and the one you will be using most often. But to become the complete marketer we know you want to be, it is important to at least be familiar in a general sense with ALL forms of Internet promotion available. Just don't get caught up in unnecessary details; we just want you to have a general idea of the options available in online advertising.

B. The Six Basic Methods of Online Advertising 1. 2. 3. 4. 5. 6.

search engine marketing display advertising online classified advertising social media marketing mobile advertising email advertising

METHOD 1. Search Engine Marketing (S.E.M.) Simply put, Search Engine Marketing, or SEM, is designed to increase your website's visibility in the SERPs (Search Engine Results Pages). Taking the search engine Google as an example, when a prospect performs a search using a certain term (i.e. a "keyword") he is presented with a results page (a Search Engine Results Page, or SERP) with a list of what Google feels are "pertinent" websites - websites that match the prospect's interests. This list is a list of brief Subject Lines describing each website, and directly below each Subject Line is a slightly lengthier Description. Each Subject Line is a "hotlink" that when clicked on, takes the person to that particular website. Ahhh! The Holy Grail of Internet marketing! Unlimited, free advertising for your website! All a prospect needs to do is to perform a search using a keyword that is pertinent to your website, go to your website, buy your product, and YOU make money. You're on your way to a Summer home in the Hamptons! Simple! Or IS it? I just did a search using the keyword "make money online" (yes, multiple words can still be considered ONE keyword). Google presented me with 1,780,000,000 results (that's one BILLION, 780 MILLION results). Obviously, all billion plus results can't be displayed on a single SERP (Search Engine Result Page), so Google's advanced algorithms "rank" all these websites in order of pertinence, and just list ten or so websites per page. Naturally, you want YOUR website to be ranked on Page 1 of the SERP, in the top ten listings of all pertinent websites. In the worst case scenario, you would want your website to be ranked in the top 30 results - the first 3 SERPs; any lower ranking, and your website might as well not exist! (Think about it. When was the last time YOU went past the first three pages of results when you performed a search?) But there IS a solution, and it's called Search Engine Optimization (S.E.O.) There are various programming techniques and some excellent software that you can use to increase the likelihood of being at the top of the SERPs. I’ve used a few SEO programs and some work quite well. How do they work? Well, to decide which sites are listed, the Search Engines use what are called "algorithms" Algorithms are simply robotic programs with a set of rules that tell the search engine how "relevant" your site is to a particular search, and therefore how high it should be placed on a SERP. To use a VERY simple example, let’s say your website sells "Nutritional Supplements." Algorithms are what prevent YOUR site from showing up when someone does a search for, say, "Maps of South America," or "Kim Kardashian" But algorithms are much, MUCH more complex than that. Let’s say someone actually DOES do a search for "nutritional supplements." (I did, by the way, and came up with over 16 MILLION results.) Algorithms roam the whole Internet and "spider" through your site, gathering crucial bits of information. They

analyze several different factors and come up with an overall "relevancy score." The higher your "score," the higher your site would be placed on the list of results when someone does a search on a particular topic. But here’s the problem: EVERYBODY has access to these same tools to improve the standing of THEIR websites. Not only that, but the Search Engines CHANGE their rules - their algorithms - on a regular basis, and no two search engines use the SAME algorithms. For example, one of the algorithms SE’s use is "keyword density." This means how many times certain keywords appear in your website. Today, one particular SE may feel that your site is most relevant if the phrase "nutritional supplement" appears as 6% of the total number of words on your site. Any LESS and your site isn’t relevant enough – any MORE and you are attempting to "spam" the search engine. Next Thursday, though, the technician in charge may decide that they want to change that to 7%. What happens? Your website may go UP or DOWN in the listings, or even be dropped entirely. The SE’s are constantly changing and modifying their algorithms. And keyword density is just ONE of several factors that are used to determine the order of results. Attempting to maintain a high position in the SE’s can easily become a full-time job. In fact there ARE individuals and companies who do NOTHING but get paid to maintain their client’s position in the search engines. These folks are specialists in the field of SEO. A friend of mine recently developed a new website for a niche product. He is currently paying an SEO specialist $700 every MONTH to maintain his site, and to keep it "search-engineoptimized." And he is tickled to death to pay that fee. Why is he so happy? Because he received quotes from other SEO specialists for as much as four THOUSAND dollars a month! In addition, my friend's SEO guy warned him not to expect major results for ten to twelve months! Do you honestly think YOU can beat these professionals – full-time professionals who get paid to do NOTHING else but "play with the search engines?" Now I think it's extremely important to point out that I am NOT giving a blanket condemnation of search engines and their use in Internet marketing. SEO is an extremely powerful art that be very beneficial under the proper circumstances. IF you happen to have a unique product or business why, then, search engines CAN be of enormous value to you. For example, if you are selling "aardvark leather" you have a better chance at the SE’s generating some traffic for you than if you are selling "hats." (Interestingly enough, just for the heck of it, I did a search for "aardvark leather" and I still came back with over 682 listings - that would be approximately 70 pages of results! But that's still better than the search I did for "hats," which yielded 172 MILLION listings. My advice - don't try to sell hats using the search engines - unless they're hats made from aardvark leather!) And…if you are involved in an affiliate or reseller program, you can forget the search engines! First of all, if there are, say, 2,000 people involved in a particular affiliate program, that means that 2,000 people have the EXACT SAME WEBSITE, since affiliate programs generally give you a "mirrored website" when you join. Now even if the main website happened to meet the search engines’ criteria for relevancy, do you think any of the SE’s want 2,000 of the exact same page cluttering up their search results for a given topic!? Hardly! That defeats the whole purpose of search engines, and pretty soon people would no longer use that particular search engine. So search engine algorithms are programmed to look just at the "root" URL, the main portion of the domain name. You’ve noticed, surely, that aside from your member ID or member code, YOUR affiliate URL is identical to everyone ELSE’S in any particular affiliate program. Incidentally, does your particular URL for any affiliate programs you are involved in contain a question mark? This is called the "question mark delimiter," or "query string." It is how many of the affiliate programs identify their numerous affiliates. The algorithms of most of the major search engines simply discard any URL’s which contain a question mark! Is there a solution? Can search engines be used in any way as a practical means of generating substantial traffic to your website – WITHOUT having to take on search engine positioning as a full-time job? Yes, Indeed! Y'see, there are actually TWO types of listing that appear on the SERPs. The first we've just discussed; these are what are called the "organic listings" These are the "natural" (thus the name "organic") listings that appear on the SERPs only because the Search Engines deem them relevant. Organic listings appear free to the website owner.

The second type of listings usually appear at the top or along the right margin of each SERP. In other words they are given preference over the organic listings. These are the "Sponsored Listings" or the "PPC ads" (Pay Per Click) and the website owner PAYS for these listings. The website owner sponsors these ads and is charged a fee each time his ad is clicked, thus the term Pay-Per-Click. In 1998 the owners of a relatively minor search engine by the name of GoTo.com decided to try a unique, new method of listing placement. What they decided to do was to base the ranking of your website on how much you PAID for any particular search term. As an example, let’s assume once again that your website is all about Nutritional Supplements, and you wanted to rank high in the listings when someone used GoTo.com to search for sites about "nutritional supplements." Well, GoTo.com made it E-A-S-Y! If you wanted that coveted "page 1, number 1" position, all you had to do was PAY for it - out-bid everybody else for that particular search term. If the present page 1 #1 ranking was held by a website that was paying, say 4 cents per click, you could capture that #1 spot simply by bidding 5 cents per click. GoTo.com then simply deducted 5 cents from your account each time someone clicked on your link. And there was no limit to the number of search terms you could bid on! You could put in a bid for "nutrition," "supplements," "health supplements," "vitamins," "minerals," and so on…the list of bid terms is limited only by your imagination. It’s GUARANTEED traffic to your website that you pay for ONLY if you actually get visitors! Got it? Organic Listings (Natural listings) are listings that are displayed FREE to the website owner, and they appear automatically based solely on their relevance to a particular search term. Sponsored Listings (PPC listings) are listings that are PAID for by the website owner, and they appear based on the amount "per click" that the website owner is willing to pay. Was GoTo.com successful? You betcha! In 2001, it was renamed Overture and acquired two of its competitors, AltaVista and AllTheWeb. In 2003 Overture was purchased by giant Yahoo! and is now called "Yahoo! Search Marketing." GoTo.com's minimum "cost-per-click," which started out at just one cent per click, quickly jumped to TEN cents per click. And that's the cost for relatively obscure, unpopular terms; for the more "in-demand" terms (like "business opportunities") you can end up paying five and ten DOLLARS per click! Currently, the highest price per click is over $40. Now, when GoTo.com first started using this system, they were very much ballyhooed by the "the net should be free for everybody" – "the net should be a level playing field" crowd. Even from the first, however, after months of playing the search engine game myself, I felt that the GoTo.com system was the only LOGICAL way for search engines to work. Sure enough, today virtually all search engines are capitalizing on the GoTo.com "pay-per-click" concept. A good example would be Google's enormously successful "AdWords" program. This brings us back to our statement at the beginning of this chapter where we stated, "If FREE advertising worked, then why would PAID advertising even exist?" The search engines are a prime example of this. There are those Internet "gurus" that would have you believe that "all" you have to do is to get your website ranked high in the search engines and you'll get all the free traffic you will ever need. As we've shown, the only real way to get a high ranking is to either pay a Search Engine Optimization expert to continually monitor your site, OR to use Pay-Per-Click search engines for an automatically high ranking. Either method could cost you hundreds, and even thousands of dollars a month., and even then, it could be several months before you see any positive results. So much for "free" traffic from search engines! Now, to repeat what I stated above, Search Engines can be ENORMOUSLY useful, but to be successful a marketer has three options: (1) he can take the time to learn the art of Search Engine Optimization, and then be prepared to devote continuing time to constantly "tweaking" his site to conform to the ever-changing algorithms of the Search Engines, (2) he can pay a SEO specialist to perform the continuing task of monitoring the Search Engines and tweaking his website, or (3) he can PAY to have his website displayed using Pay-Per-Click listings.

METHOD 2. Display Advertising

"Display advertising" conveys its advertising message visually. It uses text, logos, animations, videos, photographs, or other graphics displayed on a web page. Several of the more common types of display advertising include: a. Entire Websites Obviously, an entire website or lone web page can be used to showcase a product or service, and is generally where a sale or other action is actually made. Technically, though, an entire website is not considered a promotional technique; it is the sales page (the "action" page) itself, and is where the real promotional techniques take the prospect. It is usually referred to as a "Landing Page." Generally, we marketers usually use other forms of much briefer display advertising to attract customers to our main web sites. b. Banners We've all experienced banner ads. They come in several different standardized sizes (see the examples below), with the "468 x 60 pixel" banner being by-far the most prevalent on the Internet. They display an advertisers brief ad, and are connected to the advertiser's main website by a "hyperlink." When the message on a banner ad appeals to a potential customer, the customer clicks on the banner, and is taken to the advertiser's main website (his Landing Page).

c. Interstitial Ads - Part I (Pop-Ups/Pop-Unders) The term "interstitial" simply means "in-between." An interstitial ad is displayed to the viewer "between" two other webpages. For example, a "pop-up" ad is automatically displayed to a viewer after they click on a link on one website and before they are shown the website they actually desire to view. Pop-ups are also referred to as being displayed "in-front-of" or "above" the requested webpage. A "pop-under" ad is automatically displayed to a viewer after they are done viewing the desired website and click to close the window. Pop-unders are also referred to as being displayed "behind" or "below" the requested webpage. Although they can be effective (even major, international corporations use 'em), most Internet users consider pop-ups and pop-unders to be intrusive and irritating. d. Interstitial Ads - Part II (Login Ads) Another type of interstitial ad that is effective and not intrusive at all because the user expects to see 'em, are "Login Ads." Login Ads are displayed when a user goes to a membership site of which he is a member and enters his username and password to gain entrance to the site. Before is is taken to the members area, he is presented with the Login Ad. The Login Ad usually remains displayed for 10 to 20 seconds (or until the user intentionally closes it), at which time the Login Add disappears, and the user is taken to the site's members area. Most often, several advertisers have their Login Ads running simultaneously on a particular membership site; each Login Ad is "rotated" periodically. Some membership sites permit advertisers to purchase a Login Ad for a definite duration - a full day, a week, or even longer -

during which time no other Login Ads are rotated. Unlike Pop-Ups and Pop-Unders, Login Ads are not irritating to the user because, as stated above, they are expected. Login Ads can be very effective. e. Text ads Text-based ads are usually short lines of text (generally no more than 25 to 40 characters in length), displayed separately from a web page's primary content. Generally the entire text ad is a hyperlink that, when clicked on by the prospect, takes him to the advertiser's main website (his Landing Page). The perfect example of a hyperlinked Text Ad is a list on a search engine results page (a SERP).

METHOD 3. Online Classified Advertising Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and auction-based listings. CraigsList and eBay are two of the more prominent providers of online classified advertising.

METHOD 4.. Social Media Marketing Just what IS Social Media? It is certainly THE big catch-phrase on the Internet anymore. With FaceBook acquiring its BILLIONTH member, and Twitter surpassing the 500 million member mark, Social Media is certainly a force with which to be reckoned. Social Media is here to stay. But is Social Media a positive or negative force on the Internet? Does it have a VALUE to us as Internet marketers? Social Media is all about interaction. Think of the pre-social-media Internet as a ONE-way street where you can read a magazine or watch a TV show. But you have no ability to give your thoughts on that TV show, critique that magazine, or connect and perhaps develop friendships with people who might be big fans of that TV show or magazine. Social Media, on the other hand, is a TWO-way street; it offers you the means of interacting with like-minded people with whom we create, share, and exchange information and ideas in virtual communities and networks. It is this interactivity that distinguishes Social Media websites from the more traditional "static," non-interactive websites. Thus, the advent of Social Media is a very positive step in the evolution of the Internet, and offers to individuals outlets of connectivity and expression that were heretofore impossible. There are eleven broad forms of Social Media promotion. Keep in mind, however, that there are no sharp divisions between these forms. You will not observe obviously definable differences between them, and the benefits of one form quite often "leaks over" into one or more other forms. a. Social Networking b. Social News c. Social Photo and Video Sharing d. Blogging e. Micro-Blogging f. Social Bookmarking g. Wikis h. RSS Feeds i. Press Releases j. Article Submission k. Forums a. Social Networking Social networking websites are designed to build networks and relationships among people who share interests, activities,

backgrounds, or real-life connections. Social network sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network. Interaction is accomplished by adding friends, commenting on profiles, joining groups and having discussions. Popular Social Network Communities Include: Pintrest MeetUp

LinkedIn Facebook

Hi5

b. Social News Social news websites feature stories and articles posted by site members; the stories are then ranked by other members based on popularity. Users can comment on these posts, and these comments may also be ranked. These sites are used to link many types of information including news, humor, support, and discussion. Popular Social News Communities Include: Slashdot Reddit

Fark Wikio

Digg Propeller

c. Social Photo and Video Sharing Photo- and video-sharing sites allow users to upload and post their digital pictures and videos to a website, and share that content with other users or viewers, either privately or publicly. Users are then able to view the photos and videos and can often rate them and leave comments. Popular Photo & Video Communities Include: YouTube PhotoBucket

Flickr StreamZoo

Instagram Starmatic d. Blogging A blog (a contraction of the words web log) is a discussion or informational website consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Interaction is accomplished by allowing visitors to leave comments and even message each other. Popular Blogging Communities Include:

Blogger Typepad

LiveJournal Wordpress

Xanga

e. Micro-Blogging A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs allow users to exchange small elements of content such as short sentences, individual images, or video links". These small messages are sometimes called microposts. As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Most microblogs offer alternative ways of publishing entries besides the web-based interface such as text messaging, instant messaging, email, digital audio, or digital video. Commercial microblogs also exist to promote websites, services and products, and to promote collaboration within an organization. Popular Micro-Blogging Communities Include:

Twitter FriendFeed

SixApart Plurk

Tumblr Jaiku f. Social Bookmarking These book marking services are just the same as the favorites folder in your browser. The difference from these online services is that when your computer crashes, you don't loose your bookmarks because they are stored online. Further more, these online links can be categoried and tagged making them searchable by other users. Other users can search these tagged bookmarks.

Popular Social Bookmarking Communities Include: Ma.gnolia Blinklist

Delicious Simpy

Pinterest

g. Wikis A wiki is usually a web application, which allows people to add, modify, or delete content in a collaboration with others. Interaction is accomplished by adding articles and editing existing articles. The name "Wiki" was inspired by the Hawaiian phrase wiki-wiki, which means "quick". The first wiki was developed in 1995 by Ward Cunningham, who wanted an alternative to the word "quick" for his product that would allow quick, collaborative editing. He remembered the wiki-wiki shuttle buses that run between terminals at Honolulu International Airport and the name stuck. Popular Wiki Communities Include: Wikipedia ShopWiki

Ballotpedia TravellersPoint

Foodista WikiNews

h. RSS Feeds

Real Simple Syndication, (technically, "Rich Site Summary") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. The simple use of RSS feeds is to "push" news articles and site updates out to all of the site's subscribers. Unlike using email to transmit updates to subscribers, RSS delivers news directly to the users desktop or news reader where the user can check for updates as they happen. RSS feeds are a spam-free, quick and efficient way to read news and weblogs. To get the most out of newsfeeds, you need a powerful "Aggregator," or reader. An aggregator lets you organize, search, categorize and use news items just like emails. Popular RSS Feed Aggregators Include: FeedBurner GoogleReader

NewzCrawler OmeaReader

FeedDemon NewsGator

i. Press Releases Online press releases are just the new way of releasing news all over the internet. Doing a press release can cause such a buzz and your news article can be picked up and placed on sites such as Yahoo News, Google News, Forbes and other major news sites around the world. Not only can these online press releases be picked up by online publications but some of these are also pushed out to print publications. Popular Press Release Services Include: PRWeb PRBuzz

ClickPress PRLeap

FreePressRelease PRUrgent

j. Article Submission Internet article marketing is used to promote the authors expertise of their market, products or services online via article directories. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines, leading to high traffic. These directories then give PageRank to the author's website and in addition, send traffic from readers. Business Owners, Marketers and Entrepreneurs attempt to maximize the results of an article advertising campaign by submitting their articles to several (perhaps dozens) article directories. However, most of the major search engines filter duplicate content to stop the identical content material from being returned multiple times in a Search Engine Results Page (a SERP). Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as "article spinning." By doing this, one article can theoretically acquire site visitors from a number of article directories. The primary goal behind article marketing is to get search engine traffic to the article so that the author can strengthen their authority and influence within their field, while also leveraging that traffic for their own site(s). The key to article marketing is that the author should be providing value with their articles, not just promoting their site, products or services. Popular Article Submission Services Include: eHow Seekingalpha

Hubpages Technorati

Squidoo Articlesbase

Examiner Buzzle

Ezinearticles Goarticles

k. Forums and Message Boards An Internet Forum (or message board) is a discussion website where people can hold conversations in the form of posted messages (posts), which are generally saved and archived. Also, depending on the access level of a user or the forum setup, a posted message might need to be approved by a moderator before it becomes visible. A discussion forum can contain a number of sub-forums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as so wish; a posted message might need to be approved by an administrator (a moderator or "mod") before it becomes visible. The real benefit of participating in internet marketing forums is that you learn a lot. You never know where that next great idea will come from. There are also some direct promotional benefit to participating in forums since many allow a small link to your website in the signature file. Popular Forum Communities Include: WarriorForum SelfStartersWeeklyTips

WickedFire Site Point

DigitalPointForum Problogger

$

$

$

Summary of Social Media: What can I say about the Social Media? There is no doubt that Social Media is THE big thing on the Internet these days. And there is no doubt that it provides a valuable service. If you're a 13 year old girl and you want to talk with the other cheerleaders about that cute boy in third period Spanish, then it's great. Personally, though, I don't care how many "likes" my FaceBook page has. I don't give a rat's patoot about how many "followers" I have on my

BlackhatWorld IM4Newbies

V7Network eWealth.com

Twitter account. I'm not in the business of being "liked" or being "followed." I'M IN THE "MAKIN' MONEY" BUSINESS, AND!..... .....I can tell exactly how many people "like" my website; they "vote" with their wallets! They BUY something from me; they spend money! So..... am I discounting Social Media as a valuable form of Internet promotion? Not at all. Quite the contrary, in fact. For example, I am a HUGE fan of Wikipedia, and I refer to it continuously. Wikipedia is many times larger than the full set of Encyclopedia Britannica books, is completely free, and according to a recent study by the prestigious scientific journal Nature, is just as accurate. And I can't tell you how MUCH I've learned from belonging to online forums related to marketing. This demonstrates the power of the social web. So I am certainly not against Social-Media! (If I were, incidentally, would that make me "antisocial?" LOL) What I DO take exception to, however, is the "next-shiny-thing" mentality that has gripped the marketing community into believing that Social Media is the "end-all-and-be-all" of Internet marketing. Social Media is terrific for establishing relationships and making connections with people; and, after all, successful relationships are what sales and marketing are all about. The fact is that the pre-social media web - the "static web" - may have lulled us all into becoming lazy and to believe that we could effortlessly make that "gazillion dollars with NO human interaction at all." The social web may be bringing to Internet marketing that long-missing mano-a-mano, human-to-human interaction that has always been missing. But it IS wrong to think that the Social Media makes all other forms of Internet promotion obsolete and antiquated. Social Media is ANOTHER avenue of promotion, not the FINAL form of promotion! Social Media marketing can bring many benefits and increased profits, but it comes with caveats. It places high demands on your time. Content must be created, edited, and published; comments must be responded to and sites and pages must be maintained. It places high demands on your talent. It can be difficult to constantly come up with innovative exciting content that interests a variety of readers and, without relevance, your efforts will be wasted. You lose some control of your marketing efforts. Anything you publish is up for grabs, and others can easily criticize you. Public backlash is the last thing you want your social media marketing to spawn, and without the ability to control comments you open yourself up for potential negatives. Your return on investment is delayed. Social Media marketing can work to build relationships and brand loyalty, but it takes time and dedication. Social media marketing efforts are not likely to earn immense popularity overnight, so you must be willing to be in it for the long haul. "Relationships" and "brand loyalty" don't pay the rent that's due tomorrow. Finally, and perhaps most detrimentally, Social Media can give you a false sense of "getting work done," when you are doing nothing more than socializing with online friends - the Internet's version of "havin' a few beers with the guys" (or gals).

METHOD 5. Mobile Advertising Mobile advertising is ad copy delivered through wireless mobile devices such as mobile phones or tablet computers. Mobile advertising is not really a different and separate method of online promotion; the newer, more sophisticated mobile devices are more-or-less just pocket-sized computers and as such, can be used with any of the marketing methods we've outlined. In addition to merely making phone calls, modern mobile phones also support a wide variety of other services such as text messaging, MMS (Multimedia Messaging Service), email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones.

Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively. Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. In today's world, mobility is paramount! Wordwide, there are over 5 billion mobile users and 1.1 billion smartphone subscribers specifically. The iPad was the fastest growing technology product EVER! With 86% of mobile internet users actually using their devices while watching TV, and with more than 10,901 Tweets PER SECOND being issued as TV viewers watched Adele win Record of the Year at The Grammy’s back in 2012, it’s clear that we all live in a "multi-screen world." We need to be aware that our internet marketing accounts for not just desktops, but ALL screens. Again, mobile advertising is not really a different and separate method of online promotion. What it is (to us Internet marketers) is yet ANOTHER, even more convenient conduit for getting our sales message out to potential customers. Thus mobile marketing allows to to vastly expand our promotional reach without really changing or complicating our overall marketing strategies.

METHOD 6. Email Advertising: the undisputed KING of online promotion! Email Marketing strikes many as old-fashioned! More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, email is more powerful than ever thanks in large part TO the Social Media and mobile marketing. Think about it! Prior to the explosion of mobile media, in order to read our emails our prospects had to be tied to a desk in front of their computer screens. But NOW with the advent of smartphones, tablets, and laptops, our prospects can receive our email sales messages virtually ANYWHERE! Now, understand, ALL of the promotional techniques we've discussed thus far CAN be very effective at generating traffic. However, as valuable as they are, they all have inherent drawbacks that email marketing does NOT. For example: Search Engine Marketing (SEM) IS extremely powerful, but to be successful a marketer has three options: (1) he can take the time to learn the art of Search Engine Optimization, and then be prepared to devote continuing time to constantly "tweaking" his site to conform to the ever-changing algorithms of the Search Engines, (2) he can pay a SEO specialist to perform the continuing task of monitoring the Search Engines and tweaking his website, or (3) he can PAY to have his website displayed using Pay-Per-Click listings. And remember, first and foremost, that if you are promoting a "work-at-home" type of website, the search engines will be of very little help. Social Media is great for developing relationships, and this is good..... over the long haul. Social Media is terrific for establishing relationships and making connections with people; and, after all, successful relationships are what sales and marketing are all about. The fact is that the pre-social media web - the "static web" - may have lulled us all into becoming lazy and to believe that we could effortlessly make that "gazillion dollars with NO human interaction at all." The social web may be bringing to Internet marketing that long-missing mano-a-mano, human-to-human interaction that has always been missing; it's great for initiating a conversation, but..... .....it's email you use when you want to move from “conversation to commerce” when you actually want to use your time online to pay the bills NOW and not six

months down the road! The ultimate goal of the Social Media channels is to BUILD YOUR SUBSCRIBER LIST! All the true experts and full-time marketers will tell you that. But then what? How do you make money? And how do you get word out to your subscribers? By emailin' 'em! It all comes back to email, in one form or another. So..... just what makes email marketing so powerful? 1. Email marketing is extremely TIME effective, and produces F-A-S-T results! A promotional email message can be designed and sent out to a group of targeted prospects in a matter of minutes. Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer," or "Click here to learn more about this service." Initial campaign response can occur within mere minutes of the time the email campaign is sent. 2. Email marketing is easy. It takes no special skills and no long learning curve to develop an effective email campaign. This is definitely something a non-techie can do. 3. Email marketing does not require that you be an expert "communicator" There is certainly nothing wrong with being a proficient "communicator" - a "people person" It is most definitely a positive personality characteristic. Generally, the most successful salespeople are the ones who are most effective at communicating their ideas, and keeping people interested in what they have to say; you've certainly heard of someone being described as a "born salesman" The problem is that most of us are not born with that innate ability to socialize and communicate with people on a business level. In fact, many folks are attracted to Internet marketing precisely because they wish to insulate themselves from the politics of socializing. 4. Email marketing is targeted. Don't have a prospect list of your own? That's not a problem. There are literally thousands and THOUSANDS of prospect lists available online for virtually ANY interest or pastime you can think of. Your targeting can be as finely-tuned as you want it to be since many lists can be configured based on age, sex, occupation, and even language or country. 5. Email marketing "cuts to the chase" - it "eliminates the middleman." Elsewhere I related how, when an associate of mine - a fellow program owner - wants people to view his newest blog post, HE SENDS US ALL AN EMAIL ADVERTISING THE FACT! And just a few minutes ago I got a similar email from yet another of my friends who is also a fellow program owner. The actual subject line was: "Come view Jim's newest blog; 'friend' us on Facebook; 'follow us' on Twitter" (Hmmmmmmmm.....) What does that tell ya!? Get the point!? Email eliminates that extra level of unnecessary complexity, and moves the prospect "closer" to you and a sale. Email effectively "eliminates the middleman" and "cuts directly to the chase!" 6. Email marketing just plain WORKS! United States firms alone spent 1.51 billion dollars on email marketing two years ago, and that amount is expected to skyrocket to 2.47 BILLION dollars in the next two years. Over half of all Internet users check or send email on a typical day, and for 92% of those users, checking their email is the very first function they perform when they logon; your promotional message is the first thing they see each day! Email marketing enables you to proactively communicate with your prospects instead of passively waiting for them to come to you. It is a highly effective way to increase sales, drive site traffic, and develop loyalty and brand awareness.

7. Email marketing is extremely COST effective. Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? In a later chapter we'll be showing you the Big Dog methods to get your email

message out to up to 10,000,000 (that's ten MILLION!) prospects very, VERY cost-effectively! Keep in mind, however, that email, social media and other marketing tactics are not mutually exclusive. You can leverage their overlap to grow your list of quality leads and convert them to buyers. However, for speediest results the type of advertising that has always worked most effectively is - in both the OFFline and ONline worlds - ADVERTISING THAT IS PRESENTED DIRECTLY TO A LARGE GROUP OF TARGETED PROSPECTS..... .....and on the Internet that's email marketing! Now Let's Talk About..... After deleting the 10,000th Viagra offer from your inbox, you might wonder if anyone actually makes money off this crap? Chris Kanich and his colleagues at UC San Diego and the International Computer Science Institute decided to perform a study to find out. The technicalities of how the study was performed get a little involved, so I won't go into the details. But Kanich’s team eventually calculated an estimate of how much money the typical professional spammer grossed. That figure came out to approximately $7,000..... A DAY! Seven grand a DAY! With the potential to make THAT kind of money is it any wonder that spammers spam!? And here's another number that'll surprise you. Kanich's team also calculated the conversion ratio; it turns out that the average conversion ratio is a mere 1 in 12.5 MILLION, or just 0.000008%! And bear in mind that spam is totally untargeted - those emails you receive from a Nigerian lawyer telling you you are due $10,000,000 are sent to anybody and everybody. Spammers may be the scum of the earth, but they do recognize one very important rule of Internet marketing. They understand the "Law of Large Numbers;" they know that if they get their message out to ENOUGH people, SOMEONE'S gonna buy. And what medium do spammers use to get their message to prospects? Do they have a blog? Do they optimize their website for the search engines? Do they put up cute little YouTube videos? NO! They use what works. They use the oldest and most effective promotional method on the Internet. Email! Think there's something we might learn from the spammers?

Traffic From Your OWN List: We've all heard that expression, "The loot is in the list" It means that once we have a suitably large list of prospects that we can email our own bulletin to on a regular basis, Internet marketing becomes relatively easy. A list of responsive prospects who know and trust you, who look forward to receiving your weekly or monthly communications, and who can be counted on to at least give serious consideration to that program, product, or service you are selling. In fact, "build your own list" is the big catchphrase on the Internet these days, isn't it? The currently popular droves of so-called listbuilders is proof of that! It has often been said, in fact, that every person you have on your in-house list is the equivalent of $1.00 in monthly income. A 10,000 member list roughly equals a $10,000 monthly income. (Of course that doesn't mean that every person on your 10,000 member list is going to spend $1.00 with you each month - that's a "guesstimate," or average. It means that if you are selling a $20.00 product TODAY, approximately 500 of your members will make a purchase. NEXT WEEK, if you are selling a $50.00 product, approximately 200 different members will buy it; and so on.) Notice that, in the above paragraph, I used the phrase "list of responsive prospects" There is a huge difference between a list of responsive prospects, and a list of "freebie-seekers"

One of my famous long, boring stories will serve to make my point... It was 'way back in the late nineties, when I was beginning to start my Internet marketing career (and after I had gotten over my "year of horror"). I was fortunate enough to develop the second largest downline in my very first multi-level program that I was promoting. Now, due to my many years of OFFline marketing experience, I have always known the value of sending out regular bulletins to the people in my organization. And over a period of about a year and a half, I had slowly developed my own in-house list of 6,000. Actually, I had three lists: The first list was of 1,000 currently paying members - people who had joined the program as PAID members, and REMAINED paid members. The second list was also of 1,000 ex-paid members who had dropped out of the program, but still chose to remain on my list. The third list consisted of 4,000 free members; these were folks who had never upgraded to a paid membership, but still chose to remain on my list. Now let's flash forward to March of 2001. I was finally ready to launch my OWN program - the now legendary "Secrets of the Big Dogs" Naturally, the first thing I did was to announce the Big Dogs program to my three lists (Remember, 1,000 currently paying members, 1,000 former paying members, and 4,000 free members. I had NO DOUBT what the results would be. Here is what I just plain KNEW would happen... I would get the most Big Dogs signups from my 4,000 member free-member list. After all, this list was four times larger than either of my other two lists. In addition, although they could have "opted out" of my list at any time, they had chosen to stay on the list. Obviously, I assumed, it was because, although they didn't like the program I was currently promoting well enough to upgrade to pro, they liked me well enough to stay on my list and "wait for something better." I would get the second most new signups from my 1,000 member paid-member list. After all, not only had these folks stayed on my list, they had also remained paying members. I would get the fewest (if any!) new signups from my 1,000 member EX-member list. I felt that, even though they had chosen to remain on my list, they probably had become disenchanted with Internet marketing. Man, oh man, was I in for a surprise... a surprise and an education! I got the most new Big Dogs signups from my 1,000 member list of currently paying members. This was a mild surprise; I knew I would get signups from this list; I just didn't expect so many! I got the second most signups from my list of 1,000 EX-members. This was a surprise! Apparently, even though the first program didn't work for them, they were "waiting for something better" to come along. And because I had maintained contact with them, they still trusted my judgement. The biggest shock resulted from my 4,000 members list of free members. How many new signups did I get? Zero, zip, nada! Not a one! Even though this list was TWICE as big as my other two lists put together!!! I think you grasp the point! A list of members who have proven that they are capable of making a purchase will always outperform a list of "freebie-seekers" who delight in doing nothing more than joining program, after program, after program... The "loot" IS in the list, my friends. It is the treasure chest of Internet marketing toward which ALL marketers strive, and YOU should too. But... ...it takes time to build a genuinely responsive list, and it

takes ability and experience to be able to write a regular newsletter that people WANT to read and will pay attention to. People will not stay on a list very long if all you send them is advertisement after advertisement, promoting that hot-new, ground-floor "opportunity" you just found out about. You need to develop the skills to write intelligent, genuinely useful articles for your subscribers. Luke Parker, author of "The Encyclopedia of Free Online Advertising," states... "Owning a list that is worth it's weight in gigabytes is a long term process that requires plenty of upkeep." Once again, it takes time - time to build a list and time to nurture a list. It does not happen overnight. Unless I am seriously ill-informed, the average Internet marketer doesn't want to wait for a year or two before he sees the possibility of a steady cash flow from his own inhouse list. Yes, it takes time to build a "list you can make a living from." But it also takes talent to be able to write newsletters and articles that are interesting, and that will motivate prospects to make a purchase decision. Some marketers are just plain born with this talent, but it takes others months and years to develop into able "copy-writers." SO, DO BUILD YOUR LIST! By all means, build your list, my friends. But fill it with quality, targeted prospects - preferably PROVEN BUYERS, people who have shown that they have the capacity and interest to actually make a purchase. My personal philosophy has always been that... "If you want to be on MY list, ya gotta PAY for the privilege." That's not as arrogant as it sounds. What it means is that the ONLY people I want on my list are people who have purchased something from me. SO, ONCE AGAIN, DO BUILD YOUR LIST! But while you're building that list of quality prospects, you also need to focus on actually sellin' somethin'! Otherwise, you're gonna "list" yourself outta business!

SUMMARY For all intents and purposes, the concept of "free’ advertising that actually works simply doesn't exist on the Internet. So don't be fooled. There is always a price that has to be paid; either a price in terms of time, experience, talent and technical abilities, or a price in terms of money. And what we learned from the spammers is that if you can generate enough traffic on a cost-effective basis you can sell anything to anybody. Remember what we said at the beginning of this chapter:

"If FREE advertising worked, why would PAID advertising even exist!?" So just what is the solution? The solution is

The

C

oordinated

H I igh

ncome

P

ortfolio

And Chapter 5 is where we get to the "good stuff!"….. Forward - To Chapter 5

Back - To Contents

INTRODUCING...

The CO-ORDINATED

HIGH INCOME PORTFOLIO

Eighteen of the best, most effective traffic-generating ALL field-tested and proven to WORK!

monsters on the Internet!

Eighteen quality programs strategically

combined under the umbrella-concept of the This "C.H.I.P." virtually GUARANTEES that you’ll

"Coordinated High Income Portfolio" NEVER again have to be concerned about generating quality traffic for your website! This unique "mutual fund" of traffic generating programs insures that…

...24 HOURS A DAY, 7 DAYS A WEEK, 365 DAYS A YEAR A STEADY STREAM OF

TARGETED, QUALIFIED PROSPECTS WILL VIEW YOUR WEBSITE...

...AND IT'S ALL AUTOMATIC! Nothing! - no other individual program available on the Net - can offer you this much highgrade traffic! And... members of the CHIP programs who are viewing your website are all VERY HIGHLY TARGETED, consisting of home business owners, direct sales and network marketing professionals, Internet marketers, affiliate marketers... ...anyone who is looking to make money online.

Generating traffic for your existing program, product, or service is just the beginning! The CHIP also offers an absolutely incredible income the history of the Internet, as unbelievable as it sounds...

potential.

For the first time in

...YOU'LL BE ABLE TO GENERATE

A STAGGERING RESIDUAL INCOME FROM EIGHTEEN SEPARATE PROGRAMS WITHOUT DIRECTLY PROMOTING ANY OF THEM...

...AND IT'S ALL AUTOMATIC! "OK, Stan. I like what you've had to say so far, but now I think you've gone off the deep end! Just how in blazes can I earn a commission each month from eighteen companies.... and not promote ANY of them!?" "It just ain't possible!!!" Patience, my friend, patience. THAT is the magic of Big Dogs! Shortly you will discover just how the Big Dogs business model makes possible the IMpossible!

"The ULTIMATE combination of superlative residual income and traffic generation!" But first things first. Let's see what's in store in the next few chapters...

Chapter 5

This chapter, , gives you a brief overview of each of the CHIP programs. (Unlike other so-called "downline builders," we show you E-X-A-C-T-L-Y what you can expect from every program we recommend. No guesswork here!) Each overview outlines PRECISELY what you can look forward to from each of the programs in the Big Dogs' Coordinated High Income Portfolio, including... the name of the company the name of owner maximum # of targeted prospects available every month, without "clicking for credits" the monthly cost of the program name of top-level membership and best of all...how, when, and how much you get PAID!

(NOWHERE! - nowhere on the Internet will you find a more comprehensive, transparent, and COMPLETE analysis of a program

BEFORE you join it! Big Dogs has done your legwork FOR you!) Finally, below the individual overview of all of the CHIP programs, we give you a handy

...a chart that summarizes ALL the CHIP programs in one handy, easy-to-look-at blueprint.

Chapter 6

Then, "puts it all together!" It shows you how the "one-two punch" of the Secrets of the Big Dogs ebook, in combination with the 18 CHIP programs, can make money like no other single program on the Internet! You'll see how you can realistically look forward to EIGHTEEN PAYDAYS EACH MONTH automatically - just by telling people about the "Secrets of the Big Dogs" ebook! Ya gotta LOVE the idea of having a payday every two days!

The easiest, q-u-i-c-k-e-s-t way to solve your promotional problems once-and-for-all, AND earn a substantial residual income!

... AND IT'S ALL AUTOMATIC!

Chapter 7 "Why PAY for It When I Can Get It for FREE?" Does it really make sense to upgrade and PAY for a program when you can join it for FREE!? Chapter 7 answers this question once and for all. Read it and then YOU decide!

Chapter 8 is a Question and Answer session. We’ve foreseen virtually EVERY "Frequently Asked Question" you may have about Secrets of the Big Dogs and CHIP, and you’ll find them answered here. We are p-r-o-u-d to offer the most comprehensive "F.A.Q." in the industry!

Chapter 9

And finally, gives you detailed, easy-to-follow instructions how YOU can start "runnin' with the Big Dogs" and join one of the most powerful, cohesive marketing teams on the Internet!

So... without further ado, let's take a look at...

...and remember to review the handy

at the end:

PROGRAM 1 Company

HitsConnect

Owner(s)

Josh Abbott

Maximum # Of Prospects Every Month Without "Clicking for Credits"

N/A

Top Level Membership

"Pro" membership

Cost

$8.97 per month 20% recurring commission ($1.80) on Pro upgrades.

How You Get PAID!

Paid automatically at the end of the month subject to a $10.00 minimum, and a 14 day hold period.

Josh Abbott is the Executive Developer and Co-Owner of the LFMTE, LFMVM, and LFM software platforms. He started designing web sites in 2003, and began surfing traffic exchanges that same year to promote his business. Josh brings to the Big Dogs table an indispensable marketing tool in the form of HitsConnect. While HitsConnect is the lone CHIP program which is NOT a traffic generator, it remains an absolutely crucial part of your marketing career - it is what is referred to as an "ad-tracker" I am constantly amazed at how many marketers simply don't track the results of their advertising! After all, "How do you know you're winnin' if you're not keepin' score!?" Well, HitsConnect makes that chore a snap. When you track your advertisements you can easily see which ads are performing and which ads are not. Stop wasting traffic sending people to ads that don't work! Save your advertising money by weeding out advertising sources that aren't getting you any results so you can focus on buying traffic where results rock! Recurring 20% commissions ($1.80 per referral) are automatically paid at the end of the month, subject to a low minimum balance of just $10.00 and a 14 day holding period. No "Request to Admin" necessary! HitsConnect is a winner of a program and is just what all marketers need to make sure they are winners!

PROGRAM 2

Company

ProActiveMailer

Owner(s)

Phil Banks

Maximum # Of Prospects Every Month Without "Clicking for Credits"

80,000

Top Level Membership

"ProActive" membership

Cost

$11.97 per month 50% recurring commission ($6.00) on ProActive upgrades.

How You Get PAID!

Paid automatically every Friday, with NO minimum, and a 7 day hold period.

After spending years looking at which mailers worked and which ones didn't, Phil Banks made a decision: He created his own..... ProActiveMailer! Ysee, Phil knew that there's ONE thing that everyone needs to succeed online..... TRAFFIC! But not all traffic is created equal. BAD traffic wastes your time and money. GOOD traffic increases your signups, sales, and cash-flow. Viral mailers are one of the most effective methods of reaching a greater audience. However picking the best ones can be a challenge. In operation since 2015, ProActiveMailer has a proven track record of consistently generating signups, sales and commission dollars. And a 50% commission, paid weekly, is tough to beat!

PROGRAM 3 Company

ClassicSoloMailer

Owner(s)

Ivan Golemdzhiyski

Maximum # Of Prospects Every Month Without "Clicking for Credits"

40,000

Top Level Membership

"Platinum" membership

Cost

$9.99 per month 50% recurring commission ($5.00) on Platinum upgrades.

How You Get PAID!

Paid automatically every Friday, subject to a $2.00 minimum, and a 10 day hold period.

Oh, and you thought MY name (Stan Stuchinski) was difficult to pronounce! Just TRY sayin' the name of the head honcho at ClassicSoloMailer out loud once or twice: Ivan Golemdzhiyski As m'man, Ivan, says..... "High-quality business prospects come from high-quality

advertising. ClassicSoloMailer's simple and easy-to-use website design, combined with a list that is regularly cleaned of 'dead wood,' guarantees you'll always reach ACTIVE subscribers for targeted exposure and results!" Combine those features with a regular WEEKLY commission payout, and you've got a real winner!

Remember! Review the handy

at the end!

PROGRAM 4 Company

HarmonyMails

Owner(s)

Clare Bowen

Maximum # Of Prospects Every Month Without "Clicking for Credits"

30,000

Top Level Membership

"Harmony Ultra" membership

Cost

$7.00 per month 45% recurring commission ($3.15) on Harmony Ultra upgrades.

How You Get PAID!

Paid automatically every week, subject to a $5.00 minimum, and a 7 day hold period.

With her HarmonyMails, Clare Bowen understands how the various

parts and principles apply and relate to each other to form a truly great mailer! She knows that balance is the essence of a great mailer. Mail to an active list of online entrepreneurs every two days and experience excellence in email marketing, excellence in click-to-sales conversions, and excellence in reliable commissions! Apparently, Ms Bowen KNOWS what she's doin! Superior support and hands-on DAILY administration is this young lady's mantra. Care, concern and balance - in short - "harmony" is the hallmark of Clare's HarmonyMails! Commissions? Absolutely! A sweet 45% paid to you automatically every week!

PROGRAM 5 Company

State-Of-The-Art-Mailer

Owner(s)

Brad Webb, Paul Coonan

Maximum # Of Prospects Every Month Without "Clicking for Credits"

300,000

Top-Level Membership

"ViraList" membership

Cost

$96.03 per month 50% recurring commission ($48.01) on ViraList upgrades.

How You Get PAID!

Paid automatically every Saturday, subject to a $1.00 minimum, and a 31 day hold period.

As far as I'M concerned, "if you ain't an upgraded member of State-of-the-ArtMailer, well, you just ain't a 'REAL' Internet marketer!" Y'see, Brad & Paul's brain child has been ranked as the #1 traffic generation program on the Internet by the prestigious ListHoopla ranking organization, for several years! And these guys DO run a class operation! Your top-level "ViraList" membership entitles you to have your solo ad sent to their total membership of over 30,000 targeted prospects every three days - that's a total of 300,000 targeted prospects that are sent your promotions each and every month. Commissions are paid weekly - that's right, I said WEEKLY - every Saturday (you can set your clock by it!), with a LOW minimum commission requirement of just $1.00 (yep, just ONE dollar!), after a 31 day holding period! And those $48.01 recurring commissions per referral add up F-A-S-T! Brad Webb, Paul Coonan, and State-Of-The-Art-Mailer - they do things RIGHT! So the bottom line is this: If YOU want massive volumes of targeted traffic and HUGE weekly commissions, well, you just GOTTA have State-of-TheArt-Mailer! 'nuff said!

PROGRAM 6 Company

TezzersTrafficPower

Owner(s)

Tony Tezak, Paul Kinder

Maximum # Of Prospects Every Month Without "Clicking for Credits"

100,000

Top-Level Membership

"Enterprise" membership

Cost

$25.00 per month 50% recurring commission ($12.50) on Enterprise upgrades.

How You Get PAID!

Paid automatically every Friday, subject to a $10.00 minimum, and a 30 day hold period.

Tony Tezak and Paul Kinder are the two owners of TezzersTrafficPower. As the head honchos of TezzersTrafficPower, they are among the most respected traffic generation experts on the 'net! Likewise, TezzersTrafficPower itself is one of

the Internet's largest and most successful traffic exchanges. Basically, it means GUARANTEED traffic for your website. For example, as a top-level Enterprise member, you receive 2,000 credits every month. One credit is deducted from your account for each prospect that views your website - and the prospect must STAY there for a minimum amount of time! Since credits are deducted ONLY when a prospect actually VIEWS your site, those 2,000 monthly credits are roughly equivalent to emailing 100,000 prospects using a regular mailing program. All YOU need to do is to go to the site once a month, enter the URL of your website (you don't even need to enter an ad!), and that's it, until next month (or when you want to change the URL you are promoting). Easy, peasy, lemon-squeezy! Payday is every Friday: subject to a $10.00 minimum and a 30 day hold period, your 50% commission on each referral upgrade ($12.50) is automatically deposited into your payment processor account.

Remember! Review the handy

at the end!

PROGRAM 7 Company

Mailsy

Owner(s)

Brian Zens

Maximum # Of Prospects Every Month Without "Clicking for Credits"

50,000

Top-Level Membership?

"Close Friend" membership

Cost

$14.00 per month 50% recurring commission ($7.00) on Close Friend upgrades.

How You Get PAID!

Paid automatically at the end of each month, subject to a ZERO minimum and a 30 day hold period.

What I like best about Brian Zen's Mailsy program is the site's streamlined appearance. In a day and age when most websites are (in my opinion) over-cluttered with distracting banners and links and additional offers, making sites difficult and confusing to navigate, Mailsy is a breath of fresh air. This crisp, clean, no-nonsense site is extremely easy to navigate and you won't get lost lookin' around. Brian himself is a seasoned pro, a full-time marketer since 2003, and the experienced Support Administrator of half a dozen other successful programs. ($7.00) for each of your referrals, and commissions are paid automatically at the end of every month. And traffic? You betcha! You can send out your promotions to 50,000 qualified prospects every month, all without having to "click for credits!"

PROGRAM 8

Company

TheLeadMagnet

Owner(s)

Stefan Berg

Maximum # Of Prospects Every Month Without "Clicking for Credits"

175,000

Top-Level Membership

"Ironman" membership

Cost

$49.97 per month 66% recurring commission ($32.98) on IronMan upgrades.

How You Get PAID!

Paid instantly ("Round-robin" type comp plan - Admin gets 1 sale, you get 2) with NO minimum and NO hold period.

Stefan Berg's TheLeadMagnet is a true marketing powerhouse! Rated in the "Top Five" traffic-generating sources on the Internet for 75 weeks in a row Your paid "Ironman" subscription in TheLeadMagnet will enable you to have your sales message sent out to 11,666 of the Internet's hottest prospects every two days, for a total of 175,000 every month, and you DON'T have to "click for credits" Your commissions are paid to you INSTANTLY via PayPal at the rate of 66%. (Stefan receives 100% of the first sale, then you receive 100% commission ($49.97) of the second and third sales. This "round-robin" process then repeats itself indefinitely. Note that you keep ALL members you referred in your downline; it's just the commissions that are split in this manner to equal 66%) Personally, I L-O-V-E programs that pay me my commissions immediately, within SECONDS after a new referral signs up. And, like ALL programs in the CHIP, LeadMagnet commissions are recurring. Think about THIS for a moment: Since you are paid instantly as each of your referrals renews every thirty days, you could conceivably have 30 paydays a month..... from just this one program!

PROGRAM 9 Company

MisterSafelist

Owner(s)

Jerry Ianucci

Maximum # Of Prospects Every Month Without "Clicking for Credits"

50,000

Top-Level Membership?

"VIP" membership

Cost

$17.00 per month 50% recurring commission ($8.50) on VIP upgrades.

How You Get PAID!

Paid automatically every Monday, subject to a $5.00 minimum and NO hold period.

Jerry Ianucci's tried-and-true MisterSafelist has been a veteran advertising program since 2011! MisterSafelist has what Jerry calls an "Active Members Only" policy. Your ads are only sent to active members who have logged into their MisterSafelist account or checked their email in the last 30 days. This insures that your monthly credits are never wasted sending your

ads to inactive members. And flexibility is key at MisterSafelist: As a VIP member you receive 50,000 "mailing credits" each month. You can use your 50,000 monthly credits to send your ad out every day to ALL members until your credits run out. OR... As I prefer to do, send out 5,000 ads every three days all month long. It's up to you! VIP members receive a sweet 50% recurring commish ($8.50) for each VIP member they refer, and Jerry pays out commissions automatically on the 1st of the month, with a LOW $5.00 minimum and NO holding period. What do you get when you combine superlative support, terrific advertising, and excellent compensation? MisterSafelist!

Remember! Review the handy

at the end!

PROGRAM 10 Company

MasterSafelistBlaster

Owner(s)

Dave Mosher

Maximum # Of Prospects Every Month Without "Clicking for Credits"

2,000,000

Top-Level Membership?

"Gold" membership

Cost

$59.95 per month 40% recurring commission ($23.98) on Gold upgrades.

How You Get PAID!

Paid automatically every Monday, subject to a $20.00 minimum and NO hold period.

Seriously. What ELSE can one say about Dave Mosher's MasterSafelistBlaster other than it's one HECKUVA traffic and commission generator!? Dave has partnered with over 200 safelists, with a combined membership of nearly 350,000 targeted prospects. Your Gold membership allows you to send your ad to the entire membership six times a month. And it gets better..... Unlike many of the so-called "blaster" programs, you don't have to be a member of ANY of those 200+ safelists! Thus, you don't receive return emails from them, and your email box doesn't get filled up. And better..... Now, you CAN, if you wish, login to MasterSafelistBlaster six times a month to send out your ad. BUT... Dave also has an automatic mailing feature included. Set it up, and it will send out your ad every three days automatically! Truly hands off! Add 40% commissions, paid automatically every week. Whaddya have? "One HECKUVA traffic and commission generator!"

PROGRAM 11 Company

ListAvail

Owner(s)

Barry Langdon

Maximum # Of Prospects Every Month Without "Clicking for Credits"

30,000

Top-Level Membership?

"Business" membership

Cost

$29.00 per month 50% recurring commission ($14.50) on Business upgrades.

How You Get PAID!

Paid automatically every Friday, subject to a $10.00 minimum, and a 14 day hold period.

Ex-software engineer and owner of four additional Internet properties, Barry Langdon's ListAvail is a dy-no-mite traffic generator which consistently ranks at the top of the "Best Traffic Programs" lists. And with good reason! Your "Business" membership in ListAvail allows you to send your ads to the entire list of targeted prospects every two days; that's 30,000 hot-to-trot prospects every month! Needless to say, support is outstanding, and your 40% recurring commissions are paid every Friday.

PROGRAM 12 Company

LandMarketingMailer

Owner(s)

Louise Deavin, Doug Forbes

Maximum # Of Prospects Every Month Without "Clicking for Credits"

20,000

Suggested Membership?

"Mission Specialist" membership

Cost

$8.99 per month 35% recurring commission ($3.14) on Mission Specialist upgrades.

How You Get PAID!

Paid automatically every Friday, subject to a ZERO minimum, and NO hold period.

Doug and Louise have GOTTA be two of the most responsive program owners with whom I've ever dealt. And that's really surprising when you consider that their LandMarketing Group LLC consists of over half a dozen traffic generation Internet properties!, including their flagship program LandMarketingMailer! Now. the "suggested" membership we show is their Mission Specialist membership which, for $8.99 per month will give you 20,000 mailing credits each month. This means that you will be able to mail your ads to the entire

LandMarketingMailer membership once each week - without any "clicking for credits!" In addition, your Mission Specialist membership earns you a nice 35% recurring commission ($3.14) on other Mission Specialist upgrades. Doug and Louise's Mission Specialist membership is obviously very sweet (and costeffective), BUT!... ...we owe it to you to tell you about their even higher level membership: the Mission Control membership! As you know, the Big Dogs philosophy is always to go with the highest level membership available in any program in order to obtain the highest level of traffic and the highest commission. In the case of LandMarketingMailer, however, we've initially shown you only the SECOND highest level membership - the Mission Specialist. Why? Well, it's because their top-level membership - Mission Control - is NOT available on a monthly basis; it is ONLY available as a one-payment, lifetime membership. And there is a H-U-G-E difference between the two memberships: With the lower level Mission Specialist, you get 20,000 mailing credits each month, so you can email the entire membership once each week. On the other hand, Mission Control gives you 300,000 mailing credits each month, so you can email the entire membership twice a day, EVERYDAY! Likewise, with the lower level Mission Specialist, you get a 35% commission. On the other hand, the Mission Control gives you a 60% commission on other Mission Control upgrades, and a 50% recurring commission on other Mission Specialist upgrades. Thus, there is obviously a HUGE difference between Mission Specialist and Mission Control! And just how much IS the lifetime Mission Control upgrade? Well, it's $149.90 (that's a "onetime-only" price - pay it once and you're done!). A big bite outta your wallet at one time, I know, but spread that out over two years, let's say, and that averages out to just $6.25 per month - actually LESS than the monthly cost of the lower level Mission Specialist! Which is right for you? Well, only YOU can determine that, but benefit wise, IF you can afford the lifetime Mission Control, THAT would be the way to go. Regardless of which membership YOU choose, you get your commissions paid to you automatically every Friday, with NO minimum and NO holding period! In the words of Louise and Doug: "Earn Commissions Today - Get Paid Friday - It's That Simple!" Now THAT'S my kinda pay schedule, and MY kinda Admins!

Remember! Review the handy

at the end!

PROGRAM 13 Company

HercuList

Owner(s)

John Gloeckner

Maximum # Of Prospects Every Month Without "Clicking for Credits"

2,550,000

Top-Level Membership?

"Gold" membership

Cost

$14.95 per month

50% recurring commission ($7.47) on Gold upgrades. How You Get PAID!

Paid within 24 hours upon request, subject to a $20.00 minimum and NO hold period.

John Gloeckner owns one of the oldest (as well as one of the L-A-R-GE-S-T!) prospect lists on the Internet. You'll be able to have your solo ads sent out to HercuList's over 80,000 members every 24 hours! That means that your ads can be sent out over HercuList's servers every day of the month - that's over 2,550,000 fully targeted prospects who will be sent your promotional message every month. A low minimum commission of just $20.00 is all that's necessary to request payment through John's on-site support center, and then you receive your commissions within 24 hours.

PROGRAM 14 Company

GlobalSafelist

Owner(s)

Doug English

Maximum # Of Prospects Every Month Without "Clicking for Credits"

150,000

Cost

$12.95 per month

Top-Level Membership?

"Executive" membership 50% recurring commission ($6.48) on Executive upgrades.

How You Get PAID!

Paid automatically at the beginning of each month, subject to a $10.00 minimum and NO hold period.

Over 18,000 members strong, Doug English' GlobalSafelist has been an Internet mainstay since 2005! It's a relatively low-cost program that delivers HUGE benefits! Doug's automated system ensures your ad is viewed so you are guaranteed to get real traffic to your website via your advertisements! You get quality safelist email advertising AND visitors and traffic directly to your advertised sites! A LOT of traffic? You betcha! Your top-level Executive membership entitles you to send your ads to 150,000 qualified prospects each month (10,000 every two days). Commissions? Yep! You get a 50% recurring commission on each of your referrals, and commissions are paid automatically on the 1st of each month.

PROGRAM 15 Company

FastListMailer

Owner(s)

Sammy and Kenny Kolijn

Maximum # Of Prospects Every Month Without "Clicking for Credits"

25,000

Cost

$17.00 per month

Top-Level Membership?

"Gold" membership 50% recurring commission ($8.50) on Gold upgrades.

How You Get PAID!

Paid automatically every Sunday, subject to a $10.00 minimum and NO hold period.

The helmsmen of, not one, not two, but THREE successful traffic programs, it goes without saying that these two brothers know what they're doin'! Their oldest and largest program - FastListMailer - has been one of the "go-to" traffic generators for experienced marketers since 2014. With fresh new leads added every day, the thousands of FastListMailer members are waiting to hear about YOUR business or offer. Sammy and Kenny - a dynamic duo of experienced marketers - provide a solid traffic program that can deliver your ads to 25,000 targeted prospects every month, all without the need of "clicking for credits." Now add 50% commissions, paid automatically every Sunday, and you have yet another arrow in your quiver of quality advertising!

Remember! Review the handy

at the end!

PROGRAM 16 Company

EuropeanSafelist

Owner(s)

Milco Tognotti

Maximum # Of Prospects Every Month Without "Clicking for Credits"

500,000

Cost

$45.00 per month

Top-Level Membership?

"Platinum" membership 44% recurring commission ($20.00) on Platinum upgrades.

How You Get PAID!

Paid automatically on reaching the minimum withdrawal limit, subject to a $30.00 minimum and NO hold period.

"Livin' the good life" in the quaint town of Collesalvetti in the famous and beautiful Tuscany region of Italy, Milco Tognotti and his EuropeanSafelist traffic-generating program have been Internet marketing mainstays since 2011. Bill Carr's traffic analysis website ListHoopla continuously rates EuropeanSafelist among the very TOP safelists, and as a Platinum

member you'll receive half a MILLION mailing credits every month; that's enough to send your ads to the entire 18,000 members of EuropeanSafelist every day! A very sweet $20.00 recurring commission per referral, paid automatically, rounds out the superlative benefits of m'man Milco's trusted and proven traffic powerhouse!

PROGRAM 17 Company

Email-Hog

Owner(s)

Marty Petrizza

Maximum # Of Prospects Every Month Without "Clicking for Credits"

75,,000

Top Level Membership

"First Class" membership

Cost

$24.00 per month 50% recurring commission ($12.00) on First Class upgrades.

How You Get PAID!

Paid automatically every Friday, subject to a $10.00 minimum, and a 7 day hold period.

Marty Petrizza's Email-Hog is a low-cost program that delivers in a H-U-G-E way! Your "First-Class" membership allows you to email your ad to up to 5,000 hot prospects every two days. That's a whopping 75,000 prospects every month, and you don't have to go through that tedious practice of "clicking for credits!" Plus... your ads are guaranteed to have a minimum 2% click-thru rate! As a multi-year veteran of Internet marketing and owner of several Internet properties, Marty has the experience and reputation to deliver superlative customer support. Can Email-Hog GET any better!? You betcha..... You'll receive a 50% recurring commission paid every Friday, with no "request to admin" being necessary. You get your well-deserved commissions automatically..... on a weekly basis.

PROGRAM 18 Company

LeadsLeap

Owner

Kenneth Koh

Maximum # Of Prospects Every Month Without "Clicking for Credits"

60,000

Top-Level Membership?

"Pro" membership

Cost

$27.00 per month 50% recurring commission ($13.50) on Pro upgrades.

How You Get PAID!

Paid within 15 days upon request, subject to a $10.00 minimum, and

a 60 day hold period. Launched in 2008 by Kenneth Koh - at the time, a virtual unknown in our industry - Ken's LeadsLeap has stood the test of time and emerged as one of the preferred advertising networks. Success of that magnitude doesn't happen by chance, but only by combining a well thought out traffic program with truly remarkable customer support. LeadsLeap is a traffic exchange. But if you think this is a typical traffic exchange, think again. Y'see, there is a flaw in conventional traffic exchange programs members are only rewarded credits for surfing your website for a maximum of 10-20 seconds. When that time is up, what do you think the members will do? That's right! When those brief few seconds are up, your potential prospects will quickly rush to the next ad for more credits! (And let's face it; 10-20 seconds is not much time to really study your website and make a "buy" decision, is it?) But the LeadsLeap traffic exchange system is different - 'way different! LeadsLeap rewards members continuously for surfing a site - not just for 10 or 20 seconds, but for up to 300 seconds! That's five whole minutes prospects can now study your website, and the longer they surf, the more credits they earn... and the better YOUR chance of making a sale! If you have an interesting program or offer, they will be more than willing to learn about it, and with LeadsLeap they have plenty of time to get out that credit card! You get an average of 1,200 views of your website each month with your top-level "Pro" membership, which is the equivalent result of an average email campaign of 60,000. Combine that traffic (which can each be viewing your website for up to 5 minutes- not just 5 seconds!), with a 50% recurring commissio, and you have a truly unique traffic exchange and... a traffic generation program of unparalleled power!

PROGRAM "X" Not really an additional program, what we are calling "Program X" is the CONTINUING support given to you as one of the "Big Dogs." As a member of the Big Dogs Team, at regular intervals you will receive, via email, your copy of the worldfamous...

The Big Dogs Bulletin is an integral part and important tool of the Big Dogs program! It keeps you up to date on what's happening throughout the entire Big Dogs organization who the "top guns" are and what techniques they are using to be successful. It also contains the newest and hottest traffic generating tools, tips, techniques, and programs. Each issue of the Big Dogs Bulletin will guarantee that you are always kept on the cutting edge of traffic generation on the rapidly and ever changing Internet.

Below is brief Summary Chart, summarizing the CHIP programs, showing: (1) the name of the program, (2) the maximum number of targeted prospects available to you every month (without "clicking for credits") (3) the monthly cost for the most beneficial membership (4) most important of all: HOW MUCH YOU GET PAID FOR EACH UPGRADED REFERRAL

(1)

(3) MONTHLY COST

(4) MONTH-AFTER-MONTH COMMISSION EARNED FOR EACH REFERRAL!

N/A (hit tracker)

9.00 / mo

$ 1.80 / mo

2. ProActiveMailer

80,000

11.97 / mo

$ 6.00 / mo

3. ClassicSoloMailer

40,000

9.99 / mo

$ 5.00 / mo

4. HarmonyMails

30,000

7.00 / mo

$ 3.15 / mo

5. State-Of-The-Art-Mailer

300,000

96.03 / mo

$48.01 / mo

6. TezzersTrafficPower

100,000

25.00 / mo

$12.50 / mo

50,000

14.00 / mo

$ 7.00 / mo

175,000

49.97 / mo

$32.98 / mo

50,000

17.00 / mo

$ 8.50 / mo

(2)

THE C.H.I.P. PROGRAMS 1. HitsConnect

7. Mailsy 8. TheLeadMagnet 9. MisterSafelist 10. MasterSafelistBlaster

MONTHLY PROSPECTS

2,000,000

59.95 / mo

$23.98 / mo

11. ListAvail

30,000

29.00 / mo

$14.50 / mo

12. LandMarketingMailer

20,000

8.99 / mo

$ 3.14 / mo

13. HercuList

2,550,000

14.95 / mo

$ 7.47 / mo

14. GlobalSafelist

150,000

12.95 / mo

$ 6.48 / mo

15. FastListMailer

25,000

17.00 / mo

$ 8.50 / mo

16. EuropeanSafelist

500,000

45.00 / mo

$20.00 / mo

17. EmailHog

75,000

24.00 / mo

$12.00 / mo

18. LeadsLeap

60,000

27.00 / mo

$13.50 / mo

n/a

10.00 / mo

n/a

Big Dogs Admin Fee

6,235,000

TOTALS

(Yep! That's 0ver 5 MILLION)

$488.80 / mo

prospects per month!

That's $234.81 / month residual income for EACH Alpha Dog you refer, and... 5 programs pay you MONTHLY! 12 programs pay you WEEKLY! and 1 pays you INSTANTLY!

All data shown is for the highest level membership in each CHIP program. The highest level membership always gives you..... the largest number of monthly prospects (without the need for "clicking" ads for credits!), the highest level of member bonuses, and (most importantly of all!) the maximum commission!

So here's the bottom line..... If you join all of the CHIP programs, the cost is: $488.80 per month. That will give you the potential - each and every month of putting your ads in front of over..... .....5 MILLION targeted prospects! Plus... 5 monthly paydays, 12 weekly paydays, and 1 instant payday Based on a 4-week month, that's potentially more than FIFTY recurring "paydays" a month! (You're gonna fall in L-O-V-E with your payment processor account!)

Now, you may still be caught up in that Internet frame of mind that says everything on the Web should either be free, or at least very, very cheap. Well, my friend, I am here to tell you that five hundred bucks a month IS cheap! In the traditional, offline world $500.00 wouldn’t buy you a one-time, quarter page ad in even a small, poorly read magazine. In my last year in the "dirt world" of business my relatively small company was spending $8,000.00 each month on advertising, and even that is not considered to be a huge sum. In business terms, $488.80 is a LAUGHABLY small investment to make for an entire month's worth of advertising!

The Big Dogs KNOW this. That, my friend, is why they ARE the Big Dogs! [IMPORTANT NOTE: Most of the CHIP programs offer substantial discounts - ranging from 17% to over 50%! In our EXCLUSIVE "Signup Tutorials" we give you specific instructions on how to get these discounts when signing up.]

.....why the CHIP represents the final word in

traffic and income generation The CHIP traffic is targeted - EXTREMELY targeted! By definition, members of all the CHIP programs who will be receiving your ads are HIGHLY targeted. ALL your prospects consist of home business owners, direct sales and network marketing professionals, internet marketers, and anyone that is looking to make money online.

The CHIP generates truly MASSIVE amounts of traffic! In order to be successful on the Internet, you need to be able to put your offer in front of genuinely LARGE numbers of targeted prospects. And I mean L-AR-G-E numbers of prospects! Used to its maximum capacity, the CHIP is able to deliver over 5,000,000 prospects every month! That's 5 MILLION qualified prospects each and every month you are an Alpha Dog!

The CHIP generates traffic from MULTIPLE SOURCES! While all of the CHIP traffic is interested in making money online, the ideal situation is to to get the broadest possible spectrum of prospects by pulling traffic from several completely different sources. The CHIP generates traffic from MULTIPLE separate and independent origins! The CHIP STABILIZES your business! Diversification! Just as a mutual fund in the investment world spreads and stabilizes your risk, so too does the CHIP offer a rock-sold foundation by spreading your exposure among completely independent companies. If one or more of the companies are temporarily offline or experience a downturn, that won't mean you're "out of business!"

The CHIP is simple to master! Based on tried and true business concepts as old as the Internet itself, the CHIP does not require a large learning curve or a large degree of technical expertise in order to be used proficiently. Deceptively simple in overall structure, the CHIP utilizes only the most basic of computer skills to deliver massive results!!

The CHIP is amazingly cost-effective! It doesn't matter how effective the traffic is if you can't afford it. Through a judicious selection process the CHIP programs are chosen for a combination of effective traffic generation AND low cost! Where else can you get traffic for 4 cents per thousand prospects!? The CHIP does not require inordinate amounts of time! Nothing is more stressful than having to spend every minute you have on developing your business. The strategic synchronization of the CHIP concept, however, actually allows you to perform all the mechanical aspects of the Big Dogs program in THIRTY minutes - or less! - a day!

The CHIP pays you substantial, residual, and REALISTIC income! It's all about the "benjamins," isn't it? After all, it's what we're REALLY all here for, isn't it - the M-O-N-E-Y!? And Big Dogs and the CHIP presents you with an unprecedented opportunity to make a truly stunning long-term, residual income. For perhaps the first time in your career you have a realistic opportunity to be a genuine six-figure earner and pocket $100,000 a year!

BUT WAIT!... Hold on a second! Stop the presses! Let's not forget that the CHIP was designed NOT just to generate traffic, but also to generate INCOME! Remember that all of the CHIP programs...

...PAY YOU A HEFTY COMMISSION!

By sharing Secrets of the Big Dogs and CHIP with others (and who DOESN’T need more traffic!?) your commissions can rapidly reduce the net cost for YOUR promotions to ZERO - and can THEN develop into a SUBSTANTIAL full-time income! But THAT'S just the beginning! Your potential for long-term, residual, month-after-month income is, quite simply.....STAGGERING!

And income, my friends -

is the subject of Chapter 6…..

Forward - To Chapter 6

Back - To Contents

"LET'S PUT IT ALL TOGETHER" YOUR INCOME POTENTIAL AS AN

Just what IS an "ALPHA DOG?" In any group of wild dogs there are certain individual animals who are bigger, stronger, faster, more aggressive, and more intelligent. Biologists refer to these superior animals as "ALPHA DOGS."

Alpha Dogs are the natural leaders and soon come to rule the pack! We refer to those individuals who have recognized the logic and value of the Big Dogs program, and who have decided to take the NEXT STEP by joining the CHIP programs, as OUR "Alpha Dogs."

.....AND OUR ALPHA DOGS MAKE M-O-N-E-Y! The majesty, the true beauty of the "Secrets of the Big Dogs" / CHIP combo is it’s flexibility and simplicity. CHIP was designed very specifically to solve your traffic problems forever! Can you imagine what a consistent, continuing, and regular supply of millions - yes, MILLIONS! - of quality, targeted prospects is going to do for anything you want to promote... And it's important for you to keep in mind that you can use the leads generated by the CHIP programs to promote ANY program, product, or service... ...or even MULTIPLE programs at the same time! So… Even if you have no thoughts on promoting the "Secrets of the Big Dogs" ebook or the CHIP programs..... Even if the CHIP programs DIDN’T pay ANY commissions..... Even if getting traffic for your EXISTING website or program is your ONLY goal, then.....

.....the CHIP does it’s job of generating traffic perfectly, and VERY inexpensively! The fact is, however, that the CHIP programs DO pay you commissions - very substantial RESIDUAL commissions. But I know EXACTLY what you're saying right now...

"This is a pretty cool idea, all right. But, STAN! It's IMPOSSIBLE to promote so MANY different programs - ALL AT ONE TIME - to effectively EARN those commissions! Heck, I'm having a tough enough time trying to promote just ONE program right now!" And you would be right!

Until now! Until the coming of the "Secrets of the Big Dogs" ebook, it WAS impossible to effectively earn regular, residual commissions from so many DIFFERENT programs. BUT WITH THE "SECRETS OF THE BIG DOGS" EBOOK YOU DON’T HAVE TO PROMOTE ALL THOSE DIFFERENT PROGRAMS!!!

IT’S ALL DONE FOR YOU,

AUTOMATICALLY! "Huh!? What!? How is this possible!?" Well, hold onto your hat, my friend! This is how our unique, one-of-a-kind, autopilot marketing system works..... First of all, ask yourself how YOU came to be reading the Secrets of the Big Dogs ebook. Obviously you purchased it through an ad placed by someone who is ALREADY an Alpha Dog. That Alpha Dog is now your Personal Sponsor, and he or she earned a commission when YOU purchased "Secrets of the Big Dogs." But let's back up just a little and go through this in a step-by-step manner so you can understand EXACTLY what happens.....

Step 1: This is the very first thing that happened in the process: YOUR sponsor purchased his own copy of "Secrets of the Big Dogs" from HIS sponsor. Your sponsor read the ebook, appreciated the sheer logic of the CHIP concept, and decided to join the CHIP programs. Step 2: Your sponsor joined all of the CHIP programs as a "paid" or "pro" member. Each of the CHIP companies then furnished him with what is referred to as a "reseller ID" Step 3: Your sponsor then supplied the Big Dogs Home Office with a list of all of his reseller ID's. We then used your sponsor's reseller ID's to customize for him or her what we call a.....

"Signup Module" "OK, Stan, just what in blazes is a 'Signup Module?'" Your sponsor's Signup Module is a customized web page on the Big Dogs website. Your sponsor's Signup Module consists of a list of HIS personal reseller ID's for each of the CHIP programs. Clicking on each of these links on his Signup Module web page will take you directly to your sponsor's signup page for each of the CHIP

programs. (To view a sample, non-working Signup Module just click the graphic to the right.) But let's forget about your sponsor's Signup Module for just a second now. We'll come back to it shortly.

Step 4: Since he is a member of the CHIP programs, your sponsor placed his solo ads promoting the "Secrets of the Big Dogs" ebook into the emailing system of each of the CHIP programs. Step 5: Those solo ads were sent out for your sponsor over the servers of each CHIP program and YOU happened to see one of his ads. You thought what he had to say in the ads sounded pretty good, so you decided to purchase a copy of "Secrets of the Big Dogs" yourself. Step 6: You've read the "Secrets of the Big Dogs" ebook and you immediately recognize the logic, simplicity and profitability of the CHIP system. The next step comes when YOU decide to become an Alpha Dog and join the CHIP programs. You will request from the Big Dogs Home Office your sponsor's Signup Module. (We show you how to do this in a later Chapter) Step 7: You will then use your sponsor's reseller ID's in his Signup Module to sign up yourself in each of the CHIP programs. Guess what!?

YOUR SPONSOR NOW RECEIVES A RECURRING COMMISSION FROM

ALL THOSE DIFFERENT COMPANIES!!! MONTH AFTER MONTH, YEAR AFTER YEAR, AS LONG AS YOU REMAIN AN ALPHA DOG! ...and all your sponsor did was to sell you the "Secrets of the Big Dogs" ebook for a one-time seven bucks! Just think about that... Did your sponsor have to promote eighteen different programs to earn eighteen different paychecks? No he did NOT! He promoted just ONE - the "Secrets of the Big Dogs" ebook. It was this ebook that you are reading right now that did the promoting for the CHIP programs! It was the "Secrets of the Big Dogs" ebook that "sold" you on becoming an Alpha Dog! Quite a concept, isn't it!!!??? Got it!?

Now it becomes YOUR turn!... ...After you obtain your sponsor's Signup Module (as shown in the last Chapter) and join the CHIP programs yourself, each of these companies will furnish you with YOUR reseller ID's. You then supply the Big Dogs Home office with YOUR reseller ID's, and we configure a customized Signup Module for YOU, just like we did for your sponsor. Then…

Step 1: You advertise just ONE URL - the URL for "Secrets of the Big Dogs" ebook. You make a tidy 75% commission (the highest commission permitted by ClickBank!) on each person who purchases "Secrets of the Big Dogs - WHETHER OR NOT THAT PERSON JOINS ANY OF THE CHIP PROGRAMS! Step 2: Now the ebook takes over. It is automatically "advertising" all the CHIP programs – FOR YOU! Then, when one of your ebook purchasers decides to also become an Alpha Dog by joining the CHIP programs, we send him YOUR customized signup Module, he signs up using YOUR reseller ID's, and now..... Step 3: .....AND NOW, MY FRIEND, IT'S YOUR TURN TO EARN A RECURRING COMMISSION... ...FROM EIGHTEEN DIFFERENT COMPANIES!!! MONTH AFTER MONTH, YEAR AFTER YEAR, AS LONG AS YOUR EBOOK PURCHASER REMAINS AN ALPHA DOG! ...and all YOU did was to enter your Big Dogs ads into the system mailers of each of the CHIP programs (takes about 30 minutes a day!), and click "send." Then the CHIP programs take over, and send out your ads to up to 5 MILLION targeted, qualified prospects every month, 24 hours a day, 7 days a week..... ...while you were playing the back nine at your local golf club, ...while you were at the beach with the kids, ...while you were having a nice dinner with your significant other! ...while you were "binge-watching" a series on NetFlix!

GEEZ, CAN WE MAKE IT ANY EASIER!? And on and on. The more ebooks you sell, the more Alpha Dogs you get, and the more recurring income you receive! Bee-oo-ti-ful, isn’t it!? Now I think you’ll agree that every purchaser of "Secrets of the Big Dogs" – EVEN IF THEY DON’T JOIN ANY OF THE CHIP PROGRAMS – will derive a whole lot of benefit from reading the book. It will certainly open their eyes to what Internet marketing is really all about. But remember…even if the purchaser of "Secrets" doesn’t join ANY of the CHIP programs, YOU make a 75% commission on every ebook sale! That’s right! Our affiliate program, administered by ClickBank, pays you 75% for each "Secrets of the Big Dogs" ebook you sell. You'll receive a commission payment from ClickBank every Wednesday, directly into your bank account, for all the ebooks you've sold for the previous week! So that means you have the potential of receiving AN ADDITIONAL FOUR COMMISSION PAYMENTS every month!

It's a win-win situation! It’s the first time in Internet marketing history that YOU make money even when people DON’T join your program!

Understand how the system works? Incredible, isn't it!?

NOW LET'S SEE JUST HOW MUCH MONEY YOU CAN EARN...

…let’s "squeeze" all of the individual compensation plans of each of the CHIP programs into one, all-inclusive "master" compensation plan. In other words, we are adding together the commissions you earn from all the CHIP programs. When we do that, we find that for each ebook purchaser who becomes an Alpha Dog and joins all the CHIP programs, you earn the following, on-going residual income:

YOU EARN

$234.81 per month for EACH of your referrals month-after-month, year-after-year, as long as that person remains an Alpha Dog!!! REFER JUST ONE NEW ALPHA DOG A WEEK, FOR ONLY THREE WEEKS AND NEVER REFER ANOTHER ONE. Just three personal referrals and your monthly expenditures for the CHIP ($488.80) are covered by your monthly commissions (3 X $234.81 = $704.43)! Just think about that for a moment! When you have just three Alpha Dogs under you, not only are your promotional expenses a thing of the past... ...YOU'RE ALREADY SHOWING A NET PROFIT OF OVER TWO HUNDRED DOLLARS PER MONTH!!! And actually earning a profit - any profit - is something that less than ONE percent of all Internet marketers ever accomplish!

But wait! There’s more! MUCH more! Heck, we're just gettin' started! Refer just 10 Alpha Dogs, and.....

Your monthly residual income would be an exciting.....

$2,348.10 But just between you and me, I think YOU can do BETTER!...

Refer just 19 Alpha Dogs, and...

Your monthly residual income would be

a very comfortable...

$4,461.39 That's over fifty thousand dollars a year with just 19 referrals! Gone are the days when you needed hundreds, even THOUSANDS, of referrals to make any decent money. Pretty impressive, isn't it!? But we're STILL just gettin' started!

Refer just 37 Alpha Dogs, and...

...Congratulations!!!

You have now entered the ranks of the "six-figure-earners!" Your annual residual income would be...

$104,255.64 That's a very sweet hundred grand a year... ...with only 37 people in your little "team." AMAZING! Pretty impressive, isn't it!? But we're STILL just gettin' started! THINK ABOUT THIS!…

Contests and Bonuses! The above examples don’t take into account the various bonuses that many of the CHIP programs offer you for outstanding performance! These bonuses can often consist of THOUSANDS of dollars of additional income IN ADDITION TO your direct income from the Big Dogs program itself! In fact, it's almost humorous that most of these contests and bonuses are won by your fellow Big Dogs - BIG DOGS WHO HAVE NEVER ACTUALLY PROMOTED THE INDIVIDUAL PROGRAMS! Remember that it's the "Secrets of the Big Dogs" ebook that does the promoting FOR you - you don't do a thing, after you sell an ebook! Unlimited Potential! The above examples assume that everyone "retires" after referring just 37 new Alpha Dogs. You are not limited to ANY maximum number of members you refer! ...And Still MORE Money! The above examples don’t take into account the 75% commissions you earn from EACH sale of the "Secrets of the Big Dogs" ebook (and paid to you by ClickBank)…whether or not ANYBODY joins ANY of the CHIP programs! Those onetime commissions from ebook sales are over and above your RESIDUAL commissions from the CHIP programs!

Are you starting to see the ENORMOUS income

potential!? Let's recap..... .....you have the potential to receive eighteen streams of RESIDUAL income paid to you by the independent companies that comprise the CHIP. Since 13 pay weekly, 4 pay monthly, and 1 pays instantly, during the course of a 4-week month.....

.....you could end up having FIFTY SEVEN paydays every month! In addition you can receive four MORE commission payments each month for your sales of the "Secrets of the Big Dogs" ebook - this is paid to you by ClickBank!!!

That makes 61 "paydays" a month - now, that's MY kind of "job!"

Lemme ask you a simple question, my friend---

"Do you $INCERELY want to be.....

Well, how about it, fellow Big Dog? Do YOU truly have the desire to be a milliondollar earner? Look. I'm not sayin' it's easy. I'm certainly not sayin' it's guaranteed. And I'm not sayin' it's gonna happen by - oh, noon on Friday - but for the first time in the history of Internet marketing---

---Big Dogs makes "rich" FEASIBLE and REALISTIC! Forget all those "10,000 member downline" stories you see all over the Internet. (They’re all lies and garbage, anyway!) With Big Dogs you don't need ridiculously huge downlines! Let's crunch some more numbers, and I'll show ya what I mean----For each Alpha Dog you bring into the program you earn approximately $230 per month, EVERY month they remain in the program. That means that with just 363 Alpha Dogs on your team, you would be dumping $83,490 into your pocket every month! Multiply that figure by twelve months, and THAT earns you...

A MILLION BUCKS A YEAR!

Again, my friend, it ain't gonna happen by "noon on Friday," but a MERE 363 personally referred Alpha Dogs is a far cry from requiring thousands and THOUSANDS of people before you start to earn REAL money, isn't it? But maybe a million dollars (a year!) IS too big a number for you to "wrap your mind around." I’ll be the first to admit that that would require an incredibly H-U-G-E job. So let's back up a bit, and be SUPER realistic Remember that with just a paltry THREE personally sponsored Alpha Dogs, your expenditures for advertising are OVER and you're NETTING over TWO HUNDRED BUCKS A MONTH! And with just 19 Alpha Dogs "in your pack" you're bringin' in a cool fifty grand a year!

NOW, I THINK YOU'LL AGREE THAT THAT'S REAL "DO-ABLE!" YES, MY FRIEND, BIG DOGS GIVES YOU THE OPPORTUNITY TO...

"My friends, if you're not excited about the Big Dogs program at this point, well, I suggest you check yourself for a pulse!"

Now let's continue to Chapter 7. THAT is where I answer that one burning question you have in mind... Forward - To Chapter 7

Back - To Contents

"Why Should I PAY for AN Upgraded Membership... ...when I Can Join Most Traffic Generation Programs for

FREE!?" That's a very good question! And it's true. The overwhelming majority of traffic generation sites CAN be joined for free. However, remember what we've stated previously: "Free memberships are there mainly to fulfill the 'letter of the law' - that law being the U.S. Federal Trade Commission statute which states that it is not legal to require payment simply to join a business opportunity." Thus, Free Memberships are there mainly for "show" and are specifically DESIGNED to offer an absolute minimum of benefits. You can't expect to get much benefit out of joining any program solely as a Free Member. If you think that, you can never be a successful Internet marketer; you are merely fooling yourself.

After all, as the 'ol Stan-meister preaches... "If FREE worked, why would PAID even exist!? There IS no such thing as a free lunch!" To illustrate, we've designed a little chart which shows the major components of the typical traffic generation program. (Understand that no two traffic generation programs are identical; our chart is an illustration of a hypothetical, very simplified program.) The chart below shows a program that has just three membership levels, and lists five components. Generally speaking, however, traffic programs have more than just three membership levels, and many more than just five components. However, our simplified program is sufficient to explain our points. Let's now take a close look at each of these five main components... ...and pay very, VERY close attention! It's important you understand this! 3 MEMBERSHIP LEVELS THE 5 COMPONENTS

FREE MEMBER

SILVER MEMBER

GOLD MEMBER

Component # 1 Monthly Membership Cost

Free

$15.00

$30.00

Component # 2 How OFTEN you can contact prospects

Every 7 days

Every 3 days

Every day

0 withOUT credits

2000 without credits

Componrnt # 3 How MANY Prospects You Can Contact

Component # 4 WHICH Membership Levels You Can Contact Component # 5 Commission You Earn On Membership Upgrades

COMPONENT # 1:

4000 without credits

1000 WITH credits

Free only

Free and Silver

Free, Silver, and Gold (All Membership Levels)

10%

25%

50%

How MUCH Is A Traffic Generation Program Gonna Cost Me? The first component we want to look at is the cost; what is the monthly cost (if any) to belong to the program. In our example chart below take a look at Row 1 (now highlighted in red)... 3 MEMBERSHIP LEVELS 5 COMPONENTS

1. Monthly Cost 2. How OFTEN you can contact prospects

FREE MEMBER

SILVER MEMBER

GOLD MEMBER

Free

$15.00

$30.00

Every 7 days

Every 3 days

0 withOUT credits

2000 without credits

3. How MANY Prospects You Can Contact 1000 WITH credits 4. WHICH Membership Levels You Can Contact 5. Commission You Earn On Membership Upgrades

Every day 4000 without credits

Free only

Free and Silver

Free, Silver, and Gold (All Membership Levels)

10%

25%

50%

Obviously, by definition, the Free Membership is "free;" one can join the program at no cost. In addition to the Free level, our example program also has a Silver Membership for $15.00 per month, and a Gold Membership for $30.00 per month. Thus far, no surprises; naturally one expects to pay more for a higher level membership. But the really BIG question is:

"Just what do I GET for my money???" COMPONENT # 2: How OFTEN Can I Contact Prospects? One of the statistics regarding sales that holds true both in the online as well as in the offline world, and whether you’re selling luxury cars, ball point pens, or computer software, is that a prospect very seldom makes a purchase the first time they see your ad. Statistically speaking, a prospect must see an advertisement a minimum of seven times before they make a “buy decision.” Common sense tells us that the more often a prospect sees an ad, the more apt they are to make a purchase. Now let’s look at Row 2 (now highlighted in red) of our comparison chart... 3 MEMBERSHIP LEVELS 5 COMPONENTS

FREE MEMBER

SILVER MEMBER

1. Monthly Membership Cost

Free

2. How OFTEN

Every 7 Every 3

$15.00

GOLD MEMBER $30.00

Every day

you can contact prospects

days

days

0 withOUT credits

3. How MANY Prospects You Can Contact 1000 WITH credits 4. WHICH Membership Levels You Can Contact 5. Commission You Earn On Membership Upgrades

2000 without credits

4000 without credits

Free only

Free and Silver

Free, Silver, and Gold (All Membership Levels)

10%

25%

50%

Generally speaking, if you are a Free Member, you can send your sales message to prospects just once a week, while mid-level (Silver) Members can contact prospects twice each week, and top-level (Gold) Members can contact prospects with their sales message every day. Thus, right from the get-go, upgraded members are able to contact prospects three to seven times more often. And there is a second factor that must be taken into account: Statistically speaking, only a very small percentage (generally about 2%) of your prospect pool will even see and read your sales message. They may be too busy on a particular day, or they may simply overlook your ad. Regardless of the reason, the point is that the more often you can place an ad in front of a group of prospects (even if it is the identical group of prospects), the greater is the chance that any one individual will see and respond to it.

Thus, using our example, with the top-level (Gold) membership it is seven times more likely that a prospect will "trip" over your ad. COMPONENT # 3: How MANY Prospects Can I Contact? In addition to introducing your ad to your prospects as OFTEN as possible, you will also want to contact as MANY prospects as possible. Obviously you want to advertise to as many prospects as possible; that’s just common sense. You can see in Row 3 (highlighted in red) in our example chart below that Free Members cannot contact ANY prospects unless they have "credits," and even if they DO have credits they are permitted to contact a maximum of 1,000 prospects. 3 MEMBERSHIP LEVELS 5 COMPONENTS

FREE MEMBER

SILVER MEMBER

GOLD MEMBER

1. Monthly Membership Free Cost

$15.00

$30.00

2. How OFTEN you can Every 7 contact prospects days

Every 3 days

Every day

3. How MANY Prospects You Can Contact

"ZERO" 2000 4000 without withOUT without credits credits credits 1000

WITH credits 4. WHICH Membership Levels You Can Contact 5. Commission You Earn On Membership Upgrades

Free only

Free and Silver

Free, Silver, and Gold (All Membership Levels)

10%

25%

50%

What are credits? One "credit" allows you to place your ad in front of one prospect. And how does one obtain these "credits?" They are obtained by a process referred to as "clicking for credits." You view another member's ad and the website they are promoting for a certain timed period, and when the timer runs out, you click a button and earn "x" number of credits. Assuming you have at some time experienced this tedious task of "clicking for credits," you know what mind-numbing, monotonous drudgery it is. And it is an EXTREMELY time-intensive, lifedraining activity. It is not uncommon for such "click-for-credits" marketers to spend four, five, six, or more hours a day mindlessly "clicking for credits.". But it's important to note that, no matter how many credits you manage to accumulate, as a Free Member, you are still limited to contacting just 1,000 prospects each week. On the other hand, you can see from our chart that Silver Members can contact 2,000 members (without the need for credits!), and Gold Members can contact 4,000 prospects (again, without the need for credits!). If you were to calculate the amount of time you need to spend clicking for credits (as a Free Member), versus the fact that (as a Silver or Gold Member) you don't have to click for ANY credits, you will find that you are making far, far less than minimum wage. Simply put, it's incredibly more cost effective to simply purchase an upgraded membership, and then go watch a video with the kids!

DON'T BELIEVE ME? Well, let's just crunch some numbers... Let's say that, even with "multi-tab browsing" (that means opening four or five browser windows simultaneously so you can "view" four or five email ads at a time) you are able to collect 400 mailing credits a minute (I'm bein' REALLY generous!). Now if you wanted to generate 5 million credits (the number of credits needed to mail to ALL the CHIP programs), it would take you... 5,000,000 / 400 = 12,500 minutes per month Now divide those 12,500 minutes by the number of minutes in an hour... 12,500 / 60 = 208 hours per month That's 208 hours A MONTH to generate the number of credits to send your ad to 5,000,000 prospects! Divide that 208 hours a month by four weeks... 208 / 4 = 52 hours per week And we find that we would have to spend 52 hours a week (and that's without stopping to eat, rest, relax, or to take bath room breaks!), even under the best circumstances, to generate 5,000,000 mailing credits!

Or, look at it THIS way... The US Federal Minimum Wage is slightly less than $8.00 per hour. If you got a part-time job for just 26 hours a week (HALF of those 52!), you would earn approximately $900.00 per month. You could pay the entire cost of the CHIP, AND... put $400.00 cash in your pocket!!! It's obvious that, from a time/cost perspective, upgraded members are at a HUGE advantage! And if we combine "How Often" with" How Many" we see that, over the course of just one week, a top-level upgraded member can expose his site to 28,000 prospects (7 days a week

times 4,000 prospects), while a Free Member can expose his site to just... 1,000 prospects (1 day a week times 1,000 prospects)!!!

That is a HUGE difference! No comparison, is there!? COMPONENT # 4: What Is the QUALITY of my Prospects? Ahhhh. There's the question! What is the quality - the ability or desire - of my prospects to purchase my offer? Let me ask you this simple question: To whom would you rather try to sell your offer: a prospect who doesn't have a credit card and has never made an online purchase, or a group of prospects who have proven their ability and desire to buy? Keep in mind that a majority of Free Members are what are referred to in the industry as "lookie-loos" or "tire-kickers" - these are folks who will never buy anything. They occupy their time looking at offer after offer, looking for that "next shiny thing," but never buying anything. On the other hand, upgraded members - BY DEFINITION - have proven their desire and ability to make a purchase, right? After all, they have spent money to BE upgraded members! 3 MEMBERSHIP LEVELS 5 COMPONENTS

FREE MEMBER

SILVER MEMBER

GOLD MEMBER

1. Monthly Membership Cost

Free

$15.00

$30.00

2. How OFTEN you can contact prospects

Every 7 days

Every 3 days

Every day

3. How MANY Prospects You Can Contact

4. WHICH Membership Levels You Can Contact 5. Commission You Earn On Membership Upgrades

0 withOUT credits 1000 WITH credits

Free only

10%

2000 without credits

Free and Silver

25%

4000 without credits

Free, Silver, and Gold (All Membership Levels) 50%

But if you look at Row 4 of our chart (highlighted in red, above). you will see that Free Members are only able to put their offer in front of other Free Members. On the other hand, Silver Members can market to Free Members as well as other Silver Members. Then there are the Gold Members who can put their offer in front of ALL Membership levels - Gold Members, Silver Members, AND Free Members. Understand that you can, and WILL, obtain sales from among Free Members; they are certainly not a total write-off. Many folks join a program as a Free Member temporarily to "look around the site" before they upgrade. Nevertheless, what does your common sense say? Would you rather advertise JUST to folks who joined the program for free, or would you rather promote to free members AND those more qualified prospects who have proven heir ability to make a decision and spend money?

COMPONENT # 5:

How Much MONEY Can I Make? Thinking about promoting our "example" traffic generation program to earn a commission? If you look at Row Five in our chart below, you'll see that Free Members make a minimal commission of just 10%, while the Gold Members earn a 50% commission, five times more than Free Members. Naturally, some programs pay free members more than that 10% minimum, and many programs pay their top-level upgraded members substantially more than 50% - 60, 70, 80%, and in some cases, 100%! In addition, you will find it far easier to sell an item to a prospect if you, yourself, have purchased it. 3 MEMBERSHIP LEVELS 5 COMPONENTS

FREE MEMBER

SILVER MEMBER

GOLD MEMBER

1. Monthly Membership Cost

Free

$15.00

$30.00

2. How OFTEN you can contact prospects

Every 7 days

Every 3 days

Every day

0 withOUT credits

3. How MANY Prospects You Can Contact 1000 WITH credits 4. WHICH Membership Levels You Can Contact

5. Commission You Earn On Membership Upgrades

Free only

2000 without credits

Free and Silver

10%

25%

4000 without credits

Free, Silver, and Gold (All Membership Levels)

50%

The Bottom Line! I'm a "bottom line kinda guy," and the "bottom line," then, is pretty simple to see, isn't it... Upgraded Members... Make substantially more money! Upgraded Members... Are able to contact several times more prospects, several time more often! Upgraded Members... Are able to contact a potentially better quality of prospects! Upgraded Members... are able to decrease their "marketing time" from hours to minutes because they don't need to "click for credits"

Forward - To Chapter 8

Back - To Contents

"I LOVE the Big Dogs program, Stan, and I really want to get started! But..... .....right now I can't afford to join ALL the C.H.I.P. programs."

Y'know, my friend, the above is by far the most often-asked question I get from folks who have a burning desire to upgrade to Alpha Dog. IT IS VERY IMPORTANT THAT YOU UNDERSTAND THAT YOU DO NOT HAVE TO JOIN ALL OF THE C.H.I.P. PROGRAMS RIGHT AWAY! Certainly, the IDEAL situation is to join ALL the C.H.I.P. programs immediately; going "all-in" maximizes both the number of prospects you can contact each month, as well as your potential for residual monthly income! .....but you must work within your budget! Big Dogs has been online since 2001, and is one of the longest running programs on the Internet. I designed Big Dogs to HELP you, not HURT you. And I would not be helping you if I encouraged you to "bite off more than you can chew." If you can't go "all-in" right now - don't let it concern you - later on you can add more C.H.I.P. programs as you start to make money and are able to afford them. The bottom line is always your pocketbook! Work with a monetary budget that is comfortable for YOU! After all.....

Ya gotta crawl before you can walk! Join as many of the C.H.I.P. programs as you can COMFORTABLY afford NOW; then later on, you can add more programs when YOU are ready. There's no hurry. (And notice that I stress the phrase "COMFORTABLY afford.") Y'see, I designed the Big Dogs program to be 100% flexible. I designed the Big Dogs program so that it can be CUSTOMIZED to your INDIVIDUAL budget. As you know, the total monthly financial commitment for the C.H.I.P. is approximately $500.00. Compared to other, more traditional, businesses, that is AMAZINGLY cheap; But that STILL might simply be a little more than

some folks can swing when they're just starting out. And I UNDERSTAND that, I really do! Ya gotta remember that I was "there" once myself, and there's nothing wrong with starting your business out slowly and RESPONSIBLY. That's PRECISELY why I designed C.H.I.P. to BE flexible. But recommending certain C.H.I.P.'s over others is a little tough, because ALL the C.H.I.P. programs are superior traffic and income generators. We have designed this tutorial based on varying amounts of money you are able to (comfortably!) invest on a continuous monthly basis. The 5 Levels outlined below are our recommendation based on 5 different levels of financial commitment that you are ready AND ABLE to assume NOW..... Just remember that these are "suggestions," and suggestions ONLY. If, after reviewing all of the CHIP programs you find certain ones that appeal to you more - that "hit your hot button" more than others - that's just fine. Join THOSE until you are in a position to join all of the programs.

Level 1: "I really want to 'run with the Big Dogs,' Stan, but...

I can only afford $50.00 a month." First of all, there are two "items" that you absolutely MUST join. The first, of course, is the $10.00 per month Administration Fee. (After all, THAT'S how we stay in business... AND IT'S MANDATORY!) The second program is the HitsConnect adtracking program, which costs $9.00 per month. (Note, however, that if you are already using a quality ad-tracking program that you are comfortable with, then you are welcome to continue to use it; in that case you do NOT have to join HitsConnect. BUT!... you MUST have SOME type of ad-tracking program!)

The next three programs we recommend (if your maximum monthly budget is just $50.00) are--ProActiveMailer ClassicSoloMailer HarmonyMails ---three low-cost, but powerful traffic and income generators! That brings your total monthly investment to a mere... Admin Fee

$10.00 / mo

HitsConnect

$ 9.00 / mo

ProActiveMailer

$11.97 / mo

ClassicSoloMailer

$ 9.99 / mo

HarmonyMails

$ 7.00 / mo

Monthly Investment

just $47.96!

...well within your chosen financial comfort zone!

Level 2: "I'm ready to 'kick butt with the Big Dogs,' Stan, and...

I can afford $150.00 a month." OK, you've got $150.00 per month to invest. Naturally, you would start with the programs from Part 1, above: 1. the Admin Fee, 2. HitsConnect 3. ProActiveMailer 4. ClassicSoloMailer, and 5. HarmonyMails

To that list we would now add StateOfTheArtMailer. Why StateOfTheArtMailer? Well, in Chapter 5, I made the bold statement..... "As far as I'M concerned, 'if you ain't an upgraded member of StateOfTheArtMailer, well, you just ain't a 'REAL' Internet marketer!'" And that's NOT an exaggeration! In my two decades in Internet marketing, I have found StateOfTheArtMailer to be one of my consistently top-performers! Lead by top-notch, grade-A Admins, SOTAM is one of the largest safelists on the Internet, and you can set your clock by their every-Saturday paydays! Together with the items from Part 1, above, that brings your total monthly investment to... Admin Fee

$10.00 / mo

HitsConnect

$ 9.00 / mo

ProActiveMailer

$11.97 / mo

ClassicSoloMailer

$ 9.99 / mo

HarmonyMails

$ 7.00 / mo

StateOfTheArtMailer $96.03 / mo Monthly Investment

just $142.01!

...once again, well within your financial comfort zone!

Level 3: "I'm ready to 'rock 'n roll,' Stan, and...

I can invest $250.00 a month." OK, you've got $250.00 per month to invest. Naturally, you would start with the programs in Part 1 and Part 2, above.

To those programs you would add: 1. TezzersTrafficPower 2. Mailsy 3. TheLeadMagnet, and 4. MisterSafelist

Add these programs to those from Part 1 and Part 2, above, and your total monthly investment looks like this... Admin Fee

$10.00 / mo

HitsConnect

$ 9.00 / mo

ProActiveMailer

$11.97 / mo

ClassicSoloMailer

$ 9.99 / mo

HarmonyMails

$ 7.00 / mo

StateOfTheArtMailer $96.03 / mo TezzersTrafficPower $25.00 / mo Mailsy

$14.00 / mo

TheLeadMagnet

$49.97 / mo

MisterSafelist

$17.00 /mo

Monthly Investment

just $247.98!

...and we are, again, well under your $250.00 per month target.

Level 4: "I'm ready to 'rock 'n roll,' Stan, and...

I'm going to invest $350.00 a month." Wonderful! You've got $350.00 per month to invest in your business. Naturally, you would start with the programs in Part 1, Part 2, and Part 3, above: To those programs you would add: 1. MasterSafelistBlaster 2. ListAvail, and 3. LandMarketingMailer

Add these programs to those from Part 1, Part 2, and Part 3 above, and your total monthly investment looks like this... Admin Fee

$10.00 / mo

HitsConnect

$ 9.00 / mo

ProActiveMailer

$11.97 / mo

ClassicSoloMailer

$ 9.99 / mo

HarmonyMails

$ 7.00 / mo

StateOfTheArtMailer

$96.03 / mo

TezzersTrafficPower

$25.00 / mo

Mailsy

$14.00 / mo

TheLeadMagnet

$49.97 / mo

MisterSafelist

$17.00 /mo

MasterSafelistBlaster $59.95 / mo ListAvail

$29.00 / mo

LandMarketingMailer $ 8.99 / mo Monthly Investment

just $345.92!

...and we are, again, well under your $350.00 per month target.

  Level 5: "I'm 'all in,' Stan. I'm ready to play with the big boys, and...

I have no problem with five hundred bucks a month! I congratulate you! You've got the full $476.82 per month to invest in your business. Naturally, you would start with the programs in Part 1, Part 2, Part 3, and Part 4, above: To those programs you would add: 1. HercuList 2. GlobalSafelist 3. FastListMailer 4. EuropeanSafelist 5. EmailHog 6. LeadsLeap

Add these programs to those from Part 1, Part 2, Part 3, and Part 4 above, and your total monthly investment looks like this... Admin Fee

$10.00 / mo

HitsConnect

$ 9.00 / mo

ProActiveMailer

$11.97 / mo

ClassicSoloMailer

$ 9.99 / mo

HarmonyMails

$ 7.00 / mo

StateOfTheArtMailer

$96.03 / mo

TezzersTrafficPower

$25.00 / mo

Mailsy

$14.00 / mo

TheLeadMagnet

$49.97 / mo

MisterSafelist

$17.00 /mo

MasterSafelistBlaster $59.95 / mo ListAvail

$29.00 / mo

LandMarketingMailer $ 8.99 / mo HercuList

$14.95 / mo

GlobalSafelist

12.95 / mo

FastListMailer

$17.00 / mo

EuropeanSafelist

$45.00 / mo

EmailHog

$24.00 / mo

LeadsLeap

$27.00 / mo

Monthly Investment

just $498.80!

...so, once again, my friend, I congratulate you. With your "all-in" investment you will be placing your ads in front of MILLIONS of qualified prospects every month, and you will be maximizing your residual income potential! You are well on your way to being a "six-figure"earner!

I hope this little "guideline" has been helpful but, as always, if you have any questions, just email me or gimme a call. I'll be happy to offer additional guidance if you need it. Here's what George Martin, of Queensland, Australia says about it.....

"I asked God to point me to the best money producing program on the Internet, and WAMOOOO... I got Big Dogs! Thank you!"

Now let's continue to Chapter 9. I'll just BET you have questions and...

...I have ALL the answers! Forward - To Chapter 9

Back - To Contents

You've Got Questions? We've Got ANSWERS! (ALL the answers!) QUESTION # 1: "How long has the Big Dogs program been around, and has it been a success?" ANSWER # 1: The "Secrets of the Big Dogs"

ebook was launched to the public on March 24, 2001. When we first launched "Secrets of the Big Dogs," we felt that maybe - just MAYBE - we would sell 100 copies or so a month. Within the first few months we sold over 11,000 copies! This far surpassed our wildest expectations, and made "Secrets" one of the Internet's all-time best sellers in it's category! What I came to find out was that the experiences that I had had starting out are shared by almost EVERYONE on the Internet! I came to find out that virtually everyone goes through their own, individual "year of horror." This "commonality of experience" is what I believe has led to the unexpected, explosive, and CONTINUING success of "Secrets of the Big Dogs." We have Big Dogs in every state in the United States, every province of Canada, every territory of Australia, in over 150 countries worldwide, and all 24 international time zones! Twenty four hours a day, seven days a week SOMEone, SOMEwhere is using the Big Dogs system to promote an existing program, or the Big Dogs program itself! I am especially proud of the fact that we have been in continuous, successful operations for nearly two decades! Considering that 95% of Internet companies don't even last for one year - and only about 1% last two years - our longevity is a testimony to the genuine value and long-term stability of the Big Dogs program! Currently, your Big Dogs program is one of the longest continuously running programs on the Internet! We must be doin' SOMETHIN' right! A whole lotta people must like us! AND!... ...because we update the entire Big Dogs program once or even twice each year to reflect the changing Internet marketing environment, the Big Dogs program doesn't go "out of date." If a certain technique no longer works, it is removed from the Big Dogs program; when we come across a new technique that works we add it to the program. The business of the Internet is constantly changing and the Big Dogs program changes with it! Remember that regardless of what program, product, or service a person wants to promote - they will always need traffic for their website! This is precisely what the Big Dogs program provides - "Don't dig for gold, sell the shovels!" - and why we will ALWAYS be able to attract new members.

QUESTION # 2: "How many people who purchase the "Secrets of the Big Dogs" ebook go on to become Alpha Dogs and join the CHIP programs?" ANSWER # 2: Good question! And, once again, we were pleasantly surprised! Prior to launch we had projected a "conversion rate" of between 5% and 8%. In other words we felt that of every 100 ebook purchasers, 5 to 8 would go on to become Alpha Dogs. We can proudly say that our conversion rate consistently stands

at between 10% and 15%!!! DOUBLE what we assumed it would be! (Many of our experienced Alpha Dogs have a consistent conversion rate of 24%!) Obviously the pure LOGIC of the program - the access to an unlimited supply of targeted prospects, the huge income potential, and the simplicity of being able to EFFECTIVELY promote multiple programs simultaneously - has proven to be a VERY popular concept!

QUESTION # 3: "Why should I become an Alpha Dog and join ALL of the programs in the CHIP?" ANSWER # 3: Simple. One of the big LIES of Internet marketing is that there is just ONE program out there somewhere that can be "all things to all people." The TRUTH is that, although each of the CHIP programs have been individually field-tested and proven to work, no ONE program can possibly come close to giving you ALL the traffic you’ll ever need! You can’t ever get "enough" traffic! You must ask yourself if you really, sincerely WANT to achieve success on the Internet – then you must ask yourself if you are willing and able to pay the PRICE for that success. And even if just one program COULD generate all the traffic you need..... what happens if that one company goes offline unexpectedly, or even goes out of business. Overnight..... YOU'RE OUT OF BUSINESS! In addition, of course, as an Alpha Dog you have an unparalleled opportunity to generate a substantial ongoing, residual income by sharing the Big Dogs program with other Internet marketers.

QUESTION # 4: "But am I required to join ALL the C.H.I.P. programs?" ANSWER # 4: You’re not "required" to do anything! Obviously we can’t force you to do something you’re not comfortable with. In fact, if you’re not completely convinced of the power of the CHIP program, we would be the first ones to tell you to do NOTHING. The CHIP was designed specifically for that breed of individual who has a true desire to make a long-term, successful, full-time Internet business – and can comfortably afford it. The total ongoing monthly commitment for all programs in the CHIP is an absurdly small figure compared to traditional businesses. In the offline world, you couldn't hire a good secretary for a week for that paltry sum! But we also understand that that amount may not fit the budgets of everyone, even though they sincerely want to establish an Internet business! Therein lies the true beauty of the Big Dog concept – it’s incredible flexibility!….. If you do NOTHING but follow the advice and pointers in your copy of "Secrets of the Big Dogs," this will enormously improve your chances at being a successful netpreneur! If you decide you don’t wish to join ANY of the CHIP programs, you can STILL generate a nice income by promoting the "Secrets of the Big Dogs" ebook and earning yourself a tidy 50+% commission per sale! You may decide to join just a few of the CHIP programs right now, and then ADD additional programs periodically. That’s fine too, and we certainly understand. Finally, of course, you can "move to the front of the pack" as an Alpha Dog by joining all of the CHIP programs NOW!

QUESTION # 5: "I just want to make sure I have this right... I don't have to join ALL the CHIP programs at one time?" ANSWER # 5: That is correct! Understand that when designing the Big Dogs program, it was our desire to construct a program that each person could tailor to their

own individual circumstances. We wanted to construct a program that an experienced person with "deep pockets," OR a newbie with little disposable income, could BOTH be comfortable with. If you are at ease joining ALL of the CHIP programs, that's fine. BUT... if you feel comfortable joining just a few of the programs to start, well, that's fine, too. As your experience progresses, you can then join additional programs. (Note: This question was answered in complete detail in the previous Chapter, Chapter 8, but you may wish to review it.) Naturally, your sponsor’s ID will remain as the link for each program you do not join in your Signup Module. However, when you later join more of the CHIP programs, we would then update your Module with your new reseller URL's.

QUESTION # 6: "You say that just by promoting the 'Secrets of the Big Dogs' ebook ONLY, I am actually promoting multiple programs at the same time. I'm still not quite sure I understand. Could you explain the concept once more?" ANSWER # 6: Certainly! This is without doubt the "sweetest" part of the whole Big Dogs program. BUT!...because it is so unique, it CAN be a little difficult to grasp immediately. So let's go through it once more in step-by-step fashion:

Step 1 - The whole process starts with the website for the sale of the "Secrets of the Big Dogs" ebook. (This is the website that has the headline at the top, "Traffic Generation - SOLVED! Income Generation - SOLVED!" Remember it?) Your prospect ( we'll call him "Joe") has naturally reached this site because of one of your ads that he has seen. Your ad, of course, contains a URL so Joe can actually get to the sales site, right? This URL is a very SPECIAL one. It is called a "reseller URL" or an "affiliate URL" and is a specially configured URL completely unique to YOU because it contains YOUR personal Big Dogs ID. This unique URL is how your sales are tracked, and how we know just WHICH Alpha Dog was responsible for that sale.

Step 2 - Now let's say that Joe reads the sales page, likes what he sees, and decides to purchase the "Secrets of the Big Dogs" ebook for $7.00. Because he got to the sales page using YOUR personal, unique affiliate URL, our payment processor IMMEDIATELY credits YOU with the sale and puts the 58.9% commission ($4.12) into your account.

Step 3 - Let's go on to say, then, that Joe has studied the "Secrets of the Big Dogs" ebook and feels that becoming an Alpha Dog sounds like a great idea. In order to sign up for the CHIP programs UNDER YOU, Joe would now need your customized Signup Module. Remember...your customized Signup Module contains your individual reseller ID's for each one of the CHIP programs. Joe is supplied with your Signup Module by the Big Dogs home office. Then, as Joe signs up for each of the CHIP programs, YOU earn a residual commission from each one he joins! Thus, you have promoted just one URL - your affiliate URL - which led Joe to the sales site for the "Secrets of the Big Dogs" ebook. IT IS THEN THE "SECRETS OF THE BIG DOGS" EBOOK WHICH DOES THE SELLING OF THE MULTIPLE CHIP PROGRAMS FOR YOU! In other words you promoted just one URL, which promoted multiple URL's on your behalf!

Got it!?

QUESTION # 7: "Could you be a little more specific about exactly what a 'Signup Module' actually IS?" ANSWER # 7: Certainly! Your Signup Module is actually a web page which resides on the main Big Dogs server. It is configured individually for each Alpha Dog and contains a list of your personal reseller URL's for each of the CHIP programs that you supply to us after you join them. Each of your reseller URL's in your signup Module is a "hotlink." All Joe has to do is to click on each one to go to that specific CHIP company to sign up under YOU. YOUR Signup Module web page has a unique URL which is different from the Signup Module URL of every other Alpha Dog. When Joe decides to become an Alpha Dog, we send him the URL for YOUR customized Signup Module. To view a sample, non-working Signup Module, just click the graphic to the right; afterwards, then, close your browser window to return to this page.

QUESTION # 8: "Whoa! Whoa! Whoa! Now I understand how the system works. BUT!...how do I get one of those 'affiliate URL's' to sell the ebook in the first place? How do I get my own 'Signup Module' with my reseller ID's for the CHIP programs in it? And how do you know to send Joe MY signup Module?" Answer # 8: Patience, my friend! We'll be covering ALL these items in the next chapter, Chapter 9.

QUESTION # 9: "What if I am ALREADY a member of some of the CHIP programs?" ANSWER # 9: That depends. It depends whether you are already an "upgraded" (i.e. PAID) member, or a free member in a particular CHIP program. There are three different scenarios that would apply. Let me explain..... (1) If you are already an upgraded (paid) member in a particular CHIP program, then basically you would do nothing. Remember that it’s YOUR reseller ID that we "plug into" your customized Signup Module – whether that ID is one you already have, or it’s your new one that you’ll be getting after you sign up for the CHIP programs as outlined in the next chapter. Therefore, if you are already an upgraded (paid) member, that means you already have a sponsor in that program, and it is not our intention to cause financial injury to an existing sponsor. Thus, IF YOU ARE ALREADY AN UPGRADED (PAID) MEMBER IN ONE OF THE CHIP PROGRAMS, you would supply the Big Dogs Home Office with your existing reseller information in that program - NOTHING would change. (2) If you are currently a free member in a particular CHIP program, and you also have an existing downline organization then, once again, you would do nothing. Remember that it’s YOUR reseller ID that we "plug into" your customized Signup Module – whether that ID is one you already have, or it’s your new one that you’ll be getting after you sign up for the CHIP programs as outlined in the next chapter. Therefore, if you are a free member with a downline organization, it is not our intention to have that work you've put in disrupted. Thus, you would supply the Big Dogs Home Office with your existing reseller information in that program - again, NOTHING would change. (3) Finally, if you are currently a free member in a particular CHIP program, and you have NO existing downline organization, AND you want your Big Dogs sponsor to receive the benefit of your upgrade, the situation changes. Remember that it’s

YOUR reseller ID that we "plug into" your customized Signup Module – whether that ID is one you already have, or it’s your new one that you’ll be getting after you sign up for the CHIP programs as outlined in the next chapter. Therefore, if you are a free member with no downline organization, you would first delete your existing account in that CHIP program (you have to delete your existing account because most programs do not allow an individual to have more than one membership). You would then sign up again in that program, but this time using your sponsor's affiliate URL in his Signup Module. Thus, you would supply the Big Dogs Home Office with your NEW reseller information. Don't worry if it sounds a little complicated at this point. It will all snap into focus in short order!

QUESTION # 10: "I’ve always heard that it is not wise to try to promote more than one program at once – that you lose your focus." ANSWER # 10: Ordinarily you would be correct. My personal experience in marketing over the last 30 years, has shown that for the average marketer (both online and offline) the biggest mistake they can make is trying to promote too many programs at one time. However, what makes the CHIP program so different is that you are actually only promoting one program – and that’s the "Secrets of the Big Dogs." It’s the Secrets of the Big Dogs ebook that does all the promoting of the CHIP programs FOR you!

QUESTION # 11: "Since our ultimate goal is to have people join the various CHIP programs where the REALLY big money is, why do we charge for the ‘Secrets of the Big Dogs' ebook? Why not just give it away?" ANSWER # 11: There are two reasons. First of all, even if you choose not to join ANY of the CHIP programs, "Secrets of the Big Dogs" will provide invaluable insights to help you achieve Internet marketing success. If you do nothing but heed the advice contained in "Secrets," you can save hundreds, if not thousands of dollars on items you now know do not work. For nearly two decades "Secrets of the Big Dogs" has been heralded as the bible of Internet marketing. Frankly, the "Secrets of the Big Dogs" ebook all by itself is well worth the small price you paid for it, and we have hundreds of testimonials to that effect. Secondly, and more importantly, WE ONLY WANT TO ATTRACT SERIOUS PEOPLE! It has been proven time and time again, that when someone is asked to invest, even a small, token amount of money (such as $7.00), they are far, FAR more apt to take what they are purchasing seriously. This simple tactic discourages those folks whose daily goal on the Internet is to do nothing more than break their previous day’s total for "most free programs joined."

QUESTION # 12: "How do I get paid?" ANSWER # 12: Your commission on each sale of the "Secrets of the Big Dogs" ebook is 75%, the HIGHEST commission rate allowed by ClickBank. As you may have noticed when you first made YOUR purchase, ebook sales are handled for us through the online transaction agency "ClickBank" ClickBank sends you a check every two weeks for the commissions you've earned from your sales of the ebook. You can also have ClickBank direct deposit your ebook commissions automatically into your bank account every week, on Wednesday, with a minimum balance of $10.00. What about commissions earned from the CHIP programs? You receive your commissions from each of the CHIP programs directly into your PayPal account. Of the current CHIP programs, some pay commissions on a

monthly basis, some pay commissions on a weekly basis, and one even pays commissions instantly! Think about what that means for a moment! During a four-week month you have the potential of having..... 4 direct-deposit "paydays" from ClickBank plus monthly commission payments, plus weekly commission payments, plus instant commission payments In other words you have the potential of having more than FIFTY paydays a month! In addition, we make it a practice to deal primarily with companies that send you your commissions AUTOMATICALLY; you do NOT have to submit a "Request to Admin" and then wait several days to receive your hard-earned commissions! In the majority of cases you receive your commissions automatically, on a specific day of the week, or a specific day of the month! You are gonna start to LOVE opening your emailbox to see those "Payment Notice's!"

Question # 13: "Out of the thousands and thousands of programs on the Internet, just how do you go about choosing which programs become part of the CHIP?" ANSWER # 13: We have stringent qualifications that a program must meet in order to become a CHIP program: It must demonstrate stability! First and foremost, we don't even consider a program unless it's been around for an absolute MINIMUM of six months! Roughly 90% of those "hot, new" programs (those so-called "prelaunch miracles of the day," I call 'em) are out of business within 180 days. WE'RE looking for long-term stability and a dedicated Administration that's in it for the long haul. It must generate good quality traffic! Although it's nice to have a program with multiple benefits, the primary benefit of importance to us is that it generates quality traffic - plain and simple. Traffic generation always was and always will be the focal point of Big Dogs. ("Don't dig for gold; sell the shovels." It must have a "set-and-forget" feature. Our philosophy is that you have more important things to do than spending 95% of your time dealing with the purely mechanical aspects of traffic generation. A qualifying CHIP program must allow you to enter your ad, click "send" and walk away, your ad being sent out over that program's servers. You only need to return when it's time to have another ad sent out. It must pay commissions. There are, in fact, a number of reliable advertising sources that don't pay commissions. To be a CHIP a program however, it MUST pay substantial residual commissions. It must have a responsive Home Office. NOTHING irritates me more than dealing with a service where the Owner or Administrator doesn't give a damn about customer support! If a problem or question arises, I want it dealt with YESTERDAY! We don't even consider a program for CHIP status unless I PERSONALLY have communicated with the owner. It must produce S-A-L-E-S! "Hits" by themselves are totally meaningless. Those hits must result in actual sales - cash-in-hand, money-in-pocket SALES!

QUESTION # 14: "Is there any training available? Or am I just 'left out in the cold' after I join?" ANSWER # 14: I think you can sense by now the Big Dogs organization is NOT the type who would leave you out in the cold after we get your money! You'll be happy to know that Big Dogs has some of the BEST training available of any program on the Internet!

When you upgrade to Alpha Dog, you will be given the Access URL for our special, member's-only "Alpha Dogs Training Site." And, all modesty aside, our Training Site is a thing of beauty and simplicity! Written in "newbie-speak," the Training Site takes you by the hand, and in a step-by-step, "paint-by-the-numbers" style, shows you exactly WHAT to do and WHEN to do it. For example, one of the many key benefits of the Training Site is our much heralded series of "Fast-Track Tutorials." What are the "Fast-Track Tutorials?" Well, most of us know how time consuming it can be to become familiar enough with just ONE new program to be able to use it effectively. And there are SEVERAL programs that will probably be new to you in the CHIP! Initially, that sounds like a pretty daunting task, doesn't it!? Ah, but our "Fast-Track Tutorials" are designed to get you up-and-running with each of the CHIP programs in a matter of MINUTES!!! Y'see, there is a separate Fast-Track Tutorial for each one of the CHIP programs. Each tutorial shows you in a "Step 1-do this, Step 2-do that, Step 3-now do this..." manner precisely how to set up all the CHIP programs with no confusion or frustration even if you've never done anything like this before! And!... once you have your CHIP programs all set up, our Training Site gives you a systematic game plan to follow that will allow you to finish all of your routine marketing chores in just minutes a day! No that's NOT a misprint! Using the Big Dogs techniques, you'll be able to finish all of your basic promotional tasks while you finish your first cup of coffee in the morning! With the Big Dogs Training Site, your days of living on your computer are gone for good! Your computer will stop taking away your LIFE and start giving you a LIVING!

QUESTION # 15: "Do you assist me with writing ads? I can't even write a good shopping list, let alone an effective ad." ANSWER # 15: Once AGAIN, the Big Dogs program has that area covered! While we encourage you to write your own ads, and even instruct you how to do that, we realize that not everyone is an ad-writing genius. We also realize that you new folks want to get up-and-running F-A-S-T-! Today! Right here! NOW!!! You want to start generating sales immediately, while you're working on your own ad writing technique. That's why our Training Site also includes the Big Dogs "Ad Vault." The Ad Vault contains a HUGE series of preformatted, dynamite ads designed to promote the Big Dogs program. Hard-hitting, attention-getting, sales-generating ads! All YOU have to do is copy and paste an ad of your choice into the CHIP programs (the Fast-Track Tutorials show you how to do this!), and - SHAZAM! you're set to go!

Question # 16: "Do I need to purchase a domain name and hosting account, or set up my own web page? Do I need an autoresponder?" Answer # 16: So long as you are promoting the Big Dogs program the answer is "no," to ALL of the above. You are given what is called a "mirrored" website which is a carbon copy of the sales page for the Secrets of the Big Dogs ebook, and resides on the Big Dogs' computer server. Your unique ID is connected to that sales page, so when one of your prospects purchases the ebook, YOU get the credit.

QUESTION # 17: "I'm still not quite sure I understand just how prospects receive my sales message. Could you explain that part of the system again?" ANSWER # 17: Certainly! It's really quite simple. Each CHIP program maintains an

ever-changing database of prospects who have indicated their desire to receive promotional sales messages. The total number of prospects in the database of each CHIP program varies continuously - numbers may go up, or may go down - but NEW prospects are constantly being added. This is exactly the type of "dynamic" membership you want. Now, in order to get YOUR sales message in front of these prospects, all you need to do is to go to each CHIP site, copy and paste your ad into the "mailer" of that CHIP site, and click the "send" button. That's it! Now, depending on the particular CHIP program, you may be permitted to have your ad sent out every day, every two days, every three days, or once a week. When that time is up, you merely come back to that particular CHIP site and "rinse and repeat." And remember: we have a very detailed "Fast-Track Tutorial" for EACH program so you know exactly what to do and when! This comprehensive collection of "FastTrack Tutorials" are maintained on our special Training Manual Site, the URL for which you are given AFTER you submit your Alpha Dog reseller URL's to us.

QUESTION # 18: "What about SPAM? Can this be considered SPAM?" ANSWER # 18: Absolutely, positively NOT! Nothing about this promotional technique can be misconstrued as SPAM! Before a prospect is added to the database of any of the CHIP programs, they have to undergo a rigorous "membership selection process:" First of all, they must signify their acceptance of that particular program's "Terms of Service." Secondly, they receive a "verification" email which contains a special "confirmation link" In order to be accepted into that database, they MUST click that confirmation link to verify their willingness to accept promotional emails. Thirdly, every email that these prospects receive contains an "unsubscribe link" Anytime they wish to "opt-out" of receiving further emails, they can do so very simply by clicking that link. Finally, all emails are sent to the databases using the servers of the CHIP programs, NOT your computer in any way. Once you click that "send" button, you are effectively "out of the loop"

QUESTION # 19: "What about support? What if I have a question or a problem regarding any of the CHIP programs?" ANSWER # 19: NO SWEAT! Bear in mind that each of the CHIP programs was designed by it's owners as a completely independent program, and each is a completely independent company. Thus, each program has it's own set of on-site tutorials on how to use it! Also, one of our criteria in selecting the programs in the CHIP is that they must give above average customer support. Any time you have questions or problems, each of the CHIP companies can be emailed or, in a number of cases, even called on the telephone!

QUESTION # 20: "But what about support from the Big Dogs Home Office, itself?" ANSWER # 20: Specific questions concerning any of the individual CHIP programs should, of course, be initially directed to that particular company itself, since it was they who designed and maintain their company's program. They are naturally the "experts" on their own program! But the staff of the Big Dogs Home Office is always available DIRECTLY, for any questions or problems. The bottom line.....

"We give you HELP, not HYPE!"

You may EMAIL us at: [email protected] ...PHONE us at: 814-696-0469 ...or SNAIL-MAIL us at: "Big Dogs" Attn: Stan Stuchinski POB 275 Hollidaysburg, PA 16648 We are located in the Eastern Time Zone of the United States. Normal office hours are 10:00 AM to 3:00 PM, Monday through Friday, excluding holidays. As you can imagine, we receive a LOT of correspondence (500 to 1,000 emails, alone, each DAY!). Thus we will ordinarily respond to your message within one to two BUSINESS days. Heck, you can even meet with us IN PERSON, if you so desire! We welcome visitors, and lunch will even be on us! Make sure, however, that if you plan on a visit, to arrange an appointment at least a week in advance. In addition, for added support, EVERYONE who purchases the ebook (Alpha Dog or not) receives their regular edition of the Big Dog Bulletin. As mentioned before, each issue of the Big Dogs Bulletin keeps everyone abreast of what's happening in the organization, as well as supplying you with the latest in cutting edge marketing and traffic building techniques. Since EVERYONE receives it, the Big Dogs Bulletin also serves a very useful function for you, as a team builder, since it encourages those who "haven't made the move yet," to upgrade to Alpha Dog status!

QUESTION # 21: "Is there anything else the Big Dogs Home Office does to encourage my ebook purchasers to upgrade to Alpha Dog status under me?" ANSWER # 21: You betcha! Naturally, we are always accessible by email or by phone to answer any questions or to explain the Big Dogs program in more detail to any of your ebook purchasers. (OR..... even to folks who have not yet purchased the ebook! Remember: our phone number and email address are on our sales page even BEFORE a prospect makes their purchase.) In addition to that personal touch, however, once a prospect purchases the ebook from you, he is automatically entered into the Big Dogs autoresponder system, and begins to receive a daily email message from Home Office highlighting a different facet of the Big Dogs program. (So you don't even need your own autoresponder as long as you are promoting the Big Dogs program!) He receives a different email once a day for fourteen days, and then a different email every three days for another month, and then a different email every seven days for another two months. All ebook purchasers receive over SEVENTY-FIVE professionally written autoresponder messages over a period of six months. Naturally, when these folks upgrade to Alpha Dog, YOU get the commissions! In other words, so long as you are promoting the Secrets of the Big Dogs ebook, you don't need an autoresponder. Our Home Office has THAT covered for you with the best autoresponder in the business - aWeber!

In fact, we have actually had folks who have not decided to upgrade to Alpha Dog for years after they purchase the ebook! But when they do upgrade, guess who gets the commission credit? YOU DO! And, of course, ALL ebook purchasers receive their regular edition of the Big Dogs Bulletin.

QUESTION # 22: "What if I should want to drop out of the Big Dogs program. Am I under any long term financial commitment?" ANSWER # 22: Certainly not! For those CHIP programs that you pay for on a monthly basis, your commitment is on a month-to-month basis only, and you are free to discontinue your memberships at any time. Your membership benefits would continue until the end of that month for which you have already paid, but then they would cease at the end of that month. For those CHIP programs that you pay for on a different mode (semi-annually or annually, for example), you can still discontinue your memberships at any time. However, since refunds cannot be given out by the CHIP companies, your membership benefits would continue until the end of that time period for which you have already paid (the end of the year, as an example), but then they would cease at the end of that period. To cancel a CHIP program you need only cancel it from within the Member's Area of that particular company (to stop the membership itself), and from within your payment processor's members area (to stop the payment portion of the membership). VERY simple!

QUESTION # 23: "Do I HAVE to promote the Big Dogs program? I am already involved in a program that I'm content with." ANSWER # 23: The leads generated by the CHIP programs are 100% generic - they may be used to promote ANY program, product, or service that is legal and nonadult-oriented. Many of our Alpha Dogs don't promote the Big Dogs program at all - like you, they already have a favorite program that they wish to promote. Other Alpha Dogs, although they are promoting another, main program, also promote Big Dogs in a simple "signature file" at the bottom of their main sales message. Finally, of course, there are those Alpha Dogs that promote Big Dogs exclusively, although they are certainly not required to. In fact, the amazing flexibility of the Big Dogs program again becomes apparent: You could promote just ONE, favorite program to ALL of the prospects, all the time. Since the prospects are generated by multiple CHIP programs, if you desired, you could actually promote MULTIPLE programs or products of your choice each day. You could use HALF the leads to promote ONE program, and half to promote ANOTHER program. You could use ALL the leads one day to promote one program, and then use the next day's leads to promote another, different program. And so on... Obviously, the uses of your daily CHIP leads are limited only by your own imagination and inventiveness.

QUESTION # 24: "Since all of the CHIP programs offer a ‘free reseller opportunity," I can actually join all these programs for free, right?" ANSWER # 24: (sigh) If you are REALLY asking this question, you haven’t been paying attention! In Chapter Three we covered extensively the topic of "free programs." We discussed the fact that the "free" portion of any program is put there

mainly to fulfill the "letter of the law," and that little, if any, real benefit is derived from them. If you really think that you can "beat the system," join a ton of free programs, and actually be an Internet marketing success, my friend, you are in for a tragic disappointment. Additionally, "free" members are NOT accepted into the Big Dog organization, are NOT eligible for a customized Signup Module, and are NOT emailed the Big Dogs Bulletin! (This topic, incidentally, was covered extensively in Chapter 7.)

QUESTION # 25: "Isn't your C.H.I.P. just another 'downline buider?' What makes your C.H.I.P. so special?'" ANSWER # 25: Is the CHIP a downline builder? Well, yes and no. I am proud to say that our CHIP is actually the ORIGINAL downline builder! 'way back in the dim mists of Internet antiquity (2001) we pioneered the very FIRST list of multiple traffic-generation programs to join at one time (a downline builder). At the time, the so-called "gurus" said it wasn't a viable concept. The perceived wisdom was that it was impossible to expect folks to join multiple programs simultaneously! History proved them wrong, and now every Tom, Dick, and Harry has their own so-called "downline builder." What makes our C.H.I.P. unique? Well, there are several things: First of all, we don't just throw the latest "next shiny thing" traffic program into the C.H.I.P. We don't include a program just because a fellow program-owner - a buddy - owns it. We strenuously vet every candidate program for reliability and consistency of performance. A traffic program doesn't make it into the C.H.I.P. unless it has been tested and proven to perform adequately. Secondly, and unlike ANY other downline builder, we tell you who owns 'em, what you can expect out of 'em, and exactly how much and when you get paid to promote 'em... before you join 'em! Finally, the C.H.I.P. is not a "stagnant" program. We continuously monitor it, and once or twice each year since 2001, we have updated the C.H.I.P. to reflect changing Internet conditions. Saying that the Big Dogs' C.H.I.P. is "just another downline builder" is like saying that a diamond is "just another rock," or that Superman is "just another guy in long underwear!"

QUESTION # 26: "What is the $10.00 per month 'Big Dogs Administration Fee?'" ANSWER # 26: The monthly Administration Fee covers our costs to configure and maintain the THOUSANDS of customized Signup Modules that reside on the Big Dogs server, as well as making necessary changes, additions, and deletions. With an affiliate network as large as OURS, you can imagine that this is an on-going, very labor-intensive job for our staff. It may comfort you to know that, other than the Administration Fee, the ONLY way that the Big Dogs Home Office earns on-going income is the very same way that YOU do - from sales of the ebook and from residual commissions paid by the individual CHIP companies. But, when you stop and think about it, there's a BIG difference!..... If you'll recall, the CHIP programs pay out on just one level of compensation. But due to the enormous, continuing success of the Big Dogs program, we have new Alpha Dogs that are coming into the program hundreds of levels BELOW Home Office! Obviously such Alpha Dogs, since they are below Level 1, generate no income whatsoever for the Big Dogs Home Office, yet they must STILL be given the same level of support that a Level 1 Alpha Dog receives!

Let's take an extreme example: Let us assume that you become an Alpha Dog fifteen levels down from the Big Dogs Home Office. Let's further assume that you are a SUPER recruiter and manage to bring in a THOUSAND new Alpha Dogs on your first level. (Your first level is Home Office's sixteenth level) Obviously you are gonna make a TON of money in residual income - over $250,000 a month! However, because those thousand new Alpha Dogs are sixteen levels BELOW Home Office, we don't make a nickel! BUT!...we STILL have to cover the administrative expenses associated with SERVICING those one thousand Alpha Dogs! Thus, the monthly Administration Fee insures that ALL our members can be given the necessary support, and that your company remains profitable over the long haul. After all, WE want to be around in the years to come, and I'm sure that YOU want us to continue to be a solid, stable company that you can count on for the foreseeable future!

QUESTION # 27: "Am I required to pay the Administration Fee?" ANSWER # 27: Yes! Whether you are joining just one of the CHIP programs, or all of them. The FIRST step in the Alpha Dog signup process (as we shall see in the last chapter) is to become a "Basic Member" of the Big Dogs organization by signing up for the Administration Fee. This guarantees that your company can always cover the internal costs associated with the support necessary for ALL members.

QUESTION # 28: "By purchasing the "Secrets of the Big Dogs," and joining all of the CHIP programs I am guaranteed of success, right?" ANSWER # 28: WRONG! Your income potential with the "Secrets of the Big Dogs" and the CHIP program is enormous, but that doesn’t mean that you are guaranteed of a huge, effortless income! As the old saying goes, "In business there are no guarantees, only opportunities." While our program is a truly phenomenal opportunity, YOU are ultimately responsible for supplying the ambition, desire, drive, patience, and consistency to make it a success for YOU. No LEGITIMATE business can GUARANTEE anyone of success.

QUESTION # 29: "WHOA! WAIT! I have a few more questions that haven’t been answered here!" ANSWER # 29: That’s fine. If you have further questions, or something is unclear to you, you are welcome to email me at: [email protected] You may also contact me by phone at: 814-696-0469 Or, if you prefer "snail mail," drop me a line at: Stan Stuchinski POB 275 Hollidaysburg PA 16648 I’ll be happy to help you in any way I can.

Well, that's pretty much it, folks. NOW... ...are YOU ready to get your Internet marketing career off the berm, and on the highway to success!?

Are YOU ready to get off the porch with the puppies, and

Then let's go on to Chapter 10, and see how easy it is to become an...

Forward - To Chapter 10

Back - To Contents

STEP 1 (of 7) Set up your monthly Administration Fee Click on the spinning blue "Click Here" link below to set up your monthly Administration Fee to begin the process of becoming an Alpha Dog. We are proud to have ClickBank as the payment processor handling our Admin Fee. The Big Dogs Administration Fee is a $10.00 per month recurring fee; you will be billed $10.00 now, and $10.00 on approximately the same day each succeeding month as long as you decide to remain an Alpha Dog. There is no long term commitment, and you can cancel at any time. (Important! When signing up for the Admin Fee, make SURE to use the same first and last name you used when purchasing the "Secrets of the Big Dogs" ebook this is how we track who your sponsor is!) When you're done signing up for the Admin Fee, simply close your browser window to return HERE, and continue on to Step 2.

...to set up your Admin Fee.

STEP 2 (of 7) Wait to receive the Access URL for your sponsor's Signup Module Your sponsor is the person through whom you originally purchased the "Secrets of the Big Dogs" ebook. In order for your sponsor to receive his proper commission credit when you sign up for the CHIP programs, you must go to each CHIP website by clicking on your sponsor's reseller URL for each program.

Your sponsor's reseller URL's for all of the CHIP programs are contained in his or her "Signup Module." Your sponsor's Signup Module is simply a separate web page (every Alpha Dog has his own) which lists all of his reseller URL's. After you become an Alpha Dog you, too, will have a custom designed Signup Module.) Once ClickBank verifies your purchase of the Big Dogs Administration Fee, they send the Big Dogs Home Office an email confirmation, usually within 24 hours. When our office receives this email confirmation from ClickBank we AUTOMATICALLY send you the Access URL for your sponsor's Signup Module, and you will be ready to start---

Obviously, this email is very important! SO WATCH FOR IT! (May take up to 48 hours before you receive it.) The subject line in this email will be----"Your sponsors Signup Module, Big Dog" -----and the email address from which it will be coming is, of course, our main email address: "[email protected]"

IMPORTANT! Do NOT - under any circumstances - start to sign up for the CHIP programs UNTIL you receive this email! You need to use the information in this email so that your sponsor will receive his proper commission credit! (Don't worry! We have PLENTY for you to do while you're waiting for it!)

STEP 3 (of 7) SUGGESTION: Copy and paste the "Big Dogs Info Sheet" Into a Blank Word Processor Document, As you start signing up for the CHIP programs, you will be accumulating a LOT of information - i.e. usernames, passwords, reseller URL's, etc - for several different programs! You're gonna have a LOT of stuff to keep track of! Think it would be a good idea to have this information ORGANIZED so you'll know where it is when you need it.? WE do!

To simplify your record keeping we've designed a handy "Big Dogs Info Sheet" where you can list all of your usernames, passwords, important URL's, and other similar data as you acquire it. Click the spinning blue "Click Here" link below to go to the Big Dogs Info Sheet. Copy and paste it to a blank word processor document, and save it as "Big Dogs Info" After you've copied and pasted the Big Dogs Info Sheet Sheet into a blank document, just close that browser window and you'll be returned here to the next step, Step 4.

...to go to the Big Dogs Info Sheet

IMPORTANT! OK. You've copied and pasted the Big Dogs Info Sheet into a blank word processor document, and saved that document as Big Dogs Info. Right? The first two items you should now enter on your Big Dogs Info Sheet are your 8-digit ClickBank order number (for the $10.00 per month Admin Fee), from Step 1 above, AND the 8-digit order number for your initial purchase of the Secrets of the Big Dogs ebook.

STEP 4 (of 7) SUGGESTION: Decide on a STANDARD "username" and "password" NOW When signing up for almost any program or service on the Internet you’ll need both a "username" and "password" to set up your account and then, later, to actually login to and use the program. Decide RIGHT NOW on what I call a "standard" username and password. Pick a 6 to 10 character combination of letters and/or numbers; I recommend using the SAME combination for BOTH your username AND your password. For example, if you chose 123john for your standard username, you would also use 123john for your standard password. Or, if you chose hotdog for your username, you would also use hotdog for your password.

Important! Do NOT use spaces or special characters (like #, *, $, !, &), and use ONLY lower case letters when selecting your username and password. You will find that signup procedures vary from company to company. Most allow you to choose both your username and password - some assign you a username, but allow you to pick your own password - and then some allow you to pick your username, but assign you the password. Unfortunately, you won't be able to use both your "standard" username and password when joining ALL of the programs, but you will be able to use them for the majority of programs, AND!... ...you will simplify your life a LOT by using the SAME username and password as often as possible. Now enter YOUR "standard" username and password onto your Big Dogs Info Sheet.

STEP 5 (of 7) SUGGESTION:

Get Yourself Two "REAL" (Gmail) Email Addresses! Y'know how I can tell when I get an email from a real "newbie?" It's from an "AOL" email address! Or Yahoo, or Hotmail, or ComCast, or MSN, or Prodigy, or EarthLink, or a host of other ISP's, that just plain don't LIKE Internet marketers! Just about every major ISP is integrating their own form of spam control in an effort to cut down on spam to their members' email boxes. Unfortunately, these automatic anti-spam procedures quite often delay - and even delete! - many emails that you DO want! Therefore, we recommend obtaining two NEW gmail accounts for your marketing purposes. At this point in the evolution of the Internet, no other email provider is delivering email as efficiently as gmail.

IMPORTANT! If you're already using gmail, that's great! However, we strongly recommend that you create two BRAND-NEW gmail accounts to use exclusively for Big Dogs (and other marketing processes), so that all of your business-related email correspondence is coming to just two email addresses. You will need one PRIMARY email address. This is referred to by different names by different people and program owners; you will see it referred to as your "main" email address, your "contact" email address, or even your "good" email address. However, in the Big Dogs program we will consistently refer to it as your "primary" email address. You will also need a SECONDARY email address. Marketers generally refer to this second address as their "list" email address, or their "marketing" email address, or their "subscribe" email address, or even their "junk" email address. However, in the Big Dogs program we will consistently refer to it as your "secondary" email address. [There was a time that virtually ALL programs required that you join with TWO email addresses - a Primary AND a Secondary (a "contact" and a "list"). However, any more, very few programs require two email addresses. Of the CHIP programs, for example, just two or three require two email addresses.] Now, you are not REQUIRED to get or use a gmail account to be an Alpha Dog, but it WILL head off a lot of email delivery problems for you down the road. Also, be aware that more and more programs are now REQUIRING you to signup using gmail email addresses! You can sign up for a FREE gmail account here...

...to get one (or two) FREE Gmail email addresses. ...and then enter your Primary Email Address and your Secondary Email Address onto your Big Dogs Info Sheet

STEP 6 (of 7) You'll Need A "Financial Transaction" (PayPal) Account! A "financial transaction account," also referred to as a "payment processor" account is similar to an online bank account. It enables you to send and receive money to or from just about anywhere in the world over the Internet. ALL Internet-based companies require their signup fees to be paid via a financial transaction agency (or credit/debit card), and - more importantly - all of them pay you your commissions in this manner! Now, there are several payment processors in operation (Pay-O-Neer, SolidTrustPay, CoinPayments, ZellePay, etc.) HOWEVER, the best know and most popular - by far - is good 'ol PayPal. In fact, ALL of the CHIP programs pay commissions via PayPal! The bottom line: as a professional Internet marketer you will need a PayPal account. It is important to point out that each of these payment processors offer TWO types of

accounts: a Personal account and a Business account. Personal accounts are free to set up (like Gmail email accounts), while Business accounts generally require a fee. For the average marketer, a Personal account is quite adequate; you do NOT need a Business account! It is also important to point out that you do not need to have money in your PayPal account to make a purchase. During the signup process with each of these payment processors you are asked to "connect" one of your credit cards to your account. Thus, even if you have a zero balance in an account, you can still go through that account using your credit card to make any purchases. (Note: We recommend a SEPARATE email account to use as your "PayPal email address" when signing up for PayPal. You'll be receiving a LOT of email in your Primary and Secondary Gmail accounts (Step 5. above). Whenever you receive a commission payment into your PayPal account, they send you an email notification. You certainly don't want these notifications to get "lost" in the slew of emails you will receive in your other two accounts!) You probably already HAVE a PayPal account, but if you don't, you can open one for free using the spinning blue "Click Here" link below.....

Finally, enter your PayPal email address and login information (username and password) onto your Big Dogs Info Sheet.

STEP 7 (of 7) Register Yourself for a Free ClickBank Account and Set Up Your ClickBank "HopLink"

IMPORTANT! REALLY IMPORTANT!!! By far the most important step in becoming involved in the Big Dogs program is to set up what is called your "ClickBank hoplink." Your hoplink is a special URL that will take your prospects to YOUR Big Dogs sales page (and no one else's). A portion of your hoplink is your reseller ID, which ClickBank refers to as your ClickBank "nickname" In other words... your ClickBank nickname [is the same as]

your ClickBank reseller ID

You must register with ClickBank to obtain a nickname. Please note that, like Gmail and PayPal, signing up for a ClickBank account is a FREE process. Let's first see just what ClickBank is, and then we'll show you how to set up your own "hoplink" that will take your prospects to YOUR sales page for the Secrets of the Big Dogs ebook. (Note: If you are already registered with ClickBank, we definitely urge you to use your existing "nickname." However, we STILL recommend that you go through our ClickBank Tutorial to make sure you are setting up your ClickBank hoplink properly for the Big Dogs program.) Once you are done with our ClickBank tutorial, simply close your browser window, and return here.

...to go to our ClickBank Tutorial and Register for Your Free "Nickname" (only if you don't already have one) ...and then enter YOUR ClickBank username (your "nickname") and password onto your Big Dogs Info Sheet. Also enter your nickname into the standard ClickBank "hoplink" and enter IT, as well, onto your Big Dogs Info Sheet.

Congratulations, Big Dog! You've finished Chapter 10 - the first leg in becoming a full-fledged Alpha Dog! Within 24 to 48 hours after you sign up for the $10.00 per month Big Dogs Administration Fee (Step 1, above), you will automatically receive the Access URL for your Sponsor's Signup Module. You can then begin signing up for the CHIP programs! Obviously, this email is very important! SO WATCH FOR IT! The subject line in this email will be----"Your sponsors Signup Module, Big Dog" -----and the email address from which it will be coming is, of course, our main email address: "[email protected]"

Return to Contents CONTACT US

-LEGAL NOTICE AND DISCLAIMERIf you do not agree to ALL of the following Legal Notices, Disclaimers, company Rules, and Terms of Use discontinue using the site immediately! Your continuing use of this site constitutes youracceptance of ALL of the Terms as outlined below. The author makes no warranties or guarantees, implied or otherwise, of income or profit, if any, derived from the sale of this document or from affiliation with any of the programs, products, or services as outlined herein. Any discussion of income is for illustrative purposes only, designed solely as an example of how various compensation plans operate, and are not projections of profit. Since the ultimate performance of said services rely on the individual abilities of the purchaser, neither are guarantees put forth as to the results any purchaser will have when utilizing these services. The author is a distributor/reseller/independent contractor, and is not an employee, partner, agent, or legal representative of the programs, products, and services as herein outlined. As such he is neither responsible for any changes made by said companies which may conflict with the information contained in this document, nor for the purchaser’s inability to access said services due to circumstances beyond the control of the service providers, nor for the reliability of any product or service as supplied or offered by said providers. Neither the author nor any affiliates of the "Secrets of the Big Dogs" program will be held responsible for any abuse, loss of service, loss of account or any other damages as a result of submitting an ad link to any of the CHIP programs. The author reserves the right to acquire court fees, attorney fees and any other fees allowed by law from any individual or entity who brings forth a lawsuit against the author. WE PROVIDE OUR WEB SITE AND SERVICES "AS IS" AND WITHOUT ANY WARRANTY OR CONDITION, EXPRESS, IMPLIED OR STATUTORY. WE AND OUR SUPPLIERS SPECIFICALLY DISCLAIM ANY IMPLIED WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. Some states do not allow the disclaimer of implied warranties, so the foregoing disclaimer may not apply to you. This warranty gives you specific legal rights and you may also have other legal rights which vary from state to state. IN NO EVENT SHALL WE BE LIABLE FOR LOST PROFITS OR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN CONNECTION WITH OUR SITE, OUR SERVICES OR THIS NOTICE HOWEVER ARISING, INCLUDING NEGLIGENCE. OUR LIABILITY, TO YOU OR ANY THIRD PARTIES IN ANY CIRCUMSTANCE IS LIMITED TO THE GREATER OF (A) THE AMOUNT OF FEES YOU PAY TO US IN THE 12 MONTHS (SAID FEES REFERRING EXCLUSIVELY TO THE PRICE OF THE EBOOK REFERRED TO AS "SECRETS OF

THE BIG DOGS," WHOSE CURRENT PRICE IS $19.95, AND SPECIFICALLY NOT TO THE FEES REQUIRED BY ANY OF THE COMPANIES, SERVICES OR PROGAMS RECOMMENDED IN SAID EBOOK) PRIOR TO THE ACTION GIVING RISE TO LIABILITY, AND (B) $100. Some states do not allow the limitation of liability, so the foregoing limitation may not apply to you. You agree to hold us and our subsidiaries, affiliates, officers, directors, agents, and employees, harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to or arising out of your breach of this Notice or the documents it incorporates by reference, or your violation of any law or the rights of a third party. Any controversy or claim arising out of or relating to this Notice or our services shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in Hollidaysburg, Pennsylvania, and judgment on the arbitration award may be entered into any court having jurisdiction thereof. Either you or the author may seek any interim or preliminary relief from a court of competent jurisdiction in Hollidaysburg, Pennsylvania necessary to protect the rights or property of you or the author pending the completion of arbitration. We reserve the right to refuse service to anyone. We may also make changes to these notices with no prior notice. The entire content (images and text) of the author’s domain is copyrighted and may not be distributed, downloaded, modified, reused, re-posted or otherwise used except as provided herein without the express written permission of the author. The use or misuse of any trademarks or any other materials, except as permitted herein, is expressly prohibited. The author does not condone the use of Unsolicited Commercial Email ("spam") either directly or indirectly as a means of promoting or advertising this work, and use of such is strictly prohibited. Any affiliate guilty of such behavior will be immediately and irrevocably eliminated from further use of this work without recourse.

DISCLAIMER AND TERMS OF USE AGREEMENT The author and publisher of this ebook and the accompanying materials have used their best efforts in preparing this ebook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this ebook. The information contained in this ebook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this ebook, you are taking full responsibility for your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.” ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR

MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL. The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties. As always, the advice of a competent legal, tax, accounting or other professional should be sought. The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this ebook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. This ebook is © copyrighted by Stan Stuchinski. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this ebook under any circumstances.

EARNINGS DISCLAIMER EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.” ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL. Results may vary, as with any business opportunity, you could make more or less. Success in ANY business opportunity is a result of hard work, time and a variety of other factors. No express or implied guarantees of income or spillover are made when joining or purchasing Secrets of the Big Dogs.

PRIVACY POLICY Last Updated: September 1, 2013 BigDogSecrets.com strives to offer its visitors the many advantages of Internet technology and to provide an interactive and personalized experience. We may use Personally Identifiable Information (your name, e-mail address, street address, telephone number) subject to the terms of this privacy policy. We will never sell, barter, or rent your email address to any unauthorized third party. Period." How we gather information from users How we collect and store information depends on the page you are visiting, the activities in which you elect to participate and the services provided. For example, you may be asked to provide information when you register for access to certain portions of our site or request certain features, such as newsletters or when you make a purchase. You may provide information when you participate in sweepstakes and contests, message boards and chat rooms, and other interactive areas of our site. Like most Web sites, BigDogSecrets.com also collects information automatically and through the use of electronic tools that may be transparent to our visitors. For example, we may log the name of your Internet Service Provider or use cookie technology to recognize you and hold information from your visit. Among other things, the cookie may store your user name and password, sparing you from having to re-enter that information each time you visit, or may control the number of times you encounter a particular advertisement while visiting our site. As we adopt additional technology, we may also gather information through other means. In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies, but if you do you may be unable to access certain portions of the site or may be asked to re-enter your user name and password, and we may not be able to customize the site’s features according to your preferences. What we do with the information we collect Like other Web publishers, we collect information to enhance your visit and deliver more individualized content and advertising. We respect your privacy and do not share your information with anyone. Aggregated Information (information that does not personally identify you) may be used in many ways. For example, we may combine information about your usage patterns with similar information obtained from other users to help enhance our site and services (e.g., to learn which pages are visited most or what features are most attractive). Aggregated Information may occasionally be shared with our advertisers and business partners. Again, this information does not include any Personally Identifiable Information about you or allow anyone to identify you individually. We may use Personally Identifiable Information collected on BigDogSecrets.com to communicate with you about your registration and customization preferences; our Terms of Service and privacy policy; services and products offered by BigDogSecrets.com and other topics we think you might find of interest. Personally Identifiable Information collected by BigDogSecrets.com may also be used for other purposes, including but not limited to site administration, troubleshooting, processing of e-commerce transactions, administration of sweepstakes and contests, and other communications with you. Certain third parties who provide technical support for the operation of our site (our Web hosting service for example) may access such information. We will use your information only as permitted by law. In addition, from time to time as we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transactions, user information may be among the transferred assets. We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law, in connection with the collection of amounts you may owe to us, and/or to law enforcement authorities whenever we deem it appropriate or necessary. Please note we may not provide you with notice prior to disclosure in such cases. Affiliated sites, linked sites and advertisements BigDogSecrets.com expects its partners, advertisers and affiliates to respect the privacy of our users. Be aware, however, that third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and data collection policies and practices. For example, during your visit to our site you may link to, or view as part of a frame on a BigDogSecrets.com page, certain content that is actually created or hosted by a third party. Also, through BigDogSecrets.com you may be introduced to, or be able to access, information, Web sites, features, contests or sweepstakes offered by other parties. BigDogSecrets.com is not responsible for

the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party. While on our site, our advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of your preferences or retrieve information about you. For example, some of our advertising is served by third parties and may include cookies that enable the advertiser to determine whether you have seen a particular advertisement before. Other features available on our site may offer services operated by third parties and may use cookies or other technology to gather information. BigDogSecrets.com does not control the use of this technology by third parties or the resulting information, and is not responsible for any actions or policies of such third parties. You should also be aware that if you voluntarily disclose Personally Identifiable Information on message boards or in chat areas, that information can be viewed publicly and can be collected and used by third parties without our knowledge and may result in unsolicited messages from other individuals or third parties. Such activities are beyond the control of BigDogSecrets.com and this policy. Children BigDogSecrets.com does not knowingly collect or solicit Personally Identifiable Information from or about children under 13 except as permitted by law. If we discover we have received any information from a child under 13 in violation of this policy, we will delete that information immediately. If you believe BigDogSecrets.com has any information from or about anyone under 13, please contact us at the address listed below. Contacting Us. We can be reached by contacting: BigDogSecrets.com Email: [email protected] Changes to this Policy BigDogSecrets.com reserves the right to change this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes. Information collected prior to the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.

CHILD PROTECTION LAW COMPLIANCE Last Updated: September 1, 2013 This product is offered in good faith SOLELY to individuals who are of legal age in their jurisdiction and is believed to be in compliance with existing Child Protection Laws governing online solicitation in that it neither makes reference to, nor solicits purchase of, programs, products, or services relating to (a) alcoholic beverages, (b) tobacco products, (c) pornographic or so-called “adult-related” materials, (d) dating and/or match-making services, (e) pharmaceutical substances including legal OR illegal drugs, (f) gambling, (g) so-called “get-rich-quick-without-doing-any-work” schemes, (h) financial services, including but not limited to loans, credit cards, bank accounts, and stock market vehicles, (i) travel related services including car rentals, travel mediums, and accommodations, (j) automobile sales, and (k) ANY program, product or service that is illegal whether purchased by a minor OR adult. As a purchaser of “Secrets of the Big Dogs” you affirm that: 1) You are of legal age in your jurisdiction AND a minimum of eighteen years of age. 2) Neither the email address nor the domain in the email address utilized in ordering this product, nor any email address nor the domain in any email address hereinafter supplied to the Secrets of the Big Dogs Home Office, is a registered contact point for minors in any state or territory of the United States. 3) A minor (i.e. a person not of legal age AND less than eighteen years of age) does not have access to the above email address.

Furthermore, as a purchaser of the “Secrets of the Big Dogs” ebook, you agree that if the above email address or domain in the email address, or any email address or the domain in any email address hereinafter supplied to the Secrets of the Big Dogs Home Office, is subsequently registered as a contact point for minors in any state or territory of the United States you will immediately request that Home Office permanently delete said email address(s) from their records and cease further contact. Such deletion will take effect when you receive from Home Office confirmation that your request has been received and acted upon. You agree that, in the absence of your compliance with any of these terms, you will hold the publisher of “Secrets of the Big Dogs” harmless from any civil actions, and should you institute such actions, all legal and attorney fees incurred by the publisher of “Secrets of the Big Dogs” for such legal actions will be paid in their entirety by you. Also, you expressly consent to receiving further electronic communications from the publisher of “Secrets of the Big Dogs” including, but not limited to, bulletins, updates, special notices, and messages. Such communications may, from time to time, include commercial solicitations for programs, products, or services deemed beneficial to purchasers of the “Secrets of the Big Dogs” ebook. Governing law This policy and the use of this Site are governed by Pennsylvania law. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: County of Blair, State of Pennsylvania. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us. If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: County of Blair, State of Pennsylvania, under the rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so. BigDogSecrets.com is controlled, operated and administered entirely within Pennsylvania. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

WEBSITE TERMS OF USE If you do not agree to the Terms of Use, discontinue using the site immediately! By using this site, you signify your Assent and Agreement to these Terms of Use. If you do not agree to these Terms of Use, do not use the site. Restrictions on Use of Materials Materials in this website are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and other intellectual property are protected by US and International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of BigDogSecrets.com or of other owners used with their permission. Database Ownership, License, and Use BigDogSecrets.com warrants, and you accept, that BigDogSecrets.com is the owner of the copyright of the Databases of Links to articles and resources available from time to time through BigDogSecrets.com. BigDogSecrets.com and its contributors reserve all rights and no intellectual property rights are conferred by this agreement. BigDogSecrets.com grants you a non-exclusive, non-transferable license to use database(s) accessible to you subject to these Terms and Conditions. The database(s) may be used only for viewing information or for extracting information to the extent described below. You agree to use information obtained from BigDogSecrets.com's databases only for your own private use or the internal purposes of your home or business, provided that is not the selling or broking of information, and in no event cause or permit to be published, printed, downloaded, transmitted, distributed, reengineered, or reproduced in any form any part of the databases (whether directly or in condensed, selective or tabulated form) whether for resale, republishing, redistribution, viewing, or otherwise. Nevertheless, you may on an occasional limited basis download or print out individual pages of information that have been individually selected, to meet a specific, identifiable need for information which is for your personal use only, or is for use in your business only internally, on a confidential

basis. You may make such limited number of duplicates of any output, both in machine-readable or hard copy form, as may be reasonable for these purposes only. Nothing herein shall authorize you to create any database, directory or hard copy publication of or from the databases, whether for internal or external distribution or use. Liability The materials in this site are provided "as is" and without warranties of any kind either express or implied. BigDogSecrets.com disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. BigDogSecrets.com does not warrant that the functions contained in the materials will be uninterrupted or error-free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or other harmful components. BigDogSecrets.com does not warrant or make any representations regarding the use or the results of the use of the materials in this site in terms of their correctness, accuracy, reliability, or otherwise. You (and not BigDogSecrets.com assume the entire cost of all necessary servicing, repair or correction. Applicable law may not allow the exclusion of implied warranties, so the above exclusion may not apply to you. Under no circumstances, including, but not limited to, negligence, shall BigDogSecrets.com be liable for any special or consequential damages that result from the use of, or the inability to use, the materials in this site, even if BigDogSecrets.com or a BigDogSecrets.com authorized representative has been advised of the possibility of such damages. Applicable law may not allow the limitation or exclusion of liability or incidental or consequential damages, so the above limitation or exclusion may not apply to you. In no event shall BigDogSecrets.com's total liability to you for all damages, losses, and causes of action (whether in contract, tort, including but not limited to, negligence or otherwise) exceed the amount paid by you, if any, for accessing this site. Facts and information at this website are believed to be accurate at the time they were placed on the website. Changes may be made at any time without prior notice. All data provided on this website is to be used for information purposes only. The information contained on this website and pages within, is not intended to provide specific legal, financial or tax advice, or any other advice, whatsoever, for any individual or company and should not be relied upon in that regard. The services described on this website are only offered in jurisdictions where they may be legally offered. Information provided in our website is not all-inclusive, and is limited to information that is made available to BigDogSecrets.com and such information should not be relied upon as all-inclusive or accurate. Links and Marks The owner of this site is not necessarily affiliated with sites that may be linked to this site and is not responsible for their content. The linked sites are for your convenience only and you access them at your own risk. Links to other websites or references to products, services or publications other than those of BigDogSecrets.com and its subsidiaries and affiliates at this website, do not imply the endorsement or approval of such websites, products, services or publications by BigDogSecrets.com or its subsidiaries and affiliates. Certain names, graphics, logos, icons, designs, words, titles or phrases at this website may constitute trade names, trademarks or service marks of BigDogSecrets.com or of other entities. The display of trademarks on this website does not imply that a license of any kind has been granted. Any unauthorized downloading, re-transmission, or other copying of modification of trademarks and/or the contents herein may be a violation of federal common law trademark and/or copyright laws and could subject the copier to legal action. Confidentiality of Codes, Passwords and Information You agree to treat as strictly private and confidential any Subscriber Code, username, user ID, or password which you may have received from BigDogSecrets.com, and all information to which you have access through password-protected areas of BigDogSecrets.com's websites and will not cause or permit any such information to be communicated, copied or otherwise divulged to any other person whatsoever. Intellectual Property Rights. Any and all communications from or to Affiliates (oral, written, printed, and/or disseminated electronically) including but not limited to questions, responses, comments, interviews, photographs, and testimonials, become the property of the Secrets of the Big Dogs home office/Canis Major International, and may be used for any purpose without permission of Affiliates. Cancellation.

The affiliate may, at any time, cancel his affiliation with the Secrets of the Big Dogs home office/Canis Major International by requesting cancellation of the monthly recurring Administration Fee via email to the Home Office or through the Third Party Administrator. If a member of any or all of any other companies, programs, products, or services associated with or promoted by the Secrets of the Big Dogs home office/Canis Major International, it is the responsibility of the Affiliate to personally cancel affiliation with each of these companies, programs, products, or services, since they are separate and independent entities over which the Secrets of the Big Dogs home office/Canis Major International has no control or authority. Other Legal Stuff These Terms of Use will apply to every access to BigDogSecrets.com. BigDogSecrets.com reserves the right to issue revisions to these Terms of Use by publishing a revised version of this document on this site: that version will then apply to all use by you following the date of publication. Each access of information from BigDogSecrets.com will be a separate, discrete transaction based on the then prevailing terms. This Terms of Use and the license granted may not be assigned or sublet by You without BigDogSecrets.com's written consent in advance. These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the Pennsylvania, as it is applied to agreements entered into and to be performed entirely within such jurisdiction. To the extent you have in any manner violated or threatened to violate BigDogSecrets.com and/or its affiliates' intellectual property rights, BigDogSecrets.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Pennsylvania, and you consent to exclusive jurisdiction and venue in such courts. Any other disputes will be resolved as follows: If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: County of Blair, State of Pennsylvania. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us. If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: County of Blair, State of Pennsylvania, under the rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so. If any provision of this agreement is void or unenforceable in whole or in part, the remaining provisions of this Agreement shall not be affected thereby. Termination These Terms of Use agreement are effective until terminated by either party. You may terminate this agreement at any time by destroying all materials obtained from any and all BigDogSecrets.com site(s) and all related documentation and all copies and installations thereof, whether made under the terms of this agreement or otherwise. This agreement will terminate immediately without notice at BigDogSecrets.com's sole discretion, should you fail to comply with any term or provision of this agreement. Upon termination, you must destroy all materials obtained from this site and any and all other BigDogSecrets.com site(s) and all copies thereof, whether made under the terms of this agreement or otherwise.

Anti-Spam Policy Notice for www.bigdogsecrets.com This Anti-Spam Policy Notice governs the use of the web page at and its associated services, web pages, domains and sub-domains, which are owned and operated by Stan Stuchinski ("Owner"). Wherever this Notice refers to "users" it means "you", while "we" or "our" refer to Stan Stuchinski and "Web Site" refers to www.bigdogsecrets.com. This sets forth our policy with regard to the use of "Spam" marketing techniques in connection with Internet Marketing. In the event that we deem you to be in violation of these policies, we shall immediately revoke your rights and close any active account.

We have a strict policy against spamming. We forbid the sending of unsolicited mass Emails or unsolicited Emails of any kind in connection with the marketing of our programs, products and services. We reserve the right to terminate your account and participation in our programs "for cause" if we deem you to be in violation of our anti-spamming policies. We also reserve the right to suspend your account and participation pending review upon receipt of any complaint or other evidence that you may be engaging in any spamming activity. We consider spamming to be any activity whereby you directly or indirectly transmit email messages to any email address that has not solicited such email and does not consent to such transmission. We also consider spamming to constitute posting advertisements in newsgroups in violation of the terms of participation in such newsgroup, that are off topic, or in newsgroups that do not specifically permit advertisements. We also consider it spamming when advertisements are placed on message boards or in chat rooms when they are not permitted by the terms of participation in such message boards and chat rooms. If you are "spammed" by anyone regarding our products, services, web site, or any other matters, please report this activity to Stan Stuchinski by sending an email to our main email address... [email protected] ...with "Spam Complaint" as the subject line.

RULES & REGULATIONS FOR THE SUPERBONUSES The conditions below must ALL be met in order to qualify for the Big Dogs "Super Bonuses:" 1) The Big Dogs affiliate in question must be a member in good standing of the Big Dogs organization by having their Monthly Administration Fee paid on a current basis. 2) Qualifying period for Super Bonus # 1. The affiliate must sell 100 copies of the "Secrets of the Big Dogs" ebook in one day. A "day" is defined as the period commencing at midnight on any calendar day and ending 24 hours later at midnight on the next calendar day. (Example: Midnight Monday through midnight Tuesday.) All times are Eastern Standard Time in the United States. 3) Qualifying period for Super Bonus # 2. The affiliate must sell 1,000 copies of the "Secrets of the Big Dogs" ebook in one month. A "month" is defined as the period commencing at midnight on the last calendar day of one month and ending at midnight on the last calendar day of the proceeding month. (Example: Midnight, June 30 through Midnight, July 31.) All times are Eastern Standard Time in the United States. 4) All sales for the "Secrets of the Big Dogs" ebook must be approved sales purchased via the main "Secrets of the Big Dogs" sales website through our current transaction agent, ClickBank. ClickBank is the final arbiter of "approved" sales, and ONLY sales showing on the report prepared for the Big Dogs Home Office by ClickBank during the qualifying time periods qualify for bonuses. 5) Bonuses are due and payable in US funds to the affiliate no less than 60 days after the end of the qualifying period. 6) Bonuses are based on total NET sales. The term "net sales" refers to the number of total sales made by a single affiliate during a qualifying period, LESS any and all returns and/or refunds made to purchasers on any sales made during the qualifying period, for a period of no LESS than 60 days after the end of the qualifying period. 7) All qualifying sales must be made to different individuals residing in different households. Multiple purchases by the same individual, or purchases by persons in the same household, or using the same credit card or checking account, IP address, or from the same physical address are disqualified. 8) All qualifying sales must be made by an INDIVIDUAL Big Dogs affiliate. All companies, corporations, limited liability companies, associations, or other business entities, as well as groups, associations, or "teams" of individuals do NOT qualify for the Bonuses.

9) Any Big Dogs affiliate attempting to circumvent in any way any of the above qualification guidelines will be IMMEDIATELY disqualified from any bonuses, and will IMMEDIATELY be discharged from their affiliation with the Big Dogs program without recourse. 10) Management reserves the right to substitute an additional bonus equal in value to the "dinner of choice" feature of Super Bonus Number 2.

Back - To Contents

HOW TO USE..... Greetings, fellow entrepreneur! And a most hearty welcome to the ranks of…

...the BIG DOGS! You are about to embark on a journey of enlightenment - a journey that will take you off the berm of mediocrity onto the highway of Internet marketing success. It doesn't matter if you are a rank beginner and this is your first day on the Web! Likewise, it doesn't matter if you are already a six-figure-income "guru" You will find the "Secrets of the Big Dogs" ebook to be an indispensable ally in taking you to that next step toward Internet marketing excellence! "Secrets of the Big Dogs" cuts through the reams of misinformation, DIS-information, hype, and out-and-out lies about the Internet and provides you with a path – a highway upon which YOU are going to speed to your own personal winner’s circle! And we must be doing something right! Big Dogs was initially launched 'way back on March 24, 2001! That makes your company one of the longest continuously-running programs on the Internet! In an era when 90% of webbased companies "fold" within six months, and after a mere two years, just 2% are still in business, Big Dogs has withstood the test of time. How have we been able to do that? Simple! We don't rest on our laurels. Recognizing the fact that conditions change continuously on the Internet, Secrets of the Big Dogs has been updated at least once or twice each year since its inception, in order to remain current, relevant, and accurate.

Rock-solid! Stable! PROVEN! Big Dogs can be counted on to be here NOW... and in the future!

INTRODUCING…..

If "Secrets of the Big Dogs" is the highway, then C.H.I.P. is your finely tuned, unstoppable racecar!

C.H.I.P. is the... "Coordinated High Income Portfolio" ...a first-of-it’s-kind concept to which you will be introduced once you have built a solid foundation of knowledge using the principals outlined in "Secrets of the Big Dogs."

CHIP! - will reduce your time online to as little as one-half hour, once a day! CHIP! - will slash your advertising and promotional expenses to ZERO! CHIP! - will generate a steady stream of targeted, pre-qualified prospects ...all on AUTOPILOT!

CHIP!

- will show you how to achieve what was previously IMPOSSIBLE AUTOMATICALLY and effectively promoting SEVERAL income-generating programs simultaneously -

...all on AUTOPILOT!

CHIP!

- will provide you with a spectacularly simple means to achieve a spectacularly comfortable residual income in a spectacularly short period of time!

...all on AUTOPILOT!

Now there’s a LOT of material here! ...so please don't make these three cardinal mistakes:

1. First of all, don't skip around in the book! Besides being a literary work of art comparable to Shakespeare (LOL), "Secrets of the Big Dogs" was strategically designed to be a step-by-step "course" in Internet marketing. To derive it’s full benefit, each chapter must be read in the order provided. Half an hour from now - the length of time it will take you to read "Secrets of the Big Dogs" - you'll be saying to yourself, "Holy mackeral! This is amazing! This is incredible! Why didn't someone think of this before!?" But NOT if you skip around and try to second-guess what we're trying to get across!

The “Secrets of the Big Dogs” ebook was specifically planned to be user-friendly for even the most inexperienced Internet “newbie!” Unlike other ebooks, “Secrets of the Big Dogs” does not have to be downloaded to your computer. It is set up so that you can read it online from your desktop computer, laptop, tablet, or most smart phones - at your own pace. And remember, you don’t have to read “Secrets of the Big Dogs” in one sitting. "Secrets of the Big Dogs" is designed to be read on virtually any device, and you have lifetime rights to any and all future revised editions. You can return to the ebook at anytime by going to…

http://bigdogsecrets.com/thebook.htm

2. Secondly, don't assume you "know it all" Depending on your level of experience, you may initially feel that the book is too basic, too simplistic, too "common-sensical." You may feel that it is too "newbie-oriented," that you've heard it all before and that you know all this stuff. But even the best marketers need a refresher course once in a while. When a football team wants to increase it's performance, what's the first thing the coach does? That's right. He gets "back to basics." And "The Basics" are what "Secrets of the Big Dogs" is all about. Regardless of how experienced and successful you already are, by golly, you WILL pick up something that you DIDN'T know before. Most importantly, if you are already an experienced, successful marketer, you will find "Secrets of the Big Dogs" to be the IDEAL concept to introduce to your associates, partners, or downline. After all, don't your associates need to know how to generate traffic and income, too? And maybe, just maybe, they aren't as experienced as you are, and "Secrets of the Big Dogs" will be a revelation to them! You surely want to know all the ins and outs of what you are introducing them to! (And we make it very, VERY worth your while!!!)

3. Finally, don't think that you are already an expert on all forms of traffic generation. In later chapters, we will be discussing the major methods of obtaining website traffic. You may think you are already familiar with some of these methods... But hold on, there, cowboy!.. Understanding an advertising tool and learning how to apply it PROPERLY multiplies it's effectiveness several-fold. A hammer is a great tool to drive a nail, but not if you hold it by the claw and try to drive the nail with the handle! Obviously, the problem is not with the tool, it's with the application.

4. Most importantly…if you have any questions, or if you have any comments (good or bad!), or even if something is a little unclear to you, I invite you to contact me PERSONALLY! You may email me at: [email protected] Better still, call me at: 814-696-0469

Or, if you're "old school" drop a line to: Stan Stuchinski POB 275 Hollidaysburg PA 16648 I’ll be happy to help you in any way I can. And, hey! If you’re ever in my "neck of the woods," give me a call…maybe we can get together face to face for a cup of coffee and swap war stories about this crazy and wonderful business of Internet marketing!

OK, my friend! It's time! it's time to get off the porch and start...

Forward - To Chapter 1

Back - To Contents