Pintura Corporation

Pintura Corporation: The Lena Launch Decision Problem Identification Pintura Corporation is looking forward to introduce

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Pintura Corporation: The Lena Launch Decision Problem Identification Pintura Corporation is looking forward to introduce a new product Lena which a highperformance powder-based coating for hardwoods in the market. It has substantial advantages over solvent-based and water-based coatings. There were concerns were about product feasibility and concerns for the cannibalization of the existing products of the company. There were also concerns for the Product Launch team to convince the review team that the new product Lena could meet the IFG sales objective of 5% annual growth. Case Analysis Alternative 2: Launch kar Lena