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• Maroof Mehdi

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PETIT PLI CLOTHES THAT GROW ,A sustainable childrenswear revolution

Maroof Mehdi 18-045 Section-A Ahmed Umar 18-058 Section-B

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Petit Pli Petit Pli is a wearable technology company. Petit Pli aims to clothe the future of humanity, starting with the next generation. London-based Petit Pli was founded in 2017, by trained aeronautical engineer Ryan Mario Yasin. Shortly after Ryan gifted clothes to his newborn nephew, they were already too small! This experience served as a signal: childrenswear today fails to recognise the dynamic & rapidly changing bodies of Earth’s LittleHumans.

Inspired by aerospace engineering, Petit Pli’s continuous size adjustment is a new way of approaching garment design - one suitable to high growth rates in children. Petit Pli uses technical materials that are ultra-lightweight, reinforced, rainproof and breathable because children are extreme athletes.

London-based Petit Pli was founded in 2017, by Ryan Mario Yasin during his Master's in Global Innovation Design at Royal College of Art and Imperial College London. Shortly after Ryan gifted clothes to his newborn nephew Viggo, they were already too small! This experience served as a signal: childrenswear today fails to recognise the dynamic & rapidly changing bodies of Earth’s LittleHumans. ⠀ Trained as an Aeronautical engineer, Ryan approached this problem with a fresh perspective, pioneering a new approach to slow fashion. Determined to create clothes that can grow with our children, hundreds of tests led to the creation of Petit Pli’s iconic suit. Today, Petit Pli's team consists of an agile force of interdisciplinary design engineers, fashion designers, neuroscientists and sociologists.

Brand philosophy The concept of Petit Pli is built upon using materials resourcefully; because the garments grow up to seven sizes, parents are buying one garment, not seven.

Target Market Kids aged from ( 9 months to 4 years )

Campaign Clothes that grow Petit Pli constructs the most advanced technical children’s clothing in the world. Petit Pli’s recycled, versatile & rainproof garments are embedded with a patent pending structure that allows them to grow bi-directionally to custom fit children from 9 months to 4 years of age. Our designs are a desirable way to be sustainable & encourage sustainable values in the next generation.

The suit Petit Pli's suits have been engineered to be breathable, lightweight and rainproof. While their expanding structure allows for unrivalled freedom of movement & enable LittleHumans to journey & summit dreamscapes and trees with ease.

Features : Sustainability: The concept of Petit Pli is built upon using materials sustainably. Petit Pli's designs significantly reduce waste and CO2 emissions at the point of production, distribution and after purchase. Our garments grow up to 7 sizes – that’s 1 Petit Pli garment purchased in place of 7 traditional ones. Petit Pli suits are constructed of man-made, recycled fabrics & have a monofibre construction allowing them to be easily recycled at the end of their use! Along with this, we’ve partnered with a manufacturer in Portugal that derives 30% of their energy from solar panels.

Through its approach towards sustainability, Petit Pli hopes to instil slow-fashion values in growing children by inspiring them to value longevity and innovation in some of the most intimate products our lives - clothes!

Care Petit Pli garments can be sculpted & contracted to fit the shape of a LittleHuman, by softly tugging garments along the horizontal with both hands. We call this feature fn(reset).

Objectives 0f campaign To Slow down fashion Ryan Mario Yasin, 2017 James Dyson Award’s UK victor, is deeply concerned about the distressing amount of money and resources squandered in the fashion industry. Yet, he acknowledges that fast fashion a “multifaceted problem”.

His main objective was to slow down the fashion and to produce a product with     

Expansion Technology Pack Away More Sustainable. Easy Care Stylish Design.

we want our children to grow up in a cleaner, less wasteful world. Our suits are both innovative and sustainable! Petit Pli's patent-pending suits expand and contract like the panels on satellites zooming across our skies during orbit. Our tops and trousers fit children between 9 months and 4 years. Garments are designed with love in London and made from recycled bottles and sunshine in Portugal.

Acheivements Petite pli have won prestigious design awards globaly,

Future planning Ryan has even grander plans. “When coming up with the name Petit Pli I was thinking about the future of the company. We don’t want to be limited to being a children’s wear brand. In the future we will use this technology in different products. Maternity wear seems to be a popular

request, and so Petit Pli is literally just a description of the mechanics, of the structure. Ultimately, we want to clothe the future of humanity.”