House of Quality for Laptop

Sales Customer Requirements 1 1 1 2 1 5 Capacity 5 5 Weight 5 3 Color 2 Graphics 5 2 3 OS 5 2 5 W

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Sales Customer Requirements

1

1

1

2

1

5

Capacity

5

5

Weight

5

3

Color

2

Graphics

5

2

3

OS

5

2

5

Warranty Period

5

Low relationship

1

Medium Relationship

3

High Relationship

5

Customer Needs

Relationship

Speed

5

Size

5

5

5

1 3

5

5

3

5

229

1

53

35

3

15

2

4

3

15

1

5

2

4

5

5

3

15

1

3

3

15

3

2

10

Importance Rating

135

140

300

Weight %

0.15 0.26 0.06 0.04 0.16 0.34

1

Medium effect

3

Least effect

5

Strongly related Rating Weight

Not Important

Sales Factor

2

Cost

Less Important

Internal Memory

3

Size of components

Important

Hard Disk

4

Frequency

Very Important

Materials

5

Customer Importance

Extremely Important

Strong effect

Low relation

Competitive Evaluation

3

ACER

4

Lenovo

3

HP