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• Carlos Juan Sarmient

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Learning activity 3 Evidence: Getting the hidden message Look at the following advertisements and answer the questions:

Fuente: SENA

Questions What is being advertised? Why is a different color used in the product’s name?

What hidden messages does the ad seem to have?

Does the advertisement use emotional appeal? If yes, how? If no, how could it?

Answers A product to clean Perhaps to highlight and remember

The product is not explicit to which population is focused or what it serves. So it suggests that it is a product for body or industrial use

If you put feminine figures and there are few

indications that it is generated an expectation of a product of restricted consumption

Is product’s description honest? Why or why not?

The description is honest, and the interpretation is relative, as it promises to clean and nothing more, appeals to red letters and a happy doll, and through this to the recall of other products perhaps ... to generate expectation, but this Is completely lawful.

What do you think or conclude about the ad?

I think it's a clean, opportunistic and wellcrafted ad that appeals to average consumer intrigue to entice it

Fuente: SENA

Questions What is being advertised?

Why is a different color used in the product’s name?

What hidden messages does the ad seem to have?

Does the advertisement use emotional appeal? If yes, how? If no, how could it?

Is product’s description honest? Why or why not?

What do you think or conclude about the ad?

Answers Mineral water

In order to convey to the consumer an expectation of purity and health through the product

General try the idea of having an athletic body by its consumption, with models that suggest it and that the water is pure showing the mountains .. If it is used, are the models, suggests that the consumer will be benefited with similar qualities if he takes the water, showing the models in the ad drinking water does this.

You may not be very honest or conducive, since having a fitness body does not depend on just drinking the water as the advertisement indicates I think it's a modern average advertisement, which attributes many qualities to your product using stereotypes and other visual aids

When you finish your work, send the file to your instructor through the platform as follows: 1. Click the title of this evidence. 2. Click Examinar mi equipo and look for the file in your computer. Make sure the file is attached. 3. Leave a comment for the instructor (optional). 4. Click Enviar. Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly. Criterios de evaluación Analiza los elementos de la alfabetización mediática desde una perspectiva crítica, utilizando el vocabulario y la gramática requerida.