• Author / Uploaded
• Faiz Zy

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Comprehension 1. What are the two function of advertising ? The function of advertising is : 

To informs consumers about the existence and benefits of product and service.



To persuade people to buy the product.

2. What is the role of advertising agencies ? Advertising agencies have a role : 

To make advertising for companies, they make ads according to what the company wants, such as the purpose of advertising and the message to be conveyed.



Then, creating advertisement and determining the media plan to be used in the advertisement and what proportion.

3. What three different methods of determining advertising spending are mentioned ? There are : 

Spend a fix percentage of current sales revenue or simply spend as much as competitors.



Creative and expensive advertising campaigns, such as television commercials

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Traditional advertising with giving free samples, price reduction and competition.

4. What does the text describe as disadvantages of traditional advertising ? Traditional advertising is expensive, it doesn’t always reach the targeted customers and it isn’t always welcome if it does reach them 5. What ways of using the internet to advertise are mentioned ? The ways is such as setting up blogs or online forums, commenting on other people’s blogs and social networking websites, making podcasts, and putting videos on YouTube with the hope of being shared as much as possible.