• Author / Uploaded
• Bishnu Dhamala

• Categories
• Ford Motor Company
• Gestión estratégica
• Empleo
• Automóvil
• Beneficio (Contabilidad)

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Assignment and analysis of The Ford Motor Company Bishnu Dhamala International American University Capstune To: Prof. Raj K. Sharma 11.04.2015

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Introduction Nowadays, the automobile company ‘The Ford Motor Company’ is successful to be one of the largest companies in the world. It has been successful to launch the better service day by day. In the between period of 1990s and 2000s, it did many things to get new market as well as did many efforts or experiment to enhance its standard. Again in the year between 2006 and 2012, it has decided to go with the ford strategy. The stadium like Amsterdam in the year of 2012, which was packed with suppliers of European, at that, we found the version like Fiesta and Monde. At the same time, the company was able to launched named ECOSPORT especially for the use of Indian people as a spot vehicle. Within the eighteen months, it launched the same sport vehicle in the European market. The company consists 94 platforms, 9 of them should be launch at limited period of time. The company makes a strategy to supply higher with reduction of the cost to increase the profit. In year 2006, one ford consider as one of the important part. Chrysler and General Motors, which is American, manufacture who fight for the challenges and came into the market with improvement to get higher profit margin. According to the CEO, Alan Mullaly, who announced the role of the ford strategy ‘One Ford’, referring to him, it can play significant role to uplift its market in the automobile industry. As he explained, it helps to develop the operational management of the organization, to reduce the costs, helpful to produce high standard of the product. Looking about the whole case of the Ford Motor, it did various types of the experiment to attract the customer. The strategy of the Ford ‘One Ford’, definitely able to gets good impact towards the automobile on the people.

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Q.N.1 The company named Ford, normally used to sell its product to the customer with the help of the distributional channel, suppliers who consider as the mediator or agent of the company. The company able to produce various types of the vehicle from low to heavy vehicle, for example it launch car, trucks, buses and some other types of the light vehicle. To attract the customer, and fulfill social corporate responsibility, it develops the health as well as emergency vehicle. But the whole its life cycle, it never develops the two wheel vehicle. As we know that, to develop any types of industry, it requires different types of research, and the analysis. The research reports shows that the latest status of the market. As a result, the company also developed this, with help of research; it’s been able to attract the customer. During the time of unfavorable environment for automobile industry, the company faces different types of the challenges. The organization tried to enhance the crisis, when the countries prefer to have the product which is helpful to degrading the economy. They was able to increase sales volume within 5 years and on the other hand, they were able to launch electric vehicles for the development of the products as well as to attract the customer, increase the market share, and last and most important is to increase the profit margin.

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Q.N.2In the year of 2007, the ford strategy ‘One Ford’ was played significant role to manage the organization ever. Referring to the strategy, there was four strategies which is vital to get objective of the organization, they are as follows: -

Meeting the requirement of the customer and get objective, modified structure To enhance the customer satisfaction and meeting the demands of the customer,

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launching new products Improvement of the finance decision as well as balance sheet Team based system which is helpful to create the harmony between the staffs and the department.

Referring to the ford strategy, ‘One Ford’ is based on the team work which consists of the decision making, developing plan and policies as well as implementing should be finalize in the group. This can handle any types of problem as well as it enhances the individual productivity. From this, the satisfaction of the employee will be high, there will be more chances of good partnership, increase the customer satisfaction, manages proper suppliers etc. on the other hand, the ford strategy will be able to enhance the behavior of the employees. It develops the company plans by targeting various types of things, some of the important are as follows: -

Products including facilities like attractive design Profitable portfolio which is based on the standard quality of the product Best performance among the automobile industry It main objective is to get its target with providing best services to the customer.

Some circumstances show that, the company faced different types of the challenges while it is expanding the business in different area and different countries. The strategy works under the planning strategy, operation strategy as well as organizational planning.

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In year 2013, referring to the financial department of the company, it was able to gain around $8.6 billion. It has best history in the automobile industry and achieved its target in the year of 2001. It is able to make good impact on the people of Asia Pacific Africa as well as North America at the period of 2000. Unfortunately, at the same periods, they got huge loss from the European market and decrease sales in the South Africa. Even though that, it’s been able to get high profit on its whole business which is the best thing behind its One Ford strategy. To attract the customer, to enhance the market share as well as to increase the profit margin, it is able to provide the best product to the customer as per the necessary and wants, no matter what the situation they have. The company main aim is to satisfy the customer, through the operation strategy, product launching, by enhancing the activity and through offers rights product to the right person. For the improvement of the efficiency and the quality, the company focus on the implementing the advance technology on its operation which is establish with the standard like fuel, plugs, eco boosts and power batteries. The company wants to meet its target by delivering attractive brand to the customer as well as serving the customer and providing post sales service to the customer. From this way, the company wants to operate its own business and wants to go ahead to be one the famous brand in the automobile industry. And many of the circumstance, they were also successful in their mission.

Q.N.3The company able to attract its customer through the product designs as well as its manufacturing. Some of the important points regarding this are as follows:

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Decision regarding to eliminate around 44000 jobs in the year of 2012 as well as 16

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plants were close, in the year of 2008. Nine of the plants were closed. Some circumstances, the organization suggest to close 16 plants Improvement on its goods by taking the cost strategy. Through the improvement leads to drastic change on its services The company thinks safety as a key to success. For the standard performance, there should be make good coordination between the

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dealers. Strategic alliance and the partnership for the aim to enhance the market share to the competitors.

Marketing aspect of the organization -

It consist the brand of Lincoln and Ford only. It has aim to sell truck in the market of America to huge profit It’s been able to consists of hundred name plates and wants to reduce that The chief executive global marketing named James wants to more target on the premium of Lincoln.

Employees: -

In the year of 2012, decided to reduce 44,000 jobs Worker are only allowed to work per hour No additional involuntary as well as non voluntary, it only takes place when the

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organization needs. Increment of the 7000 work number within 2 years In the year of 2006, the health care facility, $3.10 billion is provided to the employee To motivate the employee, it was able to provide to health care facilities to the employees.

Corporate Culture

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The organization wants to implement the favorable policies, suitable norms and value

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inside the company. It has been able to sent massage to public that big is far better to get its objective. But some circumstance, it was failed to bring change on operation team.

Q.N.4 In the year of 1990s, there is revolution stage for the automobile industry. And each of every player of this industry able to improve it standard through the merger between the big organization or multinational organization. Nowadays, we can find out the rules and regulation which is changed by the automobile industry like Ford General Motors, Volkswagen, and Toyota as well as other key players. As we know that, the automobile industry is one which is develop through the high advance technology from the America. Due to reduction in the cost, there is more chance to sell more and more product to the customer. Some of the key product develops in the North America, South Korea, Japan and Europe and Ford was developing in the U.S. Only few amount errors are found in the product.

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they able to creates drafts through the public to come out planning strategy found significant difference between trans regional and multi regional due to lack of the headquarter. The company is not famous only on to develop and launch the car, sometimes it able to develops other types of product. As a result, it is possible to be well known in the world market. At last we can say that multinational is one stage of learning phase which tries to helps in establishment and development of the company. Through analyzing different aspect of the business, it launches different important product to the customer. Here, my simple suggestion is that there is another way in spite of merger which is helpful to achieve goal of individual employee working in the organization. As we found that, in a single working of company or environment, it is easier to implement the various types of rules and regulation which can achieve the goals as well as objectives. It is easier to bring effectiveness of the operational management. As we earlier discussed on in the above, if we want to attract the customer, we should know about their needs and the requirement, only after that we can come up to fulfill their needs which brings handsome money for the organization. here, for the organization it is easier to gain merit through its manufacturing strategy and operational management. Due to have good governance of the country, there is huge chances for the bright future for the product as well.

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Conclusion and Recommendation Normally, as we know that, four wheel vehicle indicate car, and other types of heavy vans, trucks etc. The company has got success to provides the best favorable transportation to the customer and supplying better due to existence of few number on transportation which seems like very less vehicles in the road. And at the same time, it fight the updated risks. Being in the same environment, the automobile industry as well as people should care and protect the environment. To get success and to obtain the objective of the organization, it is not enough only from sell of huge number of vehicle in the market. To sustain for long period of time, it needs high level of research and analysis regarding to protect the natural environment too. The company should launched the product at appropriate the location to targeting to the

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appropriate people. To enhance and uplifts the industry above some of the important points as we discussed should be kept in the mind when we are in the process to expand the business of the organization. The company Ford had fight to many challenges to bring evolution in the automobile industry. Sometimes the organization feels that, other is not the suitable to be in the competitive environment and market. it is the reality that some of the small organization has started through the small entity regarding products and services. Here, ford is one of the great company in the world in automobile industry. Throughout its establishment it is one of the famous company who fight with different types of obstacles and now, converting into the one of great in its automobile industry.

References Ford Motor Company. Retrieved from New Strategy of Ford: http://www.penskelogistics.com/casestudies/ford2.html Ford Motor Company: Strategy,’one Ford’. Retrieved from http://www.staffs.ac.uk/schools/business/resits/level6/FORDMOTORCOMPANYCASES TUDY.pdf