Brand is not a logo.pdf

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TheFutur

Twenty19

A LOGO IS NOT A BRAND Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

Swipe For More

TheFutur

Twenty19

A BRAND IS
 NOT AN IDENTITY. A BRAND IS
 NOT A PRODUCT.

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

A brand is a person’s gut feeling about a product, service or organization. It exists in the hearts and minds of individuals. Marty Neumeier The Brand Gap

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

THIS IS
 NOT A BRAND

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

THIS IS A TRADEMARK The purpose behind trademarks is to allow companies to indicate the source of their goods or services and to distinguish them from others in the industry. Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

A brand is not owned by the company, but by the customers who draw meaning from it. They no longer buy brands, they join brands. Marty Neumeier The Brand Flip

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

IDENTITY

Customers buy products to build their identities.

FEELING

Customers want meaning. Customers want a sense of belonging.

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

A logo is not a brand— it’s only a symbol for a brand. A brand is much more than a logo. Marty Neumeier The Brand Flip

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

LEARN MORE

Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com

TheFutur

Twenty19

FOR TOOLS, RESOURCES AND COURSES ON: DESIGN, SALES, MARKETING, VISIT: THEFUTUR.COM Brought to you by thefutur.com ©2019 The Futur, LLC

Chris Do @theChrisDo

#TheFuturIsHere academy.TheFutur.com